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Is the marketing persona dead? With Wipro's CMO, David Keene
Manage episode 467459037 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers. In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with David about what brand building should really look like for B2B marketers in 2025, from establishing a focused buying committee to using content to 'mirco target' with authenticity. And what does Dominic Cummings have to do with it..?
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Hosted on Acast. See acast.com/privacy for more information.
92 episodes
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Manage episode 467459037 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers. In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with David about what brand building should really look like for B2B marketers in 2025, from establishing a focused buying committee to using content to 'mirco target' with authenticity. And what does Dominic Cummings have to do with it..?
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continue reading
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92 episodes
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