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Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
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To automate or not to automate: How to combine technology with the human touch
55:14
55:14
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In this episode of Called to Action, we're diving deep into all things marketing automation! 🤖✨ Should you automate or keep a human touch in your marketing strategy? Or should you aim for a healthy balance of both? Our hosts Janet Mesh and Tucker Delaney-Winn break down key takeaways from HubSpot's 2024 INBOUND conference, including how to balance …
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Cross-functional collaboration: The secret to marketing growth
47:37
47:37
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“Don't overlook a calendar, people.” Or in other words, are your marketing process in order? In the first episode of Called to Action, Janet Mesh, Co-Founder and CEO of Aimtal, and Tucker Delaney-Winn, Growth Marketing Lead, review recent research on just how important your marketing processes are for marketing growth and enabling your team to do t…
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How to build a video marketing strategy: Examples of B2B companies driving leads and sales
52:59
52:59
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Are you harnessing the full power of video to bring your brand in the spotlight, generate leads, and build a loyal audience? In this episode of Called to Action, we deep dive into the latest video marketing strategies—backed by research—that are moving the needle across the full funnel for top B2B brands. Special guest Dylan Rhudd, Integrated Marke…
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How to rethink your B2B marketing attribution model to reveal the truth behind your buyers’ journey
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B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy… Buyers cycle up & down the funnel, and engage with digital channels all the way up to their final purchase. In this episode of Called to Action, Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn ex…
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