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Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Learn how to start a product company on the AppExchange. AppEtc is hosted by Andy Mahood CTO at Precursive.
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The AppChat podcast features B2B SaaS leaders sharing insights on how to supercharge growth. Learn real-life strategies, wins, opportunities and how to best leverage the Salesforce ecosystem and beyond to take your organization to the next level. Brian Walsh of CodeScience hosts decision-makers and thought leaders, talking tales from the trenches with those who have experienced something great.
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The Case Closed Podcast is the first and only podcast dedicated to helping you to learn, use, and extend the Salesforce Service Cloud to improve customer experiences and run an efficient contact center. Hosted by Salesforce MVPs, Jeff Grosse and Cheryl Feldman, you'll learn the features of Service Cloud, ways to extend functionality with the AppExchange, and hear the success stories that Service Cloud customers have experienced in their company.
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"AI Innovation meets AppExchange: Expert Insights from Leaders in the Ecosystem" is a bi-weekly podcast that explores the impact of AI on the AppExchange ecosystem, challenges faced during implementation, opportunities for product development, and ethical considerations. Hosted by Jakub Stefaniak, the VP of Technology Strategy and Innovation, the podcast features conversations with entrepreneurs and executives from ISV or OEM AppExchange partners. The podcast follows a one-on-one conversatio ...
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Episode 18: David VanHeukelom, Founder @ Kompete.ai
25:06
25:06
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How is Generative AI Shaping Competitive Intelligence in Salesforce? What Impact Does OpenAI Integration Have on Product Functionality? How Does Kompete.ai Address Ethical and Compliance Challenges in AI? In this insightful episode, Jakub Stefaniak hosts David VanHeukelom, founder of Kompete.ai, to discuss the transformative role of generative AI i…
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Episode 17: Fernando Israel, CEO at Kognoz (Invoices for Salesforce)
18:56
18:56
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18:56
In this podcast episode, Jakub Stefaniak interviews Fernando Israel, CEO at Kognoz. The conversation revolves around strategies for AI integration, ways to differentiate in an AI-driven market, and ethical considerations when incorporating AI into business applications. Fernando shares insights on the impact of AI in the business application landsc…
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Episode 16: Francois Lopitaux, Chief Product Officer @ Odaseva
22:14
22:14
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What are the challenges and considerations in monetizing AI features within Salesforce applications? How can companies balance the cost implications of AI with the need to provide substantial added value to their customers? What are the key factors to consider when integrating Gen AI into Salesforce applications? In this podcast episode, Jakub Stef…
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Episode 15: Krishna Tatta, Engineering Leadership @ Google
22:40
22:40
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22:40
How is Generative AI Transforming the Salesforce AppExchange Ecosystem? What Strategies Can ISVs Employ to Differentiate in an AI-Driven Market? How Do Ethical and Compliance Challenges Shape AI Integration in Business Applications? In this episode, Jakub Stefaniak talks with Krishna Tata, who has a rich background in developing products for Salesf…
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Episode 14: Evgenii Pavlov, CEO & founder @ flair
21:10
21:10
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How can AI improve the recruiting process, from CV review to candidate scoring? How to comply with international legal regulations, especially regarding data privacy and the use of artificial intelligence? What are the best practices to combat bias? In this episode, Jakub Stefaniak speaks with Evgenii Pavlov, the founder and CEO of flair, a Salesfo…
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Episode 13: Andrew Hart, VP Services @ Own Company
20:47
20:47
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What is the potential of AI in data management? How can AI help with classifying data? Which AI tools can help in the service department's internal operations? In this episode, Jakub Stefaniak chats with Andrew Hart, VP of Services at Own , a company that provides data backup solutions for Salesforce. They discuss the evolution of OwnBackup, which …
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Episode 12: Bill Appleton, CTO at Metazoa
24:57
24:57
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How can the few-shot technique enhance the quality of generative AI output? How can decoupling metadata help prevent issues with token limits? How can you implement a zero-trust environment in an AppExchange app? In this episode, Jakub Stefaniak hosts Bill Appleton, the CTO at Metazoa. They discuss Metazoa's main product, Snapshot, designed to help…
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Episode 11: Michael Leach, Founder, CEO at Pacific Apps Inc. / iDialogue
24:25
24:25
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How can the soft limits of AI-generated words aid in establishing your product's pricing? How does the token limit correlate to the number of words? What are some strategies for tackling the challenges of file processing on the Salesforce platform? In this episode, Jakub Stefaniak interviews Michael Leach, the Founder and CEO of iDialogue. They dis…
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Episode 10: Federico Larsen, CTO & co-founder at Copado
21:15
21:15
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What is required to obtain AI patents for an innovative DevOps and Testing Platform? How much does Copado anticipate generative AI will boost their users' productivity? How can vector databases contribute to creating an enhanced training and support experience for your users? In this episode, Jakub Stefaniak has a conversation with Federico Larsen,…
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Episode 9: Nikita Prokopev, Founder at Pharos
22:31
22:31
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22:31
In this episode, Jakub Stefaniak has a conversation with Nikita Prokopev, who is the founder of Pharos. While observability has been around for a while, Pharos AI's focus is on providing context-driven visibility into Salesforce errors and troubleshooting tools. Nikita explains how they have evaluated various LLMs and found the most effective for t…
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Episode 8: Neil Kostecki, VP of Product at Coveo
21:23
21:23
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21:23
In this episode, Jakub Stefaniak interviews Neil Kostecki, VP of Product at Coveo, an AI platform that offers search recommendations and personalization across various systems, including Salesforce. Neil discusses Coveo's evolution over the past ten years, focusing on their transition to advanced models and real-time personalization. He highlights …
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Episode 7: Lorenzo Frattini, Founder at Clayton
23:30
23:30
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23:30
In this episode, Jakub Stefaniak has a conversation with Lorenzo Frattini, who is the founder and CEO of Clayton. Clayton is a software service that automates code review specifically designed for developers working with Salesforce. Lorenzo talks about how generative AI could potentially revolutionize static code analysis. He explains how Clayton c…
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Episode 6: Richard Clark, Chief Strategy Officer at Provar
24:58
24:58
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24:58
In this episode, Jakub Stefaniak interviews Richard Clark, Chief Strategy Officer at Provar. They discuss Provar's products for continuous quality and their integration with Salesforce. Richard talks about Provar's use of AI in their testing processes and how they leverage algorithms and AI platforms for test generation and execution. He explains t…
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Episode 5: Andrey Vyshlov, Chief Of Staff at ProvenWorks
22:40
22:40
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22:40
In this episode, Jakub Stefaniak interviews Andrey Vyshlov, Chief of Staff at ProvenWorks, a company that develops applications for Salesforce. They discuss ProvenWorks' unique approach as an ISV, creating small apps to solve specific use cases in the Salesforce ecosystem. Andrey explains how their products target Salesforce admins and help make th…
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Episode 4: Luis Segredo, CEO at Data Travel - AI and the Future of CRM in the Hospitality Industry
19:56
19:56
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19:56
In this episode, Jakub Stefaniak interviews Luis Segredo, a leader in the hospitality software industry and creator of Hapi, an integration platform for hotel systems that streamlines data and builds a consolidated customer view in Salesforce. They discuss the potential of AI in the hospitality sector, the importance of data-driven decision-making,…
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Episode 3: Ian Gotts, Founder and CEO at Elements.cloud
24:56
24:56
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24:56
In this episode, Jakub Stefaniak interviews Ian Gotts, co-founder of Elements.cloud, a platform that helps users make intelligent decisions about changes to Salesforce. They discuss the potential of AI, the importance of documentation, and the challenges of implementing AI in their product. Ian emphasizes that AI should be seen as an augmentation t…
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Episode 2: Luca Benini, COO and co-founder at Nativevideo
24:41
24:41
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24:41
In this episode, Jakub Stefaniak interviews Luca Benini, co-founder of Native Video, a company revolutionizing Salesforce with their AI-powered audio note-taking tool, Alfred. Discover how Alfred is connected to "black videos”, simplifies data entry, improves CRM quality, and prepares businesses for the AI-driven future. Luca believes that in a few…
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Episode 1: Ragnar Fjölnisson, Founder, Chief Strategy Office and Head of Growth at Kaptio
25:12
25:12
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In this episode, Jakub Stefaniak interviews Ragnar Fjölnisson, founder of Kaptio, a company focused on providing a versatile platform for premium multi-day travel. They discuss the role of artificial intelligence (AI) in the Salesforce ecosystem and how it can benefit Kaptio's product strategy. Ragnar shares his insights on the potential impact of …
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Hello and welcome to Artificial Intelligence Innovations meets AppExchange, the bi-weekly show that explores the impact of AI in the Salesforce ecosystem. I'm Jakub Stefaniak, Salesforce Certified Technical Architect and VP of Technology Strategy and Innovation at Aquiva Labs. At Aquiva, we help AppExchange partners accelerate their adoption of the…
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Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am with Stoney Grunow. Stoney is a through and through entrepreneur. Stoney started out running an SI for charities in the U.K. before starting Daddy Analytics which connected Google Analytics with Salesforce. Then in 2014 Stony pul…
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Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am speaking with Ian Gotts the Founder and CEO at Elements.cloud. Elements.cloud provides a suite of tools to help clean up, document and drive adoption of your Salesforce Org. I am talking with Ian about the insight that led to Ele…
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Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am speaking with Chris Federspiel, the Founder and CEO of Blackthorn. Blackthorn builds Salesforce-native apps that make processing payments and managing events efficiently and ridiculously easy for businesses of all shapes and size…
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Seb Wagner is a Certified Technical Architect & Master Coach training the best to be the best. Seb and I worked together at Tquila and we studied together for the Salesforce Certified Technical Architect Board Exam together. From that experience it is no surprise that Seb is now a master coach founding Flow Republic coaching the best architects to …
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I speak with Richard about his entry into the Salesforce ecosystem and his experience working at two Platinum Salesforce SI partners and how he got started at Provar. We tackle the Salesforce Certified Technical Architect Review Board and how even though he failed it didn't hold him back from becoming CTO at MakePositive and later Provar. We touch …
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SalesTrip is disrupting travel and expenses. SalesTrip is founded by the team behind Invoice IT, an AppExchange solution for Billing and Invoicing that was acquired by Steelbrick in 2015, then just a few months later Steelbrick was acquired by Salesforce for a whopping $360 million. SalesTrip launched in 2019 and in 2020 was hit by a global pandemi…
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Today I am speaking with Lorenzo Frattini, a Certified Technical Architect who is the Founder and CEO of Clayton. We discuss what he does as a Technical Founder and CEO of a growing product company, about category creation, educating the market, and why starting your own business is so fulfilling. Clayton helps Salesforce development teams review c…
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NC2 was started by a pair of developers and ignored the typical B2B SaaS scaling playbooks. They have grown a profitable business by creating value for their customers. Today I am talking with Neil Crawford about when you would build your business on or around the Salesforce Ecosystem and the NC2 approach to marketing and sales. - App Etc. is suppo…
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[E9] Salesforce Essentials EVP Meredith Schmidt on Helping SMBs Thrive
26:10
26:10
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[E8] A Conversation with AppExchange Leader Mike Wolff
28:48
28:48
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[E7] The Recipe for Success: Twilio’s Ron Huddleston on Building Out Ecosystems
30:36
30:36
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30:36
Ron Huddleston, Chief Partner Officer at Twilio, joins the AppChat Podcast to discuss the importance of building out ecosystems and the differences he has seen building multiple ecosystems for various companies. Other subjects include breaking down various ecosystem models, how Huddleston's previous experience prepared him for working at Twilio, an…
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[E6] The Role of Strategic Alliances with Yeva Roberts of PFL.com
30:53
30:53
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Yeva Roberts of PFL.com joins the AppChat Podcast to share what her role as Senior Director of Strategic Alliances & Innovation entails and how relationship building plays an integral role. Also addressed is the critical gatekeeper role of Salesforce solution engineers, successful tactics PFL uses to interact with them to drive sales, and what to l…
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[E5] It’s Not Nuclear Physics: Lessons on Hiring and Leveraging a COO with Jay Abraham of the Abraham Group
37:45
37:45
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Jay Abraham, founder of the Abraham Group (and departing COO of CloudCraze, acquired by Salesforce in March), joins the AppChat to discuss his fascinating journey from nuclear physicist and submariner to highly-sought-after startup consultant, as well as what goes into a great (read: productive) relationship between a COO and CEO. Also addressed is…
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[E4] Adjusting Scrum Methodology to Meet Aggressive Scaling with Dory Weiss of nCino
43:03
43:03
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Dory Weiss, VP of Engineering at nCino, joins the AppChat to talk about embracing the Large Scale Scrum (LeSS) methodology in developing cloud banking products on the Salesforce platform. Other subjects include her unusual start as a writer of code, maintaining company values amid growth, “pollinating” ideas across teams, and a way to show off spri…
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[E3] From Bootstrapping to Booming: Lessons on Scaling Through VC Funding with Tom Martin of Glance Networks
34:50
34:50
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Tom Martin of Glance Networks joins the AppChat to discuss his experience bootstrapping his business for 16+ years and how debt financing and venture-capital funding changed Glance Networks’ approach to scaling. Also addressed is keeping company values intact through rapid hiring and business growth.…
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[E2] Freemium Rockstar: Finding Product-Market Fit and Defining Success with Ian Gotts of Elements.cloud
29:30
29:30
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Ian Gotts of Elements.cloud shares lessons learned from his previous experience founding a startup (and joining a rock band) in growing Elements.cloud. Topics discussed include: how to identify product-market fit, the advantages and challenges of a freemium model, providing value at all product levels, important updates on GDPR and how to prepare, …
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[E1] From Salesforce to SaaS Startup: Andy Swanson of Nintex
33:05
33:05
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Andy Swanson of Nintex joins the AppChat to share his journey from Salesforce account executive to VP of Enterprise Sales at Nintex. Swanson shares his experience transitioning to a startup, how his acting background influenced his consultative approach to selling, and why failure and vulnerability is useful in the sales process.…
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A short introduction to the AppChat, by host Brian Walsh. CodeScience's CEO Walsh explains why the AppChat was created, what listeners can expect from the show, why he's excited to get started and what comes next. The AppChat podcast features B2B SaaS leaders sharing insights on how to supercharge growth. Learn real-life strategies, wins, opportuni…
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003 - Using ManyWho to Automate Contact Center Processes
48:42
48:42
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Episode 003 gets at the heart of business processes; automation. Service processes need as much or more automation than any other part of the business so this time we talk about workflow that goes beyond the Workflow Rules, Visual Flow, Process Builder, Escalation Rules, Routing Rules, and Auto Response Rules you know of today in Service Cloud. We …
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002 - History of the Service Cloud, Features, and Use Cases
52:50
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Episode 002 gets at the history of the Service Cloud. It’s not been around as long as Salesforce has as a company, but it’s not that much younger than the Sales Cloud. It’s seen many evolutions over time though; in name, features, and possibilities. Cheryl and Jeff explore the Service Cloud’s history and what makes it amazing today. Topics and Link…
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001 - Introducing Jeff, Cheryl, and the Podcast dedicated to Salesforce Service Cloud
31:47
31:47
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Introducing The Case Closed Podcast Meet Jeff Grosse and Cheryl Feldman, your hosts for the first podcast dedicated completely to the Salesforce Service Cloud and taking service and support experiences to the next level. Please share this podcast with others, leave us feedback, and join in the conversation.…
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