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To The Point is a monthly podcast produced by Crux, the un-agency that fuels business growth. Our podcast features exclusive interviews with successful business leaders across the country to highlight the entrepreneurial spirit and share how marketing can transform an organization. Through thought-provoking conversations that get to crux of it, we’re helping businesses elevate their brand and amplify their mission.
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You're listening to Behind the Wheels with Doug Mason, Dave Walters, and Mike Yagley. This is a show where we talk about heavy truck and medium duty axle ends. Doug, Dave, and Mike bring close to 100 years of experience and expertise in the transportation business. Join us once a month to learn new things about axle ends. Sponsored by Alcoa Wheels, the global leader in aluminum wheel innovation.
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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
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What if the change you fear most is actually the best thing for you? Change leader Kristy Ellmer shares a powerful lesson on how even the most difficult transitions, including layoffs and company-wide transformations, can open unexpected doors. She offers tools from behavioral science to help you shift your mindset and navigate uncertainty with con…
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Would you rather stay in your current job until you retire, or change jobs every year? Researcher Amanda Schneider says Gen Z's answer to this question says a lot about the evolving workplace. Sharing data-driven insights on the young workforce, she debunks common misconceptions about Gen Z employees and explains why their preferences are key to un…
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Leadership isn’t about a title or position — it’s about generosity, says organizational expert Joe Davis. Drawing on his extensive experience as a people manager, he shares three essential tips for leaders to unlock the potential of their teams by listening generously, embracing vulnerability and leading with humanity — and shows how it's possible …
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For our 28th episode, President & Chief Strategy Officer Ethan Whitehill chats with Sly James and Joni Wickham of Wickam James who make the case for sponsorship over mentorship, the importance of active listening, and why there are no limitations to doing good. Get to the point with us on the last Tuesday of each month!…
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What if the secret to success isn’t being in the spotlight, but making everyone else around you shine? Former NBA player Shane Battier shares how his most impactful moments didn’t come from scoring points but rather from small, underrated actions that helped his team win — and why prioritizing "we" over "me" can create a lasting legacy, both on and…
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Why do some countries have a seemingly endless supply of talent in certain fields? From Jamaica's sprinters to South Korea's golfers, public policy professor Anirudh Krishna explains why "talent ladders" — structured pathways to identify and nurture people's potential — are the best way to make sure everyone has the opportunity to thrive. After the…
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What separates struggling artists from successful ones? Looking to creative geniuses like Mozart, Edison and Monet, video creator Jon Youshaei explains why aiming to be prolific — despite flops and failures along the way — is the key to unlocking your creative success. After the talk, Modupe reflects on herself as a perfectionist and how inviting o…
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Is embracing your inner teenager the key to thriving in adulthood? Neuroscientist Adriana Galván shares three powerful lessons from decades of research into adolescent brain development, exploring what teens can teach us about embracing uncertainty, challenging the status quo and taking strategic risks — all tools for a bold, brave life. After the …
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Networking expert Margaux Miller offers a fresh playbook for making meaningful connections online, presenting six tips for building online relationships that emphasize quality over quantity and the importance of genuine, personalized interactions. Learn how to be more thoughtful in your approach to making new connections with practical suggestions …
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For our 27th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dr. Sandra Cassady— President & CEO of Rockhurst University—about the advantage of a Jesuit education, cultivating double- and triple-Hawks, and why liberal arts education is often misunderstood. Get to the point with us on the last Tuesday of each month!…
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What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism different…
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Success rarely happens in a straight line, with setbacks all but guaranteed along the way. What's the best way to recover? Leadership coach Amy Shoenthal lays out the four phases of the "setback cycle" and explains how to transform difficult moments into opportunities for reinvention and progress. After, Modupe reflects on Amy's talk and the benefi…
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Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive chan…
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How prevalent is solar power, really? According to researcher Jenny Chase, it's already displacing fossil fuels in key energy markets around the world. She explains the rise of affordable solar power and dives into how her team tracked its rapid installation in unexpected countries, offering a vision of a brighter, more sustainable future. After th…
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For our 26th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dave VanderWaal— senior marketing consultant at VW Marketing Consultants and former US marketing head at LG and Hisense—about mapping the customer journey, the power of the last three feet, and being Grace VanderWaal’s #1 fan. Get to the point with us on the last Tu…
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Today, some companies are working hard to prevent consumers from repairing products on their own. In many cases, repair can only be done by the original manufacturer, if at all. With limited repair options available, we end up buying new and throwing more items out. So, how exactly do companies prevent repair? And what can consumers do about it? Aa…
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This is an episode of Fixable, another podcast from the TED Audio Collective. Sometimes the only way to win is by finding the courage to lose. This week on Fixable, Anne and Frances want you to “dare to be bad” in order to free up capacity to excel at more important things. They share insight on the power of strategic “no”s, the value of ruthless p…
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Where do you draw the line between work and life? Writer Simone Stolzoff explores the problem with defining yourself by your job — and shows what it takes to reclaim your time and sense of meaning beyond the office. After the talk, Modupe shares how practicing meditation nourishes her identity outside of work. Want to help shape TED’s shows going f…
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Success in your career looks different for everyone — but no matter your industry, you'll need to take risks. Company and community builder Molly Graham shares three key skills to learn before jumping off the metaphorical cliff, outlining a path off the corporate ladder and into true professional and personal growth. After the talk, Modupe shares h…
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For our 25th episode, President & Chief Strategy Officer Ethan Whitehill chats with Melissa Beltrame, Marketing Director at nbkc bank, about the future of fintech, the value of inside-out branding and why all brands should be fanatical about the customer experience. Get to the point with us on the last Tuesday of each month!…
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Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explai…
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This week, we're revisiting an episode on diversity, equity and inclusion (DEI) — essential drivers of creativity and profits, yet progress has been slow. It's time for leaders to become "rock stars" of inclusion — and that starts with pushing through discomfort, says veteran broadcaster and diversity leader June Sarpong. "When it comes to diversit…
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For a long time, the conveyor belt of ideas moved from the West to the East, says business strategy expert Neeraj Aggarwal. But now, Asia’s rising cultural and intellectual influence is redefining this established order. He explores how Asia’s booming culture and economy — from K-pop to cutting-edge tech — is sparking creative solutions to global c…
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This week, we're revisiting an episode with youth leader Shreya Joshi, who shows why having "uncomfortable conversations" with people you disagree with is crucial to bridging the political divide. "When we are able to recognize what unites us, it becomes so much easier to have conversations about what divides us," she says. Join Modupe after the ta…
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Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar — and you have the power to shape what it is. This week we're revisiting an episode that focuses on how you can create a brand that captures who you are, who you'd like to be and how you want to make an impact on the world. This episode is part of the …
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Fashion is a huge part of the world's waste problem, but it doesn't have to be. Coachtopia founder Joon Silverstein shows how her company creates new designs from the waste products of another, a circular process that cuts the need for new raw materials — and rethinks what qualifies as "luxury." This talk was made in partnership with Coachtopia. St…
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To launch new initiatives within the confines of a large corporation, you'll need to work with the system, not against it, says "intrapreneur" Dave Raggio. He shares three lessons on innovation he learned the hard way — so you don't have to. Made in partnership with Intuit. After the talk, Modupe shares one small way we can get everyone working tog…
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What if solving poverty, caring for nature and fostering well-being were the ultimate goals of the economy, instead of growth for its own sake? Environmentalist and economist Gaya Herrington proposes a shift in thinking from "never enough" to "enough for each," asking us to contemplate whether the end of exponential growth on a finite planet will c…
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Around the world, people who work hard are often seen as morally good — even if they produce little to no results. In this episode, we're revisiting a talk by social psychologist Azim Shariff, in which he analyzes the roots of this belief and suggests a shift towards a more meaningful way to think about effort, rather than admiring work for work's …
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For our 24th episode, President & Chief Strategy Officer Ethan Whitehill chats with Kelly Magee, CEO & Founding Partner of Q39, about cultivating and evolving a challenger brand, plans to scale 2x in 2025, and how entrepreneurs must balance progress with perfection. Get to the point with us on the last Tuesday of each month!…
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What will the world look like in 2030? International business consultant Nikolaus S. Lang predicts the evolution of a multipolar world, with multiple emerging coalitions of countries acting in new ways to achieve their economic, technological and military goals. He dives into what this will mean for the global economy, offering five tips for busine…
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Networking doesn’t always have to feel like a self-serving transaction, says executive coach Daniel Hallak. Highlighting the importance of focusing on giving rather than taking when it comes to making connections, he outlines a mindset shift to help you build better relationships — in a way that doesn't feel gross. After the talk, Modupe highlights…
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Who gets to be an entrepreneur? Saamra Mekuria-Grillo says the image we most commonly see — a guy in a hoodie — is a limiting representation of entrepreneurial success. She highlights the importance of young Black people seeing entrepreneurship as a possibility for themselves and explains the key to making the field more inclusive. After the talk, …
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Africa's smallholder farmers feed millions of people and uplift economies, yet they often lack the basic resources needed to thrive, says agricultural scientist and policymaker Agnes Kalibata. She outlines how to empower these farmers with better tools, climate resilience strategies and market access — so they can continue to nourish humanity while…
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For our 23rd episode, President & Chief Strategy Officer Ethan Whitehill chats with George Guastello, President and CEO of Union Station Kansas City, about maintaining the visual voice of our town, playing host to Princess Diana and Walt Disney, and why all roads (and tracks) lead back to Union Station. Get to the point with us on the last Tuesday …
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With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies bo…
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When we avoid feeling awkward, we often miss an opportunity for growth, says workplace performance expert Henna Pryor. She shares tips on embracing discomfort for the sake of self-betterment and shows how pushing past the "cringe chasm" — the gap between how we perceive ourselves and how others see us — can open up chances to get ahead at work and …
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How do you get what you want out of a negotiation? United Nations negotiation trainer Alex Carter says the best methods center on recruitment, not rivalry. Whether you're asking for a raise or resolving a family dispute, she offers five simple tips for a successful discussion — starting with one powerful question. After the talk, Modupe shares tips…
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Many of the jobs that keep the world running — like cleaning bathrooms, picking up trash, caring for the elderly — pay so poorly that workers can barely make ends meet. Nonprofit leader Zeynep Ton is intent on changing that, showing why everyone wins when companies pay their people livable wages and offer opportunities for growth. After the talk, M…
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Jay Bailey says so many ideas never see the light of day because entrepreneurship has a problem of belonging. He shares how a chance encounter kicked off his own journey to becoming an entrepreneur and advocate for Black-owned businesses — and shows how anyone can unlock untapped potential. After the talk, Modupe reflects on how having space to exp…
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For our 22nd episode, President & Chief Strategy Officer Ethan Whitehill chats with Tammy Buckner, Co-Founder and CEO of WeCode KC, about AI, STEM education and bridging the tech gap in underrepresented communities. Don't miss the story behind Jerome, a robot constructed by students to throw the first pitch at Kauffman Stadium. Get to the point wit…
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Leadership isn’t a title; it’s a verb that requires action, says youth empowerment advocate Mohan Sivaloganathan. Drawing on his experience as the CEO of a nonprofit, he shares surprising lessons on adaptability and accountability, showing why truly effective leaders listen to the voice of younger generations. After the talk, Modupe reflects on how…
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