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Beyond the swoosh: Leading with purpose at Nike and beyond
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What happens when companies chase metrics instead of meaning? Former Nike marketing leader Lisel Welden shares powerful insights from her decade-long journey shaping iconic brands like Nike, Lyft, and Stitch Fix.
Drawing from her experience leading Nike's first unified Black History Month campaign across all business units, Welden reveals how authentic leadership and cross-functional collaboration can drive both business results and social impact. She breaks down why Nike's recent shift toward becoming a "tech company" created unexpected challenges, and shares practical wisdom on balancing data with human insight.
Key takeaways:
- Understanding what truly drives your business
- The difference between being data-supported versus data-driven, and why blindly following metrics can lead organizations astray
- How to build diverse, high-performing teams by matching people's natural strengths to their roles
- Creating success for others as the foundation for meaningful cross-functional collaboration
Whether you're a marketing leader looking to drive brand growth or a manager aiming to build stronger teams, this conversation offers practical frameworks for leading with purpose while delivering results.
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