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This is Challenger Brands Where we talk about brand development, marketing, sales, entrepreneurship and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses. Not the biggest player in your sector? Make an impact by challenging the status quo. In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands. Challenger Brands is hosted by Illus ...
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Chats with Dad

Phil Berg & James Berg

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Like many people, James Berg regularly has chats about business and gets advice from his Dad. The difference for James is that his Dad, Phil Berg, is a sought-after speaker and trainer who went from selling carpets on a market stall to presenting, helping and influencing thousands of businesses all over the world. Known for his heartfelt, inspiring and common-sense approach, Phil is one of those rare people who can take an audience on a journey of feel-good emotions; reinforcing belief in th ...
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What if we told you that sales, as we know it, isn’t about closing deals? Our guest today believes that 80% of sales is actually the brand, and success is built on trust rather than just technique. Learn all about the future of sales in 2025 with Illustrado.co's Challenger Brands series. Get ahead of the game and stay informed on the latest trends …
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In this episode, we dive into the high-stakes world of startup funding with Anna Arzua MacMillan, Chief Strategy & Innovation Officer at Venture FactorE. With over 15 years of global expertise and a history of guiding ventures to new heights, Anna shares the essential roadmap for entrepreneurs looking to secure funding and scale sustainably. From u…
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Welcome to the world of Dubai's viral chocolate! In this episode, we unravel the magic behind the famous Kunafa Chocolate, a dessert that has captured hearts and taste buds alike. Join Chef Nouel Catis as he guides you through the step-by-step process of making this delightful treat, highlighting the unique ingredients that elevate it to a multi-mi…
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Welcome back to another episode of Challenger Brands, the podcast where we delve into the stories of remarkable entrepreneurs, and even community builders who make huge impact in the market. Community-building is a must for many brands these days. So we have 2 amazing Community Champions in the house today to give us some insights on how to bring p…
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Dr. Ivan Misner is the Founder and Chief Visionary Officer of BNI (Business Network International), the world’s largest business networking organization. With over 11,100 chapters in 76 countries, BNI generated $23.4 billion worth of business for its members just last year alone. Known as the 'Father of Modern Networking' by Forbes and CNN, Dr. Mis…
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Ryan Ramos, the Founder and Managing Director of Cultivate UAE and The Dream Lab UAE. From humble beginnings, Ryan worked his way up from business development to general management at a leading landscaping company in the UAE. He then ventured out on his own to build his very own landscaping business, Cultivate UAE, which has quickly become one of t…
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Today, we have an amazing and inspiring guest! Joining us is Samantha Araujo, a formidable titan in the region’s competitive hospitality industry. With a passion for fine living and an extraordinary ability to craft memorable experiences, Samantha has established Stellar USP as a premier player in the luxury hospitality supply industry. Her company…
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Navneet Kampani is a former banker who has been in the industry for over 30 years, now he is an entrepreneur, author, and life coach who helps individuals and top executives achieve work-life harmony and find meaning in life. Fresh from the launch of his book “Unmasking the Real You - A Journey from Self-Awareness to Action” we’re hoping to get lif…
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Dhiren Harchandani is a Transformation Architect who specializes in empowering entrepreneurs to achieve 8-figure business success without compromising personal fulfillment or lifestyle. An avid learner in transformation, leadership, and mindset, he coaches entrepreneurs representing over $2.5 billion in combined revenue. With over two decades of ex…
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According to Clayton Christensen, a professor at Harvard Business School, 30,000 new products are introduced each year, and 95% of them fail. In an increasingly cluttered market and noisy world, how do you keep your brand and business relevant? Our special guest today will help us answer that question. Today, on Challenger Brands, we're joined by a…
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Fahed Bizzari is an international thought leader on the professional application of ChatGPT. He has 18 years of experience in software development, over 3,000 hours in mastering ChatGPT, and extensive 2-decades of experience in entrepreneurship, consulting, and training. Renowned for his profound understanding and practical application of ChatGPT, …
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In this episode, we will be unlocking the secrets of Business Development, delve into fundamentals, and strategies. Join us as we explore insights that can help your business flourish in the competitive marketplace. Joining us is Phil Bedford, an entrepreneur who has called the Middle East home since 1998. Armed with a Masters Degree and over a dec…
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