Business doesn’t have to be boring. Business anchors Lloyd and Dan Knowlton share a 100% honest view in how to and how not to keep your business afloat. Lloyd and Dan learn about Business trends, business growth & marketing whilst trying to convince each other that they know what they’re doing. May contain nuts. Podcast sponsors: Adobe Express
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Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.
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As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to ge ...
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What an NFL Running Back Can Teach You About Marketing with Austin Ekeler
41:40
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41:40From Colorado ranch life to NFL stardom, Austin Ekeler has built multiple successful ventures through resilience and strategic marketing. In this episode, Dave Charest, Director of Small Business Success at Constant Contact, explores how the Washington Commanders running back applies the same determination to his business ventures as he shows on ga…
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Ask Dave: 2025 National Small Business Week Edition
1:11:25
1:11:25
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1:11:25What happens when you take your marketing questions directly to the source, live and in person? You get real, unfiltered conversations with small business owners tackling everything from email strategy to AI content creation. To celebrate National Small Business Week, Dave Charest, Director of Small Business Success at Constant Contact, hit the roa…
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Smart Ways to Use Al as a Solopreneur with Mike Allton
52:53
52:53
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52:53Four hours per week. That's all Mike Allton needs to run a content machine that includes newsletters, blogs, and multiple podcasts. As an AI strategist, podcast host, and chief storyteller at Agorapulse, Mike has mastered the art of efficiency. His secret? A strategic blend of AI tools and email marketing automation that turns one piece of content …
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Walk The Floor with Phillip Oakley | Strategy Sessions Podcast
58:26
58:26
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58:26Phillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands stand out and grow. In this episode we discuss: The power of questions and curiosity Talking to your customers and the power of bringing the customer voice into the room Overcoming objections for talking to your customers What the movie Art…
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What Hurts and Helps Your Email Deliverability with Jennifer Nespola Lantz
43:27
43:27
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43:27Have you ever wondered why some of your emails land in the inbox while others mysteriously vanish? The secret to successful email marketing isn't just what you send, it's who you're sending to. The foundation of effective email marketing starts with how you build and maintain your list. Jennifer Nespola Lantz, VP of Deliverability and Industry Rela…
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Building a Passion-Fueled Business with Jason Shron
51:11
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51:11A section of a train in his basement isn't the most interesting thing about Jason Shron. It's how he turned an obsession with model trains into a thriving international business — simply by being himself. In fact, he left his PhD program in art history to pursue his passion full-time. Jason, two decades later, is the president of Rapido Trains Inc.…
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Paul has been deep in brand diagnosis, strategy and realisation for over 25 years. You need to hear how he thinks about brands. In this episode we discuss: Listening as a superpower for strategists Why strategy isn’t predicting the future – with a hat tip to JP Castlin Mike Tyson on strategy Creators building brands Defining what a brand isn’t help…
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How to Build and Manage a Healthier Email List with Constant Contact
35:42
35:42
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35:42Building your business on social media is like renting a house—you've decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans. In this episode, Dave Charest speaks with …
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Build a Fans-First Business From the Ground Up with the Savannah Bananas
48:14
48:14
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48:14Imagine a baseball team that throws out the rulebook—not just for the game, but for how they do business. Meet the Savannah Bananas, a team that's less about scoring runs and more about sparking joy. Led by owner Jesse Cole, this isn't your typical sports team. As Jesse puts it, "We have no interest in being a billion-dollar business, but we want t…
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How Two Brothers Built a Marketing Agency from Scratch with Dan Knowlton
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48:03Dan Knowlton didn’t plan to build a top-performing content agency by dressing up in wigs and fake mustaches — but that's what helped him stand out. In 2015, Dan and his brother Lloyd launched their marketing agency, Knowlton, from a spare room in their parents' house. No roadmap. No fancy setup. Just two brothers figuring it out as they went. What …
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Zero Moment of Truth (ZMOT) with Devora Rogers
55:11
55:11
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55:11Devora Rogers developed the methodology deployed for Google's groundbreaking ZMOT research. Yes, THAT Zero Moment of Truth research. In this episode we discuss: How everything changes One HELL of a medical story Zero moment of truth (ZMOT) and convincing people to buy online How long people take to decide to buy something Using data to tell stories…
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Art, Story, and the Business of Wonder with Gregangelo Herrera and Team
57:31
57:31
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57:31The Gregangelo Museum wasn’t supposed to exist. It began as a run-down rental in San Francisco — a place where artist Gregangelo Herrera patched collapsing rooms with found materials, turning repairs into creative experiments. One of those repairs became a full-blown art installation. One became two. Then three. Forty years later, the house is a ci…
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How to Make Marketing Work for You with Lorraine Ball
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41:51
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41:51Selling a business wasn’t part of Lorraine Ball’s original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change. Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start…
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Growing Categories with Magda Nenycz-Thiel
1:04:14
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1:04:14Magda is a research professor at the Ehrenberg-Bass Institute in Adelaide. She has been widely published in academic journals and authored two chapters in How Brands Grow 2. In this episode we discuss: The importance of curiosity The impact of How Brands Grow The Semmelweis effect and The Sharp Effect Learn, test and learn The high performance cult…
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The Power of Personalized Email Marketing with Marc Newberry and Jasmin Bollman
25:25
25:25
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25:25Running a successful marketing campaign doesn't require a massive team or unlimited resources. Sometimes, it just takes a small, dedicated group that knows how to connect with people on a personal level. That's exactly what Marc Newberry and Jasmin Bollman have accomplished at Genumark, Canada's leader in custom-branded merchandise and apparel. Wit…
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Your Real Estate Marketing Playbook: A Full Recap with Stephanie, Dave, and Kelsi
34:55
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34:55In this final episode of Be A Marketer - Real Estate edition, hosts Dave Charest, Stephanie Alfonso, and co-host Kelsi Carter, recap key lessons from their six-episode deep dive into marketing strategies for real estate professionals. But these insights aren’t just for real estate, business owners across industries can apply these takeaways to thei…
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Changing Your Behavior to Build a Stronger Business with Carissa Reiniger
45:03
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45:03Running a business that lets customers choose what they pay might sound like a recipe for failure. But for Carissa Reiniger, Founder and CEO of Silver Lining, it's part of a 20-year mission to change the global economy one small business at a time. Using her background in psychology, Carissa used behavioral change to build a company that helps smal…
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Úna is the co-founder of The Indie List, Ireland’s leading platform for connecting businesses with top-tier freelance talent across marketing, creative, and digital disciplines. In this episode we discuss: Why it’s OK not have everything figured out Building a community of marketers The Indie List Why pitching as an independent is tough The benefit…
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Building a Real Estate Powerhouse with Anthony Lamacchia
35:54
35:54
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35:54Anthony Lamacchia learned the power of aggressive marketing at a young age while working with his father in construction. One postcard would bring in dozens of calls and thousands in deposits. When he entered real estate in 2004, he brought that bold marketing mindset but quickly discovered that different businesses require different approaches. Th…
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Using LinkedIn to Grow Your Business with Lea Turner
43:01
43:01
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43:01Tattooed, pierced, a school dropout who'd worked minimum wage jobs her entire life, Lea Turner initially thought LinkedIn wasn't "for people like her." In 2019, she was a single parent running a small transcription service, struggling to make ends meet and relying on government support. The corporate, polished world of professional networking seeme…
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Building a Sustainable Independent Brokerage with Ian Hoover
48:38
48:38
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48:38When Ian S. Hoover got fired from his job in retail, he wasn’t expecting it to lead to him opening a real estate brokerage one day. After a few drinks at his former partner's daughter's wedding, a casual conversation sparked the launch of Deacon & Hoover Real Estate Advisors in 2017. Today, his brokerage stands as the second-largest independent fir…
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Making Technology Accessible for Nonprofits with Nick Fynn
46:03
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46:03Nonprofits face a constant challenge: delivering their message effectively with limited resources. For Nick Fynn, Head of Global Growth Marketing at TechSoup, this reality drives his mission to help organizations bridge the gap between technology and social impact. Nick has a deep understanding of effective communication strategies through his work…
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Real Estate Teams, Systems, and Family with Verl Workman
48:06
48:06
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48:06From satellite dishes and hot tubs to coaching real estate teams, Verl Workman's entrepreneurial journey is full of unexpected turns. Facing hardship early in life, Verl developed a strong work ethic and a knack for sales. A chance encounter with a satisfied customer led him to a successful career in real estate. But Verl's drive to innovate pushed…
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Building Multiple Revenue Streams in Real Estate with Jacqui Luberto
39:41
39:41
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39:41When most real estate agents sell a property, they often lose the customer to property managers, insurance agents, and other service providers. But Jacqui Luberto saw an opportunity to change this pattern. Jacqui opened her brokerage in 2020, on the day Florida shut down and has since built a network of six interconnected businesses that help clien…
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The Art of Real Estate Branding with Christine George
29:31
29:31
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29:31Being a successful real estate agent demands a clear and authentic personal brand. Christine George, CEO and Founder of Post & Beam Creative, didn’t set out to help agents sell more homes. Instead, she focuses on helping them uncover their unique identities and stand out in a crowded market. Christine has spent over 15 years in the real estate indu…
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The No Excuse Zone: Real Estate with Marki Lemons Ryhal
52:49
52:49
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52:49Building a real estate empire wasn't Marki Lemons Ryhal's first career choice. A fifth-generation entrepreneur, she found her way to real estate after a lawsuit with her family and because she wanted a flexible career as a working mom. Now a global keynote speaker, author, and prop tech investor, Marki's journey is anything but ordinary. In this ep…
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Tracksuit Marketing with James Hurman | Strategy Sessions
1:08:39
1:08:39
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1:08:39James Hurman does a lot. He’s a strategist, a creative, an entrepreneur, an investor, a teacher and a great bloke. In this episode we discuss: The lessons from ancient cultures The power of delegation Making not drinking cool AF Influencer partnerships with the Kardashians The story behind Tracksuit, the brand tracking platform How James approaches…
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Growing an Online Business with Teresa Heath-Wareing
56:23
56:23
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56:23Starting a business often means learning to trust yourself first — especially when battling both personal and professional challenges. Teresa Heath-Wareing built a six-figure agency as a single parent, then transformed it into a successful online business. But her journey involved more than just business growth; she also sought authenticity in both…
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Destination Marketing Strategies with Aljolynn Sperber
42:12
42:12
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42:12After a career in Los Angeles, Aljolynn Sperber returned to her hometown with a vision. She became the Executive Director of Visit Kitsap Peninsula, combining her marketing skills with her passion for her community. Her goal is to both promote the area to visitors and build a strong sense of belonging for locals. This is not just about attracting t…
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Building Customer Relationships Through Email with Lena Niedzielin
25:44
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25:44From the slopes to the screen, Lena Niedzielin’s marketing journey is anything but predictable. Growing up skiing in New England, Lena never imagined she’d be managing an indoor ski facility in London. But as the manager of Skieasy, she’s traded her skis for spreadsheets and discovered a passion for connecting people with winter sports, all year ro…
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Architect, Plumber and Pipe Wrench | Strategy Sessions
56:19
56:19
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56:19Nils Wimby is an experienced leader in marketing with a strategic mindset and a proven track record of generating value. In this episode we discuss: The architect, plumber and pipe wrench Problemformuleringsprivilegiet (a great word to say if you don’t speak Swedish) Volvo and their journey to premium Jaguar’s rebrand and if it as a good idea How M…
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Bake Club's Recipe for Community Building with Christina Tosi and Shannon Salzano
45:59
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45:59Who knew a simple idea to bake together virtually could turn into a thriving online community? When the pandemic hit, Christina Tosi, chef and founder of Milk Bar, and Shannon Salzano, Milk Bar’s Brand Director, found themselves searching for a way to connect with people. Turning their cameras on, they invited others to join them in the kitchen, cr…
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Crush Your Marketing Goals in 2025: 5 Game-Changing Tips
31:07
31:07
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31:07The future of marketing feels like a runaway train. It's exciting, sure, but also terrifying. How do you keep up and plan for success when the ground beneath you seems to shift constantly? Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, understand this struggl…
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Relaunching an Icon with Dan Knowlton | Strategy Sessions Podcast
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49:36Dan Knowlton, the co-founder of Knowlton, has delivered millions in trackable sales for some of the world’s leading brands. In this episode we discuss: How he grew Knowlton from working with micro business to big brands Learning from mistakes Having your dad as a non exec How to write marketing reports Working with Barry from Eastenders Why nostalg…
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Customer Insight with Suzanne Claassen | Strategy Sessions
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46:52
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46:52Suzanne is the Director CEE, Google Customer Solutions and a long time Googler. In this episode we discuss: Planning (or not) for a career How digital marketing has changed in the 25 years Has brand loyalty changed over the years Do you need to be always on with your marketing Talk to your customers Working across counties and customs Using AI as a…
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Carrie Rose runs Rise at Seven, the Search-First creative agency from the UK that’s taking over America. In this episode we discuss: Business is just business Positioning for fast fashion Saying no to new business Using values in your agency When to say no to clients The Rise at Seven story The role of data in decision making Strategy v tactics Str…
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Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, have spent the year chatting with small business owners and marketing experts on the Be a Marketer podcast, gathering insights to help entrepreneurs thrive. Now, they're ready to share the best of those lessons. …
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How to Segment Your Email List for Better Results with David Fischer
19:05
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19:05Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website look like? What should you be sending to your email list? And how do you know if any of it is even working? David Fischer, Founder and CEO of Solutions for Growth an…
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Aaron Ahuvia PhD is the world’s leading scientific expert on brand love. In this episode we discuss: How the brain works and what we know about love What it’s like working with Philip Kotler How we define love and why it matters to marketers How to build brand love What to do when brand love isn’t something you should aspire to Anthropomorphism and…
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Reporting Beyond Opens & Clicks with Lindsay Higgins
16:49
16:49
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16:49Are your email marketing reports leaving you feeling puzzled? You're getting opens, you're even getting clicks, but are those translating to real results for your business? On this episode of Be a Marketer, Dave Charest, Director of Small Business Success at Constant Contact, sits down with Lindsay Higgins, owner of L2L Creative Group and a Constan…
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Expand Your Reach with Multi-Channel Campaigns with Aaron Wesley Means
16:10
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16:10Juggling a business is hard enough without adding the pressure of mastering multiple marketing channels. It's easy to feel overwhelmed, spreading yourself thin across social media, email, and who-knows-what-else. But what if there was a way to streamline your efforts and make your marketing work smarter, not harder? That's where multichannel market…
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Stand Out Marketing with Rachel Okungbowa | Strategy Sessions
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50:10Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences! This is the final episode in the 2024 Black History Month mini series. In this episode we discuss: Setting the ambition for a DEI in NI event Celebrating small wins SaaS marketing for a start up Positioning the right message to the ri…
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List Building Strategies for Small Businesses with Melanie Diehl
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16:30Melanie Diehl had always envisioned a career path similar to her father's — dedicating 30 years to a single company and retiring comfortably. But then she got laid off and decided to use her severance to explore different options. That's when she discovered her talent with a sewing machine. Melanie learned by doing, navigating the ups and downs of …
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Supporting Black Entrepreneurs with Blessing Mutamba
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46:42
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46:42Blessing is the Business Inclusion Programme Manager at NatWest, where her role focusses on breaking down barriers to enterprise for Ethnic Minority owned businesses across the UK. We talk about the challenges and opportunities for Ethnic Minority owned businesses and the impact on the country. This is the second episode in the 2024 Black History M…
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7 Critical Email Design Elements with Aaron Wesley Means
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26:25After a corporate career in direct marketing, Aaron Wesley Means had no plans to start a business. It wasn't until he began helping his wife launch her dream dog grooming business that he immersed himself in small business marketing. Eager to build a brand and attract customers, he dove headfirst into researching list-building strategies, email cam…
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Effective Goal-Setting for Small Business Marketing with Tracey Lee Davis
15:44
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15:44Tracey Lee Davis never imagined she'd become a business owner. After years of managing a pet care company, she craved a simpler role where she could follow someone else's lead. But life had other plans. When unemployment benefits ran dry, and job applications went unanswered, Tracey reluctantly stepped into entrepreneurship. Now, as the owner of Zi…
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This episode was recorded live at Ulster Bank as part of our mini series for Black History Month. It features David Levin and Charmaine McConville. In this episode we discuss: The early days of social media The challenges of growing a start up Acting on advice from loved ones The best petrol station in Ireland Whether Bradford or Leeds is better (i…
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Creating Content That Resonates: LinkedIn Success Strategies with Lucy Hall
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49:20Lucy Hall's journey into the digital world began with a chunky Dell computer and an eBay account. At 17, she became one of the first eBay power sellers, selling thousands of "ab belts" and discovering a passion for online marketing. This early experience set the stage for Lucy's future as a digital skills advocate and community builder. Today, she …
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Miracle is the Head of Search at John Lewis Finance, with over a decade of experience helping global and national brands increase their visibility. In this episode we discuss:• Organic and paid search playing nicely together• The importance of brands in search• Working for the darling of the British high street• Building effective teams• The differ…
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Digital Marketing Tips for Real Estate Agents with Stephanie Alfonso
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39:26Clients are everywhere, but so is the competition. This is the reality for real estate agents in a crowded market. But what if you could become the go-to expert in your community — the agent everyone remembers when it's time to buy or sell their home? For over a decade, Stephanie Alfonso has helped real estate agents transform their marketing strat…
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