Best Dan Benedict Podcasts (2025)

1
From the Pitch to the Funnel: Intuit’s West Ham sponsorship playbook with Martin Dyhouse 31:01

23h ago31:01

31:01

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Martin Dyhouse, Head of Sponsorship at Intuit, to challenge the notion that B2B sponsorship is little more than overpriced hospitality. Martin shares his framework for building effective sponsorship strategies—from audience and brand alignment to commercial value and long…

1
Personal vs. Corporate Brand: Linklaters Nick Rose on who really drives growth in professional services 28:27

1M ago28:27

28:27

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Nick Rose, Head of Brand Marketing and Digital Communications at Linklaters, to unpack the complex (and often misunderstood) relationship between personal and corporate branding in professional services. From law firm conservatism to the growing influence of digital-nativ…

1
Is the marketing persona dead? With Wipro's CMO, David Keene 34:32

3M ago34:32

34:32

Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers. In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with David about what brand building should really look like for B2B marketers in 2025, from establishing a focused…

1
Episode #12 Safely Mastering the HFO Transition: Climate Challenges, Startup Processes, and Networking Growth in the Spray Foam Industry with Dan Benedict and Jeremiah Schoenberg 28:32

4M ago28:32

28:32

Send us your Questions for Jeremiah and Dan For comments, suggestions, safety shares and questions email us at [email protected] or find us on Facebook Spray Foam Mafia We want to hear from you!By Jeremiah Schoneberg and Dan Benedict

1
Podcast 11: Episode 1-10 Enhancing Job Safety Practices Through Laughter 58:47

4M ago58:47

58:47

Send us your Questions for Jeremiah and Dan Embark on a journey with us through the heart of the spray foam industry as we promise to uncover the secrets of safety that can transform your job site practices. Join our safety toolbox talks, where we take a retrospective look at our past episodes and the global impact they've had on listeners from 14 …

1
Why playing it safe is the riskiest move with Dan Roche, CMO of Workbooks 30:58

5M ago30:58

30:58

In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with Dan Roche, CMO of Workbooks CRM, to uncover the uncomfortable truth about conservative B2B marketing. Dan shares candid insights from running bold campaigns, including a Minions partnership at SCORO and the provocative "No Bullsh*t CRM" campaign at Workbooks…

1
Podcast #10 Vacuum Safety: Engineering Insights, Essential Equipment Features, and Best Practices with Dave Krendl 42:00

6M ago42:00

42:00

Send us your Questions for Jeremiah and Dan Discover the secrets of powerful vacuum technology with industry veteran Dave Krendl. With over 40 years of experience, Dave sheds light on the evolution of vacuums, revealing how advancements have enabled these machines to tackle even the hottest climates. Our conversation uncovers essential safety featu…

1
Redefining growth marketing with Joel Harrison, Editor-in-Chief at B2B Marketing 22:51

7M ago22:51

22:51

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Joel Harrison, Editor-in-Chief and co-founder of B2BMarketing.net, the leading community for B2B marketers, to explore the shift from lead generation to growth marketing, drawing insights from B2B Ignite, their flagship event. He challenges the ambiguity of "growth marke…

1
Podcast #9: Construction Site Safety: Gas Engines, Fire Prevention, and Protective Gear Essentials with Real-Life Insights with Miguel Mora and Rusty Schrader 37:15

7M ago37:15

37:15

Send us your Questions for Jeremiah and Dan What if safety oversights on construction sites could lead to catastrophic consequences? In this eye-opening episode, we dissect real-life incidents involving small gas engines and construction equipment, including a chilling account of a colleague's severe burns from a generator mishap. Through personal …

1
Podcast #8 Ensuring Job Site Safety: Evaluations, Urban Challenges, and Innovative Practices in the Spray Foam Industry with Rusty Schrader and Miguel Mora 29:40

7M ago29:40

29:40

Send us your Questions for Jeremiah and Dan Uncover the secrets to maintaining a safe and efficient work environment in the spray foam industry as we engage in a fascinating exchange with Rusty Schrader and Miguel Mora from UPC. Our experts reveal invaluable insights into the critical process of job site evaluations, highlighting how to identify an…

1
Podcast #7 Fire Safety-Ensuring Effective Fire Protection: Intumescent Coating Safety, Application Techniques, and Industry Standards with Nick McCartney from International Fireproof Technology 36:32

7M ago36:32

36:32

Send us your Questions for Jeremiah and Dan Ever wondered how intumescent coatings play a pivotal role in fire protection? Join us as we sit down with Nick McCartney from International Fireproof Technology to uncover the secrets behind these life-saving products. From his entrance into the industry to the crucial importance of DC 315 and DC 360, Ni…

1
Podcast #6 Confined Spaces Safety: Key Strategies and Techniques 34:18

8M ago34:18

34:18

Send us your Questions for Jeremiah and Dan Imagine working in a confined space where every moment demands utmost caution and adherence to strict safety protocols. Join us for an eye-opening discussion with Jeremiah Schoberg from UPC, as we uncover the critical measures required to ensure safety in such challenging environments. We'll dissect OSHA'…

1
Podcast #5 Chemical Safety Part 2: Maximizing Spray Foam Performance-Preconditioning, Equipment Essentials, and Industry Collaboration with Aaron Carden Energy Fox Solutions 22:38

8M ago22:38

22:38

Send us your Questions for Jeremiah and Dan How can a few affordable tools transform your spray foam insulation projects? Join us with industry expert Aaron Carden of Energy Fox Solutions as we uncover the secrets to avoiding common pitfalls like poor yield and shrinking foam. In this episode, you'll gain practical insights into managing temperatur…

1
Podcast #2 Heat Safety: Maintaining Health and Productivity in Extreme Summer Temperatures 8:30

8M ago8:30

8:30

Send us your Questions for Jeremiah and Dan Discover how to safeguard your health and productivity while working in the scorching summer heat. Ever wondered if your hydration routine is up to par? Tune in to learn essential strategies for preventing dehydration with tools like liquid IVs, salt tablets, and low-sugar options like pickle juice. We'll…

1
Podcast #4 Chemical Safety Part 1: Mastering Chemical Handling-Essential Tips for Foam Product Integrity and Safety with Aaron Carden from Energy Fox Solutions 28:05

8M ago28:05

28:05

Send us your Questions for Jeremiah and Dan Ever wondered how proper chemical handling can revolutionize your business operations and safety measures? Join us for an enlightening conversation with Aaron Carden, Chief Operating Officer of Energy Fox Solutions, as he shares his transformative journey from managing auto parts locations to steering the…

1
Podcast #1 Introductions: Unlocking Spray Foam Safety: PPE, Certifications, and Industry Best Practices with Jeremiah Schoneberg and Dan Benedict 29:02

8M ago29:02

29:02

Send us your Questions for Jeremiah and Dan Get ready to uncover the critical safety secrets of the spray foam industry with our host, Jeremiah Schoenberg, a seasoned expert with nearly 25 years of experience. Discover how Jeremiah's career took a surprising turn from a gun range in Montana to becoming an industry stalwart and learn about the rewar…

1
Podcast #3 Equipment Safety: Preventing Life-Altering Injuries: Essential Equipment Safety and Maintenance Tips from Josh Carney from Graco 29:16

8M ago29:16

29:16

Send us your Questions for Jeremiah and Dan Could ignoring a minor injury lead to life-altering consequences? In our latest episode, we unravel the hidden dangers lurking in the spray foam industry with expert Josh Carney from Graco. With over 20 years of experience, Josh shares a gripping story of a worker who paid dearly for not seeking immediate…

1
Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics 32:53

9M ago32:53

32:53

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy. Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversifi…

1
Exposing the truth about Linkedin with Katrina Nichols, CMO at Sannam S4 Group 29:01

10M ago29:01

29:01

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Katrina Nichols to interrogate Linkedin as a platform. Katrina eviscerates much of the received wisdom about what works on Linkedin and advocates for a rebalance from influencers to evangelists. Tune in to hear a progressive perspective on how marketers can get value thr…

1
Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank 30:24

10M ago30:24

30:24

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Efi Naskou to discuss how misconceptions about D&I are holding B2B brands back. Efi challenges the sentiment behind the finding that B2B leaders don't think D&I is an important part of brand's narrative, making the case for a more nuanced and progressive approach. Listen…

1
Reworking the B2B sales model with Kate Cox, CMO at BrightBid 32:07

11M ago32:07

32:07

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kate Cox to discuss how B2B sales models need to be reimagined as the purchase decision evolves. Kate provides a detailed analysis of the changing buying dynamics and convincingly makes the case for marketing to have jurisdiction over critical early sales activities. Lis…

1
Breaking Through the B2B Market, with Haralds Gabrans Zukovs, Head of Marketing at Mindgard 20:41

1+ y ago20:41

20:41

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Haralds Gabrans Zukovs to discuss how complex B2B products require sophisticated strategies and solutions. B2B products and services are oftentimes much more complex than many of our B2C counterparts. And even within B2B, some offerings are particularly complicated. Th…

1
The Truth About B2B Marketing Specialisms, with Will Sturgeon, Head of Content and Thought Leadership at PwC UK 27:39

1+ y ago27:39

27:39

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Will Sturgeon to discuss how marketing needs to adapt to make better use of specialists. In a B2B marketing team, it’s crucial to have a well-rounded group that can tackle a variety of challenges that may come. Each individual needs to bring a unique skill set in order t…

1
The Growing Pains of a Maturing B2B Organisation, with Chris Wade, Chief Marketing and Product Officer at Gamma 26:03

1+ y ago26:03

26:03

In this first episode of B2B Marketing: The Provocative Truth in 2024, Benedict speaks to Chris Wade about how maturing B2B organisations need to adapt. As a company grows and establishes itself firmly in the market, it can be easy for it to fall into an all too comfortable pattern. Once business settles into a groove, it can become hard to make ch…

1
B2B Marketing Expo Panel Discussion: Marketing + Sales A Winning Combination? 37:39

1+ y ago37:39

37:39

Benedict Buckland of alan. agency moderates PANEL: Marketing + Sales A Winning Combination? Thank you to everyone who attended the session! Benedict was joined by our lovely panel: - Tom Boston, Brand Awareness Manager at Salesloft - Julia Pikes, Senior Marketing Director, EMEA at Hubspot - Thomas Van der Staaij, Senior Marketing Manager at AWS - F…

1
B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands 48:25

1+ y ago48:25

48:25

We brought the podcast to you LIVE from the B2B Marketing Expo at the ExCeL London! Thank you to everyone who attended the session! Benedict is joined by our distinguished panel: - Áine Bryn, Partner & CMO at Marsh McLennan UK - Craig Welch, SVP, Head of Research Marketing at Elsevier - Gonzalo Garcia Villanueva, Global CMO at NielsenIQ You can fin…

1
How to Get the Most Out of AI for B2B Marketing, with Paul Afshar, Deputy CMO of Unlimit 31:24

1+ y ago31:24

31:24

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Paul Afshar to discuss the practicalities of using AI in B2B marketing. AI has been at the forefront of everyone’s minds in the B2B marketing space. Even on this podcast, there has been much discussion about how AI has the potential to completely reinvent the industry.…

1
Redefining the Role of the CMO, with Matthew Harper, CMO of LinearB 31:13

1+ y ago31:13

31:13

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Harper about redefining the role of the CMO. Not only is the role of the CMO not understood by the rest of the business, the CMOs themselves sometimes hardly know how to be effective leaders for their company. This has led to the CMO having the shortest tenure of an…

1
How to Prioritise ROI in B2B Marketing, with Duarte Garrido, VP of Growth Marketing at Volt 24:40

1+ y ago24:40

24:40

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Duarte Garrido about the importance of attribution in proving ROI. There’s no denying that the topic of attribution has been simmering at the top B2B marketers’ minds. There are conflicting views among marketers about what attribution should look like, but with the current …

1
Breaking into International B2B Markets, with Simeon Lando, CMO of FORM3 30:36

1+ y ago30:36

30:36

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Simeon Lando to discuss the unique challenges of emerging into new foreign markets. If your business is fortunate enough to expand internationally, there are a handful of new considerations for marketers to take on. It is not just as simple as dropping an existing prop…

1
Product-Led Growth for B2B Marketing, with Madhukar Kumar, CMO of Singlestore 32:40

1+ y ago32:40

32:40

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Madhukar Kumar about what a product-led growth strategy looks like in B2B. Marketers in most businesses, especially in the SaaS space, understand their need to collaborate with their product teams to have an effective strategy. However, what B2B marketers might be missing ou…

1
Going Boldly Forward with B2B Brand, with Karen Sage, CMO of Shipwell 26:28

1+ y ago26:28

26:28

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Karen Sage how businesses can go further with establishing their brand. Businesses understand that it’s important to have an identity that their customers align with, but quite often, their priorities are about generating revenue as quickly as possible and disregard brand…

1
ABM for the Future and Beyond, with Winfried Schultz, VP Marketing EMEA at Teradata 28:12

1+ y ago28:12

28:12

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Winfried Schultz to discuss how to bring ABM into the future. ABM had its moment in B2B marketing not that long ago. Many marketers, including those on this podcast have discussed how ABM can be a transformative strategy. However, it seems the trendiness of ABM resulte…

1
Answering the Call for Emotive B2B Marketing, with Mark Cullen, CMO of Simon-Kucher 35:01

1+ y ago35:01

35:01

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Mark Cullen about the need for B2B marketers to be brave. The key to marketing with an impact is saying something authentic about your company and delivering it in an emotive way. Most marketers understand that it takes a level of emotional impact to make a significant…

1
A Review of 2023... So Far 28:47

2y ago28:47

28:47

In this episode of B2B Marketing: The Provocative Truth, we look back at some of the provocative topics we have talked about in 2023 so far! Episode Clips Included: How Data Proves the Need for Creativity in B2B, with Adam Morgan, Executive Creative Director at Adobe Educating B2B Industries with Thought Leadership, with James Watson, CMO of The Gl…

1
Reimagining B2B Marketing Attribution for the New Buyer Journey, with Jennifer Leggio, CMO of Netography 30:56

2y ago30:56

30:56

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Jennifer Leggio to discuss how attribution for marketing and sales needs to change with the buyer journey. Nowadays, it’s extremely important for sales and marketing to work together to achieve the same goal of creating pipeline. However, it would seem many B2B busines…

1
Unlocking B2B Influencer Marketing, with Archana Dhankar, Senior Director, Global Demand Generation at Sutherland 25:45

2y ago25:45

25:45

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Archana Dhankar to discuss all things influencer marketing in B2B. There’s no denying the differences between B2B and B2C marketing. However, it’s all too easy to have a closed mindset as to what could work for your business. Influencer marketing has made waves in B2C …

1
Thought Provoking B2B Thought Leadership, with Laura Klysz, Global Head of Marketing & Communications at Simmons & Simmons 29:22

2y ago29:22

29:22

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Laura Klysz about truly leading thought leadership. There are a lot of problems with how thought leadership is done in B2B. Not only is it underutilised as a tool for businesses, but fundamentally, it isn’t actually doing what it suggests. Very little thought leadership actu…

1
Misconceptions About Performance Marketing, with Stuart Shingler, VP of Brand and Product Marketing at Tink 33:11

2y ago33:11

33:11

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Stuart Shingler about what performance really means in B2B. Despite performance marketing having been around for a while, there is still a lack of understanding about what it truly is, leading it to be conflated with and used interchangeably to digital marketing. But it’s mu…

1
Balancing Performance and Brand Marketing in B2B, with Dan O’Hara, Marketing Director at DEMICA 30:06

2y ago30:06

30:06

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Dan O’Hara to discuss the need for art and science to not only coexist, but work together in marketing. Nowadays, marketers have access to a wealth of data to make sense of marketing activities. However, even in B2B marketing, strictly going off the data doesn’t provid…

1
The Urgent Need to Focus on Business Goals, with Jeroen Kuppens, CMO of Sana Commerce 30:02

2y ago30:02

30:02

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Jeroen Kuppens about how B2B marketers get caught up in online marketing theories. Obviously everyone in a business knows that their work has to relate to business goals, right? …Right? Well, in the social media age, it is easy to get distracted, and B2B marketers are not i…

1
Disrupting the System with Category Creation, with Scott Gainey, CMO of Nile 24:50

2y ago24:50

24:50

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Scott Gainey about the challenges of creating a new category as a disruptive company. In order for a company to be an innovator in the world today, it requires significant effort into creating something truly new for the industry you’re in. In the case of many B2B companies,…

1
Scaling a B2B Marketing Function at Rapid Pace, with Pavlina Louki, VP of Marketing at Qualco Group 27:35

2y ago27:35

27:35

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Pavlina Louki about the unique challenges of scaling a marketing function at pace. There are several considerations when it comes to scaling a marketing function. The biggest of these is most likely bringing in exceptional talent that will help build the business. But when …

1
The Unspoken Problem of AI in Business, with Uwe Hook, Interim CMO/CDO at Chameleon Collective 31:27

2y ago31:27

31:27

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Uwe Hook to discuss the often overlooked issues around AI. It’s impossible to deny that AI has become one of the most hot-button topics in the world of business this year. There’s so much talk around how AI is going to change how people work across a variety of sectors…

1
The Future of B2B Martech, with David Remaud, CMO of iBanFirst 31:47

2y ago31:47

31:47

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to David Remaud about how AI will affect the future of MarTech. It’s no secret that AI is one of, if not the most talked about topic in business spaces. There is a lot to discuss regarding AI because it has the potential to totally change how we view marketing and how we work. …

1
Mastering Product Proposition in B2B Marketing, with Ian Macleod, CMO of SALESmanago 30:19

2y ago30:19

30:19

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Ian Macleod about all things product proposition, and how B2B marketers can step up their product marketing. There’s no denying that there’s some incredible products available in B2B industries. However, a great product alone will not guarantee excellent marketing, let alone…

1
Encouraging Experimentation in B2B Marketing, with John Huntinghouse, VP of Marketing at TAB Bank 28:56

2y ago28:56

28:56

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with John Huntinghouse to discuss how to build a culture of experimentation within B2B marketing. Within B2B, it’s very easy for marketing to fall in line. The status quo has an unhealthy grip on marketers. This isn’t necessarily due to a lack of desire to shake it up, but …

1
Empowering Data Analysis for B2B with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata 26:21

2y ago26:21

26:21

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Steffen Hedebrandt to discuss what B2B marketers really need to know about the buyer journey and data analysis. While it may seem that B2B marketers are masters of data, the reality is that very few actually understand what’s happening at any given moment in the buyer …

1
Creating the Ideal B2B Customer Experience, with Kelly Brown, CMO of Teckro 33:07

2y ago33:07

33:07

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Kelly Brown about making every brand interaction count in B2B. While the current viewpoint is that B2C and B2B are more similar than ever before, there are still distinct differences that shouldn’t be neglected. One such difference is relating to customer experience. Unlike …

1
Marketing as a B2B Revenue Driver, with Andrea Linehan, Global CMO of CurrencyFair.com 26:58

2y ago26:58

26:58

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Andrea Linehan about marketing’s potential for driving revenue in B2B. There’s a problem with revenue in B2B marketing. Marketers are not maximising the potential for marketing to drive revenue when it is so crucial to the business’s success. Is the issue down to marketers n…

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