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Hi, I'm Ella Gurfinkel, your host of the AskElla Show and senior loan officer at Fairway Independent Mortgage. On my podcast, I cut through the noise to bring you honest conversations about real estate, mortgages, and financial planning. I interview industry experts to tackle everything from homebuying basics to complex topics like reverse mortgages, trusts, and market trends. With decades of experience, I'm passionate about dispelling myths and providing clear, actionable advice. Whether yo ...
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AGENTS! Don’t Let 7% Rates Kill Your Deals: Use This
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In this candid conversation, senior loan officer Ella Gerfinkle reveals the proven strategies and exact scripts that keep buyers engaged even when mortgage rates spike to 7%. What You'll Learn: 📊 The Historical Context That Changes Everything Why 6-7% rates are normal, not problematic How 2-3% rates of 2020-2021 were the anomaly (black swan event) …
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ARIZONA EXPOSED NOT JUST THE SUN! THAT'S Why I moved to AZ
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In this candid conversation, senior loan officer Ella Gurfinkel reveals the unexpected journey that led her to leave the Pacific Northwest after 35 years and make Arizona her permanent home. What started as a simple "rainbirding" plan quickly transformed into a life-changing relocation decision that she never anticipated. What You'll Learn: Why Ari…
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The Zero Down Payment Option You Might Actually Qualify For
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In this eye-opening episode, senior loan officer Ella Gurfinkel reveals the truth about USDA loans - a powerful zero-down payment mortgage option that many homebuyers overlook. With 30 years of experience and over 2,000 families served, Ella breaks down exactly who can and cannot qualify for this incredible program that requires no down payment. Wh…
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Why It Takes 20-30 Days to Close on a Home Purchase | Behind the Scenes
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In this revealing episode, senior loan officer Ella Gurfinkel pulls back the curtain on what really happens during the mortgage closing process. With 30 years of experience and over 2,000 families served, Ella explains why closing on a home purchase takes 20-30 days (sometimes longer) and why rushing this process could cost you your dream home. Wha…
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Why Your New Loan Could Cost You $50,000 Extra
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In this eye-opening episode, mortgage veteran Ella Gurfinkel reveals the critical refinancing details that most lenders never explain. With over 30 years of experience and more than 2,000 families served, Ella breaks down exactly what happens when you refinance and why misunderstanding this process could cost you tens of thousands of dollars. What …
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How To Rent Out Your Home | Noelle Denton
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Thinking of Renting Out Your Home? Watch This First. In this episode of Ask Ella Show, I sit down with Noel Denton, the most badass property manager I’ve ever worked with, to unpack everything you need to know before renting out a home in the Portland metro area. 💥 From tenant screening laws that will blow your mind… 💥 To the exact reasons you shou…
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How the NAR Settlement Transforms Real Estate Commissions | Chris Ambrose
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In this illuminating conversation, Ella Gurfinkel sits down with attorney Christopher Ambrose to cut through the media hype and misinformation surrounding the National Association of Realtors (NAR) settlement. This thoughtful discussion reveals what the settlement actually means for buyers, sellers, and real estate professionals. What You'll Learn:…
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Don't Shop for Houses Until You Watch This - Insider Strategies from 30+ Years of Experience | GUEST PODCAST
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In this special guest appearance, mortgage veteran Ella Gurfinkel joins host Galina Shekhtman to share critical insights about the home buying process that most buyers overlook. With nearly three decades of mortgage experience, Ella reveals why the typical buyer's approach is completely backward and how to avoid costly mistakes. What You'll Learn: …
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How Trusts Can Save You Millions in Taxes? | Heildi Mandler
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In this invaluable conversation, Ella Gurfinkel sits down with attorney Heidi Mandler to explore the critical topic of estate planning and trusts. This eye-opening discussion reveals how proper planning can protect your assets, save your heirs from excessive taxation, and provide peace of mind for your family's future. What You'll Learn: Why Oregon…
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What You Need to Know Before You Get a Loan!
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In this eye-opening conversation, Ella Gurfinkel sits down with Chris Medelin from Loan Depot to pull back the curtain on the mortgage industry. This candid discussion reveals what really happens behind the scenes when you shop for a home loan and why the lowest rate doesn't always equal the best mortgage. What You'll Learn: Why shopping solely for…
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How to Save $50,000 When Buying a House (Secrets Nobody Shares!)
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In this eye-opening conversation, Ella Gurfinkel sits down with Annabelle Silva from ArchMI to tackle one of the most misunderstood aspects of home buying: mortgage insurance. This informative discussion challenges common misconceptions and provides clarity on how mortgage insurance actually works. What You'll Learn: Why mortgage insurance is not "…
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This Simple Marketing Strategy Will 10X Your Business | Haley Parker
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Whether you're a mortgage professional or real estate agent navigating today's challenging market, this conversation with Haley Parker, Chief Business Development Officer at Fairway, delivers actionable marketing insights you won't want to miss. What you'll learn: Why traditional "calendar marketing" (National Hot Dog Day posts) no longer works How…
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How Reverse Mortgages Actually Work? | Craig Gallegos
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Whether you're considering a reverse mortgage for yourself or helping aging parents explore their financial options, this conversation provides clear, honest information about this often misunderstood financial tool that could help seniors access the "pot of gold" sitting in their home equity. What you'll learn: The truth about home ownership with …
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