E665: How to build backlinks to a new website - the method for 2025. This is an overview of why backlinks for new websites are so important then: - Three primary ways to build links for a new site - A bonus way that, if done properly, can be more effective than any other link-building method If you have a website and you want to build domain author…

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months. Very straightforward and simple directions. If you want to do marketing on Reddit, this is a must-consider. - How to do Reddit marketing without getting banned. - How to pick sub…

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%. And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones. Doing SEO with a blog primarily goes after these types of searches - informational searches - so …

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients. This is a very unique type of SEO: SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel. It’s one of my favorites, if not my overall favorite, w…

E661: The legendary Brian Dean did a test. If he took a page ranking on Google, increased only its page speed, would it rank better? He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100. Before the test, the page was ranking #8 on Google for the target keyword. And after the test… Plus: - What’s most important…

E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it. Then, my 7-step checklist for how to use AI to create SEO pages that rank #1 on Google and stay #1 for years. 🤖 How I Used …

E659: Creativity in marketing. Insane examples of it getting: - Money - Press - Hundreds of thousands of SEO backlinks And a 5-minute exercise you should do to become more creative! ⭐️Sources for this episode - My First Million Episode: https://www.youtube.com/watch?v=U0aCrkiybmA Harlem Shake NYC: https://www.youtube.com/watch?v=6TK64e8vzig Harlem …

E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We’re joined by Brett Farmiloe, who just acquired HARO, to explain what’s up and what you need to know. Brett bought HARO on the 15th of April, 2025. It previously shut down last year. The relaunch is today - April 22, 2025. The new HARO will take way more of a …

E657: SEO has changed a ton since I started learning it over ten years ago. While it’s still my favorite marketing channel, I would do things completely different if I was learning it today in 2025. This is what I would do, what this will get you, and how exactly to do it. Tools and articles shared: ▶️ https://reusevideo.com/ 🎙️ https://aipodcastma…

E656: Doing SEO in other languages just got so much easier. This covers: - Why doing SEO in languages aside from English is a total marketing hack. - How to do SEO in other languages (the 20% of things that get 80% of the results). - How Google’s new Gemini to Google Sheets integration makes the translation process so much faster and easier. 💎 Comp…

E655: Three accidental successes in my life that led to my companies making money. First one will make you laugh. The other two will inspire you. The reality of business that nobody talks about is everything takes longer than you think it will take and no entrepreneur is so dumb they won’t eventually figure it out if they just stick with it. Don’t …

E654: Breaking down Shoott’s programmatic SEO (pSEO) pages which rank #1 for keywords like “photo shoot NYC” or “photo shoot Los Angeles.” Explaining all the elements on their repeatable, templatised pages, and how they’re getting these results (these pages make them a lot of money). Then we look at what they can do better. Everything is shared in …

E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens. It wants different websites, different media (videos, images, text)… and this can actually be exploited. This is how to boost sales using Google’s love for variety in its results. 💎 Compact Keywords - My SEO Course - Get paying custo…

E652: Three quick (you can do them today) changes to make to your website (overall and sales pages) that will make you more money. Easy and straightforward. 🎧 Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR: https://youtu.be/MNHCwj5O4HI 🎧 Why Landing Pages Don’t Work - Secrets From a Decade of A/B Testing - Matthew Stafford: https://yo…

E651: After 7 years building their business, they just hit $10 million annual revenue and $1 million net income. Most founders would’ve quit long before - but they stuck with it. One of their biggest setbacks: iOS 14.5 took their cost per acquisition from $20 to $200. As a result, they taught themselves real marketing. Programmatic SEO, conventiona…

E650: How a language-learning app found a repeatable viral TikTok format and scaled it to 27 faceless accounts, 60,000,000 views, and 800,000 bookmarks. The format? Calling out Duolingo’s shortcomings with on-screen text, then getting accounts to recommend the new language-learning app in the comments. The fake, unprompted social proof gets an abov…

E649: Using mass amounts of AI-generated pages on your website for SEO - should you do it? The SEO subreddit debates this. I share all the comments - as well as my opinion on each comment - in this glorious post. Then I give my own take on: - If you should use tons and tons of AI-generated pages on your website to game search engine optimization. -…

E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… “Public relations is dead; it’s worthless. Everybody gets their news from social media now.” But here’s the thing. It’s not uncommon that a review of a product or service will be planted by a PR professional - and this manufactured credibility - this manipulated media - …

E647: A smart, repeatable marketing and product method some entrepreneurs used to quickly spin up an app making hundreds of thousands of dollars in monthly recurring revenue. And a discussion on how to adequately handle attribution with TikTok and Instagram Reels. Combine all of this with a solid bottom-of-funnel SEO strategy and you’ve got a unico…

E646: An SEO consultant does SEO for his own ecommerce business. He makes a page targeting wholesale buyers at the bottom of the funnel - people looking to purchase now. This purchase-intent page gets only 300 clicks per month, but results in $4,000 monthly profit for this SEO consultant. Think like an owner - research the market, identify an issue…

E645: If you can get results with SEO - maybe you’ve been hit by the Google Helpful Content Update - or maybe not… but you can already rank for keywords AND you’re trying to figure out what to do, this is for you. This is for people who can do SEO, but don’t know what to sell. SEO is a superpower! But most of the time SEOs don’t know how to find ke…

E644: Showing exactly how to find lucrative bottom-of-funnel keywords in the travel niche. Travel SEO at its best. These bottom-of-funnel keywords are under-targeted and easy to get top positions for. This is the SEO nobody is doing that everybody needs to adopt. It works with searchers. It works with search engines. It works with AI. 🧲 Compact Key…

E643: How Lil Nas X went from college dropout sleeping on his sister’s couch with a negative balance in his Wells Fargo account to breaking Mariah Carey’s record for the most consecutive weeks at No. 1 - IN JUST FIVE MONTHS. This marketing story has everything: - Normal SEO - Parasite SEO - Social media marketing - Influencer marketing - Viral mark…

E642: Black hat SEOs and digital marketers are having a field day in local subreddits. Local subreddits and niche subreddits are far easier to game and do parasite SEO in. Parasite SEO is using another website’s ability to rank (prioritization within Google or high domain authority) for your keywords. With Reddit, it has the added benefit of fake s…

E641: Few digital marketers realize this is possible. Instead of paying for Google Ads targeting competitor-branded keywords, you can make videos that blanket the SERPs. See what branded keywords competitors are ranking for. Make a short-form mobile video on everything. Or… somebody searches a competitor and your video review of that competitor com…

E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google. We also talk about SaaS marketing, information product marketing, product evangelizing, and YouTube’s dominance. Lars is a legendary marketer - one of Neil Patel’s early employees, a well-known kill…

E639: An entrepreneur on Reddit fails over and over again until realizing… GO WHERE THE CUSTOMERS ARE. GO WHERE PEOPLE ARE LOOKING FOR WHAT YOU OFFER. Then the entrepreneur starts succeeding. They share their story. Then I share how to do this with search engine optimization. Instead of cold calling, or doing SEO where you target cold traffic, or p…

E638: What happens when you spend 5 minutes a day posting to social media, documenting your journey: Wins, losses, learnings especially, behind the scenes, before and afters of your work, new ideas, what your day was like, books you’re reading, podcasts you’re listening to, people who inspired or helped you, your workspace, weekly and monthly recap…

E637: Why SEOs need to care about video - and how to grow fast on Instagram. Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google Search. Videos can be made in 5 minutes and rank the next day over articles that took weeks to make. They can be outsourced. You can combine this with your bottom-of-funnel SEO efforts to make videos …

E636: I’m seeing a lot of chatter that Google’s Helpful Content Update killed Programmatic SEO, or you’ll now get penalized for doing Programmatic SEO, or Programmatic SEO goes against Google’s Scaled Content Abuse Policy. Google’s Scaled Content Abuse Policy: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Scaled%20conte…

E635: A quick, no-fluff recap of Google’s March 2025 Core Algorithm Update - sites that won, methods that lost, and the changes you have to know. Let’s do this. 𝕏: https://x.com/edwardeachday Threads: https://www.threads.net/@edward.builds 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - …

E634: How to optimize pages on a website for location-specific searches that don’t actually have the location in the keyword! Google is smart and will help out businesses a lot more than they realize. This is everything you have to do. ——— 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - …

E633: In an exchange on 𝕏, Elon Musk grants permission to an employee to BRING BACK VINE. This is after Elon previously said bringing back Vine is being worked on, but he has no interest in TikTok. This is Vine’s story, it’s acquisition to Twitter, it’s feature set, how it will be useful for marketers and entrepreneurs, and more. 🧲 Compact Keywords…

E632: A certain type of content is getting HIT. Tanking… A strategy that has been hot for the last few years is now tanking due to Google’s 2025 March Core Algorithm Update. Additionally, I share people getting hit doing parasite SEO on Reddit - an entire business destroyed - and alternatives to parasite SEO on Reddit. ⭐️ @lilyraynyc: https://x.com…

E631: Blaze Lloyd, 24-year-old founder of Lashiivo, one of the world’s top lash supply brands, comes on the pod! Crazy story: Started at 16 - Blaze was doing lash extensions out of her parents’ spare bedroom before and after school. She posted every day on Instagram—client results, behind-the-scenes, day-in-the-life stuff—for four years, building a…

E630: New answers from Google on an uncertain future for SEO blog operators. If you do SEO with top of funnel blog content and articles, this is for you. If you were hit by the Google Helpful Content Update and you’re concerned about recovery, this is for you. If you’re worried about the future of independent publishers in Google’s “AI-first” futur…

E629: Is targeting low-volume keywords (sub 50 monthly search volume) a good idea? Is it smart to use your precious resources to go after low-volume keywords vs. mid-to-high-volume keywords? The SEO subreddit (r/SEO) reacts to this exact question. And if you choose to go after low-volume keywords, what’s the best way to do it? All this and more on …

E628: Three search engine deoptimization stories - how doing messy SEO - actually gets better results. The first story is targeting low domain authority websites for backlinks rather than high domain authority backlinks. The second story is removing the target keyword from the page. The third story is avoiding exact match anchor text and instead ge…

E627: Last year, exact match domains (EMDs) - domains that have your exact keyword in them - were going viral. Domains like: BuyLaptopsOnline .com CheapAirConditioners .com BestRunningShoes .com This was all from one Semrush affiliate ranking #1 for Semrush Blackfriday using blackfridaysemru .sh People thought it was the exact match domain. People …

E626: New research shows not only is Google NOT dying, it is thriving. Google Search - up 21% in 2024. As is Google Images, Google News, and Google Maps. Meanwhile, ChatGPT and other AI chatbots (Perplexity, Claude, Copilot, and Gemini) - Google gets 373 times more searches than them. Earth-shattering research from Rand Fishkin, SparkToro, Datos, a…

E625: This is what happens if you get bad reviews on Google Maps. They should be avoided at all costs! + Other “SEO hacks” from members of Search Engine Optimization subreddit. This is a fun one, ya’ll! 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapte…

E624: Matt Diamante shares how he grew to 250,000+ followers on Instagram with hundreds of millions of views, exclusively making SEO content. As well as how he does SEO, what he likes, what he doesn’t, and how he’s scaled his SEO agency to $2 million ARR. This was a fun chat. ⭐️ Matt Diamante on Instagram: https://www.instagram.com/heytony.agency/ …

E623: Google publicly claimed that text hidden within accordions or tabs or other expandable elements was treated equally as text that is fully visible. In other words, SEOs and web developers could use these expandable elements carefree and not have to worry if using them would hurt rankings and visibly within Google. So, a bunch of SEOs set out t…

E622: An Entrepreneur Subreddit post from a painting business doing $2 million ARR says something most SEOs miss. It’s a mistake big enough to result in many lost rankings and so much in missed conversions. The r/Entrepreneur post isn’t even about SEO. But it’s a principle that should be seared in every SEO’s mind. ⭐️ The Reddit Post: https://www.r…

E621: Barry Schwartz joins the show to break down Google’s 2025 core algorithm update, which is still rolling out. Barry Schwartz (aka RustyBrick) is the Founder of Search Engine Roundtable (seroundtable.com), an Editor at Search Engine Land, and overall the guy who most SEOs get their industry news from. Questions covered: • What are the biggest c…

E620: SEOs are seeing short content outrank long content on Google. Other SEOs are saying long-form content, like it used to be done, is dead. This is what’s happening. 💰 Compact Keywords - My SEO Course - Short pages that rank and sell - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: ht…

E619: Underrated SEO tactics that are getting people results in 2025. We have: - Content refreshes - Putting no-traffic content onto new pages - Site audits - Compact Keywords - Forums This is what the SEO community is sharing - this is what is working and getting results. ⭐️ Source - https://www.reddit.com/r/SEO/comments/1ja3tyq/whats_the_most_und…

E618: Google’s March 2025 Core Update just dropped. Google announced, “This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. We also continue our work to surface more content from creators through a series of improvements throughout this year. Some have already happened; additional o…

E617: When getting backlinks to raise the SEO authority of your site and specific pages, what percentage of those backlinks do you want to be exact match anchor text? What do you want to be LSI - partial match anchor text? What percentage should be a naked URL, or brand anchor text, or generic anchor text, or title anchor text? This gives the EXACT…

E616: How going after low-traffic backlinks can actually increase rankings on Google! A user on the SEO subreddit had a client focusing mainly on the raw traffic numbers of the backlinks they were going after. The SEO advised looking deeper than just raw traffic numbers: - Is the traffic real? - Is the traffic coming from a relevant country? - Is t…