Best Gabriel Cohen And Holly Osborne Podcasts (2025)

1
Beyond the swoosh: Leading with purpose at Nike and beyond 59:34

21d ago59:34

59:34

What happens when companies chase metrics instead of meaning? Former Nike marketing leader Lisel Welden shares powerful insights from her decade-long journey shaping iconic brands like Nike, Lyft, and Stitch Fix. Drawing from her experience leading Nike's first unified Black History Month campaign across all business units, Welden reveals how authe…

1
Engineering Intel's brand from the “Core” up 1:01:45

2M ago1:01:45

1:01:45

How does a tech company turn a simple sound into one of the world's most recognizable audio marks - second only to a baby crying? Former Intel Global Brand Director Merlin Kister reveals the strategic thinking behind Intel's most iconic brand elements during his nearly two-decade tenure. From simplifying product naming with the Core i3/i5/i7 system…

1
The brand you’ve never heard of: How Minerva Project is disrupting education 1:13:54

2M ago1:13:54

1:13:54

What if you could completely reinvent higher education from the ground up? While most universities still follow a centuries-old model of lectures and tests, Minerva Project has created a radical new approach to learning that's challenging the status quo of higher education. Ayo Seligman, VP of Strategy and Design at Minerva Project, shares how this…

1
Think big, start small: NetApp's brand evolution 55:30

3M ago55:30

55:30

How do you build brand credibility in an engineering-driven company where logos on napkins seem more important than strategic narrative? After 15 years at NetApp, Emily Miller has mastered the delicate balance between education and execution in the B2B tech space. From transitioning from agency consultant to in-house brand leader, Emily shares prac…

1
Building a global brand: Lessons from FedEx with Monica Skipper - Part 2 43:20

4M ago43:20

43:20

In this second part of our conversation with Monica Skipper, former VP of Brand at FedEx, we delve deeper into the intricacies of global brand management. Monica shares more of her invaluable insights, including: The evolution of FedEx's brand architecture and the challenges of integrating acquisitions Strategies for brand enablement and moving awa…

1
Building a global brand: Lessons from FedEx with Monica Skipper - Part 1 46:28

4M ago46:28

46:28

Take a peek into the world of global brand management with Monica Skipper, who spent 20 years at FedEx in various brand leadership roles⁠⁠. Monica shares her wealth of experience and offers valuable insights on: The evolution of brand management at FedEx, from a logo-centric approach to a comprehensive business strategy⁠ Challenges and successes in…

1
Welcome to Season 3: New focus and new co-host 27:22

4M ago27:22

27:22

Building a brand in a B2B environment requires patience, strategy, and sometimes an entirely different playbook. Brand Enabled kicks off its third season with co-hosts Gabriel Cohen and Holly Osborne diving into the realities of corporate brand leadership. Holly brings her wealth of experience from Google's Brand Lab, Landor, and most recently as G…

1
Season 2 - Mastering Leadership: Insights in Marketing, Patterns & Brand Resonance with Norman Guadagno 55:39

1y ago55:39

55:39

In this episode, Norman Guadagno, the CMO of Mimecast, discusses the intersection of marketing, leadership, and team dynamics with Gabe Cohen. Norman emphasizes the critical role of marketing in capturing attention and fostering resonance with customers, emphasizing the pivotal moment of engagement that opens doors to new opportunities. He also div…

1
Season 2 - The Power To Pivot: Measuring Brand Success And Rebranding With Engelina Jaspers 55:11

1y ago55:11

55:11

At some point, businesses have to make a pivot, be that through mergers and acquisitions or rebranding. Crucial to this is the ability of a branding professional to get the people aligned and march in the same direction. Engelina Jaspers found this to be true. With a 30-year experience as a corporate executive leading company-wide transformation, E…

1
Season 2 - Merging "Lazy" And Strategic Marketing: Creating Alignment And Leveraging Insights with Scott Bynoe 47:31

1y ago47:31

47:31

Merge 'lazy' with strategic marketing brilliance – simplicity is the key to unlocking financial success. For today’s episode, Scott Bynoe reveals the art of aligning your efforts and leveraging insights for a marketing revolution. As the Vice President of Marketing at Crawford & Company, Scott shares how marketing works in the financial sector. He …

1
Season 2 - Brand Direction: The Importance Of A Clear Vision, An Audacious Goal, And A Belief System With Tom Butta 33:05

1+ y ago33:05

33:05

Creating a successful brand requires vision, boldness, and a belief system that transforms challenges into opportunities. In this episode, Tom Butta talks about the importance of creating a strong brand vision, ambitious goal, and firm belief system. He shares the challenges he faced in managing the internal dynamics of crafting a compelling brand …

1
Season 2 - Building A Thought Leadership Platform Through Storytelling With Indeed's Aidan McLaughlin 46:43

1+ y ago46:43

46:43

In order to hire the best people for your team, you must not only rely on their resume or credentials. To get a broader and deeper understanding of the person you are hiring, focusing on storytelling is the best way to go. In this episode, Gabriel Cohen sits down with Indeed’s Aidan McLaughlin to discuss how to break barriers to work through invigo…

1
Season 2 - The Vital Comeback Of A 100-Year-Old Healthcare Brand With Jackson Health System's Matthew Pinzur 1:04:45

1+ y ago1:04:45

1:04:45

When Jackson Health System in South Florida was facing bankruptcy, the government-owned brand orchestrated a remarkable turnaround through a series of changes. Our host, Gabriel Cohen, along with Matthew Pinzur, Jackson Health System’s Senior Vice President and Chief Marketing Officer, discuss this inspiring story of how bringing in a new CEO, mode…

1
Season 2 - Disrupt Or Be Disrupted: The Future Of Brand Marketing With Slate Olson 54:47

1+ y ago54:47

54:47

Brand loyalty today is not about what you sell; it's about the authentic connection you create. Today, Slate Olson, Chief Marketing Officer at LOGE Camps, discusses the future of brand marketing. Slate explains how the definition of brand loyalty is changing and how innovative strategies can disrupt the status quo. He breaks down the essential elem…

1
Season 2 - Rebranding From The Inside Out With Definitive Healthcare's Justin Steinman 46:58

1+ y ago46:58

46:58

Sometimes, having the best product doesn’t guarantee success. It can be beaten by a superior brand. This episode’s guest has a fascinating story about this. Gabriel Cohen interviews Justin Steinman, whose career that took him from GE Healthcare Digital to Novell taught him great lessons he was able to apply to the rebranding at Definitive Healthcar…

1
Season 2 - Making A Statement: Lessons From A Successful Rebrand With Alejandro Yu 47:51

1+ y ago47:51

47:51

Companies that have been existing for a long time will inevitably undergo rebranding to keep up with the ever-changing customer and market demands. Alejandro Yu, Vice President of Marketing at Raiz Federal Credit Union, shares his most important rebrand lessons focused on moving forward while keeping heritage intact. Joining our special guest host …

1
Season 2 - Bridging Finance And Emotion In Lending With Loan Depot's Alec Hanson 35:45

1+ y ago35:45

35:45

Despite being an important part of our world today, the financial services industry often has subpar marketing strategies. Perhaps that is why these companies feel very similar and even lack that human connection. If you are part of this side of the world, how can you create that differentiation? For Alec Hanson, the Chief Marketing Officer at loan…

1
Season 2 - Evolving Horizons: Elevating Your Brand For A New Era With Gabriela Henault, AlphaSights 47:54

1+ y ago47:54

47:54

In the ever-shifting landscape of marketing, adaptability and innovation are key. Join us in this episode as Gabriela Henault, the Chief Marketing Officer at AlphaSights, discusses how brands can leap into a new era. With a passion for collaboration and an eye for detail, Gabriela shares how brands can navigate the complexities of client-side deman…

1
Season 2 - Brand DNA: The Foundation For Iconic Brands With Ian Stewart, Wedge Brands / Xcel Wetsuits 51:00

1+ y ago51:00

51:00

Iconic brands are those who have become household names and dominated the market for a long time. But reaching such a point and maintaining this status is easier said than done. Gabriel Cohen sits down with Ian Stewart, CMO of Wedge Brands and Xcel Wetsuits, to discuss how the biggest brands like Nike and Converse studied the latest trends and inte…

1
Season 2 - Chemistry, Curiosity, And Creativity With Max Pfennighaus, Johnson & Johnson 48:17

1+ y ago48:17

48:17

This episode features Max Pfennighaus, the Director of Enterprise Brand Design at Johnson & Johnson. In an insightful conversation, he brings us into the world of agency selection and brand transformation and shares a wealth of knowledge and behind-the-scenes insights from his extensive experience in working with branding agencies. Max discusses ho…

1
Season 2 - The Branding Edge: Unveiling Effective Strategies With Former IRI CMO, John McIndoe 39:09

2y ago39:09

39:09

Effective branding goes beyond logos and slogans; it's about crafting an immersive experience that resonates deeply with your audience. Welcome to an exciting episode featuring a true branding expert, John McIndoe, the former CMO of IRI. John discusses the world of branding, exploring the pivotal moments that shaped his journey and honed his brand …

1
Season 2 - Transforming The Role Of Brand In A Commoditized Category With Former Arrow Electronics CMO, Rich Kylberg 42:18

2y ago42:18

42:18

Transforming the brand into a commoditized category requires strategic thinking, innovation, and a deep understanding of the market and consumer dynamics. To discuss this topic, Rich Kylberg, a former Arrow Electronics CMO, joins the podcast to explore some key insights and strategies that can help reshape the brand's role. Rich emphasizes the valu…

1
Season 2 - Uniting Two Organizations Under One Brand With WiTricity's Amy Barzdukas 42:11

2y ago42:11

42:11

Brand mergers lead to more lucrative business opportunities, a wider audience reach, and a bigger growth potential. However, it also means going through a challenging time bringing together different brands with their own identities and cultures. Joining Gabriel Cohen is Amy Barzdukas, who shares her contribution to the brand merger between Polycom…

1
Season 2 - CPG, Branding, And Marketing: On The Importance Of Getting External With Drew Deering 51:10

2y ago51:10

51:10

A true mark of a successful product is when it becomes an important part of people’s lives. This is especially true in the world of CPG, where you really need to be in people’s homes. So how do you achieve that? In this episode, we have award-winning Global Marketing mentor Drew Deering to enlighten us. Drew emphasizes the importance of getting ext…

1
Season 2 - The Paradox Of Longevity, Differentiation In Financial Services, And The Transamerica Brand Promise With Jamie Poston 43:07

2y ago43:07

43:07

Transamerica expresses its purpose as “helping people live their best lives.” How does it deliver on that brand promise? It’s something that Jamie Poston has spent a lot of effort thinking about as Head of Enterprise Marketing and Brand at this major player in the financial services industry. What he and his team came up with was nothing short of i…

1
Season 1 - Emmanuel Probst: Brand Accountability In An Age Of Transparency 13:45

2+ y ago13:45

13:45

With all the tools available, it is easy to validate claims that brands make. When a promise is made, it is impossible to get out of it. People are now more empowered in following through and holding brands accountable for what they put on the label. Emmanuel Probst, the Global Lead: Brand Thought-Leadership at Ipsos and the author of Wall Street J…

1
Season 1 - Understanding Digital Strategy With Simon Kingsnorth 13:35

2+ y ago13:35

13:35

Digital strategy is an essential part of marketing. Leveraging the tools available and executing the right strategies helps a lot for your company’s success in the digital age. In this episode, Simon Kingsnorth, the author of Digital Marketing Strategy and Digital Marketing Handbook, discusses the importance of understanding digital strategy. He ex…

1
Season 1 - Daniel Incandela: The Business Case For Digital 11:44

2+ y ago11:44

11:44

When Daniel Incandela joined ReachDesk, he was tasked with revamping the entire operation and designing a competitive brand in a digital environment. He chats with Greg Silverman to share how he accomplished the company's rebranding and relaunching process. Daniel explains how he focused not just on digital innovations but also on actively involvin…

1
Season 1 - Digitally Enabled: Measuring The Experience With Jonathan Yaffe 12:40

2+ y ago12:40

12:40

Does experience really change how consumers behave? Today’s guest is Jonathan Yaffe, co-founder and CEO of AnyRoad, the first ERM (experience relationship management) platform that focuses on delivering and measuring experiences that transform consumer behavior. Jonathan joins Greg Silverman to explain this cultural shift in the market and why thri…

1
Season 1 - Digitally Enable Your Personal Brand With Vivian Chen 12:30

3y ago12:30

12:30

With everything and everyone going digital, how can you separate your brand from the pack and stand out? Vivian Chen, the Founder and CEO of Rise, is helping brands do that and more! In this episode, she joins Greg Silverman to talk about how to digitally enable your personal brand. At the heart of it, Vivian highlights the importance of identifyin…

1
Season 1 - The Key To Your Digital Playbook With Scott Doniger 15:24

3y ago15:24

15:24

There are so many brilliant people in leadership roles who never get to express their full potential and reach their goals simply because they don’t have a playbook to get there. In this day and age, that playbook has transformed to best suit the digital times. Greg Silverman’s guest in this episode is here to help. He sits down with Scott Doniger,…

1
Season 1 - How To Solve A Digital Problem With Riham El-Lakany 11:12

3y ago11:12

11:12

One of the benefits of shifting towards digital is how processes can be much more streamlined and easier to access. Unfortunately, there are still some who find the digital experience to be quite cumbersome. Here to shed light on how to solve this digital problem is Riham El-Lakany, the Chief Marketing and Communications Officer at BJC Healthcare. …

1
Season 1 - Cracking The CX Code With Pam Piligian 12:20

3y ago12:20

12:20

In an increasingly digitized and automated world, it is easy to forget the importance of human connection. However, when it comes to delivering a great customer experience, human connection is still crucial. When you take the time to connect with your customers, you create a relationship of trust and respect that will last long after the sale is co…

1
Season 1 - Digitally Enabled Experiences With Jesse Purewal 11:36

3y ago11:36

11:36

Are you someone who is building a digital brand? Today, we are joined by Jesse Purewal, the Head of Brand at Qualtrics. Jesse is a builder, storyteller, and strategist who works with leaders to define their brand purpose, activate brands through modern marketing and drive growth and impact through insight, creativity, and innovation. He is also the…

1
Season 1 - How To Build An Authentic Brand With A Compelling Online Story With Paige Arnof - Fenn 15:02

3y ago15:02

15:02

Every business is making the move to go digital. But being on every social media platform is not enough. Brands need to have a compelling online story that reaches and attracts their target audience. Here to help break this down is Paige Arnof-Fenn. Paige is the founder and CEO of global marketing and branding firm Mavens & Moguls. She joins host G…

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Gabriel Cohen And Holly Osborne Podcasts

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