Welcome to The Bloom-Print Podcast, a podcast for florists who want to create elegant, efficient and effective floral businesses. Brought to you by Maple & Wren Floral Art Academy where the business is just as important as the blooms. In this podcast you can find some incredible advise from Perth florist and floral mentor Elysia Tsangarides, creative director of Maple & Wren PTY LTD as well as juicy interviews with floral and event industry experts as well as business experts to help you bui ...
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Last week we were doing an install in a corporate building on a Monday morning. We were there at 5am and were actually buzzing to make a 2m ANZAC wreath. Around 6am workers started to shuffle in and one lady in her 50s clutching a coffee cup says ' You've got the good job', and I thought to myself, 'yeah I really do!' I used to be that office worke…
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Episode 67 - 'I wonder if you can actually do this as a job' with Belinda Fleay
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50:59Belinda Fleay has been a florist for 2.5yrs. What started as an investigation into a hobby very quickly turned into employment and the start of a business! This surprise was well and truly embraced, and so a home studio was set up and her business started to grow around raising her 3 boys. I met the beautiful Belinda from Rose & Lily Floral Haus in…
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We’ve all told ourselves that wonderful therapeutic line ‘This is hard, and I can do hard things’ and so far this year, I challenged myself to do a hard thing. My husband and I recently completed the 75 Hard Challenge and it has been really good for me in the most inconvenient way. So, if you’re sitting there like what the fuck is 75 hard. Let me b…
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Episode 65 - If I started my business from scratch in 2025 here's what I'd do differently (and the same)
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40:15Ever wished you could go back and do things smarter from the start? Starting your business at the moment and wanting to get it right? In this episode, I’m sharing exactly what I’d do differently (and what I’d keep the same) if I were starting my floristry business all over again in 2025, this time as a married mum of two, with everything I’ve learn…
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Episode 64 - Nurturing Your Business Baby
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30:36Running a business is a lot like raising a baby - you celebrate the milestones, nurture it through its early stages, and stay patient as it grows. In this episode, I’m diving into the parallels between parenting and entrepreneurship, from learning to crawl before you walk to feeding your business the right ‘nutrition’ at every stage. Whether your b…
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Episode 63 – I’ve been glued to my phone lately – and I’m totally ok with it
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21:36I’ve been glued to my phone lately And here’s why I’m completely ok with it. I’ve been working alot lately, glued to my phone and my laptop. The week before school went back especially, I had my phone out on almost every walk I went on, in the sauna, before bed, while watching TV (or not watching evidently), once at 11pm because I couldn’t sleep an…
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Episode 62 - Investments to Fast-Track Your Business in the First 3 Years
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31:44In this episode of The Bloom-Print Podcast, we’re talking about one of the biggest factors in building a successful business: knowing where to invest in those crucial first three years. When I started out, I didn’t always get it right, I spent money on things I didn’t need and hesitated on investments that would have made life so much easier. So, I…
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Happy New Year my loves and welcome to 2025! I'm so excited to be back in your ears on The Bloom-Print Podcast. In our first episode for 2025 I'm sharing with you the key things I'm doing right now to start 2025 with a bang. Everything from prioritising health to prioritising money making tasks and taking the steps toward moving my business in the …
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It's our final episode for 2024!!! I want to thank you all for tuning in this year. I don’t know if you know, but I actually adore doing this podcast and sharing the lessons learned and a bit of my world with you each episode so thank you for having me in your ears through 2024. To round out the year I’m answering YOUR questions. And I’ve got 6 gre…
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In our last episode (58) I shared my 2024 in review - the good, the bad and the unsightly. I shared that while I'm definitely feeling a bit of a hallmark ending to the year, the journey throughout the year was incredibly up and down and my year of EXPANSION in 2024 also came with inevitable contractions as well. So in this episode I'm sharing with …
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2024, what a year it's been! For some it's been peak, for some it's been an absolute shit show. And for me - it actually been a mix of both - some very high highs and some brief shit show moments, in steep peaks and troughs. And thankfully, just like a Disney film, it's rounded out with a few great lessons, some overarching morals and ofcourse, a p…
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Hey, lovely! In this episode, I’m sharing all about my whirlwind trip to Broome, where I spent two incredible days with Jemma and Tash from The Broome Florist at the end of November. These two are gearing up for their first wedding season, and I had the absolute joy of helping them build their skills, plan their logistics, and create stunning marke…
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Episode 56 – Clearing the decks before the year’s end
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16:22In this episode of The Bloom-Print Podcast, we’re tackling the whirlwind that is the end of the year! Are you feeling like a horse racing to the finish line or spinning in the chaos of carnival cups? In this episode, I’m sharing how I’m resetting before the chaos of December hits. If you’re feeling overwhelmed by the year’s end, I’ll walk you throu…
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Episode 55 - I took a break in peak season
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12:20Last week I just took myself for a 2 night hotel stay … by myself! I know, What a bloody boujie b*tch! 2 weeks ago I was starting to lose it a bit with the kids, my husband Mark was away for work, my 2 year old was going through a developmental leap and waking 3 times a night, my daughter was really pushing the boundaries, probably because she want…
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Episode 54 - Stop Making Your Pricing About You
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24:18If you second guess your pricing, constantly reduce it because you feel like you're charging too much, or change the pricing when your client cries 'it's too expensive, can you do it for less?' or simply - have no idea what to charge and are just guessing - then this episode is for you! Your pricing should not be based on how YOU feel. It should be…
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Episode 53 - Emmbracing Your Human Design with Cat Skreiner
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1:12:16When we understand more about ourselves, we can understand more about others. In this episode we're diving into Human Design with an expert in the field - Cat Skreiner. Cat is a Human Design for Business & Career Consultant, empowering intentional entrepreneurs and business leaders to fully understand and embody their unique energetic blueprint—unl…
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I used to tell myself ‘I wasn’t built for running’ I used to joke about it infact. I’m 5 foot in heels and a stocky little thing. I wasn’t athletic growing up and I didn’t really do sports as an extra curricular. Last weekend I ran my first half marathon, at the age of 38, I decided if not now, then when and also – why not? Why couldn’t I. At the b…
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Episode 51 - Heart Centred Business with Kiera Treloar
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52:03In this episode I'm joined by my industry friend Kiera Treloar. Kiera is the founder of Little Things Events a bespoke full service wedding and event planning company here in Perth. She has worked in the events industry for almost 15 years in both Perth + Sydney and started Little Things Events in 2020 to focus on the types of events she’s most pas…
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Last week one of my clients asked me 'El, do you really think I can do this, like should I really be doing this?' and it's not the first time I've been asked that question or had a conversation about whether you're too old or it's too late to be getting into something new - and it wasn't even the first time that week I'd had that conversation. This…
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Episode 49 - 3 Ways I Pre-Qualify My Wedding Clients
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22:33Has it ever occur to you that you're choosing the client as much as they're choosing you? Pre-Qualifying your clients to ensure that they are the right clients for your business is so important and the earlier you can do that in the process, the less time you'll waste on a client who isn't your ideal. In this week's episode I'm sharing the 3 ways I…
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Episode 48 - Preparing Yourself For Wedding Season
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25:11It's officially Spring! Which means.... Wedding Season is upon us! So right now is the time to get yourserlf into preparation mode. Aa wedding season is a bit like a marathon and you want to make sure you're mentally, physically and strategically prepared for it. You and your family! In this week's podcast I'm sharing with you the ways I'm preparin…
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Episode 47 - The Bohemian Flower Journey with Alisha Erin Part 2
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27:17In Part 2 of my conversation with Alisha Erin from Bohemian Flowers we talk about freelancing, the importance of freelancers and what we look for and expect of freelancers vs the difference between freelancers and work experience, we talk about the evolution of style and what you learn from working with other florists. We talk about success, the mo…
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Episode 46 - The Bohemian Flower Journey with Alisha Erin Part 1
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44:35My my are you in for a treat! Over the next 2 episodes get comfy and immerse yourself in the beautiful and bohemian world of Alisha Erin from Bohemian Flower. Alisha started her floristry journey when she was still in high school and took on a work placement in a local florist. From there her artistic prowess took hold, her creativity broadened and…
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Episode 45 - Do You Need a Business Coach?
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17:38Hello my loves - today, we're talking about coaching. I recently saw a post in a wedding and event suppliers Facebook group that said and I quote: “who has a business coach and do you find it’s worth it? How much do you pay? Are you seeing amazing (not just good) results?” Now I found some of the comments really interesting on this post and I also …
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Hello my loves welcome back to The Bloom-Print Podcast. I have had a lot of conversations lately about 'freebies' – about when to do them, what should be considered a freebie and how valuable or not doing freebies can be. So in this episode I want to share a couple of these instances with you and my views on this based on the experiences I’ve had a…
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Hello my loves welcome back to The Bloom-Print Podcast. This month we are celebrating 8 years in the floristry business – 8 years! I’ve been reminiscing a lot over the last few weeks and thinking about how far I’ve come and how far the business has come over the past 8 years and if I’m honest, it’s the past 2 years that the most exponential growth …
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Episode 42 - 18 years in the wedding industry with Jenn Veza
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36:58Get yourself a cup of tea, a note pad and get comfy because what you're about to hear is 18 years of wisdom from my dear friend and wedding business bestie - Jenn Veza - owner of The Original Event Company here in Perth. You know when you meet someone and they ae just the absolute salt of the earth, the kind of person that really gives a shit about…
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Hello my loves welcome back to The Bloom-Print Podcast welcome to July! If you're feeling like the first half of the year has absolutely flown by, this episode is for you! Let's recalibrate. We have just skipped over to a new financial year, there’s 6 months left of 2024 and we’re in that phase where we’re assessing the financial year that was, we’…
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Hello my loves welcome back to The Bloom-Print Podcast – how actually are you? In today's episode we're reliving all of the beauty that was the Wedding Flowers Weekender Retreat: how awesome the weekend was, what we did, how it was structured, and how incredible the group of humans was that participated in the retreat. I have first hand experience …
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Episode 39 - Cheaper Does Not Equal Better
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21:34Want to hear a story from a bride who didn’t book us? Outrageous I know – but it does happen. It happens a lot actually. We're working on boosting our conversion rate, but not by reducing my pricing. Because cheaper, my loves, does not equal better and today, I’m going to share with you, a few anecdotes as well as some cold hard facts on this. In t…
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Good morning my loves – I hope you’re having a sensational week! Well it’s officially June and the end of wedding season. This time of year the floral jobs in the wedding space tend to slow down in Australia. The key season for most Australian cities is September to April so over the winter months when it’s cold and dreary, when no one wants to be …
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Welcome back my loves! I’ve just returned from a wonderful two-week break with my family, and it was absolutely magnificent. This time away allowed me to switch off, enjoy family moments, and find some much-needed space for myself. It also gave me the clarity and rejuvenation I needed to dive back into my business with renewed energy. This year and…
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Episode 36 – Blooming a Business with Rebecca Const
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52:07Hello my loves welcome back to The Bloom-Print Podcast now if you haven’t listened to last week’s episode – stop everything, press pause on this one and go back and listen to episode 35 because that is Part 1 of my interview with Rebecca Const from Fox and Rabbit and today, you’re hearing part 2. And for those who did listen last week – I bet you a…
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Episode 35 – Humble beginnings with Rebecca Const
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59:57Hello my loves welcome back to The Bloom-Print Podcast. A few weeks ago I got to sit down and have a gorgeous conversation with Rebecca Const from Fox & Rabbit here in Perth who has been a big inspiration to me over the years in my floristry career. It’s actually because of Rebecca, and one of her workshops specifically, that I am even a florist to…
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Episode 34- The client that almost broke me
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23:11Welcome back to The Bloom-Print Podcast! I'm thrilled to have you tuning in for another episode. 2 years into my business I received a pretty baseless complaint from a bride tearing down every single thing I’d done and created for her wedding day. It cut me really deep. It really shook my confidence. I was then shitting myself for about 6 months ev…
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This week on The Bloom-Print Podcast we are delving into the world of freelancing: its significance, why you should consider it, and how to dive into this realm of opportunity. Main Discussion: Work Experience vs. Freelancing: Distinguishing between unpaid work experience and paid freelancing roles, and the importance of both in skill development a…
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Episode 32-The Real Life Juggle with Emma The Celebrant
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57:29Welcome, my loves, to another exciting episode of The Bloom-Print Podcast! In this episode, we have the pleasure of welcoming Emma Haynes, also known as Emma the Celebrant. Emma shares her incredible journey as a celebrant based in Broome, Western Australia, where she has officiated over 160 weddings over the past six years. Beyond her role as a ce…
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Episode 31 – EXPOse Yourself – How to nail it at a wedding expo
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28:17Hello my Loves! Welcome back to The Bloom-Print Podcast! This week, we're delving into a topic that generates a lot of curiosity: Wedding Expos. Wedding expos, open days, and how to navigate them effectively are the focal points of today's discussion. Drawing from 8 years of experience in the wedding industry and attending numerous expos, I'll shar…
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Episode 30 – What 6 figures actually looks like
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22:54In this episode, we’ll explore the attainability of earning a six-figure income in your wedding floristry business. Despite common perceptions, reaching this milestone isn't as daunting as it seems. All it takes is proper pricing strategies and a little business acumen! Join us as we breakdown what a six-figure income entails and how it's achievabl…
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Hey there, my loves! Can you believe we're already one-quarter into 2024? Time really flies, doesn't it? Today, I want to take a moment to reflect on the journey so far and dive into our Q1 update. MAPLE & WREN - Floral Business Update: We've had some incredible achievements at Maple & Wren, from delivering stunning weddings to welcoming a new Virt…
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Episode 28 - Becoming a Florist with Charlotte Pennell
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37:11In this installment of The Bloom-Print Podcast, Charlotte Purnell, co-owner of Mother and Bride, shares her remarkable journey into the wedding industry. Her story begins with a deep-seated passion for crafting unforgettable wedding moments, ignited by the film "Father of the Bride." Charlotte's transition from corporate event management to wedding…
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Episode 27- Feeling the fear and doing it anyway.
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17:13Welcome back, my loves, to another insightful episode of The Bloom Print Podcast with yours truly, Elysia Tsangarides. Today, we're diving deep into the theme of overcoming the fear of failure and embracing growth. I'll be sharing my recent experiences managing a whirlwind of events and classes. Join me as I navigate the challenges and triumphs of …
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Episode 26- Ideal client with Ashlee Bunney
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37:20This week on The Bloom-Print Podcast, we're joined by the uniquely talented Ashlee Bunney, who's redefining wedding ceremonies with her humor and social media savvy. Ashlee shares her journey from entering the celebrant scene to becoming a celebrated name, emphasizing the power of authenticity and knowing your ideal client. Episode Highlights: Ashl…
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In this episode, I share insights from my recent travels, where I balanced the demands of work with the rejuvenation of vacations. Reflecting on a business retreat in Bali and a family holiday in Hobart during February, I discovered the power of stepping away from routine to spark creativity and inspiration. The art of balancing professional respon…
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Episode 24- Making friends with Money with Diana Todd
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45:44In this episode we’re joined by our first guest for 2024 - our favorite Accountant (because she also happens to be mine) Diana Todd. Diana is the owner of Balance Tax Accountants and since 2015 she has been investing her Tax Accountant skills, time and energy into supporting entrepreneurs to feel confident in their business money skills, love their…
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Episode 23- The Best Investment You’ll Ever Make - YOU
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14:11Alright, my lovely listeners, buckle up because this episode is coming to you straight from beautiful Bali! Picture me right now, chatting with you from my cozy hotel room in Nusa Dua. Can you feel the tropical vibes? So, let me take you on a journey through this incredible business retreat I'm attending with Success School. It's been an absolute g…
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Episode 22 – Valentines Day and Other Things I Don’t Do
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15:43I run a multi-six figure floristry business, and I don’t do Valentine’s Day. That’s right, busiest day of the year for the floral community, great money-making opportunity and marketing opportunity and you know what? I have completely opted out. And that’s not the only thing I opt out of. In this episode I share with you the many ways of running a …
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Episode 21 - The 3 Key Ways to Market Your Biz in 2024
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23:19It is no lie that the wedding and event industry is built on referral, word of mouth and connections. But it is really important not to be complacent in the thinking that business will just come to you. Yes, people will find you, yes, previous couples will recommend you – but you can’t rely on that alone to fill up your calendar (and your wage pack…
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Do you have an Ideal Week plan? Planning out my ideal week has been a game changer for me. If you are wanting to create space in your calendar, if you are craving a better flow between work and down time or work and family time, get a pen and paper because I promise, planning it out is actually going to make a massive difference not only in getting…
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Welcome back to The Bloom-Print Podcast, our first episode for 2024. If you follow The Floral Art Academy on Instagram, you’ll know that currently I’m experiencing a bit of a period of ill health and to be honest, I’m absolutely hating it. This was not how I was intending to start 2024, but in a way… I think this is actually how I needed to be star…
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