show episodes
 
WISDOM TALKS is a weekly podcast where John Barter provides reflections and teachings on applying practical wisdom to daily living. These reflections and insights often come from John’s understanding of the Buddha’s teachings, his own experience of Buddhist Monastic life and his work as a mindful and wisdom based psychologist.
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Barter is a smart tool that every business should incorporate into their bag of tricks. Learn how to generate new sales, expand markets, conserve cash and improve your bottom line. Tom Hood has completed 1,000's of barter transactions for travel, real estate, cars, boats, art, advertising, medical care, accounting ,dining out, clothes, jewelry, legal services, antiques, collectables, office and home repairs & maintenance and so much more. Learn about direct trades, third party trades, scrip, ...
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"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".
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The Bold Calling podcast tackles the biggest sales challenges through conversations with the industry's most forward-thinking minds. From pipeline growth to AI, customer acquisition cost, to ever-evolving competitive landscapes, we're tackling the question: What keeps you up at night?
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show series
 
Featuring Kevin Nguyen & Brayton Riley Host: Adam Sockel | Presented by Orum Episode Overview In this episode of Bold Calling, we’re joined by two standout Orumites who’ve made the leap from SDRs to sales leaders: Kevin Nguyen, now an AE, and Brayton Riley, now a Team Lead. Host Adam Sockel guides a candid and insightful conversation about their ca…
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An award-winning podcast presented by Orum Episode Summary In this episode of Bold Calling, host Adam Sockel sits down with Colin Specter, SVP of Revenue at Orum, to talk about sales enablement that actually works—without the usual eye rolls from sales reps. They dive into how sales and marketing can align, how to create content that gets used, and…
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In this episode of Bold Calling, host Adam Sockel is joined by Arely Brattin, SDR Manager at Orum, and John Karsant, Founder & CEO of Level Up Leads, to dive deep into the art and science of SDR management. They discuss the most effective strategies for onboarding, training, measuring success, and retaining top SDR talent—plus the evolving role of …
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In this episode of Bold Calling, host Adam Sockel is joined by two industry heavyweights—Daisy Chung from Orum and Ernest Owusu from 6sense—to break down why context matters in cold calling. They share insights on using intent data, personalization, and AI-driven automation to drive better conversations and higher conversion rates. 🚀 Key takeaway: …
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In this episode of Bold Calling, Adam Sockel sits down with Allie Brotherton, Senior Sales Manager at Orum, and Nick Cegelski, co-host of 30 Minutes to President’s Club and co-author of Cold Calling Sucks and That’s Why It Works. Together, they dive into the increasingly critical topic of self-sourcing for account executives. From actionable tips t…
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Welcome to the latest episode of Bold Calling, Orum's award-winning podcast. Today, we're explore modern demand generation and the art of nurturing leads effectively with two demand generation leaders: Sarah Reece, Head of DemandGen at Orum, and Chris Miller, Head of DemandGen at Warmly. Key Topics Covered: 1. Redefining Nurturing Sarah’s hot take:…
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On this week's episode of the award winning Bold Calling podcast, host Adam Sockel sits down with Kevin Hopp, founder of Hopp Consulting Group and CEO of Calling Culture, to discuss why cold calling remains a powerful tool in a world obsessed with automation and AI. Kevin shares his candid insights on the current state of sales development, debunki…
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In this episode of Bold Calling, Adam sits down with Michael Maximoff, founder of Belkins, to explore the evolving world of sales development and how SDR roles are shifting amidst advancements in AI, automation, and omnichannel strategies. They dive into Orum's 2024 State of Sales Development Report findings, touching on the increased demand for SD…
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In this episode of Bold Calling, Adam Sockel sits down with Troy Barter, Head of Revenue at Rocket Shipping, to dive into the nitty-gritty of sales development. Troy brings his extensive sales experience, from door-to-door hustle to tech sales strategy, to offer hard-hitting insights on the evolution of the SDR role, the power of resilience, and th…
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In this episode of Bold Calling, presented by Orum, Adam Sockel sits down with Joe Fontana, the North American Sales Director for BuyerForesight, for a dynamic discussion on building high-performing sales teams, the importance of sales and marketing alignment, and how discipline plays a key role in sales success. With decades of experience in both …
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In this episode of Bold Calling, Adam Sockel is joined by Leslie Venetz to dive deep into sales development strategies for 2025, backed by insights from Orum’s second annual State of Sales Development report. Leslie, with her years of expertise in sales, shares actionable advice on improving outbound strategies, reducing customer acquisition costs …
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In this episode of Bold Calling, presented by Orum, we sit down with Charles Needham, Manager of Revenue Operations and Business Development at Fetch. Charles shares his fascinating journey from Wall Street and private equity to leading sales development teams. He explains how his background in economics gives him a unique lens through which he app…
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In this episode of Bold Calling, Adam Sockel is joined by Michael Pedone, founder of SalesBuzz, to discuss his incredible journey from being a commission-only sales rep to building a seven-figure business. Michael shares his insights into the importance of self-investment, overcoming cold calling reluctance, and why most salespeople don’t invest in…
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We've previously discussed how sales is a mix of science and art with Dee Acosta, but it's also equal parts freestyle and structure. It's "Yes, and" with just a bit of A/B testing. Shaheem Alam has big thoughts on why outbound sequence order doesn't matter and even bigger thoughts on why you need to pick up the phone. In this discussion, Shaheem an…
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Chris Cicconi works with multiple organizations as a fractional sales leader, which has given him a nuanced understanding of revenue teams' minds. It takes a long time to earn trust, especially in a space where leaders and individual contributors are judged on their latest accomplishments and numbers. Contrary to popular belief on platforms like Li…
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"Too much can mean not doing as well." Will Aitken shares this truth with host Adam Sockel when breaking down his biggest challenge- Taking on too many opportunities. A talented sales professional who found a knack for creating video content that other sellers connected with, Will has spent this year branching out on his own. While this has created…
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Ali is the Founder of Simple Strat and hosts the wildly successful HubSpot Hacks YouTube show. She joined the latest episode of Bold Calling to discuss how she consults organizations to navigate AI to ensure scalability, and her heightened awareness about shifting marketing strategies as a founder. AI is constantly changing the tech stack sales and…
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Dee Acosta, Senior Director of Sales and Strategic Growth at Modigie, joins Adam Sockel on episode three of the Bold Calling podcast to discuss how cold calling technology has gone from “nice to have” to “need to have” in the last 18 months. They also discuss the role of positivity and fun in sales and the importance of building strong relationship…
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This special episode of the Bold Calling podcast is an audio version of Orum's new State of AI in Sales Development report. AI has become a table-stakes aspect of the sales process, as 95% of organizations use AI in sales in some capacity (Salesloft). Sellers agree that it can sharpen their focus as 78% of sales professionals agree that AI can help…
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Jonathan Pogact, VP of Marketing at Seamless.AI, recognizes that the SaaS world moves quickly. Finding ways to ensure your prospects know who you are and what you do when they enter the sales cycle means being willing to take risks. In this discussion, Jonathan and host Adam Sockel discuss how Seamless.AI carves out time for innovative thinking. Th…
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Anshul Gupta, Co-Founder of Actively.ai, delves into the practical applications of AI for outbound teams. He explains how this technology can significantly boost pipeline generation by freeing sellers from spending 20-30 hours weekly on mundane administrative tasks. He then shares his biggest challenges as a tech start-up, beginning with knowing wh…
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Every two weeks, Bold Calling, the new podcast from Orum, will bring on leaders in the SaaS, tech, and AI industries to discuss their biggest challenges and how the innovative ways they're working to solve them. Season one's theme is No Sleep 'Til Closed-Won and we'll center each discussion around a simple question with complicated answers. "What k…
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Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers. Are people switching to lower-priced brands? Will there be a revolution on gifting? Is there…
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Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car. Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour? And with purchases becoming more infrequent…
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According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond? And …
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It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season. Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers. “What motivates us hasn’t changed in mille…
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We’re inundated with new developments in technology and automation, but does that make us more efficient? Neil Mandell, Senior Digital Marketing Manager at Samsung, believes that this is the year of efficiency. In this week’s podcast, he chats to Tom about: why we need to lean into AI how the community of Samsung loyalists contribute to business gr…
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Sustainability and eCommerce… A contradiction in terms? On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom! Chloë’s hot topic is sustainability in eCommerce. Surely the two are opposing forces? It’s something we’ve grappled with at Herdify HQ. “Fundamentally, we need to consume fewer resou…
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What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”. We’re all six or fewer social connections away from each other. The world of Hollywood has taken this one step further – you can searchhow many connections separate Kevin Ba…
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On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”. Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way that genes do? Is any idea ever original? Is creative optimisation the only lever left for performa…
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What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand? It’s all to do with social proof. In this week’s podcast, Tom and Ed pick apart an experiment that answers these questions. Entitled “Leading the Herd Astray”, the study created an online music marke…
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If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour! In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation… Cookies: how are marketers making the most of the data that’s left? Cross-platform attribution: what’s the answer? Will there ever be an answer? The…
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Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks? In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world. These stats might surprise you ⬇️: 🔥27% sales are driven by WOM 🔥200 x more sales driven by WOM than traditional ads …
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“Your brand is not what you put down on a piece of paper, it’s what people say about you” Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef. It’s one of the best conversations yet, and could have gone on for a lot longer! Here’s what …
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Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn't happen overnight. From creating the "golden elixir" in his father's kitchen to over 1000 athletes now using his product every day, Thomas shares his story with Tom and Ed on how he earned his bus…
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This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report. As usual, the guys take a behavioural science view, and they don’t pull any punches! They talk about: How Shopify anticipates marketing will change over the next year, as CAC continue to skyrocket The impact of tougher privacy legislation (hello, £300+m fine for Meta from Ireland’…
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Learn how to barter for cars, boats and all the related services you can get on trade such as auto repair, body repair, brakes, transmission, painting, detailing, etc. Our special guest is Randy Lee who has his own podcast Flipping Genius and has been bartering for over 30 years and shares great stories and information.…
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Learn about the ITEX Trade Exchange, the largest system in the US & Canada with over 30,000 members. John Castoro, President of ITEX New York & New Jersey shares what they do, how their members benefit in good and bad economies, recent office expansion into Delaware, Pennsylvania, Virginia and some of his most interesting deals.…
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In this episode of Wisdom Talks John Barter discusses the “The 4 Jhana” - translated as The 4 States of Meditation in Theravada Buddhism. To encourage and inspire the possibility of refinement of consciousness and deeper states of mind; and appreciate that there is great joy and peace beyond just worldly pursuits.…
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