Best Dani Woolf Podcasts (2025)

1
Know Before You Go: The Empathy Codified Playbook for RSA Conference 2025 59:49

5d ago59:49

59:49

Most vendors won’t admit this, but we will: Your brand doesn’t have a messaging problem. It has a presence problem. And it’s why buyers leave RSA feeling numb, unseen, and unready to trust you. In this episode, Dani Woolf sits down with Zachary Hyde, someone she doesn’t always agree with, which makes this conversation one of the most honest and urg…

1
What Cybersecurity Leaders Must Learn from OT Practitioners in Underserved Critical Infrastructure 35:37

12d ago35:37

35:37

In this episode of Audience 1st Podcast, Dani sits down with Kristin Demoranville, CEO of Anzen Sage and host of the Bites & Bytes podcast, to uncover the hidden vulnerabilities in one of the world’s most overlooked critical infrastructure sectors: food and agriculture. From insider threats in peanut processing to cyber attacks that disrupt egg sup…

1
Why Most Tech “Communities” Fail Before They Begin 30:59

19d ago30:59

30:59

Everyone in tech is suddenly “building community.” But most aren’t building anything close to the real thing - community that's built on mission, trust, and transparency. In this raw, no-buzzword conversation recorded live at CyberMarketingCon, Dani Woolf sits with Ben Siegel, George Kamide, Bronwen Hudson, and Elliot Volkman, real community builde…

1
5 Mindset Shifts Security Teams Must Adopt to Master Multi-Cloud Security 30:38

26d ago30:38

30:38

Multi-cloud security isn’t just a technology challenge—it’s an organizational mindset problem. Security teams are juggling AWS, Azure, and GCP, each with different security models, policies, and rules. The result? Silos, misconfigurations, and security gaps big enough to drive an exploit through. In this episode, I sat down with Gal Yosef from Algo…

1
How to Diagnose Your Organization’s Real Growth Problem 41:20

30d ago41:20

41:20

In this episode of Audience 1st, Dani Woolf cuts straight through the noise to confront the silent killer of growth in B2B organizations: misdiagnosing the real growth problem. Most GTM teams think they’re aligned. They’re not. Most believe they’re solving the right thing. They aren’t. In this raw, unfiltered solo episode, Dani unpacks why internal…

1
The CISO POV Checklist That Drives Buying Decisions 41:06

30d ago41:06

41:06

In this episode of Audience 1st Podcast, Dani Woolf sits down with Jason Loomis, Chief Information Security Officer at Freshworks, to uncover the raw truth behind how CISOs evaluate security vendors, what actually moves a deal forward, and why most POVs fall flat before they even start. Jason gets brutally honest about the emotional dynamics of ent…

1
Why the Legacy Analyst Model is Misaligned with Cybersecurity Buyer and Vendor Needs 31:38

2M ago31:38

31:38

In this episode of Risk & Real, host Jeffrey Wheatman sits down with Dani Woolf, co-founder of CyberSynapse and CEO of Audience 1st, to discuss a major shift happening in the cybersecurity industry: the decline of the traditional analyst model and the rise of direct buyer engagement. Cybersecurity vendors that engage directly with their buyers gain…

1
Why Cloud Security Starts with Applications & How to Protect Them at Scale 27:10

2M ago27:10

27:10

Cloud security didn’t make life easier—it made it exponentially harder. Security teams are stuck in legacy network security models while trying to secure cloud-native applications, security groups, IAM policies, and ephemeral workloads. The result? Confusion, misalignment, and a security posture that can’t keep up with cloud speed. In this episode …

1
Why Mobile Security is Dangerously Overlooked (And What To Do About It) 34:33

2M ago34:33

34:33

What happens when you meet a cybersecurity founder over dinner and 12 hours later, they’re on your podcast? You get one of the most brutally honest conversations about mobile security. In this episode, Rocky Cole, co-founder of iVerify, lays out why mobile security is dangerously behind—and why businesses are in denial about the scale of the threat…

1
How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge | The Confident Cyber Marketer Series 45:12

2M ago45:12

45:12

Welcome to the first episode of The Confident Cyber Marketer, a monthly series hosted by CyberSynapse.io! In this special in-person episode from New York City, I'm joined by Ben Siegel to break down how cybersecurity marketers and sales teams can accelerate speed to buyer insights to gain a competitive edge. In this tactical, no-BS conversation, we…

1
Why Human-Centric Security is the Next Frontier in Data Privacy (and Why It Matters Now More Than Ever) 45:18

2M ago45:18

45:18

In this episode of Audience 1st, I'm joined by Rob Shavell, co-founder of DeleteMe, to explore the data privacy space and the growing importance of human-centric security. Rob will share his journey from Silicon Valley venture capitalist to privacy entrepreneur and how being a contrarian led him to build one of the leading services in the data remo…

1
What a Modern, Buyer-Centric Approach to Software Market Intelligence Looks Like 36:47

3M ago36:47

36:47

Early in my career as a tech marketer, I was told that securing a top-right position in an analyst report was the way to gain credibility. It didn’t take long before I started questioning the whole system. In this episode of Audience 1st, I sat down with Chase Cunningham, VP of Security Market Research at G2 and Co-Founder of Demo-Force, to dig int…

1
The Hidden Cost of Demo Friction: Why the Software Sales Model Is Failing & How to Fix It 36:47

3M ago36:47

36:47

The way cybersecurity and IT software is sold today is fundamentally broken. In this episode of Audience 1st, Chase Cunningham pulls no punches as we dive into why the traditional software demo and sales model is riddled with friction, killing deals, and frustrating buyers. We unpack the biggest flaws in go-to-market strategies, including: Why buye…

1
Why Business Information Security Officers Are Strategic Cybersecurity Translators 41:31

5M ago41:31

41:31

The challenge is clear: BISOs must bridge the widening gap between security priorities and business demands, often dealing with a space that is fraught with competing interests and high stakes. But how do BISOs balance the demands of risk mitigation with the realities of operational goals? How can they make meaningful connections with vendors who o…

1
How One Customer Interview Completely Transformed This Startup's Trajectory 57:25

5M ago57:25

57:25

The art of successful startups isn't just in building the right product—it's in listening, pivoting, and solving real problems. In this episode of Audience 1st Podcast, I sat down with James Farrow, co-founder of Cyft, to explore the intricate dance of startup growth, MSP market demands, and the mindset shifts required for success. We covered every…

1
Risk Leadership Redefined: Why Chief Risk Officers Must Think Beyond Compliance 48:07

5M ago48:07

48:07

The biggest threats in cybersecurity don’t come from outside attackers—they come from within. From toxic personal agendas to a lack of cross-functional collaboration, the real risk lies in how people operate, not just the systems they use. It’s a hard truth for many leaders, but one that can transform organizations if embraced. In this episode of A…

1
Why Malware Researchers Are More Than Just Analysts: Recognizing Their Strategic Role in Cybersecurity 39:34

5M ago39:34

39:34

We love to glamorize the adversary-chasing, midnight-oil-burning cybersecurity lifestyle. I’ll admit, even I do it sometimes. But the reality of malware research—the intense mental fortitude, the relentless strategic thinking—is often far less romantic and far more essential than we give it credit for. Malware researchers aren’t just fighting sophi…

1
Why Traditional Analyst Models Are Failing Your Cybersecurity GTM Strategy 47:47

6M ago47:47

47:47

When was the last time you took a hard look at how disconnected your “customer insights” really are from the people you’re aiming to serve? For years, companies have banked on traditional research firms and analyst reports, hoping these broad-stroke insights will guide their GTM strategies. These methods serve a general narrative – not the nuanced …

1
Black Hat vs. RSA CISO Perceptions: Which Do They Prefer and Why? 48:11

9M ago48:11

48:11

In this episode of Audience First, Dani Woolf welcomes cybersecurity expert and CISO of CYE, Ira Winkler. They delve into vendor practices, inclusion in cybersecurity events, and the need for meaningful content from marketers. Winkler highlights his initiative, CruiseCon, designed to be inclusive for all levels of professionals, and shares advice o…

1
Securing the Healthcare Industry: Insights from the Frontlines of Change Healthcare Attack and More 1:02:10

9M ago1:02:10

1:02:10

In this episode of Audience 1st, Cecil Pineda, CISO of R1 RCM, and Yuval Wollman, President of CyberProof, delve into the cybersecurity in the healthcare industry. They discuss the impact of recent cyber attacks on healthcare organizations, specifically the Change Healthcare attack, the importance of vision in cybersecurity, and the challenges face…

1
B2B Marketing Shifts: Insights from the Lens of a Marketer and a CISO 47:50

9M ago47:50

47:50

In this episode, Dani Woolf, CEO and Founder of Audience 1st, brings her 15 years of experience in tech marketing to the table. She shares her journey from working in-house as a marketer to running a qualitative customer research agency, driven by her frustrations and burnout in understanding the audience. Anthony Johnson, CEO and Founder of Delve …

1
Bridging Security and Business: Insights from Onyxia’s 2024 CISO Research 37:20

9M ago37:20

37:20

In this episode of Audience 1st Podcast, host Dani Woolf and Sivan Tehila, Founder and CEO of Onyxia Cyber, discuss the role of CISOs and the importance of aligning security initiatives with business objectives. Sivan emphasizes the need for a strategic approach in managing security programs and highlights the significance of leveraging data to opt…

1
Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent 53:06

9M ago53:06

53:06

In this episode of Audience 1st Podcast, host Dani Woolf welcomes Ben Siegel, Founder and CEO of The CyberNest. They delve into the importance of peer-led, community-driven research for cybersecurity professionals. Ben outlines The CyberNest’s growth from a free community to launching a specialized platform security teams aimed at facilitating bett…

1
How Security Practitioners Should Think About and Approach Double Layered Cloud Security 47:32

10M ago47:32

47:32

In this episode of Audience 1st Podcast, Avishai Wool, CTO of AlgoSec and Joshua Copeland, Director of Managed Security Services at Quadrant Information Security and professor at Tulane University, join host, Dani Woolf, to discuss the complexities of cloud security and the challenges practitioners face when migrating to the cloud. They delve into …

1
Value Selling Tips: Aligning Cybersecurity Products with Security Buyer Business Priorities 50:10

10M ago50:10

50:10

In this episode of Audience 1st Podcast, Andrew Monaghan, Founder of Unstoppable.do and Host of Cyber GTM Talk. joins host, Dani Woolf, to discuss the power of value selling to drive success in the tech industry. With real-world examples and practical insights, Andrew and Dani dig into into the importance of understanding customer needs, engaging i…

1
Human Connection and Customer Advocacy as Differentiators in Cybersecurity | CyberMAYnia Podcast 41:07

11M ago41:07

41:07

In this episode of CyberMAYnia, Dani Woolf shares insights on the challenges faced while applying traditional marketing strategies in cybersecurity, Dani emphasizes the importance of customer research for business growth and customer retention. The discussion also explores the role of generative AI in marketing and how marketing in the cybersecurit…

1
CISO Chronicles Unfiltered: The Pros - LIVE from CISO XC Conference 38:39

11M ago38:39

38:39

In this live episode from the CISO XC Conference in Dallas Fort Worth, Texas, cybersecurity professionals engage in a candid discussion on the challenges, frustrations, and human aspects of the cybersecurity industry. Dani Woolf, Host of Audience 1st Podcast, and Allan Alford, Host of The Cyber Ranch Podcast, uncover the top aspects of cybersecurit…

1
CISO Chronicles Unfiltered: The Cons - LIVE from CISO XC Conference 28:56

11M ago28:56

28:56

In this live episode from the CISO XC Conference in Dallas Fort Worth, Texas, cybersecurity professionals engage in a candid discussion on the challenges, frustrations, and human aspects of the cybersecurity industry. Dani Woolf, Host of Audience 1st Podcast, and Allan Alford, Host of The Cyber Ranch Podcast, uncover the top frustrations of CISOs, …

1
RSA Conference Post-Mortem: The Good, Bad, & The "Oh Hell No They Didn't" 48:13

12M ago48:13

48:13

Join Dr. Chase Cunningham, Elliot Volkman, Clark Barron, George Kamide and me for what may likely be the most brutally honest RSA POST-Conference Recap you'll get from real security practitioners AND cybersecurity marketers. Whether you're a regular attendee, a first-timer, or someone who's always wanted to go but couldn't make it, this is your cha…

1
Know Before You Go: Brutally Honest RSA Conference Truths 47:30

12M ago47:30

47:30

Join us for what may likely be the most brutally honest RSA Conference Truths you'll get from real security practitioners AND cybersecurity marketers. Whether you're a regular attendee, a first-timer, or someone who's always wanted to go but couldn't make it, this is your chance to hear it straight from the insiders. Here's how it's going down: → W…

1
Navigating the Trust Barrier: Effective Marketing Strategies for Skeptical IT Buyers 57:41

1y ago57:41

57:41

In this episode, Dani Woolf shares her journey from being a digital and demand gen marketer to founding an agency focused on helping cybersecurity companies understand their buyers. Dani discusses the importance of building trust with IT buyers and provides insights into why they are skeptical. She emphasizes the need for marketers and sales profes…

1
How MSPs Can Increase Sales Efficiency by Understanding Buyers at Scale 56:29

1y ago56:29

56:29

In this episode, Dani Woolf interviews James Farrow, co-founder of Cyft, about his journey from cybersecurity sales to building a solution that TRULY helps IT buyers and MSPs. James shares his change moment when he realized the importance of understanding customers as people and the challenges they face in the buying process. He discusses the insig…

1
Turning B2B Marketing Anxiety into Action | Demand Gen Therapy 52:03

1+ y ago52:03

52:03

In this episode, Clark Barron, host of Demand Gen Therapy, interviews Dani Woolf about the challenges and disillusionment faced by B2B marketers today. They discuss the importance of deep introspection and understanding customers on a qualitative level. Dani shares her experience of circumventing obstacles to gather the necessary information to imp…

1
Mission Before Money: Refocusing Cybersecurity on What Matters 49:15

1+ y ago49:15

49:15

In an industry whose goal is to protect people, purely profit-driven marketing makes no sense - and certainly doesn’t work. After over a decade of running digital marketing for high-growth B2B technology startups, my guest, Dani Woolf, realized marketing is wildly different in information security. It took her four years after joining the cybersecu…

1
The Cyber Market’s Harsh Truth: A Vendor Vs. Buyer Reality Check | Ross Haleliuk 51:03

1+ y ago51:03

51:03

Ross Haleliuk joins the Audience 1st Podcast to discuss his background and his work in the cybersecurity industry. He shares his motivation for creating his blog, Venture in Security, and explains how he aims to simplify complex cybersecurity concepts for readers. Ross also discusses the challenges and opportunities in the industry, including the n…

1
48. Treating Security Practitioners Like China Dolls → Effective Customer Engagement 57:57

1+ y ago57:57

57:57

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The challenges in accessing customer insights for marketing, strategies for effective sales discovery, and the importance of collaboration between sales and marketing teams. They highlight the need for a strategic approach in customer engagement and internal collaboration to ensure …

1
47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.] 1:01:03

1+ y ago1:01:03

1:01:03

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The opportunity for salespeople in Q1 2024. They mention the importance of understanding the specific needs of each company and tailoring the conversation accordingly to remain relevant even when budgets are largely decided. They also discuss the potential for selling SaaS products …

1
How Security Practitioners Master API Security in the Regulatory Landscape 48:30

1+ y ago48:30

48:30

In this episode, host Dani Woolf is joined by Sue Bergamo, James Azar, and Chuck Herrin to discuss the challenges of API security in the context of digital transformation. They highlight the lack of visibility, tools, and control in organizations when it comes to API security. The panel emphasizes the importance of understanding the data flowing th…

1
The Challenges and Considerations of Cloud Security Solutions 38:29

1+ y ago38:29

38:29

In this episode, Dani Woolf interviews David B. Cross, the Senior Vice President and CISO for the Oracle SaaS Cloud. They discuss the importance of organic and dynamic conversations in podcasts, David's background in cybersecurity, and his passion for helping customers. They also dive into the challenges and opportunities in the cloud security mark…

1
50+ Marketing Tactics Validated by 1.5 Years of Cybersecurity Buyer Research 1:05:31

1+ y ago1:05:31

1:05:31

Today is part three of this season’s 3-part kickoff series where Dani Woolf gives you all the lessons learned from a year and a half’s work doing deep qualitative customer research. In this episode, Dani and Clark Barron, Founder and Host of Demand Gen Therapy, explore the practical applications of customer insight in cybersecurity marketing. They …

1
46. When Vendor Gift Unboxing Goes Wrong, Do This + Embracing Cultures 1:02:27

1+ y ago1:02:27

1:02:27

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The challenges of creating useful and reliable content in the cybersecurity industry. They emphasize the importance of transparency, diversity, and language in building trust with potential buyers and practitioners. They also touch on the issue of gated content and the need for auth…

1
45. Unsolicited (And Empty) Gifts, Environmental Waste, Lack of Personalization, and It’s Brand Impact 1:00:34

1+ y ago1:00:34

1:00:34

In this episode of WTFDIJR, recorded live from Cyber Marketing Con in Austin, Texas, Chris, Dani, Maria, and our guest panel from the Con are uncovering: Strategies for effective brand communication, the significance of personalizing marketing efforts, and the challenges of standing out in the saturated cybersecurity market. Key topics include the …

1
1.5 Years of Cybersecurity Buyer Research Distilled to 15 Minutes 18:48

1+ y ago18:48

18:48

Today is part two of this season’s 3-part kickoff series where Dani Woolf gives you all the lessons learned from a year and a half’s work doing deep qualitative customer research. We’re going to cover the top insights she learned from the 50+ buyers she interviewed. As a refresher, it’s absolutely crucial to understand what it is you want to know f…

1
44. The Top 16(ish) Outreach Methods That Piss Off Security Pros 1:01:14

1+ y ago1:01:14

1:01:14

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The top 16(ish) outreach methods that are ineffective when it comes to communicating with security practitioners online and offer tips for improvement.. They also talk about the challenges and nuances of communicating across various departments and stakeholders, including security t…

1
17 B2B Customer Research Truths No One Is Telling You About 48:14

1+ y ago48:14

48:14

Dani is kicking off this new season of Audience 1st Podcast with a 3-part series on the lessons learned from a year and a half of deep customer research in the cybersecurity field. In this episode, we're diving into customer research mindset and methods that no one else in B2B marketing is really telling you about. Dani emphasizes the importance of…

1
43. Industry Pessimism, Skepticism, Finger Pointing, and Blame Games 1:00:45

1+ y ago1:00:45

1:00:45

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The issue of pessimism in the cybersecurity industry. The episode uncovers how professionals often engage in finger-pointing and blaming vendors, management, and cybersecurity practitioners for various industry challenges. The conversation suggests that instead of indulging in the b…

1
42. Auto-Dialers, Fake LinkedIn Aliases, And Snowflakes 1:03:42

1+ y ago1:03:42

1:03:42

In this episode of WTFDIJR, Chris and Dani are uncovering: Exciting news! Let us introduce our new co-host, Maria Graham! We discuss the impacts of using humor or controversial tactics in sales outreach. Key Takeaways: Importance of Ethical Sales Practices: Using deceptive practices like local number spoofing or misleading emails can erode trust an…

1
41. Live From The Black Hat MEA Floor + Fun Song Friday with Special Guest Daniel Moses 59:08

1+ y ago59:08

59:08

In this episode of WTFDIJR, Chris and Dani are uncovering: Cultural diversity and effective strategies for engaging with CISOs and other decision-makers in the industry. Key Takeaways: Cultural Sensitivity and Respect: The episode highlights the importance of respecting different cultures and environments, especially when attending international co…

1
40. We’ll Stop The People With The Hoodies (But Your Ass Is Owned If You Sign This Contract) 1:00:26

1+ y ago1:00:26

1:00:26

In this episode of WTFDIJR, Chris and Dani are uncovering: The power of words, accountability in vendor-client relationships, and navigating social media as professionals. Chris and Dani discuss the importance of authentic engagement, respecting diversity in holiday celebrations, and the challenges of making connections in an increasingly digital w…

1
39. When Did 7AM Cold Calls Turn Into Webinar Invites? 56:04

1+ y ago56:04

56:04

In this episode of WTFDIJR, Chris and Dani are uncovering: The negative impact of unsolicited calls, especially at inappropriate times (like a 7AM call to a personal number), how they are intrusive and can lead to negative perceptions of the company. Chris and Dani suggest in the episode that researching and understanding the potential client's pre…

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Dani Woolf Podcasts

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