Best David C Baker Podcasts (2025)

1
The Waterfall of Differentiation 27:21

9d ago27:21

27:21

When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, specialization, and then secondary differentiators (or qualifying characteristics).By David C. Baker and Blair Enns

1
Why Account Management Deserves More Respect, with David C. Baker 54:10

18d ago54:10

54:10

Welcome to episode 138. If you’re managing client relationships - or leading others who do - this episode is packed with practical advice. I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he found…

1
Conversations not presentations - mastering sales, with Blair Enns 42:04

1d ago42:04

42:04

Welcome to episode 139. My guest is Blair Enns - a globally recognised author, speaker and the founder of Win Without Pitching, a sales training company that has transformed how creative professionals position and sell their expertise Blair is the author of three books; o The Win Without Pitching Manifesto, a rallying cry for creative agencies to s…

1
S16 Ep24: Follow-Up S16: E24 49:23

7d ago49:23

49:23

Bob, Zaq, and Janet discuss and criticize Casey Anthony's interrogation and answer listener questions. Today’s Sponsors: Naked Wines – To get Naked Wine’s 6 bottle for $39.99 offer, head to NakedWines.com/Truth and use code TRUTH for both the code AND password. The majority of the funding of our work comes directly from listeners, through our Patre…

1
Tunde Adebimpe Channels His DIY Roots Into Raw Solo Debut 37:28

8d ago37:28

37:28

TV on the Radio co-founder Tunde Adebimpe is a force of positivity. In the face of unimaginable loss, Adebimpe has channeled his grief into Thee Black Boltz, an upbeat, high-energy solo debut. You might know Tunde Adebimpe from TV on the Radio, the band whose era-defining hits like “Wolf Like Me” helped shape the 2000s New York indie scene. Or you’…

1
Leading with a North Star: Former Decathlon CEO Barbara Martin Coppola’s Blueprint for Bold Change 41:57

10d ago41:57

41:57

Born in France almost 50 years ago, Decathlon has grown into the world’s largest sporting goods retailer with over 1,700 stores in more than 70 countries. On today’s episode of Redefiners, Simon Kingston is joined by our new co-host, Marla Oates, as they sit down with former CEO of Decathlon Barbara Martin Coppola. Barbara takes us through her glob…

1
S16 Ep24: A Complicated Interrogation 58:57

12d ago58:57

58:57

This week Bob stated the second recorded police interrogation of Casey Anthony. This one is complicated because Anthony was acquitted for the murder of her daughter Caylee. However in later interviews Casey revealed that she at the very least knew a lot more about her daughter's death than she lets on in this interview. You're going to hear the sam…

1
S16 Ep23: Follow-Up S16: E23 49:10

14d ago49:10

49:10

Bob, Zaq, and Janet discuss Bob's interview with false confession expert Alan Hirsh, the Reid Technique and ethics of police lying in interrogations, and answer listener questions. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. At the $5/month level you'll get …

1
S16 Ep23: The Science of False Confessions 49:31

19d ago49:31

49:31

Bob is joined by false confession expert, Alan Hirsh. Professor Hirsh has over 20 years of experience studying and testifying about the science of interrogation tactics and false confessions. You can hear more of Alan's work on his podcast "The Truth About False Confessions". Beam – Go to ShopBeam.com/truth and use code “TRUTH” for 40% off. 1st Pho…

1
S16 Ep22: Follow-Up S16: E22 55:24

21d ago55:24

55:24

Bob, Zaq, and Janet discuss the interrogation of Chris Watts, the Reid Technique, and answer listener questions. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. At the $5/month level you'll get access to lots of Patreon Only BONUS EPISODES, Ad Free versions of a…

1
George C. Wolfe on Desperation and Desire in His “Gypsy” 25:43

22d ago25:43

25:43

For Tony-winning playwright and theater director George C. Wolfe, the “landscape of America is rich and complicated and messy.” He takes the greatest joy in putting that messiness on the Broadway stage. This time, he’s directing the Broadway revival of “Gypsy,” widely considered the best of the Golden Age musicals. Alongside the show’s lead actor A…

1
Meaningful Marketing with Alex James 47:36

22d ago47:36

47:36

Alex James has spent the last 12 years helping B2B service businesses across the globe become experts at conveying their expertise. He believes the go-to strategies of the 2010s, like niching down, solving problems and sharing ideas are no longer enough. Because in a post-AI world (where output is cheap & everyone's a specialist) you can't just sha…

1
Always Be Anchoring 30:26

23d ago30:26

30:26

Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation? Links “Anchor High” by Blair Enns for winwithoutpitching.com…

1
Leadership Lounge: The Art of Succession: How to Identify Tomorrow's Leaders Today 21:52

24d ago21:52

21:52

Identifying and developing the next generation of leadership talent is critically important. No decision will have a bigger impact on the performance of an organization and its enduring legacy. Yet, many leaders struggle with effective succession planning. In this episode of Leadership Lounge, we talk to three of our trusted advisors—James Diggines…

1
S16 Ep22: Interrogation of a Guilty Man 1:17:24

26d ago1:17:24

1:17:24

In response to listener questions, this week Bob shares the interrogation of Chris Watts. Watts has been proven to be guilty of murdering his wife and two children. In this episode, you'll hear the evolution of his story, as he's subjected to classic Reid Technique tactics The majority of the funding of our work comes directly from listeners, throu…

1
S5 Ep46: Follow-Up S5: E46 47:47

28d ago47:47

47:47

DO NOT CALL SONIA HAGOOD'S OFFICE. After the recording of this episode, Ms. Hagood communicated to Damien's attorney's that everything is moving forward as planned with the testing. Further communication at this point, will only serve to harass the Prosecutor and distract her from doing her job. Bob, Zaq, and Janet talk about Bob's interview with D…

1
How adding account management impacted an event production agency, with Cameron Magee 56:50

1M ago56:50

56:50

Welcome to episode 137. If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you. I’m joined by Cameron Magee, founder of event production agency avad3, trusted by clients such as Walmart and the White House. He shares wi…

1
Presenting: Murder True Crime Stories 6:39

1M ago6:39

6:39

Murder:TrueCrimeStoriesexplores the depths of history's most notorious murders, like you've never heard before. Go beyond the crime scene as we search for the real story, and focus on the people impacted the most. Whether or not the case is solved, you'll come away with an understanding of why these stories need to be told. Murder: True Crime Stori…

1
S16 Ep21: Follow-Up S16: E21 57:39

1M ago57:39

57:39

Bob and Janet discuss Bob's final episode questioning Richard Allen's guilt and answer listener questions. Today’s Sponsors: Naked Wines – To get Naked Wine’s 6 bottle for $39.99 offer, head to NakedWines.com/Truth and use code TRUTH for both the code AND password Beam – Go to ShopBeam.com/truth and use code “TRUTH” for 40% off. The majority of the…

1
What to Ask, Sign, and Share With a Potential Buyer 23:54

1M ago23:54

23:54

Following up on the recent episode on whether you should be considering that offer to sell your firm, David provides four questions to get answered, two documents to sign, and a short list of materials that can help you take the lead in early conversations with a buyer. LINKS ”Should You Entertain That Acquisition Offer?”…

1
Music with a Mission: Former MTV International Chairman and CEO Bill Roedy on Leading with Purpose 48:37

1M ago48:37

48:37

Many of us have heard the expression “doing good is good for business.” In this episode, Simon Kingston sits down with former MTV International Chairman and CEO Bill Roedy about how he put this concept into practice on a truly global scale. Bill takes us on his journey of how he redefined broadcast television, launching the most channels in televis…

1
S16 Ep21: Richard Allen: Guilty or Not Guilty? 40:16

1M ago40:16

40:16

Bob examines the key evidence presented in the conviction of Richard Allen for the murders of Abby Williams and Libby German to determine if he agrees with the verdict. Today’s Sponsors: 1st Phorm – Get free shipping on all orders over $75, and new customers get the 1st Phorm app for free for 30 days with purchase. You’ll receive an email with the …

1
S16 Ep20: Follow-Up S16: E20 1:16:47

1M ago1:16:47

1:16:47

Bob, Zaq, and Janet are joined by Dr. Shiloh as they discuss Richard Allen's confessions, Dr. Wala, and answer listener questions. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. At the $5/month level you'll get access to lots of Patreon Only BONUS EPISODES, Ad …

1
S16 Ep20: The Richard Allen Confessions 36:36

2M ago36:36

36:36

Bob breaks down a series of recorded phone calls that Richard Allen made from prison to his wife and mother, where he confessed to murdering Abby Williams and Libby German. We also discuss the confession allegedly made to Psychologist Dr. Wala, as well as her questionable involvement in the case. Today’s Sponsors: 1st Phorm – Get free shipping on a…

1
From employee to advocate: Why account managers should build a personal brand, with Claudia Cardinali 48:49

2M ago48:49

48:49

Welcome to episode 136. We’re talking about a topic that’s becoming a real game-changer for creative agencies - the power of personal branding and employee-generated content. If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses. So the way you show up online can dire…

1
S16 Ep19: Follow-Up S16: E19 1:20:42

2M ago1:20:42

1:20:42

Bob, Janet, and Dr. Scott discuss Bob's analysis of Richard Allen's second statement and answer listener questions. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. At the $5/month level you'll get access to lots of Patreon Only BONUS EPISODES, Ad Free versions o…

1
Daveed Diggs Takes on Cyberpunk Rap 26:00

2M ago26:00

26:00

You might know rapper and actor Daveed Diggs from his performances in Broadway’s “Hamilton” or 2024’s “Nickel Boys.” But he is also one-third of the hip-hop group clipping. Known for their love of genre storytelling, the group’s new album “Dead Channel Sky” is not their first foray into science fiction. Along with William Hutson and Jonathan Snipes…

1
The Power of a Metaphor 26:28

2M ago26:28

26:28

The more unexpected the metaphor, the more information it carries. Blair has four less-obvious metaphors to give you access to entire playbooks in just four words when selling your expertise. LINKS "The Power of a Metaphor" written by Blair Enns for winwithoutpitching.comBy David C. Baker and Blair Enns

1
Leadership Lounge: How to Build Trust and Transform Executive Team Performance 17:17

2M ago17:17

17:17

Today's senior executives operate in an environment where trust has never been more critical, or more fragile. According to the latest Edelman Trust Barometer, trust in business leaders is at an all-time low, with people's fear that business leaders are dishonest increasing by 12% in the last year. So, as a leader, how can you cultivate trust withi…

1
S16 Ep19: Richard Allen Statement Analysis #2 28:29

2M ago28:29

28:29

Last week the videos of Richard Allen's police interviews/interrogations have been released to the public. In this episode Bob breaks down and analyzes the second interview. He discusses behavioral and word choices, and presents his assessment of Allen's guilt based solely on this interview. Next week's episode will do the same with Allen's confess…

1
Curiosity Drives Influence | Melissa Havel 39:23

2M ago39:23

39:23

Melissa Havel is a senior communications strategist, executive advisor, and team coach who blends big-idea thinking with a disciplined approach to problem-solving and delivering results. She has driven powerful storytelling and strategic communications campaigns across owned, earned, and paid channels for organizations of all sizes, drawing on her …

1
S16 Ep18: Follow-Up S16: E18 1:01:21

2M ago1:01:21

1:01:21

Bob, Zaq, and Janet are joined by Dr. Scott to discuss Bob's analysis of Richard Allen's statement. They talk about AI, Richard Allen's body language, and more. Today’s Sponsors: Acorns - Head to acorns.com/Truth or download the Acorns app to get started. Mint Mobile - Shop data plans at mintmobile.com/truthandjustice The majority of the funding of…

1
Smaller, Faster, More Human: The Future of Agencies, with Carl Smith 46:46

2M ago46:46

46:46

Welcome to episode 135. There’s a quiet shift happening in the agency world - and today’s episode gets right into it. More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. And that shift is changing everything, from how we use AI, to how we lead, to what it means to be an …

1
S16 Ep18: Richard Allen Statement Analysis #1 42:12

2M ago42:12

42:12

This week the videos of Richard Allen's police interviews/interrogations have been released to the public. In this episode Bob breaks down and analyzes the first interview of two. He discusses behavioral and word choices, and presents his assessment of Allen's guilt based solely on this interview. Next week's episode will do the same with Allen's s…

1
S16 Ep18: Follow-Up S16: E17 41:06

2M ago41:06

41:06

Bob, Zaq, and Janet talk about Bob's contact with Demario Lowes' family member, his interview with Melissa Moore, and answer listener questions. Today’s Sponsors: OneSkin: Get 15% off OneSkin with the code JUSTICE at https://www.oneskin.co #oneskinpod The majority of the funding of our work comes directly from listeners, through our Patreon communi…

1
Should You Entertain That Acquisition Offer? 24:39

2M ago24:39

24:39

Ignoring any unexpected offers to buy your business that might come your way is not in your best interest. But neither is dating all opportunities in desperation. David has four things principals should consider, whether or not you are actively looking to sell your firm. Links “Should You Entertain That Offer?” by David C. Baker for punctuation.com…

1
The Only Certainty Is Change: Nasdaq CEO Adena Friedman on AI, Innovation & Market Evolution 39:16

2M ago39:16

39:16

When it comes to global financial markets, the only certainty is the likelihood of uncertainty and change. The world is in a period of transformation on multiple levels fueled by AI and technology innovation, shifting economic policies, and infrastructure modernization. At the foundation of all of this transformation is the unrelenting need for lon…

1
S16 Ep17: "Happy Face" w/ Melissa Moore 35:23

2M ago35:23

35:23

Bob is joined by the daughter of serial killer Keith Jesperson, known as the Happy Face Killer. Melissa discusses her journey through life after discovering at the age of 15 that her father was a monster. We discuss her book, podcast, and her involvement in the new Paramount+ series "Happy Face". Follow Melissa on Instagram @melissag.moore The majo…

1
S16 Ep16: Follow-Up S16: E16 34:47

2M ago34:47

34:47

Bob and Janet discuss Jamie Snow's post conviction relief hearing, Bob's interview with Bob Motta, and answer listener questions. Today’s Sponsors: Beam – Go to ShopBeam.com/truth and use code “TRUTH” for 40% off. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. …

1
S16 Ep16: Update on Jamie Snow’s Case w/ Bob Motta 51:11

3M ago51:11

51:11

Bob is joined by friend of the show and Illinois licensed attorney Bob Motta. Motta attended a post conviction relief hearing in Jamie Snow’s case this week, and is hear to share what happened at the hearing and what could come next. Jamie’s case was covered in depth during season 7 of Truth & Justice. Today’s Sponsors: 1st Phorm – Get free shippin…

1
Lucy Dacus Makes Her First Love Songs 24:37

3M ago24:37

24:37

Singer-songwriter Lucy Dacus has been building up to this moment her entire career. With her new album, “Forever Is a Feeling,” she is ready to write about love. Coming off the heels of a Grammy Award-winning run with her supergroup, boygenius, Dacus has signed a major label contract with Geffen for her solo work. In this episode, Lucy Dacus talks …

1
S16 Ep15: Follow-Up S16: E15 1:06:31

3M ago1:06:31

1:06:31

Bob, Zaq, and Janet go over Bob's interview with Dr. Shiloh, share their thoughts on the "Bridge Guy" video, and answer listener questions. Today's Sponsor: Beam – Go to ShopBeam.com/truth and use code “TRUTH” for 40% off. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click TH…

1
The Impact of AI on SEO agencies, with Kevin Gibbons 44:55

3M ago44:55

44:55

Welcome to episode 134. I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients including Under Armour, FatFace and ASICS. Kevin frequently writes/speaks within the search industry. Kevin covers: - how AI is shaking up SEO and what that means for agencies and their clien…

1
When Your Clients Talk to Each Other 23:38

3M ago23:38

23:38

Your clients are far more likely to talk to each other when you have vertical positioning. Blair has observed both good and bad things arising from this. Links “How to Ask for Referrals” 2Bobs episodeBy David C. Baker and Blair Enns

1
Leadership Lounge: Boardroom Bound: How to Navigate Your Journey from Executive to Board Director 15:40

3M ago15:40

15:40

Today's board directors operate in a complex business landscape, balancing strategic guidance, technological innovation, and heightened governance expectations. They must provide critical leadership while navigating rapid change and increasing stakeholder scrutiny. So, as an executive, do you have what it takes to thrive in a board role? And how ca…

1
S16 Ep15: Dr. Shiloh Analyzes "Bridge Guy" Video 44:33

3M ago44:33

44:33

Bob is joined by Dr. Shiloh of the L.A. Not So Confidential podcast to conduct a psychological and behavioral analysis of the recently released 43 second video taken from Libby German's phone on the day of the Delphi murders. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click…

1
S16 Ep14: Follow-Up S16: E14 51:57

3M ago51:57

51:57

Bob, Zaq, and Janet discuss Bobs students' podcast "Underestimated", and answer listener questions. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. At the $5/month level you'll get access to lots of Patreon Only BONUS EPISODES, Ad Free versions of all episodes, …

1
S16 Ep14: Underestimated 34:43

3M ago34:43

34:43

Bob sits down with a group of his students, from his Investigative Journalism, to discuss their experiences in created the "Underestimated" podcast. We hear all about the process, how the class has been meaningful to them, and how these students have been genuinely impacted by looking outside of their own bubble to try to make a difference in the w…

1
S16 Ep13: Follow-Up S16: E13 52:34

3M ago52:34

52:34

Bob, Zaq, and Janet discuss the Misskelley Confessions, DNA testing, and answers listener questions Today’s Sponsors: Beam – Go to ShopBeam.com/truth and use code “TRUTH” for 40% off. OneSkin - Get 15% off OneSkin with the code "JUSTICE" at https://www.oneskin.co/#oneskinpod The majority of the funding of our work comes directly from listeners, thr…

1
Facing an Existential Crisis? 28:43

3M ago28:43

28:43

As we are hearing about more firms that are closing during these challenging times, David offers some guidance to help cut through the confusion when our worst fears in our business become reality. Links "Facing an Existential Crisis" article by David for punctuation.com Rory Sutherland's LinkedIn post David's LinkedIn post…

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