Best Consumer Behavior Lab Podcasts (2025)

1
Warby Parker's Latest Vision 27:16

16h ago27:16

27:16

Founded 15 years ago as a digitally native, direct-to-consumer eyewear retailer, Warby Parker set out to disrupt the $150 billion global optical industry with $95 prescription glasses (and at-home try-ons through the mail). Clearly, they were on to something, as five years later, Fast Company named it the “Most Innovative Company in the World.” War…

1
Episode 171: Apple WWDC 2025 Recap 34:41

3d ago34:41

34:41

This week on Floor 9, four members of the Lab team — Adam, Tom, Chelsea, and Elisa — assemble to discuss in-depth about everything brand marketers need to know about the latest news coming out of Apple’s WWDC developer event this week. Specifically, the team discussed Apple’s practical approach to AI, which focuses on incremental “quality-of-life” …

1
Inside SJ's Tech Report: The Human Issue 14:06

7d ago14:06

14:06

Big Business is rapidly embracing technology, but at what cost? Can robots and AI can make the fashion industry smarter, faster, better—without sacrificing humanity? Sourcing Journal's business reporter/tech editor Meghan Hall chats with Lauren Parker, director, Fairchild Studio, about the symbiotic relationship between man and machine. Learn more …

1
How Five Guys uses the illusion of effort to make their burgers taste even better 31:52

13d ago31:52

31:52

In this episode, we look at the story of Five Guys and how they used behavioral science to become one of the most successful brands in the ‘better burger’ category. We identify some of the secrets to their success such as ending the experience on a high, harnessing the illusion of effort by letting dinners see into the kitchen and - perhaps most im…

1
A (Lab-Grown) Diamond is Forever, Too 24:34

15d ago24:34

24:34

A diamond may be forever, but a synthetic one is too. And so begins the ongoing debate between natural and lab-grown diamonds—stones with virtually identical chemical properties but very different back stories, marketing approaches and customer bases. In this podcast for Retail Rx, Lauren Parker, director of Fairchild Studio, chats with Stephen D’A…

1
Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger 53:33

19d ago53:33

53:33

In this episode we speak with Steve Martin, co-author of Yes! 60 secrets from the science of persuasion which has sold over 1.5 m million copies. We talk to Steve about his latest work on the messenger effect and the eight traits that make a messenger influential.By Consumer Behavior Lab

1
Episode 170: AI Mode, Agentic Web, & more from Google I/O 2025 33:29

24d ago33:29

33:29

On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric announcements coming out of Google’s annual developer event. From Google’s ambition of using AI Mode to transform its search products, to the “agentic web”…

1
How Oatly used the messenger effect to become the world's most successful milk alternative 38:22

26d ago38:22

38:22

In this episode, we explore how Oatly became a billion-dollar brand by using behavioral science in clever, unexpected ways. We unpack how the launch of their Barista Edition—crafted specifically for coffee shops—tapped into the Messenger Effect, where who delivers a message matters as much as what is said. Along the way, we break down what makes a …

1
Beauty’s Digital Future: Listrak’s Jamie Elden Talks AI, Social Commerce and More 20:12

27d ago20:12

20:12

Beauty’s Digital Future: Listrak’s Jamie Elden Talks AI, Social Commerce and Gen Z Influence at the WWD X Beauty Inc. Beauty CEO Summit. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fairchild Fashion Media

1
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer 51:27

1M ago51:27

51:27

In this episode we speak with Adam Ferrier, founder of Australian ad agency, Thinkerbell. Adam is the author of The Advertising Effect, one of the best books on applying behavioral science to advertising. On the podcast he talks about some of the most effective Australian campaigns of the last few years and why listening to your customer creates bl…

1
Breaking Down 3G’s $9B Deal to Buy Skechers 9:29

1M ago9:29

9:29

In this episode of ‘From the Newsroom,’ Footwear News senior editor Stephen Garner drills down on the big ‘family business’ that’s now going private. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fairchild Fashion Media

1
How Everlane have harnessed the principle of fairness to grow their brand 25:40

1M ago25:40

25:40

Everlane’s success has partly been driven by differentiating themselves from the rest of the fashion industry. Crucially they have reframed the competition as behaving unfairly. In this episode we look at a series of behavioral science experiments that show brands can disrupt consumer apathy if they position the competition as having behaved unfair…

1
Kohl's is Trapped in a 'Perfect Storm' 11:55

2M ago11:55

11:55

In this episode of From the Newsroom, WWD editors discuss the abrupt departure of the retailer's CEO. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fairchild Fashion Media

1
Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago 49:42

2M ago49:42

49:42

Katy Milkman has described Ayelet Fishbach as the foremost expert on motivation in the world. In this episode we speak to Ayelet about her work and how marketers can harness it to change the behavior of their users. In a wide ranging conversation we discuss Ayelet’s research on variable rewards, the goal dilution effect and the problem with setting…

1
The True Cost of Tariffs 37:06

2M ago37:06

37:06

Talk about tariffs has been filling newspapers, websites, airwaves, boardrooms, factory floors and dinner tables for a while, but reality is just starting to sink in now. What are the true costs of tariffs, and who is going to be paying for them? In this episode, Ian Fredricks, president and CEO of Hilco, Consumer-Retail, chats with Lauren Parker, …

1
The Top 5 Consumer Behaviors to Watch in 2025, and Beyond 18:55

2M ago18:55

18:55

In this episode of WWD Voices In Detail, Sarah Engel shares insights into the consumer behaviors defining retail today. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fairchild Fashion Media

1
Inside the Saks-Neiman Marcus Merger 12:18

2M ago12:18

12:18

In this episode of From the Newsroom, Evan Clark shares the mic with WWD's David Moin. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fairchild Fashion Media

1
Episode 169: Upgrading the Creator Playbook for Brands 36:30

2M ago36:30

36:30

This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to AI's impact on content creation, the trio explores how influencer strategies are maturing—shifting from short-term content sprints to long-term brand p…

1
How GEICO use the principle of concreteness to make memorable ads 29:04

2M ago29:04

29:04

GEICO have created some of the most effective US advertising in recent years. The GEICO gecko is one of the most popular characters in advertising. But what makes him so memorable? In this episode we discuss Ian Begg’s research into concreteness which showed that people are much better at remembering visualisable things compared to abstract concept…

1
Exotic Leather Truths: Conservation and Commerce CAN Co-Exist 28:22

2M ago28:22

28:22

There are many misconceptions about exotic leather—notably the python, crocodile and alligator skins that are transformed into the most luxe handbags and leathergoods. But when sourced and harvested legally and responsibly, these animals are valuable renewable natural resources that support the conservation of the species and their delicate habitat…

1
Prada Acquires Versace: A New Chapter in Luxury Fashion? 14:03

2M ago14:03

14:03

In this episode of "From the Newsroom," WWD editors explore the impetus behind the deal as well as its implications. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fairchild Fashion Media

1
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant 48:17

2M ago48:17

48:17

In this episode we talk with Gareth Harvey. Gareth was previously a professor of consumer psychology but now advises companies about how they can apply findings from behavioral science. In this episode he discusses some of his work with retailers showing how they can better frame special offers, use music more effectively and adjust the shopper jou…

1
From the Newsroom: Will the ‘Tariffpocalypse’ Transform Fashion Forever? 16:14

2M ago16:14

16:14

In this episode, WWD and Sourcing Journal editors weigh in on recent headlines and the implications of the current trade war. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fairchild Fashion Media

1
How Hendrick's distinctive use of nostalgia explains their marketing success 28:24

2M ago28:24

28:24

In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.…

1
Tapestry Talks Luxury in the Digital Age 21:31

2M ago21:31

21:31

Yang Lu, the chief information officer at Tapestry, chats with Lauren Parker, director of Fairchild Studio, to learn how Tapestry is approaching luxury in this digital age. Upscale legacy brands have a challenge when it comes to technology. How do you blend future-facing digital strategy with the timelessness of luxury? How do you balance exclusivi…

1
The Evolution of Payment Solutions with the President of Bolt 19:01

2M ago19:01

19:01

Fresh from the recent ShopTalk conference in Las Vegas, Justin Grooms, president of Bolt, joins WWD Voices host Arthur Zaczkiewicz to recap some of the trends that emerged from the event as well as how 2025 is evolving from a payments solutions perspective. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You 37:38

2M ago37:38

37:38

In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.By Consumer Behavior Lab

1
Can Sustainability Survive? Inside SJ's Sustainability Report 21:02

3M ago21:02

21:02

The political will toward sustainability is constantly shifting, and with the official exit from the Paris Agreement and a ‘drill, baby drill’ fossil fuel mentality, things are moving in another direction. This has created a climate of uncertainty for eco-minded businesses seeking support from government sustainability requirements. That said, the …

1
Episode 168: The Evolving Sports Media Landscape 35:56

3M ago35:56

35:56

Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! Specifically, how the shifting sports audiences and viewer behaviors have impacted sports as a media business, the movement of women’s sports and the …

1
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C 34:16

3M ago34:16

34:16

In this episode, we discuss how behavioural biases can be applied by brands in a B2B setting. In particular, we look at how Zoom credibly used social proof in their earliest days and the evidence that suggests this works well in a professional setting. We also cover the principle of make it easy and the evidence of this occurring in B2B. Finally, w…

1
From the Newsroom: Fashion Week Wrap-Up 21:05

3M ago21:05

21:05

In the week’s special edition of WWD Voices, Alex Badia takes the mic to share what’s behind the headlines. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fairchild Fashion Media

1
How Fabletics is Reinventing Activewear 28:45

3M ago28:45

28:45

Launched in 2013, Fabletics is the largest digitally native activewear brand, with over $850 million in sales, compounded annual growth of 30 percent and plans to double its fleet of 100+ stores by 2029. And In a crowded activewear space, Fabletics operates with a unique membership model that sets it apart from the competition. In this episode for …

1
Tariff Turmoil: What Now? What Next? 16:33

3M ago16:33

16:33

Lately, tariffs have become the most powerful word in the world. They are moving stock markets, upending longstanding international trade agreements, and evoking lots of confusion—and emotion—across industries. Sourcing Journal recently released its annual State of the Industry Sourcing Report, and one thing is clear: tariff turmoil has gripped the…

1
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal 56:51

3M ago56:51

56:51

In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste …

1
Keying Into the Spending Power of Generation Z 20:35

3M ago20:35

20:35

In this new feature of WWD Voices, "Inside the Newsroom," the cohosts welcome Jamie Elden from Listrak. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fairchild Fashion Media

1
A Bold New Chapter: Macy's Challenges the Status Quo 30:58

3M ago30:58

30:58

Last year, Macy’s unveiled its Bold New Chapter initiative with the goal of challenging the status quo. Balancing the art and science of retail, the strategy was informed by comprehensive customer research, and had three distinct tiers: strengthen the Macy’s nameplate, accelerate luxury growth, and simplify and modernize end-to-end operations. In t…

1
Interview: Nir Eyal, author of Hooked, on how to form lasting habits 49:31

3M ago49:31

49:31

In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differen…

1
How using humor helped Aviation gin laugh all the way to the bank 24:30

3M ago24:30

24:30

In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by Nisbett on the halo effect that shows if a brand improves its standing in one particular metric (like being funny) it will improve even unrelated charac…

1
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science 35:43

4M ago35:43

35:43

In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have bee…

1
Obstacles & Opportunities: Highlights from Sourcing Journal's Logistics Report 19:11

4M ago19:11

19:11

Whether it be container prices, warehouse demand, port congestion or the automation conversation, the year ahead for retail logistics has plenty of question marks. In this episode, Lauren Parker, director, Fairchild Studio, chats with Glenn Taylor, logistics editor, Sourcing Journal, to get some answers. Learn more about your ad choices. Visit mega…

1
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world 30:40

4M ago30:40

30:40

In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine…

1
Reimagining the Jewelry Shopping Experience 16:18

4M ago16:18

16:18

In this week’s episode of WWD Voices, Nicole Wegman, founder and chief executive officer of Ring Concierge, a fine jewelry company, joins host Arthur Zaczkiewicz to discuss how her engagement ring shopping experience in New York's Diamond District led to the inception of her business in 2013. Frustrated by the antiquated and high-pressure sales env…

1
Episode 167: 2025 Outlook Trends 37:27

4M ago37:27

37:27

Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in 2025 and beyond. In this episode, your host Ryan is joined by Adam Simon, the Lab’s managing director and the author of the Outlook, and Chelsea Freitas, …

1
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability 1:00:04

4M ago1:00:04

1:00:04

In this episode we sit down with Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat veg, take the train or practice safe sex. During a wide-ranging conversation with one of ad land’s brightest luminaries we cover biases from the ostrich ef…

1
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation 29:28

4M ago29:28

29:28

In this episode, we look at the behavioral science secrets behind the success of Kraft Mac and Cheese. We focus on two broad areas. First, how they managed to launch a new version of the product (with all the artificial colourings removed) without damaging sales. That’s an impressive achievement, as often if you stress that a product has become hea…

1
Big Box Backlash: A Guide to Shopping Small 22:47

4M ago22:47

22:47

Independent boutiques have always had a place in retail, but the “shop around the corner” can’t always compete against Big Box stores or online retailers like Amazon. But there’s a backlash brewing, and guides to helping consumer shop small are increasing. In this episode, Lauren Parker, director of Fairchild Studio, chats with Caroline Weaver, sma…

1
Demand Planning Insights with Logility’s Roger Mayerson 18:53

4M ago18:53

18:53

In this episode of WWD Voices, Arthur Zaczkiewicz, executive editor of strategic content development, welcomes Roger Mayerson, senior vice president and industry principal of apparel and soft goods at Logility — which offers AI-powered forecasting solutions. Mayerson discussed Logility's role in pioneering computerized logistics and demand planning…

1
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting 36:16

5M ago36:16

36:16

In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation. The episode is full of simple tactics that you’l…

1
How Pret a Manger harnessed variable rewards to recover from the pandemic 23:03

5M ago23:03

23:03

In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards…

1
This Former Fashion CEO Now Fights Retail Plastic Waste 26:24

5M ago26:24

26:24

There’s an inherent problem with much of traditional retail: The more you sell, the more you waste, especially when it comes to beauty, wellness and home items packaged in single-use plastic. In this episode for business hub Retail Rx, Fairchild Studio Director Lauren Parker chats with Jeff Yurcisin, CEO of Grove Collaborative. This purpose-driven …

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