Redefining Sales in 2025 | Challenger Brands by Illustrado.co

Challenger Brands

What if we told you that sales, as we know it, isn’t about closing deals? Our guest today believes that 80% of sales is actually the brand, and success is built on trust rather than just technique.
Learn all about the future of sales in 2025 with Illustrado.co's Challenger Brands series. Get ahead of the game and stay informed on the latest trends in the sales industry!
Joining us today is Mamoun Alamouri, a seasoned entrepreneur, strategic investor, and an experienced sales professional. With a mission to help startups and SMEs achieve product-market fit, Mamoun specializes in guiding companies with proven marketing and sales strategies. His career began in the corporate world with leadership roles at Uniphore, Cisco, and Avaya, but his entrepreneurial spirit has led him into the startup ecosystem where he focuses on sectors like SaaS, future tech, and social media marketing
Mamoun is also a passionate advocate for lean startup methodologies, helping entrepreneurs validate their ideas and find product-market fit with minimal risk.
Today, he’s here to talk about his revolutionary approach to sales—a trust-based model that flips the traditional sales funnel on its head.
This is Challenger Brands -
Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.
Not the biggest player in your sector? Make an impact by challenging the status quo.
In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.
Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.
www.illustrado.co