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Marketing-to-Sales Lifecycle with Kristina McConnell
Manage episode 399450530 series 2877884
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Ever run into friction with the sales team in a marketing role? You'll want to listen to this episode. We go deep into the full marketing-sales lifecycle in this episode with our guest Kristina McConnell from H1. She talks through how they run the full customer journey from marketing leads to BDR qualification to Account Executive handoff.
We cover topics such as:
- How to manage contact lifecycle stages throughout the process
- How Kristina tracks attribution data through the process
- How Kristina and her team have integrated HubSpot and Salesforce to track their full customer journey
- How Kristina approaches marketing for a product with heavy awareness-building needs
- How to best equip sales reps with relevant prospect intelligence
Give this episode a listen and learn how to better work with your colleagues on the sales team so that you can all win together. 🤘
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