We talk to experts in the Salesforce ecosystem and get actionable insights that can help accelerate your career and help you get more value from your organizations investment in Salesforce.
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Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Learn how to start a product company on the AppExchange. AppEtc is hosted by Andy Mahood CTO at Precursive.
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Welcome to the "Jerry-Rigged Business Marketing Podcast," where we dismantle traditional marketing concepts and rebuild them with innovative, practical strategies tailored for small and medium-sized businesses. Hosted by Jerry, a marketing veteran with over 25 years of experience, this podcast offers a unique blend of expert insights, real-world success stories, and actionable advice.
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The Crunch with Rebecca Wettman, Patrick & Ian Gotts: Data, Process, and the Future of AI
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29:57Rebecca Wettman and Patrick from "The Crunch" recently sat down with Ian Gotts, CEO and Founder of Elements.cloud, to discuss the critical intersection of data, process, and AI in today's rapidly evolving business landscape. While AI and data have dominated recent tech conversations, Ian emphasized a less-discussed, yet equally vital, component: pr…
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E23. The Software Architect's Edge - interview with the author, Seb Wagner
35:07
35:07
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35:07Supercharge your career by mastering the essential 7 skills of tech superstars. Most tech professionals—no matter their background or experience—have good technical expertise but are lacking the mission-critical skills they need to truly excel and deliver the best results. It was written for Architects, Developers, and Consultants, The Software Arc…
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Why Your Sales & Marketing Are Out of Sync—How RevOps Can Fix It | ep 20
32:27
32:27
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32:27In this meeting, Jerry Suhrstedt, the CEO of Sumolab, interviews Natalie Furness, the founder and CEO of RevOps Automated, about the concept of Revenue Operations (RevOps) and how it can help align marketing and sales teams. They discuss the key components of RevOps, including people, processes, data, and technology, and how it can lead to scalable…
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How I Went From Job Hunting To Client Hunting | ep 19
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39:51In this meeting, Jerry Suhrstedt discussed the challenges of the current job market and the frustration of job seekers. He proposed a shift from job hunting to starting a consultancy or agency, highlighting the benefits and opportunities it offers. Jerry provided steps to get started, including defining a niche, building a brand, and client prospec…
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E21- Futureproofing your Salesforce career
59:44
59:44
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E20 Business Analysis is the new superpower
58:33
58:33
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58:33Ian Gotts, Founder & CEO of Elements.cloud talks to Caitlin Graaf and Vaness Grant about the importance of business analysis
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E19 - The individual should control their own data
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11:34
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11:34A fascinating discussion with Iain Henderson, co-founder DataPal.me, on how individuals can control their own personal data, which will in turn help organizations improve their data. Plus we talked about the implications of Data Cloud and AI.
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Be Your Own Boss! How I Started My Own Salesforce Consultancy | Jason Washburn | ep 18
58:53
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58:53The Jerry-Rigged Podcast discussed the benefits of starting an LLC for Salesforce professionals, featuring guest Jason Washburn, owner of the P3 Group. Jason shares his journey from job seeker to successful business owner, emphasizing the flexibility and security that an LLC provides compared to traditional employment. The conversation also covered…
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Digital Content Success: 5 Tactics to Generate Real Sales Leads | Lindsey Wigfield | ep 17
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49:15In Episode 17 of the Jerry-Rig Podcast, host Jerry Suhrstedt and marketing strategist Lindsey Wigfield discuss key content marketing strategies to boost lead generation and sales. They cover the importance of branding, creating compelling and relevant content, optimizing content for SEO, effectively using social media, leveraging email marketing, a…
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E18 - The importance of requirements and user stories
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24:52
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24:52Brandon Z. Wang - Senior Business Solution Architect - EPAM Systems
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Salesforce Process Mapping - UPN vs BPMN | Ian Gotts | ep 15
1:04:01
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1:04:01In this episode of the "Jerry-Rigged Podcast," host Jerry Suhrstedt and guest Ian Gotts, co-founder of Elements.cloud, discuss the importance and benefits of process diagramming, particularly focusing on Universal Process Notation (UPN). Ian explains how UPN simplifies complex processes, making them easier to understand and implement compared to ot…
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Supercharge Your Professional Presence | Lorraine K. Lee | ep 16
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48:58In this meeting, Jerry Suhrstedt and Lorraine K Lee discuss the concept of professional presence and its importance in various aspects of one's career, including job interviews and networking. They emphasize the significance of having a strong LinkedIn presence and the impact it can have on attracting recruiters. Lorraine provides tips on video pre…
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E17- Data Cloud and Data Cloud Certification
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21:29
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Salesforce Admin VS Salesforce Admin - Stephen Pricer | ep 14
1:04:30
1:04:30
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1:04:30During the JerryRigged podcast, Jerry and his guest, Stephen Pricer discuss various topics related to business analytics, technology, marketing, and Salesforce Administrators. They engage in a lively conversation, sharing their experiences and insight around marketing automation, Salesforce Pardot, Salesforce Account Engagement, and Salesforce Sale…
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I Got Salesforce Jobs - I'm A Recruiter - Jamie Worth | ep 13
1:02:08
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1:02:08The Jerry-Rigged Podcast, hosted by Jerry Suhrstedt, focuses on the world of business analysis, marketing, and technology, with a particular emphasis on Salesforce jobs in this episode. His guest was Jamie Worth, a Salesforce recruiter from Oscar Recruiting, who shared her insights on the Salesforce job market and provided advice for job seekers.Ke…
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Sit With Me While I Use Teal To Apply For A Real Job! | ep 12
1:18:03
1:18:03
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1:18:03During the podcast, Jerry Suhrstedt, the host, shared his personal approach to job applications, focusing on the use of a software tool called Teal. He emphasized that while Teal is a helpful tool, it is not the only factor in a successful job search. Jerry credited his numerous interviews to a strong LinkedIn profile and the targeted use of Teal f…
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Behind The Curtain... Unveiling Recruiter Top Secrets | Melissa Grabiner | ep 11
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55:05Jobseekers and candidates... total must watch!In this installation of the Jerry-Rigged Podcast Jerry Suhrstedt, SCA, BA hosts a LinkedIn Top Voice in the HR space, guest Melissa Grabiner discusses the dance between HR, recruiters, and jobseekers. She drops some of her most awesome secrets!!1. Introduction to Melissa Grabiner ender and her expertise…
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Fast Track To Real Job Experience... Clicked.com | Jeff Sample | ep 8
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55:50In this episode of the Jerry-Rigged podcast, Jerry interviews Jeff Sample, the CEO of Clicked.com. Clicked offers a unique way for individuals to gain experience and build their resumes. They provide free pathways for people to explore, build, and launch careers in tech, with partnerships with companies like Salesforce and IBM.Book Now! ➡ FREE Disc…
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How To Be A Badass Salesforce Business Analyst - Vanessa Grant | ep 7
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56:57Vanessa Grant, a prominent figure in the Salesforce ecosystem, joined the Jerry-Rigged podcast to discuss the importance of business analysis in Salesforce projects and the creation of a Salesforce Business Analyst (BA) virtual community. She emphasized the need for empathy, effective communication, and teamwork as key skills for a successful BA, a…
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E14 #expertsreact Salesforce team structures
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34:50Max Maeder, CEO of FoundHQ talks about the amazing research on Salesforce team structures on their website, and the trends they are seeing in Salesforce resourcing
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62 Salesforce Interviews Later... The Full Report | ep 6
1:01:50
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1:01:50Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery Call https://bookjerry.meFollow ➡ #jerryrigged on LinkedIn to rock your business technology!Jerry spent 4 months pounding the pavement and garnered over 62 job interviews for Salesforce roles. Here's what he learned.1. Job Hunting an…
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Case Study LIVE! | Home Builder's Worst Nightmare | ep 4
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17:15Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery Call https://bookjerry.meFollow ➡ #jerryrigged on LinkedIn to rock your business technology!In this episode we talk about a Northwest home builder.Stanbrooke Custom Homes was a Tacoma based production custom home builder with a major…
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E13 #expertsreact CAMP (Contained Agile Methodology Process) Nicole Macquire
25:38
25:38
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Behind The Scenes | Salesforce Recruiters | ep 5
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51:43Looking for a new role in the Salesforce ecosystem?The Jerry-Rigged Podcast dives in to the Salesforce recruiter world with our guest today: Khero Witey from Third RepublicLinkedIn: https://www.linkedin.com/in/kherothetxrecruiter/We put Dallas based, Salesforce recruiter Khero through the paces so you can learn how to navigate the job market with r…
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Laugh & Learn Live! | Salesforce Edition | ep 3
1:00:53
1:00:53
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1:00:53😂😂😂 Come laugh and learn with JERRY-RIGGED PODCAST host Jerry Suhrstedt and special guest Jason Zeikowitz as we poke fun, crack jokes, and pull out some lessons from our ventures as Salesforce Administrators and user training coaches.Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery…
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Top 5 CRM Solutions: Impact On Business Operations... We're Going Deep | ep 2
36:06
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36:06I'm Jerry Suhrstedt, a seasoned entrepreneur and an expert in technology, marketing, and business analysis. Today, I share my insights on a crucial tool for business success: Customer Relationship Management (CRM) software. In this episode, we'll explore the primary categories of CRM platforms and discuss the top CRM products you should consider fo…
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The CRM Roadmap: A Case Study For Beginners #001
17:03
17:03
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17:03Listen in as Jerry talks about the history of CRM and a phenomenal case study where Salesforce Sales Cloud helped a Tacoma based home builder skyrocket from zero to $12M in sales.Welcome to "Jerry-Rigged | The Business Tech, Marketing, and Analytics Podcast"—where the only thing not taken seriously is the fluff.Like and Subscribe to get real-world,…
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Business Tech, Marketing, & Analytics Starts Here #000
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4:02Well ok, it's our trailer. In episode #0, Jerry introduces Jerry Rigged. The trailer episode that kicks it all off.Jerry Rigged | The Business Tech, Marketing and Analytics Podcast.Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery Call https://bookjerry.meFollow ➡ #jerryrigged on Li…
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E12 #expertsreact AI and Prompt Engineering
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19:51
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19:51Mark Good from AIForceTraining.com and Ian Gotts from Elements.cloud talk about how to build and templatize (is this a word?) GPT prompts to get a positive ROI, finding the AI sweetspot, and GPT Dreamin 2024.
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Olivia Hinkle, Senior Product Manager, Validity Olivia is passionate about organization getting value from their data, and the importance of data governance. Whilst this is important for organizations, now that data is the fuel for AI this has become urgent. This session gives some actionable ideas for data management and how to prepare for AI.…
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E10 #expertsreact AI Cloud and Generative AI / GPT
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38:05
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38:05A panel of ecosystem experts talk about how AI Cloud and GPT will impact the Salesforce ecosystem Vanessa Grant - consultant Jodi Hrbek - author of " Rock Your Role as an Admin" Michael Drzewiecki - Privia Health Andrew Russo - BACA Systems
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Mike has 3 novel uses of formulas which dramatically reduce admin effort., He estimates for an extra 10% of time to build the fomulae is saves him 50% in admin time.
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E8 #expertsreact Well Architected Salesforce Diagrams
21:31
21:31
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21:31Ksawery Lisinski, VP of Product Management at Elements.cloud, talks to Ian Gotts, CEO Elements.cloud and discusses how Elements for Salesforce Architecture can streamline your workflow and boost productivity. The Elements platform interrelates all your assets, enabling you to plan, design, and document your business processes and systems more effic…
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E7 #expertsreact Fractional Architect, Brian Shea
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E6 #expertsreact Architecting Flow, Sandi Nuss Zellner
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13:15Sandi is a Salesforce Well-Architected Ambassador, consultant and MVP
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E5 #expertsreact Business Analysis and Process Mapping
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26:25Jim Boots is author, speaker and consultant. Useful links Full video Trailhead UPN course Book: Boots on the Ground How to Implement Strategic Business Process Management: Lessons Learned from one of the World's Largest Organizations Elements.cloud
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Daniel Peter is an MVP and Salesforce Practice Lead at Robots & Pencils Useful resources: Link to video Before You Design Slack Experiences, Do This (By Salesforce) Operating Smarter with Salesforce + Slack 3-part webinar series (By Robots & Pencils)
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Here are some useful resources Link to full video ChatGPT login Implications on Salesforce ecosystem
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Here are some useful resources Salesforce Architect blog (tech debt) SalesforceBen (tech debt) Salesforce Ben - (documentation) Elements.cloud
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Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am with Stoney Grunow. Stoney is a through and through entrepreneur. Stoney started out running an SI for charities in the U.K. before starting Daddy Analytics which connected Google Analytics with Salesforce. Then in 2014 Stony pul…
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Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am speaking with Ian Gotts the Founder and CEO at Elements.cloud. Elements.cloud provides a suite of tools to help clean up, document and drive adoption of your Salesforce Org. I am talking with Ian about the insight that led to Ele…
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Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am speaking with Chris Federspiel, the Founder and CEO of Blackthorn. Blackthorn builds Salesforce-native apps that make processing payments and managing events efficiently and ridiculously easy for businesses of all shapes and size…
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Seb Wagner is a Certified Technical Architect & Master Coach training the best to be the best. Seb and I worked together at Tquila and we studied together for the Salesforce Certified Technical Architect Board Exam together. From that experience it is no surprise that Seb is now a master coach founding Flow Republic coaching the best architects to …
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I speak with Richard about his entry into the Salesforce ecosystem and his experience working at two Platinum Salesforce SI partners and how he got started at Provar. We tackle the Salesforce Certified Technical Architect Review Board and how even though he failed it didn't hold him back from becoming CTO at MakePositive and later Provar. We touch …
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SalesTrip is disrupting travel and expenses. SalesTrip is founded by the team behind Invoice IT, an AppExchange solution for Billing and Invoicing that was acquired by Steelbrick in 2015, then just a few months later Steelbrick was acquired by Salesforce for a whopping $360 million. SalesTrip launched in 2019 and in 2020 was hit by a global pandemi…
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Today I am speaking with Lorenzo Frattini, a Certified Technical Architect who is the Founder and CEO of Clayton. We discuss what he does as a Technical Founder and CEO of a growing product company, about category creation, educating the market, and why starting your own business is so fulfilling. Clayton helps Salesforce development teams review c…
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NC2 was started by a pair of developers and ignored the typical B2B SaaS scaling playbooks. They have grown a profitable business by creating value for their customers. Today I am talking with Neil Crawford about when you would build your business on or around the Salesforce Ecosystem and the NC2 approach to marketing and sales. - App Etc. is suppo…
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