Jeanne Petrucci public
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Welcome to "The Nutrition Content Creator", a podcast designed specifically for health and wellness professionals who are looking to grow their practices and serve their clients with the most dynamic nutrition and culinary content available in the industry. As a Registered Dietitian and expert nutrition content creator, I understand the struggles that many health professionals face when it comes to creating high-quality, evidence-based nutrition content that resonates with their ideal client ...
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In this episode, we explore 5 Ways to Make the Media Work for You with media coach and registered dietitian Bonnie Taub-Dix. Whether you're just starting out or looking to expand your media presence, learn actionable strategies to grow your practice, attract clients, and boost your professional credibility. In this episode, you will learn: How medi…
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In this episode, I sit down with Lesli Bitel, a Registered Dietitian and Practice Growth Strategist, to explore how you can infuse the human element into every stage of your practice growth. We discuss why clients today crave genuine connection and how bringing more of yourself into your business can accelerate growth while avoiding burnout. In thi…
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In this episode, we explore the world of GLP-1 medications for weight management with Dr. Su-Nui Escobar, a Doctor of Clinical Nutrition and Registered Dietitian. Discover the history, function, and significant impact of GLP-1 medications like semaglutide, Ozempic, and Wegovy on weight management and diabetes care. Dr. Escobar shares her wealth of …
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We are at a pivotal moment where AI and content generation are evolving rapidly. Almost everyone can now create content quickly and efficiently, leading to a highly competitive environment. The question then becomes, how do you differentiate yourself in this crowded space? The answer lies in understanding a fundamental truth: AI, despite its many c…
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Join me as I share insights from Today’s Dietitian Symposium in Salt Lake City where I learned valuable lessons about client urgency and how it can accelerate your sales funnel. Discover how presenting your core offer to ideal clients with urgent needs can transform your practice. Key Points: Client Urgency: Clients with severe, immediate health is…
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In this episode, I have the pleasure of hosting Stacey Dunn-Emke, MS, RDN, and founder of Nutrition Jobs and Dietitian Salaries. With over 30 years of experience as a dietitian, Stacey has become an expert in leveraging LinkedIn for professional growth. She shares her insights on optimizing your LinkedIn profile, engaging with your audience, and dr…
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Today’s recording is from a live coaching call where I spoke with a special guest and marketing expert, Stephanie Hofhenke of String Marketing, about crafting and implementing your clients’ journey through your funnel. The client journey is a crucial aspect of any successful nutrition practice. It consists of three main phases: Attract, Serve, and …
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Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth. Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording.…
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COVID left its impact on private practice health and wellness professionals thrusting us all into the digital space whether we wanted it or not. Some of us embraced it and some went kicking and screaming but here we are, 4 years later, and it appears that virtual services are here to stay. Digital courses exploded during this time and while I think…
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Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth. Today's recording focuses on my controversial opinions about meal planning and the FAQs we receive about meal planning in practice. For the complete recording,…
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Some people leave a lasting impact after you meet them for the first time - Wintana Kiros is one of those people. Her energy and passion are contagious and her heart is full of grace. She has been a Living Plate Rx member since day one and has pushed us to deliver content that supports her in growing her practice. Wintana brings her unique backgrou…
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Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth. Today's recording focuses on practice growth strategies that don’t rely on social media. For the complete recording, you can visit our private Faceb…
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Most dietitians go into private practice for the right reasons - we just want to help people and make a difference in our communities. We all go through standardized, rigorous training to prepare us for doing this. However, there's a critical piece often missing from our formal education – the know-how of running a private practice as a successful …
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Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth followed by covering FAQs from our community. Today's recording focuses on tips for scheduling content. For the complete recording, you can visit our…
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Welcome to our special "Best of 2023" episode highlighting the year's most impactful content. As your host, I regularly emphasize the importance of repurposing content to enhance your practice's visibility and reinforce key messages. Today, I am doing just that. This episode features highlight clips from our top five podcast episodes of 2023. If an…
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The stigma surrounding accepting insurance in private practice is so interesting to me. The idea that you cannot be super successful in private practice unless you are self-paying and selling high-ticket programs is simply not true. You absolutely can have a thriving insurance-based practice and our guest today is here to prove it. Amy Plano is an …
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It’s hard to talk about nutrition blogging without mentioning my next guest’s name. Erica Julson is a Registered Dietitian who has been blogging since 2015. Like most experts, she experienced a series of failures until she figured it out and found success. Since then, she has supported colleagues with navigating and implementing an SEO strategy tha…
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Put on your seatbelts! This is a lively conversation with two of my favorite people - Betsy Ramirez, MS, RDN, and Ini Isangedighi, CHN, CH who make up the video production team for Living Plate Rx. We discussed the value of providing dynamic, visual learning opportunities for your clients to support them in the kitchen. Besty and Ini share what it’…
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This 2-part series is from a live workshop we hosted in January, where participants walked away with a clear vision of how to execute and create a year's worth of content in just 90 minutes. If you have not listened to Part 1, Episode #39 yet, you should do that first. We'll cover: Master Content Creation and Calendar Planning Design Engaging, Impa…
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I have done a lot of workshops and webinars, but the one we hosted in January was one of my favorites. Why? Because in 90 minutes, participants walked away with a clear vision of how to execute the creation of a year's worth of content. We covered a lot in this workshop so I am offering it here as a special edition podcast for two episodes. We’ll c…
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With over 17 years of experience in integrative health, Gauri Junnarkar is a distinguished expert in the field of Ayurvedic nutrition. She blends ancient Ayurvedic knowledge with contemporary nutritional science, offering a unique perspective on wellness and dietetics. Gauri's expertise is broad, encompassing areas such as diabetes management, dige…
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Joining us today is our colleague Jen Haugen, whose diverse and inspiring career journey epitomizes the idea that the path to your dream job is not always a straight line, but a series of experiences and opportunities. Jen is not only a registered dietitian nutritionist and licensed dietitian, but she's also a nationally recognized speaker, nutriti…
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I had the pleasure of meeting our upcoming guest at the Food and Nutrition Conference and Expo last year, and I was immediately impressed by her energy and giving spirit. Katie Dodd is a geriatric dietitian, writer, speaker, mentor, and leader in the field of dietetics. She is passionate about nutrition and building up fellow dietitians, interns, a…
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Joining us for this episode is Amy Gorin, MS, RDN, a dynamic and innovative dietitian who turned her passion for media and nutrition into a groundbreaking project called 'Master the Media'. Amy's journey in the world of nutrition has led her to create a platform that empowers health professionals to flourish in the media landscape. Amy's unique app…
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There are three books that are always within reach on my desk that I refer to often. They are dog-eared, highlighted, and littered with notes. Whether you're just starting or looking to scale your practice, the principles in the books we will talk about today can offer you a fresh perspective and actionable strategies to help your practice thrive. …
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I am excited to bring you another conversation with one of our community members, Registered Dietitian, Meggie Connelly. Meggie is an original Living Plate Rx member who leverages all of the resources to support her community - women touched by PCOS. Through a mix of one-to-one counseling, courses, and now a membership, Meggie serves up a unique ap…
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Dr. Teresa Pangan has been delivering onsite and virtual culinary nutrition programs for years leveraging Living Plate Rx content. In this episode, Teresa and I discuss the case for incorporating culinary instruction into the nutrition care process. We cover why it’s necessary, how it can drive business and engagement, and the value you can bring t…
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When I first opened my private practice I was REALLY frustrated by the lack of tools available to me to support the growth of my business. In eight years, resources have improved and in the past three years, primarily due to COVID, technology resources have exploded. We’ve gone from little to no resources, to so many that it’s hard to navigate. Som…
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The New Year brings new opportunities, aspirations, and resolutions. For many, health and wellness tops the list, with nutrition playing a pivotal role. As a nutrition professional, this is your moment to shine, support, and grow your practice. Challenges, especially those timed at the beginning of the year, align perfectly with this surge of motiv…
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Today’s question is one we visit every year - as a health and wellness professional, should you be offering Black Friday deals. The Black Friday craze presents a unique set of challenges for healthcare providers. We strive to maintain the esteem of our professions and the value of our services all year long. The last thing we want is for our servic…
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You may have noticed that while we are “The Nutrition Content Creator Podcast”, we talk about other things that impact the THING [content creation]. Today is one of those times. If you are here to learn about content creation for your practice and get the support you need, you have a business. One of the core best practices for running a business, …
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The food and Nutrition Conference and Expo (FNCE®) is a buzzing hub of innovation and knowledge in the nutrition world. Attending such an event not only gives us a chance to catch up with the latest in our industry but also to connect with inspiring professionals. For my last day at FNCE®, I continued to engage with experts right from my booth in t…
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Staying up-to-date with trends and best practices is crucial for success in a nutrition practice. That's why conferences like the Food and Nutrition Conference and Expo (FNCE) are such game-changers. They're the perfect place for professionals to connect, share, and learn from one another. This week, I had the opportunity to both present and have a…
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Here we are again! Q4 of another year that has us thinking about what is in store for our practices in the upcoming year. I am here today to not only encourage you to start thinking about what you want next year to look like but to support you with taking actionable steps that will move the needle in the right direction. There’s still plenty of tim…
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I recently received a lovely email from one of our members noting the value that she had received from one of our free workshops. She shared that she has three words written at the top of her whiteboard in her office and she refers to them whenever deciding on what content or offers to create for her practice. These three words are ATTRACT - SERVE …
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My course experience in Nutrition Counseling surprised me. It was one of my final classes in my Master’s program at Teachers College, Columbia University and it was one of my favorites. After three years, I thought I was armed with everything I needed to know to begin my private practice journey - to be able to tell people what they needed to do to…
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In the crowded landscape of health and wellness, being a talented dietitian is simply not enough. You've got the knowledge and the skills, but unless people know about you—and trust you—your practice may struggle to grow. Branding isn't just about a catchy logo or a professional website. It's about crafting a story and establishing a reputation tha…
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There is a topic that frequently pops up in our private Facebook group and one I also see trending among colleagues: the need for virtual assistants. The demand for content that adds value to your practice is great - and we help you with that by licensing evidence-based content - but someone still has to edit it, brand it, post it, distribute it, a…
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Let me share a secret with you - I am not a naturally organized person. Some people (my family and friends) might say I prefer to operate in chaos. I'm more of a "creative" type. But as my business has grown and we've added more community and team members, it has become clear that a next level of order is necessary. An order that comes from well-oi…
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I am supercharged today! We just completed a two-day event that was truly transformational for everyone who showed up. We covered so much about building and marketing evidence-based nutrition courses and it felt so good to support our community with a process that can be daunting. Last week, in Episode #18, we talked about the 8-step framework for …
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As summer winds down, it’s time to enjoy our last moments of rest before the busy season begins. A chance to consider new potential growth opportunities and innovation for our practices. Today we are going to be talking about membership programs: if your practice is a good candidate for this type of offer, what the commitment is, and how you can ge…
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In a world that glorifies busyness, I admit I am addicted to productivity! The mere thought of being idle is unsettling to me. This was put to the test when I was opening my practice. Amidst the whirlwind of growth, there were moments when the bustling activity would fade into a deafening quiet, which made me uncomfortable. Little did I know, this …
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When it comes to online education, creating a course on cake decorating or how to paint horses can be relatively straightforward. However, when it comes to designing an evidence-based nutrition course, the challenge becomes apparent. The subject matter is unique, making it challenging to fit into traditional course structures. The key lies in recog…
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Get ready for a deep dive of evidence-based detoxification with Dr. Sheila Dean, an esteemed leader in integrative and functional nutrition. We explore how to apply this knowledge in practice and effectively communicate it to your clients and communities. With Dr. Sheila Dean's expertise, we'll unravel the mysteries surrounding detoxification and e…
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Today, I’m excited to take a deeper look into a powerful and proprietary framework that lays the foundation for any successful meal plan – The Mealtime Method. This unique approach serves as the backbone of our meal-planning strategy, setting it apart from traditional methods. But what makes The Mealtime Method so special? Well, it's not just about…
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As a relatively new dietitian of 7 years, I am always surprised by how divisive meal plans are. When I first encountered this emotionally charged conversation surrounding meal plans, I was curious as to why they were so polarizing in the dietitian community. And then I started practicing, and it became crystal clear. This episode is not about how I…
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In today's episode, we have the privilege of interviewing Jessica Swift, also known as Chef Jess. Jessica is not your ordinary nutrition expert. She is a registered dietitian, Integrative and Functional Nutrition Certified Practitioner, and a classically trained chef. With over 15 years of experience, Jess brings a unique and energetic approach to …
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At a young age, I recognized what it took to get attention, the value of having a louder voice, and a space with more people to listen. I think I was destined to be doing what I do now and having a space where I can still “sing” with my microphone to an audience on this podcast. There are so many ways you can leverage the concept of edutainment in …
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As most of you may already know, I didn't start my professional career as a Registered Dietitian doing what I do now. I began as a private practice dietitian fresh out of my internship. I opened the doors to my private practice almost seven years ago, and I can still vividly remember that day. Was I excited? Sure. I had worked hard for more than ei…
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I was recently honored to be a guest on the highly acclaimed Not for Lazy Marketers Podcast, hosted by none other than the brilliant Emily Hirsh, owner of Hirsh Marketing. The opportunity to converse with Emily, who has built a remarkable multi-7-figure boutique Facebook ads and funnel strategy agency, was truly inspiring. Emily and her team of str…
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