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Content provided by David C. Baker and Blair Enns, David C. Baker, and Blair Enns. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David C. Baker and Blair Enns, David C. Baker, and Blair Enns or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Always Be Anchoring
Manage episode 484031365 series 1428215
Content provided by David C. Baker and Blair Enns, David C. Baker, and Blair Enns. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David C. Baker and Blair Enns, David C. Baker, and Blair Enns or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?
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216 episodes
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Manage episode 484031365 series 1428215
Content provided by David C. Baker and Blair Enns, David C. Baker, and Blair Enns. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David C. Baker and Blair Enns, David C. Baker, and Blair Enns or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?
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216 episodes
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Similar to 2Bobs—with David C. Baker and Blair Enns
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
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Go offline with the Player FM app!
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