Best Dealership Fixit Podcasts (2025)

1
Used Bike Inventory Secrets from Nate Sanel: What Dealers Get Wrong 39:00

5d ago39:00

39:00

This week on the Dealership Fixit Podcast, Jacob Berry sits down with Nate Sanel of National Powersports Distributors to talk about the art of running a profitable used motorcycle department. Nate opens up about how his company manages 1,200+ units, what mistakes still trip them up, and why most dealerships are underperforming in used. If you're tr…

1
Digital Sales Departments That Actually Work with Heather Deatherage 13:24

8d ago13:24

13:24

Tired of watching leads die in your CRM? In this episode, Heather Deatherage returns to lay out what a real internet sales department should look like in 2025, from hiring and pay structure to process and accountability. You’ll hear how to hire reps that don’t quit at the first objection, why pay plans must reward appointments (not just sales), and…

1
Why Your Internet Leads Aren’t Turning Into Buyers (And What to Do About It) 23:20

11d ago23:20

23:20

You’re spending real money to drive leads… but where are the results? If your internet leads are sitting cold in the CRM, this episode will punch you in the gut (in the best way possible). Heather Deatherage is back, and she’s not pulling any punches. She lays out exactly why most powersports dealerships fail at converting online leads, and how to …

1
Do you stand out in the market with a ride-before-you-buy advantage? 18:18

14d ago18:18

18:18

In this episode of the Dealership Fixit Podcast, Austin Rothbard, founder and CEO of Twisted Road discusses used bike rentals at dealerships. But this isn’t just about peer-to-peer bike sharing anymore. Austin breaks down Twisted Road’s dealer rental system, giving powersports dealerships a simple, low-risk way to turn used inventory into rental in…

1
Want to Be an F&I Rockstar? Derek Sanders Reveals the Secrets to $1,500+ Per Copy 24:05

17d ago24:05

24:05

Most dealerships are 20 years behind in their F&I process—and they don’t even know it. In this throwback episode, we sit down with Derek Sanders, one of the sharpest minds in finance & insurance strategy for the powersports industry. They cover everything from process breakdowns to word tracks to real numbers you can steal and implement today. If y…

1
Used Bike Listings That Actually Convert - How to Sell More Online 8:42

20d ago8:42

8:42

In this episode, we break down what it really takes to build high-performing used motorcycle listings that get more leads. From photo strategy and pricing to showroom staging and digital listing health, we cover it all. If you're holding onto aged units or struggling to get traction online, this one's for you. You’ll learn: Why photo quality and ba…

1
Trade-In Leads Are Gold, Don’t Sleep on Them 7:08

24d ago7:08

7:08

Heather Deatherage is back with hard-hitting advice on how to speed up your trade appraisal process, treat trade leads like the hot buyers they are, and tap overlooked sources like service ROs and dealer-to-dealer wholesale. This episode gives you a real-world process for capturing more inventory and closing more deals, all without guessing. 🎧 List…

1
Powersports Dealerships - Unlock Hidden Profits & Dominate Online Sales! 34:42

27d ago34:42

34:42

What’s Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy. 🎯 What you…

1
What Every Dealer Needs to Know About OEM Co-Op (With Sarah McVean Brown) 43:45

1M ago43:45

43:45

Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs. From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn: ✔️ What Co-Op is (and isn’t) ✔️ What’s co-opabl…

1
How to Make Your CRM Work Like Magic – with Heather Deatherage 9:40

1M ago9:40

9:40

Heather Deatherage breaks down how to turn your CRM into your digital memory, so your team never drops a lead again. Learn best practices for clean data, fast follow-up, smart automation, and more. 🚀 Subscribe now: • Spotify → https://spoti.fi/3N9lzfg • Apple Podcasts → https://apple.co/43FoanX • YouTube → https://youtube.com/@dealershipfixit • Lin…

1
Powersports Roundtable Throwback: Communication, Culture & Service Ops with Kurt Von Ahnen 33:24

1M ago33:24

33:24

This episode features longtime fixed operations trainer and powersports leadership coach Kurt Von Ahnen, and it’s packed with timeless insight. From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, bet…

1
Powersports Dealers: Skyrocket Leads With Digital Marketing Secrets on TrueTrack 41:21

1M ago41:21

41:21

This TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up. We post weekly updates, so make sure to subscribe and follow us! If you have any su…

1
Google, SEO & Free Ways Dealers Can Perform Better Online 28:21

2M ago28:21

28:21

In this throwback conversation, we sit down with Michael Masouras, ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free. 💡 What you’ll learn: - Why most dealership websites rank lower than they should - How Go…

1
Dealers, Stop Losing Customers! Simple Fixes You Can Use NOW! 26:14

2M ago26:14

26:14

Retain Your P&A Customers with Richard Kimes https://www.linkedin.com/in/richard-kimes-017rbk/ 📍 Season 2, Episode 56 📆 Originally aired: February 7, 2020 In this episode, we sit down with powersports retail expert Richard Kimes to talk about how dealerships can actually retain their parts and gear customers. From training staff to improving the sh…

1
Unlock Used Motorcycle Profit Dealer Secrets Revealed! 31:27

2M ago31:27

31:27

On this episode of Power Player, Jacob Berry of MotoHunt discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for sourcing used bikes, including wholesale, auctions, the dealer’s own service department, private pa…

1
10 Changes Dealerships Should Make – with Jared Burt 31:07

3M ago31:07

31:07

This episode was recorded during a time of uncertainty — but the ideas shared here are still solid today. In this throwback conversation, Jacob Berry talks with Jared Burt (founder of TUFR Tech and former dealer/OEM leader) about 10 strategic changes dealerships should adopt — not just in a crisis, but to future-proof operations. 🔑 What You’ll Lear…

1
What Makes a Great Dealership Work – with Bobby Whitney of Progressive Powersports 17:18

3M ago17:18

17:18

This throwback episode features a powerhouse conversation with Bobby Whitney, owner of Progressive Powersports — one of the most respected dealership groups in the industry. Recorded in 2019 but still 🔥 today, Bobby talks about building culture, training teams, handling seven brands at once, and the secret to customer loyalty that doesn’t require a…

1
Fix Your Dealership Now - Leadership Secrets They Don't Teach! With Kurt Von Ahnen 20:42

4M ago20:42

20:42

Leadership in the Dealership — with Kurt Von Ahnen 📍 Dealership fiXit Podcast — Episode Throwback Leadership isn’t a memo. It’s not just management. It’s showing up, walking the floor, communicating clearly — especially in times of chaos. In this re-released highlight episode, Kurt Von Ahnen shares practical wisdom on how powersports and motorcycle…

1
E123: How to Write Copy That Actually Sells Motorcycles — The Bill Glazer Formula 17:51

4M ago17:51

17:51

In this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer’s direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-w…

1
E122: The Ultimate Playbook for Turning Used Motorcycle Inventory into PURE PROFIT! 22:06

4M ago22:06

22:06

Are you tired of watching used bikes sit and collect dust? Want to transform your dealership's used inventory strategy from a money pit to a profit machine? Jacob Berry breaks down the EXACT steps top-performing power sports dealerships use to: ✅ Source killer used inventory ✅ Recondition bikes lightning-fast ✅ Market units that ACTUALLY sell ✅ Man…

1
E121: Winning Word Tracks for Every Step of the Sales Process 19:06

5M ago19:06

19:06

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down the art of sales scripts for motorcycle and powersports dealerships, focusing on how word tracks can shape stronger conversations, build trust, and close more deals. Jacob dives into the different types of scripts your sales team can use—from incoming phone calls and follow-up…

1
E120: Mastering Digital Marketing & Paid Ads for Dealerships 39:29

5M ago39:29

39:29

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down digital marketing strategies for motorcycle and powersports dealerships, focusing on Google Ads and Meta Ads to drive leads and sales. Jacob dives into search ads, inventory ads, and Performance Max campaigns, sharing how to optimize targeting, exclude wasted spend, and create…

1
E119: Perfecting Appointment Setting for Internet Departments 27:06

7M ago27:06

27:06

In this episode of the Dealership Fixit Podcast, Jacob Berry dives deep into the art and science of appointment setting for motorcycle and powersports dealerships. From the critical first phone call to leveraging SMS and email effectively, Jacob breaks down actionable strategies for creating a seamless appointment-setting process that drives result…

1
E118: Mastering Online Lead Management for Power Sports Dealerships 21:14

8M ago21:14

21:14

In this episode of the Dealership Fixit Podcast, Jacob delves into the essentials of online lead management for motorcycle and power sports dealerships. With leads being the lifeblood of a successful dealership, Jacob discusses how to categorize, qualify, and prioritize leads effectively. From leveraging CRM systems to responding with speed and pre…

1
E117: Building a Winning Internet Department for Motorcycle & Powersports Dealerships 28:57

8M ago28:57

28:57

In this episode of the Dealership Fixit Podcast, Jacob dives into the essentials of creating and running an effective internet department for motorcycle and powersports dealerships. From structuring the team to leveraging CRM systems, Jacob breaks down the strategies and processes that can transform online leads into showroom deals. Learn how to tr…

1
E116: Unlock Skills at This Year's Ultimate AI Hackathon with brent wees 1:06:19

11M ago1:06:19

1:06:19

brent wees is a visionary marketing strategist, entrepreneur, and keynote speaker with over two decades of experience. He has worked extensively in the automotive and powersports industries, specializing in content marketing, process alignment, and speaker training. Known for his unique blend of creativity, analytical thinking, and humor, brent has…

1
E115: Streamlining Powersports Sales Online Technology with Jory Anderson from Revvable 38:50

12M ago38:50

38:50

Jory Anderson is the CEO of Revvable, is revolutionizing powersports dealerships' online finance process. Learn how he built technology to streamline sales, automate finance applications, and improve the customer experience financing. Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: ht…

1
E114: Mastering Motorcycle Sales with the Harley walk-around US champion, Mike Grant 55:09

12M ago55:09

55:09

In this episode of Dealership Fixit, we are joined by Mike 'The Wolf' Grant from Wilkins Harley-Davidson, who recently won 2nd place at the 2024 Battle of the Bricks Walk Around Competition. Mike and Jacob dive into the key elements that make a successful motorcycle salesperson, from enthusiasm and dedication to innovative sales techniques like the…

1
Fixit Quick Takes: Future Of Powersports with Robin Hartfiel 12:38

12M ago12:38

12:38

Welcome back to this week's episode of Dealership Fixit! In this shortened version, we’re thrilled to have Robin Hartfiel, Editor at Dealernews, share insights into the pivotal role Dealernews has played in the powersports industry for over half a century. We explore key milestones and how Dealernews has adapted over the years to meet the industry'…

1
Fixit Quick Takes: Angela's F&I Profitable Products 13:57

1y ago13:57

13:57

Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to t…

1
Fixit Quick Takes: Angela & The Finance process in Powersports dealerships. 14:38

1y ago14:38

14:38

Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to t…

1
Fixit Quick Takes: How to Increase Finance Product Penetration for Maximum Profit and The Future of Digital Finance 13:57

1y ago13:57

13:57

Apple Episode Link: https://podcasts.apple.com/us/podcast/e109-mastering-f-i-in-powersports-with-angela/id1449367603?i=1000642275882 Spotify episode link: https://open.spotify.com/episode/0Kl9C5ZP56RvNxhukRiCNn?si=IXuKrsBYSqKMrCmmsa_y1Q Youtube Link: https://youtu.be/1J-mp5HDgo0 Welcome to another episode of Dealership Fixit! Today, we have Angela …

1
Fixit Quick Takes: Unleashing Efficiency with DMS Insights from Justin Quinn 17:38

1y ago17:38

17:38

Focus on improving the process within your DMS. Justin explains how the dealerships' DMS improves your capabilities, facilitates fast customer service, and ensures efficient management of inventory. P.S. Check out the podcast: Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://yo…

1
Fixit Quick Takes: Mastering Digital Marketing in Powersports with Mike Shaug 17:52

1y ago17:52

17:52

Dive into the world of expert advertising strategies in this episode of Fixit Quick Takes, featuring Mike Shaug, the visionary Founder & Owner of Premier Online Marketing. Discover the secrets behind successful powersports dealership advertising as Mike unveils strategies that have transformed the landscape of online marketing in the industry. Lear…

1
Fixit Quick Takes: Shaping the Future with MMI - The Journey of Service Technicians 17:05

1y ago17:05

17:05

"The State of Service Technicians" with Tim Yarborough from the Motorcycle Mechanics Institute (MMI). Host Jacob Berry, a seasoned trade school graduate himself, delves into the evolving world of motorcycle mechanics with Tim, who shares insights from his extensive career in the powersports industry. In this episode, learn about the pathways to bec…

1
Fixit Quick Takes: CRM Mastery with Tad Kilgore | Transforming Powersports Sales 15:16

1y ago15:16

15:16

Dive into the transformative world of Customer Relationship Management (CRM) in this edition of Fixit Quick Takes. Join us as we chat with Tad Kilgore, CRM pioneer and co-founder of Traffic Log Pro (TLP) and Dealership Performance 360 (DP360), tools that have revolutionized hundreds of powersports dealerships. In this episode, Tad shares the compel…

1
Fixit Quick Takes - Measure to Improve: Benchmarks & Baselines in Internet Sales 12:41

1y ago12:41

12:41

Explore Key Sales Metrics with Jacob Berry & Angel Hacker: The 5X50% Rule Unpacked Dive into this compact segment from our Dealership Fixit Podcast where Jacob Berry and Angel Hacker break down the intricacies of the 5X50% rule. Discover how to effectively track the customer journey from online interactions to in-store conversions. Learn simple yet…

1
E113: Greg Gifford's Local SEO Secrets for Powersports Dealerships Get An Edge on Google 50:57

1+ y ago50:57

50:57

On this episode of the Dealership Fixit Podcast, we interviewed Greg Gifford, an expert in local SEO strategies for dealerships and businesses. Greg shared valuable insights into maximizing dealership visibility and improving local SEO practices. He discussed topics such as the importance of Google Business profiles and online reputation management…

1
E112: Dealership Fixit Podcast with AJ Meisel - 10 Simple Ways to Attract and Retain Employees 54:46

1+ y ago54:46

54:46

Join us on the Dealership Fixit Podcast as we dive into the world of powersports with AJ Meisel, sharing his expert insights on attracting and retaining top talent in the industry. From avoiding toxic environments to fostering a culture of inclusivity and empowerment, AJ offers actionable tips and strategies for dealership success. Tune in to gain …

1
E111: Dealership Fixit Podcast with Michael Gerbino with Piaggio Group Americas talks Powersports 32:59

1+ y ago32:59

32:59

On this episode, we sit down with Michael Gerbino, an impactful member of the Piaggio Group Americas team, as he shares the roadmap of his career and the fuel that powers his passion for the Powersports industry. In this episode, Michael reveals his journey, from early days at the Motorcycle Mall to orchestrating groundbreaking strategies as a Prod…

1
E110: Driving Digital Growth: A Deep Dive into Powersports Internet Sales with Heather Deatherage 47:27

1+ y ago47:27

47:27

Our guest, Heather Deatherage, a Digital Sales Expert and Business Partner, shares valuable insights and strategies for succeeding in the Powersports and Motorcycle dealership industry's digital marketplace. She emphasizes the importance of internet sales, well-structured Business Development Centers (BDCs), and customer retention. Heather provides…

1
E109: Mastering F&I in Powersports with Angela Hieronimus with Live Oak Dealer Service 1:08:06

1+ y ago1:08:06

1:08:06

Welcome to Dealership Fixit! Our podcast explores the world of Powersports & motorcycle dealerships. On today's episode, Angela Hieronimus, a well-known industry expert, will guide us through the intricacies of the Finance and Insurance (F&I) process. Get ready for expert advice on F&I products, training, and strategies to boost your dealership's p…

1
E108: Dealership Fixit Podcast: Fireside Panel - Insights from Marketing Masterminds 57:04

1+ y ago57:04

57:04

Dive into the world of automotive & powersports marketing with our latest podcast episode! Join us for an exclusive Fireside Panel discussion featuring Automotive Marketing Masterminds. Hosted by Digital Dealer and Carwars, this episode brings together industry experts who share invaluable insights and strategies that are shaping the future of auto…

1
E107: Dealership Fixit With Shaun Raines & Jacob Berry Round 3 - We Launch A Christmas Campaign for Kids motorcycles 1:00:24

1+ y ago1:00:24

1:00:24

Welcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships. Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth moto…

1
E106: Dealership Fixit Podcast: Navigating the Future with Jeremy Johnson of Lightspeed | Powersports Industry Deep Dive 56:54

1+ y ago56:54

56:54

🏍️ Welcome to another episode of the Dealership Fixit Podcast! In this insightful conversation, we're joined by Jeremy Johnson from Lightspeed , a key player with over two decades of experience in the Powersports, RV, Marine, and OPE industries. Dive into the world of dealership management systems (DMS) and discover strategies to streamline your de…

1
E105: Dealership Fixit With Shaun Raines & Jacob Berry Round 2 - We Launch A New Motorcycle Using AI and Show You How! 1:18:40

1+ y ago1:18:40

1:18:40

In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch. Youtube Link: ⁠https://youtu.be/UMZDP7pCMUA⁠ Link to presentation: ⁠https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7Qdyx…

1
E104: Dealership Fixit With Shaun Raines & Jacob Berry Recap The Digital Dealer AI Hackathon 49:54

2y ago49:54

49:54

In this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event. The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch. There were 10 teams working on the project and it was ti…

1
E103: History of Dealernews with Robin Hartfiel - Dealership fixit podcast powersports and motorcycle 55:00

2y ago55:00

55:00

Welcome back to this weeks episode of Dealership Fixit! In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry. Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing need…

1
E102: Mystery Shopping The Powersports Customer Experience With Fran O’Hagan from Pied Piper 1:14:00

2y ago1:14:00

1:14:00

In today's episode, we had the pleasure of speaking with Fran O'Hagan, President and CEO of Pied Piper, a mystery shopping organization that focuses on customer interactions at Powersports dealerships. Fran brings a wealth of experience in dealership operations, having worked in the automotive and powersports industries, as well as being an avid mo…

1
E101: Used Motorcycles Retail & Auction With Mike Murray From NPA 1:08:14

2y ago1:08:14

1:08:14

How’s your used inventory looking these days? Gone are the “Pay retail, sell for more” trade or acquisition strategy. We sit down with Mike Murray the VP of Sales for National Powersports Auction or NPA and outline what the used motorcycle & powersports market looks like for dealerships. Managing their current inventory is getting tougher, especial…

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