The Art of Real Estate Branding with Christine George

Be a Marketer with Dave Charest

Being a successful real estate agent demands a clear and authentic personal brand. Christine George, CEO and Founder of Post & Beam Creative, didn’t set out to help agents sell more homes. Instead, she focuses on helping them uncover their unique identities and stand out in a crowded market.

Christine has spent over 15 years in the real estate industry, refining strategies that empower agents to market themselves with confidence. In this episode, she shares her journey and her "three A's" framework: Awaken, Activate, and Amplify. Through this process, agents can define their niche, craft intentional marketing strategies, and make authentic connections with their ideal clients.

"When you are true to who you are, your clients feel it," Christine explains. "They feel it. So focus on what you do and what you do well and continue to challenge yourself along the way, but forget about what everybody else is doing because they're not watching you and whatever they're doing."

Tune in today to the Be A Marketer podcast with hosts Dave Charest, Director of Small Business Success at Constant Contact, and Stephanie Alfonso, Senior Director of Vertical Innovation at Constant Contact, to discover how to craft your unique brand, attract your dream clients, and make meaningful connections that fuel your success.

Additional Resources:

• Get Started With Email Marketing: 10 Things You Need to Do First
• How to Build an Effective Email List: Best Practices and Strategies
• How to Set Up an Effective Automated Welcome Email Series (with Examples)
• Goal Getter: 3 Email Marketing Goals to Set for the New Year

Meet Today’s Guest: Christine George of Post & Beam Creative

🤔 What she does: Christine George is the CEO and Founder of Post & Beam Creative, a branding and marketing services firm specializing in real estate. She helps agents and brokers uncover their unique value and bring it to life through personalized branding and marketing strategies.

💡 Key quote: “When you are true to who you are, your clients feel it. They feel it. So focus on what you do and what you do well and continue to challenge yourself along the way, but forget about what everybody else is doing because they're not watching you and whatever they're doing. If you try to do it, it's not going to come off the same way. It's just going to come off as disingenuous. So just be who you are.”

👋 Where to find her: LinkedIn | Instagram

👋 Where to find Post & Beam Creative: Website | YouTube | Spotify | Facebook | LinkedIn | Pinterest

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