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The Expert's Journey: Creating Your Path to Impact is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business. Hosted by Mr. Web Marketing, Brad Hauck, and Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetize your expertise beyond the stage. Learn h ...
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Conquer Your Nerves & Unleashing Your Stage Presence
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24:08
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n this episode, we chat about a common challenge faced by speakers at all levels: nerves. Join hosts Dixie and Brad as they share personal experiences and effective strategies to stay calm, grounded, and confident on stage. From pre-stage rituals and handling interruptions to priming your audience and leveraging PowerPoint, learn how to turn nerves…
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Define Your Unique Voice: Authenticity in Writing and Speaking
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In this episode of the Experts Journey Podcast, we discuss how to create a truly authentic voice in your writing and speaking. Authenticity in communication builds connection and credibility with your audience, whether you're on stage, creating content, or posting online. Hosts Dixie and Brad offer practical tips on defining and expressing your uni…
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Using Consistent Branding To Propel Your Authority and Influence
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25:37
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Join Dixie and Brad in this episode of the Experts Journey Podcast as they discuss the importance of aligning your brand across all touchpoints. From your logo to your daily habits, Dixie and Brad emphasize how consistency builds trust and solidifies your position as a trusted authority. They share real-world tips, examples, and delve into topics s…
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How Lead Magnets and eBooks Can Skyrocket Your Success!
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In this episode of the Experts Journey podcast, dive deep into the world of lead magnets and eBooks specifically tailored for authors, speakers, and experts. Discover why lead magnets are essential for drawing potential clients and how to leverage them effectively. Gain insights into crafting compelling eBooks, the importance of a good call to acti…
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Adapting Your Speaking For Your Audience and Venue
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In this episode of the Experts Journey podcast, hosts Dixie and Brad discuss how to adapt your speaking style to different audiences and venues. They share their experiences, strategies, and tips for effectively engaging with various crowd sizes and settings, from intimate business meetings to large conferences. The duo also touches on the importan…
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Successfully Merging Speaking with Publishing
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24:09
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In this episode of the Experts Journeys Podcast, Dixie and Brad discuss the synergy between speaking and publishing, highlighting how merging these two activities can enhance authority and credibility. They delve into personal branding, the importance of authentic storytelling, and how to use books strategically before, during, and after speaking e…
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Embracing Chaos: Overcoming Unexpected Challenges in Business
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21:34
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In this episode of the Experts Journeys Podcast, hosts Brad and Dixie discuss the myriad of unexpected challenges that professionals face, such as technology failures, natural disasters, and event cancellations. Through their personal experiences, including dealing with Cyclone Alfred and power outages, they share valuable insights on backup plans,…
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Top Tips for Marketing a Self-Published Book
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In this episode, Dixie and Brad are examining the best practices for marketing your self-published book. From leveraging social media and email lists to using platforms like Amazon and IngramSpark, they've got all the tips you need to get your book in readers' hands. Plus, we'll share some awesome tools like Canva, Book Brush, and Placeit to make p…
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Unlock the Power of Collaborative Book Writing!
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23:41
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In this episode, Brad and Dixie delve into the advantages of co-authoring a book with another expert. From sharing the workload to boosting credibility, discover how partnerships can lead to a better book. They share personal experiences, tips for choosing the right co-authors, and potential pitfalls to watch out for. Whether you're an aspiring aut…
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In this episode, Dixie and Brad dive into the essentials of hosting successful workshops. They cover topics including the importance of workshops, effective pricing strategies, and crafting engaging content. They also discuss the benefits of both in-person and online workshops, the structure of handouts, and the potential for retreats. Whether you'…
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Leveraging Published Books to Land Speaking Jobs
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25:14
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Did you know that your published book can be the key to landing more speaking gigs—and that those gigs can help you sell even more books? In today’s episode, we’re diving into Leveraging Your Books to Land Speaking Gigs (and Vice Versa). Whether you’re an author, a speaker, or someone looking to become both, we’ll show you how to use these tools to…
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Did you know that websites on the first page of search results get a staggering 90% of the traffic? That’s right—if you’re not ranking at the top, you’re leaving potential customers on the table. Today, we’re talking about Taking Your SEO to the Next Level to Rank it Up. We’ll walk you through some strategies you need to boost your rankings and be …
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AI for Content Creation, Repurposing and Management
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29:27
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In today’s episode, we’re exploring how AI is transforming content creation, repurposing, and management. From powerful tools and real-world use cases to time-saving shortcuts and a glimpse into the future of AI, this episode is packed with insights to help you work smarter, not harder. Whether you’re an entrepreneur, marketer, or creator, you’ll d…
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Using Social Media to Promote your Products & Services
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28:29
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Today, we’re exploring a critical topic for entrepreneurs and experts—how to use social media and other platforms to promote your products and services effectively. Whether you're just starting out or refining your strategy, this episode will be packed with useful tips and insights to help you connect with your audience and grow your business onlin…
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Practical tips for Structuring a Best Selling Business Book
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Welcome back to The Expert’s Journey! In this episode, we’re digging into the nuts and bolts of structuring a best selling book that supports your speaking topics. If you’re looking to boost your credibility on stage and create a powerful resource for your audience, you’re in the right place. We’re going to be sharing straightforward, practical tip…
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In this episode of the Expert’s Journey Podcast, where we’re tackling one of the most pivotal questions in personal branding: How do you identify your core message? Ever had that feeling that you’ve got something important to share but can’t quite put it into words? As Simon Sinek famously said, “People don’t buy what you do; they buy why you do it…
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In this episode of The Experts Journey, Brad and Dixie delve into the ways AI is transforming content creation and book writing. They discuss various AI tools that help generate fresh ideas, assist in developing high-quality content, and even turn manuscripts into engaging workshops. Tune in to explore the ethical and practical aspects of using AI …
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Mastering Calls to Action: Turn Visitors into Engaged Fans
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In this episode of The Expert's Journey, Brad and Dixie delve into the importance of creating compelling calls to action (CTAs) that efficiently drive traffic to your website, promote your book, and foster engagement with your materials. They discuss strategies for constructing effective CTAs that transform passive visitors into active participants…
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Turn Your Book Into a Profitable Online Course with Micro-Courses
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In this episode of 'The Expert's Journey,' hosts Dixie and Brad discuss the process of leveraging your book to create a highly profitable online course. They highlight the potential of transforming book content into engaging and valuable micro courses. Brad explains the significance of micro courses in today's fast-paced world and provides insights…
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In this episode of The Expert's Journey: Creating Your Path to Impact, we uncover the secrets to identifying and connecting with the right audience for your speaking and business endeavors. Learn practical strategies to pinpoint your ideal market, craft messages that resonate, and build a loyal following that amplifies your success. If you’re ready…
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Every Expert Needs Multiple Streams of Income
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In this episode, we delve into strategies for diversifying your income as a professional speaker and author. The COVID-19 pandemic underscored the necessity of multiple revenue streams; relying solely on one can be precarious. We'll explore how a single speech or book can be transformed into various products, such as micro-courses, memberships, mas…
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Why Every Expert Needs to Publish a Book – Elevate Your Career!
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In this First episode, we explore how authoring a book can elevate your speaking career by enhancing your credibility and authority. Completing a book distinguishes you from the majority who never do, positioning you as an expert akin to holding a master’s degree rather than a diploma. This distinction can lead to higher speaking fees, covering exp…
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