Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? ...
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Are you a business owner trying to market your venture through content marketing? Are you struggling to get an ROI with your marketing? If the answer is yes, this podcast is for you! In this ever-changing world, it is imperative to stay up to date with the latest developments in the creator economy. Have you ever wondered why certain businesses using content marketing succeed while others struggle to put content out there? Tune in and learn the secrets of running a successful business in the ...
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Beyond the Microphone is a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. Whether you got into podcasting out of a personal passion or you're using podcasting to monetize your business, the shared experience of creating your podcast concept, planning your launch, and working to grow your podcast is something we can all relate to as podcasters. Listen in and discover the stories behind the podcasts, find out from experi ...
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The Universal Language of Music: A Conversation with Stephen Ridley - Part 2
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38:20“And then his youngest daughter, who’s six years old, comes up, and she’s into gymnastics and she’s kind of cartwheeling around the room while everyone else is playing. And then, ‘All right, she’s going to play you a song.’ And she comes up, and she’s all full of beans, and then she sits down and she plays the most somber Debussy song. And it was, …
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The Power of Music: A Conversation with Stephen Ridley - Part 1
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42:26“Chick invited me to go to this jazz club in Soho called Ronnie Scott’s in London. And it was, like, two o’clock in the morning – I was like, ‘I don’t think it’s gonna be open.’ I did not know who I was dealing with. It’s Chick Corea. He just makes a call, it’s open, and they’d set out three pianos in a room facing each other. And we walked in this…
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The Future of Podcasting with James Cridland editor of Podnews
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58:28In this episode of The Pod Files, host Bogdan Bratis sits down with podcasting industry veteran James Cridland, the editor of Podnews and a leading radio futurologist. James shares insights from his impressive career, including launching the world's first streaming radio mobile app and advising major broadcasters like the BBC and ABC Australia. The…
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How Online Technology is Changing Music Collaboration: A Conversation with Rebekah Wilson - Part 2
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25:28“I have a regular chat with a friend of mine in New Zealand. He’s a tetraplegic and a musician, so he invents his own music instruments that he can play with his limited motion, and he can send me his instrument over MIDI to where I am across the ocean and we can play together and we can have an engagement. It’s not possible for him to come to see …
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How Music and Technology Connect Us: A Conversation with Rebekah Wilson - Part 1
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24:44“So I’m in Chicago, I’ve quit my job, I’ve almost run out of money. You know, you’re young, you don’t care. And I met Robert, who’s now my co-founder. He had mixed a CD of mine a couple of years before through friends of friends. So we meet up, have a beer, and then he’s like, ‘Oh, you know, I’m spending all this money on IT every month,’ because h…
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Finding Success on YouTube with Sound & Authenticity: A Conversation with Marco Cammarota - Part 2
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30:54“Listen, I got unbelievably lucky with YouTube, and I don’t know why. I still really, I mean, I know why in theory, like, people have been like, well, ‘You provide XYZ,’ but I don’t know why I get to do this. Like, I know that I have certain qualities that lend themselves to my strengths, that lend themselves to this medium, but it’s completely and…
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Build a Content Marketing Funnel with Podcasts - Samir ElKamouny
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55:33In this episode of The Pod Files, host Bogdan Bratis sits down with serial entrepreneur Samir El Kamouny. He shares insights from scaling e-commerce and SaaS companies past growth plateaus, emphasizing the importance of optimizing the entire marketing funnel and focusing on benefits over features. The conversation covers competitive analysis, the v…
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The Healing Power of Video Game Music: A Conversation with Marco Cammarota - Part 1
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30:31“In February of ’21 I just randomly started. I just filmed a video, and I was like, ‘Okay, whatever.’ Well, it was February 11th, and then February 15th we were on our way to pick up my dog, my puppy at the time – she was you know, nine weeks old – and I started getting notifications on my phone and I was like, ‘Oh, weird, I must have left some som…
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Unlocking the Secrets of Music Video Production: A Conversation with Andy Gesner - Part 2
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31:01“I think people forget that. I think they forget that there’s a person behind the music and that they need to share that with their audience now more than ever, because if people hear your song and they like your song, they’re gonna go down a rabbit hole. And if they can go down that hole and come across you being genuine, being authentic, actually…
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The Power of Audio Branding in Marketing with Voice Over Actor - Jodi Krangle
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58:31Jodi Krangle, an experienced voice-over actor and host of the "Audio Branding" podcast, joins Bogdan Bratis on "The Pod Files" to discuss her journey into voice acting and the importance of audio branding. Jodi shares her journey into the industry, including her previous work with the CNIB, and her transition from SEO and internet marketing to full…
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The Power of Sound and Vision in Music: A Conversation with Andy Gesner - Part 1
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29:56“I said, ‘Well, uh, my team and I would love to see the video,’ and the woman at Lost Highway said, ‘All right, let me pop a VHS in FedEx, it’ll be there tomorrow morning.’ So, we watched the Johnny Cash Hurt music video and once we’d wiped a tear out of our eyes, I got on the phone. I said, ‘Retta, put us in, coach. We want to play.’ And the rest …
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The Future of Podcasting & Legal Branding: A Conversation with Dennis Meador - Part 2
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30:42“But if you think about it, like if all 360,000 of these, like, law firms, not lawyers, law firms had their own brand out there, who’s gonna rise to the top? The ones who are producing content that provides value, and then the ones who are producing content that has some good production value, and are the ones who are producing content that has som…
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How Video Boosts Legal Podcasts: A Conversation with Dennis Meador - Part 1
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31:05“I don’t care what I have to do, they are not going to ignore me. So I would get up, I would walk around the room, I would stand on a chair in the middle of the room, I would shout, I would run, I would scream, I would kick things. If I was mad at the Devil, I would kick something. And if I was happy for Jesus, I would run around, woo hoo hoo! And …
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Grow A Show With Podcast SEO Press Releases - Randy Rohde
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57:36In this episode of The Pod Files, host Bogdan Bratis sits down with Randy Rohde, a digital marketing and PR expert and founder of 38 Digital Market and The News Guy. The conversation takes a deep dive into the power of SEO press releases: what they are, how they work, and why they’re a valuable tool for entrepreneurs, content creators, and especial…
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Crafting Trust with Audio Branding and AI: A Conversation with Reid Holmes - Part 2
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31:13“That brings up a whole other point, which is the power of a voice’s quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it’s just, like, there’s a place for Gilbert Gottfried and there’s a place for, you know, John Lithgow. And I’m not saying we would use either of those, but you k…
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How To Get Featured On Podcasts with Victoria Bennion
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52:48In this episode of The Pod Files, host Bogdan Bratis sits down with Victoria Bennion, a UK-based visibility strategist and founder of The Best Podcast Guest booking agency. Victoria shares her journey from journalism to becoming a sought-after expert helping authors, entrepreneurs, and experts break through the noise by landing guest spots on the r…
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How Audio Branding Sells: A Conversation with Reid Holmes - Part 1
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33:09“And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman’s job. And Ariel was just, like, gosh, that doesn’t seem like it’s, this was 2017 or ‘18 at the time, [and] they’re like, that doesn’t seem right. Like, it’s, haven’t we all moved past that? So they created a campaign they called ‘Sh…
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Building Trust Through Genuine Conversations: A Conversation with John Duffin - Part 2
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38:26“So, when you’re speaking to somebody, hear them before, hear them during, [and] hear them after. And earn the right to have the conversation. It’s like you’re just always hearing them and you’re always double-checking yourself, and that’s when we were just talking about a few minutes ago. If you’re speaking to somebody and you’ve uncovered somethi…
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The Sound of Being Authentic: A Conversation with John Duffin - Part 1
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34:58This week’s guest is the creator and host of the Your Message Received podcast, a groundbreaking platform with more than 125 episodes where he empowers executives, businesses, and individuals through impactful storytelling and strategic communication training. With over twenty-five years of experience in media, spanning broadcast, radio, digital, a…
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Master The Art Of Public Speaking – Kyle Murtagh
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1:07:14Host Bogdan Bratis invites author Kyle Murtagh, public speaking instructor, back-off in this edition of The Pod Files. Following a technical glitch 🫣 on their first recording, the two go into Kyle's personal trip from shy introvert to European public speaking champion. Through his "Five Pillars of Effective Public Speaking," body language, voice, s…
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Learning Leadership Communication: A Conversation with David Tyler - Part 2
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26:17“There’s three groups of people. When there’s a crisis, there are three people you need to talk to, including your employees, your stakeholders, your suppliers, whatever, and the public… You’ve got to get out there and tell your employees it’s okay, you’re going to be safe, and you need to tell the managers beneath you that, hey, you’re going to be…
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Does Sound Affect Communication? A Conversation with David Tyler - Part 1
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33:54“Communicating is something at surface level: we’re communicating, here’s the words, blah, blah, blah, blah, blah. Okay, go, see it. That’s the message, right? But what you want is meaningful interaction. There’s a quote in my book, and I could read it for you in a minute, but the idea is to shift from transaction to transformation. I could give yo…
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Brand Differentiation - The Key To Business Success? With Giles Etherington
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47:36In this episode of The Pod Files, host Bogdan Bratis speaks with branding expert Giles Etherington, founder of Brand Satellite. Giles shares his extensive experience of over 30 years working with global brands like Heineken, Volvo, and Kellogg’s, and offers valuable insights into the concepts of branding versus a brand. He highlights the common mis…
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Effective Leadership Through Sound Connections: A Conversation with Jem Fuller - Part 2
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28:57“And to bring it back to sound, I find this is also fascinating, when we put things on vibration. So yes, your thoughts are powerful. And when you think something, but you also speak it or sing it, when you put it on vibration, you bring it into the physical world amplified, and word is powerful. If you ask the Indigenous Australians, the Aborigina…
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The Power of Communication and Sound: A Conversation with Jem Fuller- Part 1
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28:54“When I’m in there working with leaders, it’s around communication, and how do they communicate initially with themselves? What’s that like? And then with the people around them, because without communication, communication underpins our ability to be successful in anything that we do. When I say successful, I mean to, you know, to get the results …
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How To Start A YouTube Channel The Right Way with Andrew Murdoch
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58:10Summary: In this episode of The Pod Files, host Bogdan Bratis dives into the world of YouTube with guest Andrew Murdoch, a YouTube marketing expert and founder of YT Era . Together, they explore practical strategies for businesses to grow a successful YouTube channel. Andrew shares insights on the importance of focusing on the viewer, creating targ…
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Strategies for Captivating Your Podcast Audience: A Conversation with Arielle Nissenblatt - Part 2
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26:13“I am a huge advocate for trailers for podcasts for a number of reasons. I can talk about the marketing aspects of it, but first, let’s do the content. So, I think they should be short. And the reason I say I think, even though I claim to be an authority on this topic, is because there is no right and there is no wrong. You can do whatever the hell…
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The Journey from Radio to Podcasting: A Conversation with Arielle Nissenblatt - Part 1
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31:14“Yeah, for me personally, I love anything that tells me... I find myself drawn to shows that are like, ‘We’re gonna make something interesting that’s not interesting at all.’ And then they’re like, ‘Let’s talk about broccoli.’ And then they’re like, ‘Let’s talk about cement.’ And then the next episode is, ‘Let’s talk about neon.’ And I just love th…
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Should Content Creators Worry About Business Compliance? With Adam Morgan
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1:28:16Summary In this episode of The Pod Files, host Bogdan Bratis welcomes Adam Morgan, a 20-year veteran in auditing, quality management, and founder of Gia Consulting Ltd. They delve into the importance of policies, procedures, intellectual property, and compliance for businesses, especially for podcasters and the creative industry. Adam explains the …
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Making a Difference with Operation Smile: A Conversation with Mark Climie-Elliott - Part 2
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28:09“Sound is probably one of the most prevalent things that we focus on with our children at Operation Smile. And you know, they’re so thankful that they have, they work as hard on their homework for speech therapy as they do in school, right? And, you know, as both of us sort of being maybe teased and bullied in school, maybe we were actually, excite…
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The Impact of Operation Smile’s Global Mission: A Conversation with Mark Climie-Elliott - Part 1
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30:27“Anyone who needs surgery around the world will be able to do it and get it and survive from it. And we’re making significant impacts by delivering cleft surgery care and by educating and training more and more people each week. The numbers just increase and we’re about to... launch something very special as this podcast is being aired, where we’re…
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Mastering SEO and Digital Marketing with Craig Campbell: Tips for Success in the Modern Era
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1:06:08Summary In this episode of The Pod Files, host Bogdan Bratis interviews Craig Campbell, an SEO expert with over 22 years of experience and a successful digital marketing career. Craig & Bogdan talk all about SEO in the new AI revolution. Craig shares insights on boosting website visibility through click-through rate manipulation and multi-channel t…
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This is an introductory episode to The Pod Files. Learn why you should listen to this podcast, the value it will provide to you, and when the episodes will drop. In this very short episode, we also learn about the meaning of the name "The Pod Files"; you probably guessed it, it comes from ... Don't forget to review our podcast; this will help the s…
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Uncanny Audio: Is AI-generated Content Music to Our Ears?
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11:02Artificial intelligence has come a long way over just the past few years. It can hold conversations and manage social media, it can create art and edit videos, and it can even write blogs (though not this one). Every aspect of our lives has been touched by AI in one way or another, and that’s particularly true for sound. While many podcasters, incl…
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Exploring Sound’s Emotional Connection to Marketing: A Conversation with Lowry Olafson - Part 2
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19:49“It’s interesting that you say that because, you know, you’re back to what we were talking about a second ago with why people don’t have their own song brand or why they don’t do that, because all of my clients are early adopters. It takes courage, right? Even back in the days when I was doing it, I called it the theme shop, where we would come in …
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Empowerment Through Music and Branding: A Conversation with Lowry Olafson - Part 1
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24:55“Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they had their sizzle reel, people would hear their song again. And then if they went to a training, you know, they would hear the song again. And so there was this audio consistency that also had the effect of lifting the person, the speaker themselves…
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The Hidden Influence of Sound in Marketing: A Conversation with Joe Sauer - Part 2
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36:17“Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, and it’s consistent across touchpoints. But then when it comes to the so…
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Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer - Part 1
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34:25“Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic human responses, we can tell. And what’s fascinating to me is even after we told people which voice was which, they still couldn’t tell the difference be…
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The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier - Part 2
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21:45“What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the science-fiction shows and I was like, yeah, let’s get those spaceships in there, I need to do spaceships. And it was fun, I’ll be honest. My wife hated it. When she was in the car with me, she was like, ‘Hey, everybody’s looking, please. N…
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How Sound Can Shape Your Driving Experience: A Conversation with Johannes Luckemeier - Part 1
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25:44“There are a few perspectives from which you can see this. One would be you pay a premium price for a premium car or premium product in general. So basically, if you just look at the numbers, you pay for people like me at BMW, now doing this. But then also what you mentioned, you’re buying a premium product, you’re expecting a premium experience. A…
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How Sound Affects Modern Media: A Conversation with Sherene Strausberg - Part 2
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28:33“It’s just the way music is consumed. My kids went to summer camp, and they wanted to, like, bring music with them. But they’re not allowed to have electronic devices, like, they can’t bring a phone. And my son was, like, ‘Oh, I’ll just take my phone.’ And I’m like, ‘No, you don’t understand, like, you’re not going to have internet.’ And they’re li…
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The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg - Part 1
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27:12“I can go back to when I was sixteen, and I was at a movie theater and I was watching a really great scene in a movie where the violinist was, like, moving his bows, you know, the camera was like panning around him. And I got to the end of that scene, and, like, he lifts his bow up, and I started clapping in the theater. And I realized that that fi…
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The Psychology of Sound in Marketing: A Conversation with Howard Lim - Part 2
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25:14“So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the original Flying Dutchman store is that people like to gather there, but they didn’t have anywhere inside the store to gather and sit down. Everyone sat down on…
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Influencing Branding Through Sound: A Conversation with Howard Lim - Part 1
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25:15“For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and she knows it’s actually a singer that’s produced it. And she always thinks about that casino, you know, she doesn’t gamble, but every time she hears that song, it goes back to that feeling like, oh yeah, it’s about the good time…
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Podcasting, Podfest, and Public Speaking: A Conversation with Chris Krimitsos - Part 2
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23:37“It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you share it with people like, ‘hey, the education could be some of the best you’ve ever seen.’ And they’re like, ‘Oh, okay. I hear that all the time.’ It’s like, no, no, no. People prepare all year to sh…
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The Evolution of Audio Media: A Conversation with Chris Krimitsos - Part 1
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22:55“So I got involved in YouTube first, uh, in ‘06, and then audio, I got involved in 2012. I started, like, paying attention in 2013, um, the summer of 2013. I really got heavily in podcasting ‘cause I saw the opportunity and what it could do for people. And like you said, I love voice. It’s a much more nuanced form of communication, but it’s so prof…
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Crafting a Memorable Sound Identity: A Conversation with Jon Brennan - Part 2
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25:26“All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from the get-go, then they’re thinking about the audio brand as part of the campaign’s…
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Create an Effective Sonic Branding Strategy: A Conversation with Jon Brennan - Part 1
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28:38“That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized to this brand, that it only works for this brand.” – Jon Brennan This week’s …
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Elevating Brands Through Podcasting: A Conversation with Traci DeForge - Part 2
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28:43“It’s got to look good, sound good, look good if it is video, but it’s got to sound good, good quality audio, good editing, and it’s got to have enough interesting information that people want to talk about what they heard or they have a pivotal moment or an a-ha or it changes their life. So, and that again is why I am so incredibly passionate abou…
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Engaging Listeners with Creative Audio Strategies: A Conversation with Traci DeForge - Part 1
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27:06“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and people should invest in, and not have it be an afterthought. If you t…
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