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How to build a video marketing strategy: Examples of B2B companies driving leads and sales
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Are you harnessing the full power of video to bring your brand in the spotlight, generate leads, and build a loyal audience?
In this episode of Called to Action, we deep dive into the latest video marketing strategies—backed by research—that are moving the needle across the full funnel for top B2B brands.
Special guest Dylan Rhudd, Integrated Marketing Strategist at Aimtal, joins your hosts Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn to explore:
📹 The top video content types businesses are investing in to drive leads and sales, from product demos to thought leadership webinars
🎬 How to create an integrated video marketing strategy that leverages long- and short-form content across the funnel
💑 Strategies for humanizing your brand and building trust through video
🏆Case studies of B2B brands that are investing in video content and translating it into the marketing holy grail — conversions
Whether you're just getting started with video or looking to level up your existing efforts, this episode is for you!
Finally, let us know in the comments how your company is leveraging video in 2024.
💬 Connect with us on social media:
➡️ LinkedIn:https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
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