A Deep Dive Into The Multi-Cloud Mess & How AlgoSec Connects the Dots

Audience 1st

#Tech #MBA #Business #Dani Woolf

30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

about a year ago 41:48

MP3•Episode home

What does it really take to secure applications across a hybrid, multi-cloud environment?

In this episode of Audience 1st, I sit down with Adolfo Lopez, Sales Engineer at AlgoSec, who brings a practitioner’s lens to the cloud security conversation. From his experience as a network engineer to helping organizations operationalize cloud security today, Adolfo walks us through what most teams overlook—and how to get it right.

We cover:

Why visibility into application flows is foundational for multi-cloud security
What enterprises miss when they treat the cloud like a lift-and-shift extension of on-prem
Why security must be application-centric—not infrastructure-led
The critical role of policy discovery, orchestration, and automation
How AlgoSec ACE helps teams answer the question: “What will break if I make this change?”

If your team is working across AWS, Azure, GCP, and on-prem—and struggling to manage risk, connectivity, and policy alignment, this episode breaks it down practically and tactically.

To get a demo of AlgoSec, visit: https://www.algosec.com/lp/request-a-demo

100 episodes

A Deep Dive Into The Multi-Cloud Mess & How AlgoSec Connects the Dots

Audience 1st

published about a year ago

MP3•Episode home

What does it really take to secure applications across a hybrid, multi-cloud environment?

We cover:

Why visibility into application flows is foundational for multi-cloud security
What enterprises miss when they treat the cloud like a lift-and-shift extension of on-prem
Why security must be application-centric—not infrastructure-led
The critical role of policy discovery, orchestration, and automation
How AlgoSec ACE helps teams answer the question: “What will break if I make this change?”

If your team is working across AWS, Azure, GCP, and on-prem—and struggling to manage risk, connectivity, and policy alignment, this episode breaks it down practically and tactically.

To get a demo of AlgoSec, visit: https://www.algosec.com/lp/request-a-demo

100 episodes

#Tech #MBA #Business #Dani Woolf

All episodes

1
From Cost Center to Growth Driver: The CFO’s Playbook for Cloud Security ROI 47:36

5 weeks ago47:36

47:36

For years, security has been treated as a necessary evil - a budget line item that CFOs approve without truly understanding its business impact. But what if cloud security could be a revenue driver, an efficiency enabler, and a cost-saving powerhouse? In this episode, Dani Woolf sat down with Chris Thomas, Chief Revenue Officer at AlgoSec, to break down how CFOs should really evaluate cloud security investments, not just as a defensive measure, but as a business accelerator. They dove into the cost of inaction, the inefficiencies draining budgets, and the financial case for security automation - all from a CFO’s perspective. If you’re still treating security as an overhead cost, this conversation will change the way you think about it. To get a demo of AlgoSec, visit: https://www.algosec.com/lp/request-a-demo…

1
Why the vCISO Model Is More Than a Stopgap for Organizations Looking for Security Leadership 50:32

6 weeks ago50:32

50:32

In this milestone 100th (and birthday!) episode of Audience 1st Podcast, Dani Woolf is joined by veteran cybersecurity leader David Doyle from DirectDefense for a brutally honest conversation about what’s broken in today’s security leadership models and how the rise of the vCISO is more than just a stopgap. Together, they unpack the myths, power dynamics, and misaligned expectations that drive burnout, stall progress, and keep companies from building real security maturity. This episode is a blueprint for cybersecurity executives, CISOs, and vCISOs who are serious about designing resilient organizations that can lead through complexity. You’ll Learn: 1. The real reason CISOs are burning out and why it’s not just about stress 2. How most orgs misunderstand the vCISO role (and end up wasting budget) 3. When to bring in a vCISO and how to avoid hiring the wrong one 4. Why CISOs and vCISOs should be tag-teaming, not competing 5. How to measure progress beyond compliance and build a culture of strategic leadership 6. What makes a good vCISO indispensable, not replaceable Subscribe & Follow: Follow Audience 1st wherever you get your podcasts Connect with Dani Woolf on LinkedIn Learn more about CyberSynapse and qualitative buyer research…

1
The GTM Gauntlet in Cybersecurity: What We're Still Getting Wrong | Authenticated by Confide 57:32

7 weeks ago57:32

57:32

In this special episode of Authenticated , Confide brings together a powerhouse panel of security operators, marketers, and founders to dissect the brutal realities of go-to-market in cybersecurity. From failed conference booth investments to relationship-first community building, this conversation goes deep on why most vendors still miss the mark, and what it actually takes to build trust with today’s security buyers. Whether you’re a CISO, product marketer, founder, or GTM leader in security, this episode cuts through the noise with raw, unfiltered truths about what works, what backfires, and where the future of security GTM is headed. Key Themes We Cover Why cybersecurity is one of the hardest GTM motions in tech—period The myth of the CISO as the sole buyer (and who actually influences decisions) How real community works—and why fake ones backfire Why founder curiosity and customer obsession are the biggest predictors of success The buyer psychology behind trust, timing, and transference What not to do at RSAC (and how to rethink your event strategy) The role of failure, redemption, and authentic messaging in building credibility Tactical ways to break through cynicism and engage skeptical security practitioners Subscribe & Follow: Follow Audience 1st wherever you get your podcasts Connect with Dani Woolf on LinkedIn Learn more about CyberSynapse and qualitative buyer research…

1
Cognitive Risk, Neurodivergence, and the Unspoken Realities of Security Leadership 36:19

8 weeks ago36:19

36:19

In this episode of Audience 1st Podcast, Dani Woolf sits down with Val Popke to explore the unspoken human dimensions of cybersecurity leadership. Val, a veteran, assurance leader, and self-described “Wandering Cyber Vulva,” challenges the industry’s prevailing narratives around hiring, communication, inclusion, and resilience. The discussion goes beyond traditional security frameworks to uncover the cognitive and cultural risks impacting practitioners at all levels. Listeners will walk away with a deeper understanding of why burnout, disconnect, and distrust are systemic, not personal, and how security leaders must evolve to lead in environments of increasing complexity, diversity, and psychological strain. Key Themes: Why psychological safety and cognitive clarity are prerequisites for functional security operations. How the industry’s hidden majority is misaligned with traditional corporate norms and what needs to change. The mismatch between capability and visibility in how cyber professionals are evaluated and excluded. A linguistic and philosophical reframe that emphasizes collaborative understanding over performative inclusion. Why many security professionals are forced to protect their organizations from internal dysfunction while defending against external threats. Trust, mission, and why so many veterans find a natural home in cyber until corporate incentives erode that foundation. Subscribe & Follow: Follow Audience 1st wherever you get your podcasts Connect with Dani Woolf on LinkedIn Learn more about CyberSynapse and qualitative buyer research…

1
A Deep Dive Into The Multi-Cloud Mess & How AlgoSec Connects the Dots 41:48

9 weeks ago41:48

41:48

What does it really take to secure applications across a hybrid, multi-cloud environment? In this episode of Audience 1st, I sit down with Adolfo Lopez, Sales Engineer at AlgoSec, who brings a practitioner’s lens to the cloud security conversation. From his experience as a network engineer to helping organizations operationalize cloud security today, Adolfo walks us through what most teams overlook—and how to get it right. We cover: Why visibility into application flows is foundational for multi-cloud security What enterprises miss when they treat the cloud like a lift-and-shift extension of on-prem Why security must be application-centric—not infrastructure-led The critical role of policy discovery, orchestration, and automation How AlgoSec ACE helps teams answer the question: “What will break if I make this change?” If your team is working across AWS, Azure, GCP, and on-prem—and struggling to manage risk, connectivity, and policy alignment, this episode breaks it down practically and tactically. To get a demo of AlgoSec, visit: https://www.algosec.com/lp/request-a-demo…

1
Successful Cybersecurity Marketing with Qualitative Buyer Data and Brain Power 44:45

10 weeks ago44:45

44:45

In this provocative and no-fluff episode of Keyboard Samurai, host, Wil Kluv, sits down with Dani Woolf and Ben Siegel to unpack what’s broken in how cybersecurity vendors go to market and how to fix it using real buyer data and a deeper understanding of human psychology. Dani and Ben, co-founders of CyberSynapse and veterans of cybersecurity GTM, break down why so many tech marketers are stuck in echo chambers, how pressure from investors leads to safe (but disconnected) strategies, and why most teams are making decisions without actual buyer validation. They explore the psychological barriers to change, why the “herd mentality” is sabotaging innovation, and how to replace opinion with evidence through first-party qualitative research. They also take on the traditional analyst model, offering sharp critique and a more human, scalable alternative rooted in community-sourced insight.…

1
Know Before You Go: The Empathy Codified Playbook for RSA Conference 2025 59:49

11 weeks ago59:49

59:49

Most vendors won’t admit this, but we will: Your brand doesn’t have a messaging problem. It has a presence problem. And it’s why buyers leave RSA feeling numb, unseen, and unready to trust you. In this episode, Dani Woolf sits down with Zachary Hyde, someone she doesn’t always agree with, which makes this conversation one of the most honest and urgent before a major conference. Together, they break down why most GTM teams think they’re being empathetic but are actually performing a buyer-first fantasy while still clinging to control. If you're showing up to RSA Conference this year with a booth, a badge, and a team under pressure to "drive pipeline" - this is your mirror. Listen before you land in SFO. What We Cover: Why vendors fail to empathize with buyers at conferences How canned “empathetic marketing” actually erodes trust Why emotional presence is a muscle to be consistently massaged The difference between tone-matching and real psychological safety Red flags buyers spot immediately and won’t tell you about What to do this week to actually build trust at RSA (no fluff, no fake discovery)…

1
What Cybersecurity Leaders Must Learn from OT Practitioners in Underserved Critical Infrastructure 35:37

12 weeks ago35:37

35:37

In this episode of Audience 1st Podcast, Dani sits down with Kristin Demoranville, CEO of Anzen Sage and host of the Bites & Bytes podcast, to uncover the hidden vulnerabilities in one of the world’s most overlooked critical infrastructure sectors: food and agriculture. From insider threats in peanut processing to cyber attacks that disrupt egg supply chains, Kristin breaks down why OT security in food systems isn’t just about uptime, it’s about human lives, brand trust, and national resilience. She pulls no punches, sharing raw stories from the frontlines: Why cybersecurity leaders in food facilities are flying blind What happened when nobody spoke up at Boar’s Head How misinformation campaigns are now a cyber risk vector Why “brown cows make chocolate milk” isn’t just a joke—it’s a symptom of a dangerous knowledge gap We also unpack: The behavioral blind spots holding back executive buy-in Why empathy, not just engineering, is the key to securing food systems What must change in the next 5 years to avoid preventable tragedies…

1
Why Most Tech “Communities” Fail Before They Begin 30:59

13 weeks ago30:59

30:59

Everyone in tech is suddenly “building community.” But most aren’t building anything close to the real thing - community that's built on mission, trust, and transparency. In this raw, no-buzzword conversation recorded live at CyberMarketingCon, Dani Woolf sits with Ben Siegel, George Kamide, Bronwen Hudson, and Elliot Volkman, real community builders, to unpack what community actually means, why most efforts fall flat, and what it takes to build something alive, resilient, and trustworthy - especially in an industry like cybersecurity where trust is scarce and attention is fractured. We go deep on: Why most corporate “communities” are poorly disguised funnels The difference between an audience, a user group, and a true community What trust looks like when your members are CISOs, not consumers Why growth is nonlinear, unpredictable, and absolutely not guaranteed The emotional labor and invisible moderation that holds real communities together You’ll also hear tactical advice on how to build thriving spaces across Reddit, Slack, LinkedIn, and beyond - without flashy tools or six-figure budgets.…

1
5 Mindset Shifts Security Teams Must Adopt to Master Multi-Cloud Security 30:38

14 weeks ago30:38

30:38

Multi-cloud security isn’t just a technology challenge—it’s an organizational mindset problem. Security teams are juggling AWS, Azure, and GCP, each with different security models, policies, and rules. The result? Silos, misconfigurations, and security gaps big enough to drive an exploit through. In this episode, I sat down with Gal Yosef from AlgoSec to break down: Why multi-cloud security is so complex (and what security teams are getting wrong) How to bridge the gap between network security and cloud security teams How large enterprises manage cloud security policy enforcement across business units The shift from one-size-fits-all security policies to flexible, risk-based guardrails Why automation and visibility are critical for securing multi-cloud environments If you want to secure application connectivity across your hybrid environment, visit algosec.com .…

1
How to Diagnose Your Organization’s Real Growth Problem 41:20

15 weeks ago41:20

41:20

In this episode of Audience 1st, Dani Woolf cuts straight through the noise to confront the silent killer of growth in B2B organizations: misdiagnosing the real growth problem. Most GTM teams think they’re aligned. They’re not. Most believe they’re solving the right thing. They aren’t. In this raw, unfiltered solo episode, Dani unpacks why internal alignment is often a lie, how companies waste entire quarters solving surface-level symptoms, and what it takes to actually identify the bleeding neck - the one problem that’s quietly draining your growth, budget, and team morale. If you’ve ever felt like your team is moving fast but going nowhere, this is the episode you didn’t know you needed. What You’ll Learn: Why most organizations aren’t solving their biggest growth problem and how to tell if you’re one of them The high cost of chasing lagging indicators instead of root causes The real reason marketing, sales, and product don’t align and why buyer truth is the only fix How to recognize “growth triggers” that signal it’s time to do qualitative buyer research Dani’s four-step clarity framework: Diagnose → Validate → Align → Act How to stop guessing, and finally build from buyer reality—not internal theory Don’t just walk away from this episode inspired. Take action. Ask yourself: What’s the one growth problem we think we’re solving right now? Who told us that? When was the last time we heard it from a buyer’s mouth verbatim? What would it feel like to know we’re solving the right thing? If you’re ready to stop guessing and start listening, reach out to Dani and her team . Let’s uncover the bleeding neck together.…

1
The CISO POV Checklist That Drives Buying Decisions 41:06

15 weeks ago41:06

41:06

In this episode of Audience 1st Podcast, Dani Woolf sits down with Jason Loomis, Chief Information Security Officer at Freshworks, to uncover the raw truth behind how CISOs evaluate security vendors, what actually moves a deal forward, and why most POVs fall flat before they even start. Jason gets brutally honest about the emotional dynamics of enterprise buying, the real reason vendors lose trust, and what it actually takes to turn a POV into a purchase. If you’re in product marketing, sales, or demand generation at a cybersecurity company, this episode will change how you think about the buyer journey and give you a blueprint to win trust, increase conversions, and build long-term influence with technical buyers. What You’ll Learn in This Episode: Why emotional certainty - not ROI - is the key to winning a CISO’s trust The most common POV mistakes vendors make (and how to avoid them) How Jason evaluates vendors - and what gets them instantly disqualified The danger of relying on generic “What problems are you solving?” questions Why transparency beats feature-stuffing in every sales motion How to make your booth presence less awkward and more effective The impact of new SEC regulations on security budgeting and priorities Why buyers referring your product - even after saying no - is the ultimate win If you’re serious about understanding what really drives buyer decisions in cybersecurity subscribe to Audience 1st Podcast. New episodes every week. Raw, unfiltered, and straight from the source - your buyers. 🎧 Listen now, take notes, and share with your GTM team.…

1
Why the Legacy Analyst Model is Misaligned with Cybersecurity Buyer and Vendor Needs 31:38

17 weeks ago31:38

31:38

In this episode of Risk & Real, host Jeffrey Wheatman sits down with Dani Woolf, co-founder of CyberSynapse and CEO of Audience 1st, to discuss a major shift happening in the cybersecurity industry: the decline of the traditional analyst model and the rise of direct buyer engagement. Cybersecurity vendors that engage directly with their buyers gain faster, more actionable insights than those relying solely on traditional analyst firms. Tune in as we discuss: The flaws in the traditional analyst model and why it’s no longer aligned with today’s fast-moving cybersecurity landscape. Why analyst reports take too long to produce and how they filter buyer insights. The power of direct buyer engagement and how vendors can gather real-time, unfiltered insights. Why cybersecurity vendors are cutting back on analyst firm budgets and shifting to a hybrid research model. How CyberSynapse enables vendors to talk directly to security practitioners, CISOs, and IT leaders. Resources & Links: Learn more about CyberSynapse: https://www.cybersynapse.io Follow Dani Woolf on LinkedIn: https://www.linkedin.com/in/daniwoolf Check out Audience 1st Podcast: https://audience1st.fm Subscribe & Stay Connected! Follow Risk & Real on Apple Podcasts, Spotify, or your favorite podcast app. Connect with host Jeffrey Wheatman on LinkedIn: https://www.linkedin.com/in/jeffreywheatman Don’t forget to leave a review if you enjoyed the episode!…

1
Why Cloud Security Starts with Applications & How to Protect Them at Scale 27:10

18 weeks ago27:10

27:10

Cloud security didn’t make life easier—it made it exponentially harder. Security teams are stuck in legacy network security models while trying to secure cloud-native applications, security groups, IAM policies, and ephemeral workloads. The result? Confusion, misalignment, and a security posture that can’t keep up with cloud speed. In this episode of Audience 1st Podcast, I chatted with Kyle Wickert from AlgoSec about: Why network security teams struggle with cloud security models The hidden complexity of securing applications across multi-cloud environments Why firewalls and network segmentation don’t translate well to the cloud How security teams can gain visibility and control over cloud security policies The role of automation in bridging the gap between network security and cloud security If you want to secure application connectivity across your hybrid environment, visit algosec.com .…

1
Why Mobile Security is Dangerously Overlooked (And What To Do About It) 34:33

19 weeks ago34:33

34:33

What happens when you meet a cybersecurity founder over dinner and 12 hours later, they’re on your podcast? You get one of the most brutally honest conversations about mobile security. In this episode, Rocky Cole, co-founder of iVerify, lays out why mobile security is dangerously behind—and why businesses are in denial about the scale of the threat. We dive into: The biggest myth in mobile security—why MDM (Mobile Device Management) is not a security tool and never was. Why enterprise security leaders are still ignoring mobile security (even when businesses are now prime targets). How attackers have outpaced traditional mobile security measures—and what needs to change. The operational bottlenecks holding CISOs back from fixing the problem—and how to work around them. Rocky shares raw insights from the frontlines of mobile security, including how his team uncovered new Pegasus infections, why BYOD security is broken, and what companies should be doing NOW. If you're still treating mobile devices differently than desktops, this episode will change your perspective—fast.…

1
How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge | The Confident Cyber Marketer Series 45:12

19 weeks ago45:12

45:12

Welcome to the first episode of The Confident Cyber Marketer, a monthly series hosted by CyberSynapse.io! In this special in-person episode from New York City, I'm joined by Ben Siegel to break down how cybersecurity marketers and sales teams can accelerate speed to buyer insights to gain a competitive edge. In this tactical, no-BS conversation, we reveal why traditional analyst models fail, why most cybersecurity vendors get it wrong, and how real-time insights from buyers—not just customers—can drive better messaging, faster sales cycles, and higher conversion rates. Key Takeaways and Topics Covered: Why cybersecurity marketing is broken—and how to fix it The myth of proprietary data in cybersecurity marketing Why most data doesn’t tell you the full buyer story The Rapid Buyer Insight Loop (RBIL) framework for gathering and applying insights in less than two weeks The difference between customer research vs. buyer research—and why both matter How traditional analyst models hold cybersecurity vendors back Real-world stories from Dani & Ben on how shifting to direct buyer insights changed everything How to operationalize fast, actionable insights across marketing, sales, and product Metrics that matter: Time to Insight, Time to Decision, Time to Value The high cost of getting your target audience wrong—and how to avoid it. Resources & Links: 🔗 CyberSynapse – Ready to ditch the traditional analyst model and get real insights from real key decision-makers? Visit CyberSynapse.io to schedule a quick call. 🔗 Connect with Dani & Ben – Let’s keep the conversation going! Find us on LinkedIn: Dani Woolf Ben Siegel Don’t forget to subscribe, share, and leave a review if you found this episode valuable. More deep dives into cybersecurity marketing that actually works coming soon!…

1
Why Human-Centric Security is the Next Frontier in Data Privacy (and Why It Matters Now More Than Ever) 45:18

20 weeks ago45:18

45:18

In this episode of Audience 1st, I'm joined by Rob Shavell, co-founder of DeleteMe, to explore the data privacy space and the growing importance of human-centric security. Rob will share his journey from Silicon Valley venture capitalist to privacy entrepreneur and how being a contrarian led him to build one of the leading services in the data removal space. We'll dive into: Why privacy is no longer just a noun but an active set of actions. How AI and automation have transformed cybercrime into a “creative industry” and what it means for security teams. Why it’s difficult to quantify the impact of continuous data removal and how security leaders can build a better ROI story. How to overcome employee skepticism and drive adoption of security tools through simplicity and clear communication. We will also discusses the future of privacy, emerging threats like AI-generated deepfakes, and what security practitioners need to do to protect their people in an increasingly hostile digital world.…

1
What a Modern, Buyer-Centric Approach to Software Market Intelligence Looks Like 36:47

22 weeks ago36:47

36:47

Early in my career as a tech marketer, I was told that securing a top-right position in an analyst report was the way to gain credibility. It didn’t take long before I started questioning the whole system. In this episode of Audience 1st, I sat down with Chase Cunningham, VP of Security Market Research at G2 and Co-Founder of Demo-Force, to dig into a hot topic: The flaws in the legacy analyst model and what a modern, buyer-centric approach to market intelligence looks like. We explored how the legacy analyst firms operate, the influence of vendor dollars on rankings, and why many CMOs are quietly walking away from the old system. Chase shared eye-opening insights into how buyers actually evaluate security solutions—hint: they’re relying more on peer reviews and real-world data than on Magic Quadrants. Key takeaways from this episode: Why vendors are overpaying for analyst influence instead of listening to buyers. How data-driven insights from G2 are reshaping go-to-market strategies. The most overlooked buyer signals that vendors should start paying attention to. The shift from C-suite-targeted sales to winning over the “lieutenants” who make buying decisions. The real truth about security software pricing, discounts, and contract lengths. If you're in cybersecurity marketing, product, or sales and looking for smarter ways to understand and reach your buyers, this episode is a must-listen. Get free access to more than 100 million people researching, comparing, and buying software on G2 every year: https://sell.g2.com/…

1
The Hidden Cost of Demo Friction: Why the Software Sales Model Is Failing & How to Fix It 36:47

23 weeks ago36:47

36:47

The way cybersecurity and IT software is sold today is fundamentally broken. In this episode of Audience 1st, Chase Cunningham pulls no punches as we dive into why the traditional software demo and sales model is riddled with friction, killing deals, and frustrating buyers. We unpack the biggest flaws in go-to-market strategies, including: Why buyers expect seamless, self-service access to software—and how vendors are failing them. How manual, high-friction demos slow down sales cycles and lose deals. Why vendor fear of transparency is outdated—and actually hurting revenue. How behavioral data and automation can transform demo-to-close rates. Chase shares eye-opening stats on demo conversion rates, real-world examples of deals lost due to friction, and practical strategies for automating and optimizing the buyer experience. If you're in marketing, sales, or product and tired of watching your pipeline stall due to outdated sales motions, this episode is a must-listen. Learn how to ditch the friction, close more deals, and give buyers what they actually want here: https://www.demo-force.com/…

1
Why Business Information Security Officers Are Strategic Cybersecurity Translators 41:31

30 weeks ago41:31

41:31

The challenge is clear: BISOs must bridge the widening gap between security priorities and business demands, often dealing with a space that is fraught with competing interests and high stakes. But how do BISOs balance the demands of risk mitigation with the realities of operational goals? How can they make meaningful connections with vendors who often fail to understand the nuances of their role? These are the questions that Rob Dalzell, a Business Information Security Officer (BISO) at a major financial institution, grapples with regularly. In this episode of Audience 1st, I had a candid conversation with Rob, where we unearthed invaluable insights into what drives buying decisions and operational realities for BISOs.…

1
How One Customer Interview Completely Transformed This Startup's Trajectory 57:25

31 weeks ago57:25

57:25

The art of successful startups isn't just in building the right product—it's in listening, pivoting, and solving real problems. In this episode of Audience 1st Podcast, I sat down with James Farrow, co-founder of Cyft, to explore the intricate dance of startup growth, MSP market demands, and the mindset shifts required for success. We covered everything from Cyft’s pivot from the MDR market to MSPs, to how a single user interview transformed the company’s trajectory. James opened up about the emotional and operational challenges of building a startup, including how personal relationships fuel professional growth. He also shared his mental models for approaching complex decisions, including first-principles thinking and inversion, and gave a glimpse into what’s next for Cyft as they scale their offerings. This conversation is one of the more raw episodes I've had with a special guest, insightful, and packed with actionable advice for anyone building a business, especially in B2B tech. Whether you’re pivoting, scaling, or just trying to stay true to your mission, James’ journey is a blueprint for thoughtful growth.…

1
Risk Leadership Redefined: Why Chief Risk Officers Must Think Beyond Compliance 48:07

32 weeks ago48:07

48:07

The biggest threats in cybersecurity don’t come from outside attackers—they come from within. From toxic personal agendas to a lack of cross-functional collaboration, the real risk lies in how people operate, not just the systems they use. It’s a hard truth for many leaders, but one that can transform organizations if embraced. In this episode of Audience 1st Podcast, I had a real, raw conversation with Amy Chaney about what’s truly broken in cybersecurity leadership—and how to fix it. We dove into the pervasive issue of personal agendas, the saturation of cybersecurity communities that often fail to deliver, and what separates good vendors from bad ones. Amy also shared her insights on what it really takes to thrive as a Chief Risk Officer, her approach to balancing technical and human risks, and why collaboration—not ego—is the key to solving the industry’s toughest challenges.…

1
Why Malware Researchers Are More Than Just Analysts: Recognizing Their Strategic Role in Cybersecurity 39:34

33 weeks ago39:34

39:34

We love to glamorize the adversary-chasing, midnight-oil-burning cybersecurity lifestyle. I’ll admit, even I do it sometimes. But the reality of malware research—the intense mental fortitude, the relentless strategic thinking—is often far less romantic and far more essential than we give it credit for. Malware researchers aren’t just fighting sophisticated adversaries. They’re engaged in a high-stakes, invisible chess game where each move reveals a little more of a hidden enemy. The most significant challenge, however, isn’t the malware itself. It’s likely the disconnect between the critical work of these researchers and the perception—and support—they receive from leadership. That gap isn’t just unfortunate; it’s a vulnerability that leaves companies exposed in ways many don’t even realize. Despite its impact, malware research remains one of the most misunderstood and demanding roles in cybersecurity. In this episode, Dani Woolf, host of Audience 1st Podcast spoke with Michael Gorelik, CTO of Morphisec, and his insights offered a rare glimpse into a job that’s less about reacting to the latest threats and more about building a proactive defense—a foundation that keeps companies several steps ahead. From firefighting immediate threats to pioneering innovative defense strategies, Michael’s work underscores the essential, often-overlooked nature of malware research. He emphasizes the critical need for passion and motivation among malware researchers, details the daily responsibilities of malware analysts and incident responders, and explores the ethical challenges faced in the field. Michael also outlines how Morphisec innovates in the ransomware protection space by leveraging Moving Target Defense and proactive visibility, as well as his philosophy on breaking routines to manage stress and maintain team morale. The episode also highlights the importance of effective communication between different organizational levels and offers advice to both researchers and executives for enhancing mutual understanding and appreciation.…

1
Why Traditional Analyst Models Are Failing Your Cybersecurity GTM Strategy 47:47

34 weeks ago47:47

47:47

When was the last time you took a hard look at how disconnected your “customer insights” really are from the people you’re aiming to serve? For years, companies have banked on traditional research firms and analyst reports, hoping these broad-stroke insights will guide their GTM strategies. These methods serve a general narrative – not the nuanced truths that drive real connection and real value. I fell into the same trap myself once. I’d rely on this filtered, “aggregate” data and call it good. But the more I engage directly with the people who matter – the end users, the practitioners – the more I realize: The traditional analyst model is fundamentally broken. And no one’s ready to admit it. In the SEASON 3 kickoff of Audience 1st Podcast, I'm sitting down with Ben Siegel, GTM expert, former Gartner exec, CEO and Founder of The CyberNest, and partner in crime, to dive into a major shift in how cybersecurity companies connect with their buyers. We’re challenging the old-school analyst model, pushing past generic reports and stale data to champion DIRECT relationships with the people who matter—security practitioners. We’ll explore why hands-on research like interviews, focus groups, and community-led conversations are game-changers for your GTM strategies. This conversation might very well be the wake-up call we ALL need. Are you ready to break out of the echo chamber?…

1
Black Hat vs. RSA CISO Perceptions: Which Do They Prefer and Why? 48:11

47 weeks ago48:11

48:11

In this episode of Audience First, Dani Woolf welcomes cybersecurity expert and CISO of CYE, Ira Winkler. They delve into vendor practices, inclusion in cybersecurity events, and the need for meaningful content from marketers. Winkler highlights his initiative, CruiseCon, designed to be inclusive for all levels of professionals, and shares advice on building genuine relationships in the field. The conversation also touches on the challenges and dynamics of cybersecurity conferences like Black Hat and RSA. Key Takeaways: Ensure that events provide access not only to executives but also to practitioners at all levels, enabling broader networking and learning opportunities. Push for an end to the tiered experiences at events like Black Hat and RSA, advocating for equal opportunities and benefits for all attendees, regardless of status. If you're in sales or marketing, do thorough research on your targets. Avoid aggressive, impersonal tactics like cold-calling and spamming LinkedIn. Instead, personalize your outreach. If you're a small cybersecurity startup, target mid-sized companies to build credibility and grow sustainably, rather than immediately chasing large enterprises. Invest in creating thought leadership content that addresses real problems and delivers value to practitioners, rather than just promoting products. As a conference attendee or organizer, push for sessions that offer substantial research and insights, avoiding vendor pitches disguised as informative talks. Advocate for a balance between commercialization and the original mission of conferences like Black Hat, ensuring that they continue to offer valuable content. Whether interacting with current executives or former leaders, always treat individuals with respect and tailor your approach to their unique experiences and needs. Encourage conference organizers to reassess and reallocate session content to maintain high-quality and relevant tracks, ensuring that attendees receive maximum value. Join Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter…

1
Securing the Healthcare Industry: Insights from the Frontlines of Change Healthcare Attack and More 1:02:10

48 weeks ago1:02:10

1:02:10

In this episode of Audience 1st, Cecil Pineda, CISO of R1 RCM, and Yuval Wollman, President of CyberProof, delve into the cybersecurity in the healthcare industry. They discuss the impact of recent cyber attacks on healthcare organizations, specifically the Change Healthcare attack, the importance of vision in cybersecurity, and the challenges faced by CISOs in aligning security practices with organizational goals. The conversation highlights the need for speed, preparedness, and strong communication in managing cybersecurity incidents effectively. Key Takeaways: Rapid response and speed are crucial in managing cybersecurity incidents effectively. Healthcare organizations must prioritize data protection and establish robust security measures due to the complex web of connectivity in the industry. Collaborative partnerships with vendors and community engagement are essential in enhancing cybersecurity resilience. Balancing consolidation versus layered approach in cybersecurity tools requires considering organizational risk and complexity. Cultivating a culture of openness, trust, and clear communication is vital for effective cybersecurity practices. Subscribe to Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter…

1
B2B Marketing Shifts: Insights from the Lens of a Marketer and a CISO 47:50

49 weeks ago47:50

47:50

In this episode, Dani Woolf, CEO and Founder of Audience 1st, brings her 15 years of experience in tech marketing to the table. She shares her journey from working in-house as a marketer to running a qualitative customer research agency, driven by her frustrations and burnout in understanding the audience. Anthony Johnson, CEO and Founder of Delve Risk, with his 25 years in cybersecurity, contributes his insights on the shifts in sales and marketing, including changes in content consumption, the rise of personal branding, understanding of buying behaviors, and the increasing role of AI in B2B sales and marketing. Throughout the episode, Dani and AJ delve into various aspects of the industry, from the significance of brand visibility and trust in the evaluation process when choosing security solutions to the challenges faced by marketing teams in adapting to new tools and technologies. They also discuss the impact of the COVID-19 pandemic on events and the shift towards creating more memorable and impactful experiences for targeted audiences. Key Takeaways: Content remains king, with a shift towards short-form videos, podcasts, and community-driven content creation. Personal branding plays a significant role in establishing trust with buyers in the cybersecurity industry. Marketers and sales professionals are adapting to the changing buying behaviors of customers, emphasizing empathy and personalization. The integration of AI in sales and marketing processes enhances automation and efficiency but requires a human touch. There is a growing trend towards unique and personalized experiences in regional events, focusing on quality interactions over quantity. Subscribe to Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter…

1
Bridging Security and Business: Insights from Onyxia’s 2024 CISO Research 37:20

50 weeks ago37:20

37:20

In this episode of Audience 1st Podcast, host Dani Woolf and Sivan Tehila, Founder and CEO of Onyxia Cyber, discuss the role of CISOs and the importance of aligning security initiatives with business objectives. Sivan emphasizes the need for a strategic approach in managing security programs and highlights the significance of leveraging data to optimize security stack capabilities. Through Onyxia, Sivan aims to empower CISOs with a platform that provides insights, predictions, and actionable recommendations to enhance security operations effectively. Key Takeaways: The role of CISOs is evolving to include a stronger focus on bridging security teams with business operations and aligning security strategies with overarching business goals. Onyxia Cyber offers a platform that integrates with existing security tools to provide CISOs with actionable insights, predictions, and optimizations for their security programs. There is a growing need for CISOs to adapt to evolving cybersecurity regulations and leverage data-driven approaches to improve security posture and demonstrate compliance. Continuous engagement with customers, sharing knowledge, and integrating feedback are crucial for developing impactful products and services that address the evolving needs of the cybersecurity community. Collaborative efforts, community engagement, and a commitment to ongoing learning and adaptation are vital for advancing cybersecurity practices and fostering a culture of innovation in the industry. Take a Tour of the Onyxia Platform: https://www.onyxia.io/book-a-demo Subscribe to Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter…

1
Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent 53:06

50 weeks ago53:06

53:06

In this episode of Audience 1st Podcast, host Dani Woolf welcomes Ben Siegel, Founder and CEO of The CyberNest. They delve into the importance of peer-led, community-driven research for cybersecurity professionals. Ben outlines The CyberNest’s growth from a free community to launching a specialized platform security teams aimed at facilitating better information sharing and collaboration within organizations. They discuss the limitations of traditional analyst firms and the rise of firsthand, trusted insights from security practitioners. The conversation emphasizes the value of making learning an integral part of security roles and explores the future of peer-led communities in the cybersecurity industry. Key Takeaways: Overwhelmed security professionals can benefit from streamlined access to relevant information through peer-led communities. The Cyber Nest has evolved to offer a Teams platform that fosters collaboration and knowledge sharing among security teams within organizations. Trust and quality are key factors in peer-led information sharing, enabling practitioners to make informed decisions and streamline projects effectively. Bridging the gap between security vendors and buyers through expert insights helps improve product offerings and enhance customer relationships. Cultivating a community of trust within the cybersecurity space is essential for promoting collaboration, knowledge sharing, and professional development. Apply to become a member of The CyberNest today: https://thecybernest.com/ Join Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter…

1
How Security Practitioners Should Think About and Approach Double Layered Cloud Security 47:32

1 year ago47:32