WISDOM TALKS is a weekly podcast where John Barter provides reflections and teachings on applying practical wisdom to daily living. These reflections and insights often come from John’s understanding of the Buddha’s teachings, his own experience of Buddhist Monastic life and his work as a mindful and wisdom based psychologist.
…
continue reading
Barter is a smart tool that every business should incorporate into their bag of tricks. Learn how to generate new sales, expand markets, conserve cash and improve your bottom line. Tom Hood has completed 1,000's of barter transactions for travel, real estate, cars, boats, art, advertising, medical care, accounting ,dining out, clothes, jewelry, legal services, antiques, collectables, office and home repairs & maintenance and so much more. Learn about direct trades, third party trades, scrip, ...
…
continue reading
"I heard it on the grapevine..." Join Dr Ed Barter and Tom Ridges every two weeks as they delve into how consumer behaviour and word-of-mouth can powerfully impact ecommerce marketing strategies. Each episode, they unpack current affairs and marketing news, through a behavioural science lens. For regular listeners, this is the podcast that was "Data for bluffers".
…
continue reading
The Bold Calling podcast tackles the biggest sales challenges through conversations with the industry's most forward-thinking minds. From pipeline growth to AI, customer acquisition cost, to ever-evolving competitive landscapes, we're tackling the question: What keeps you up at night?
…
continue reading
Featuring Kevin Nguyen & Brayton Riley Host: Adam Sockel | Presented by Orum Episode Overview In this episode of Bold Calling, we’re joined by two standout Orumites who’ve made the leap from SDRs to sales leaders: Kevin Nguyen, now an AE, and Brayton Riley, now a Team Lead. Host Adam Sockel guides a candid and insightful conversation about their ca…
…
continue reading

1
Enablement without the eyerolls with Colin Specter
25:26
25:26
Play later
Play later
Lists
Like
Liked
25:26An award-winning podcast presented by Orum Episode Summary In this episode of Bold Calling, host Adam Sockel sits down with Colin Specter, SVP of Revenue at Orum, to talk about sales enablement that actually works—without the usual eye rolls from sales reps. They dive into how sales and marketing can align, how to create content that gets used, and…
…
continue reading

1
The ultimate SDR success guide with Arely Brattin and John Karsant
34:55
34:55
Play later
Play later
Lists
Like
Liked
34:55In this episode of Bold Calling, host Adam Sockel is joined by Arely Brattin, SDR Manager at Orum, and John Karsant, Founder & CEO of Level Up Leads, to dive deep into the art and science of SDR management. They discuss the most effective strategies for onboarding, training, measuring success, and retaining top SDR talent—plus the evolving role of …
…
continue reading

1
Calling with context with Ernest Owusu and Daisy Chung
32:34
32:34
Play later
Play later
Lists
Like
Liked
32:34In this episode of Bold Calling, host Adam Sockel is joined by two industry heavyweights—Daisy Chung from Orum and Ernest Owusu from 6sense—to break down why context matters in cold calling. They share insights on using intent data, personalization, and AI-driven automation to drive better conversations and higher conversion rates. 🚀 Key takeaway: …
…
continue reading

1
Self-reliant sourcing with Nick Cegelski and Allie Brotherton
38:13
38:13
Play later
Play later
Lists
Like
Liked
38:13In this episode of Bold Calling, Adam Sockel sits down with Allie Brotherton, Senior Sales Manager at Orum, and Nick Cegelski, co-host of 30 Minutes to President’s Club and co-author of Cold Calling Sucks and That’s Why It Works. Together, they dive into the increasingly critical topic of self-sourcing for account executives. From actionable tips t…
…
continue reading
Welcome to the latest episode of Bold Calling, Orum's award-winning podcast. Today, we're explore modern demand generation and the art of nurturing leads effectively with two demand generation leaders: Sarah Reece, Head of DemandGen at Orum, and Chris Miller, Head of DemandGen at Warmly. Key Topics Covered: 1. Redefining Nurturing Sarah’s hot take:…
…
continue reading

1
Podcast – John James Marketing Guide to Multi-Channel Strategies What keeps marketers awake at night?
43:56
43:56
Play later
Play later
Lists
Like
Liked
43:56Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?
…
continue reading
On this week's episode of the award winning Bold Calling podcast, host Adam Sockel sits down with Kevin Hopp, founder of Hopp Consulting Group and CEO of Calling Culture, to discuss why cold calling remains a powerful tool in a world obsessed with automation and AI. Kevin shares his candid insights on the current state of sales development, debunki…
…
continue reading

1
Michael Maximoff on the evolution of the SDR
34:25
34:25
Play later
Play later
Lists
Like
Liked
34:25In this episode of Bold Calling, Adam sits down with Michael Maximoff, founder of Belkins, to explore the evolving world of sales development and how SDR roles are shifting amidst advancements in AI, automation, and omnichannel strategies. They dive into Orum's 2024 State of Sales Development Report findings, touching on the increased demand for SD…
…
continue reading

1
Troy Barter wants you to start opening doors to more closed-won
36:49
36:49
Play later
Play later
Lists
Like
Liked
36:49In this episode of Bold Calling, Adam Sockel sits down with Troy Barter, Head of Revenue at Rocket Shipping, to dive into the nitty-gritty of sales development. Troy brings his extensive sales experience, from door-to-door hustle to tech sales strategy, to offer hard-hitting insights on the evolution of the SDR role, the power of resilience, and th…
…
continue reading

1
Building Relationships and Discipline with Joe Fontana
37:59
37:59
Play later
Play later
Lists
Like
Liked
37:59In this episode of Bold Calling, presented by Orum, Adam Sockel sits down with Joe Fontana, the North American Sales Director for BuyerForesight, for a dynamic discussion on building high-performing sales teams, the importance of sales and marketing alignment, and how discipline plays a key role in sales success. With decades of experience in both …
…
continue reading

1
Leslie Venetz needs y'all to stop making sales about you!
40:02
40:02
Play later
Play later
Lists
Like
Liked
40:02In this episode of Bold Calling, Adam Sockel is joined by Leslie Venetz to dive deep into sales development strategies for 2025, backed by insights from Orum’s second annual State of Sales Development report. Leslie, with her years of expertise in sales, shares actionable advice on improving outbound strategies, reducing customer acquisition costs …
…
continue reading

1
Charles Needham on the economics of selling
41:45
41:45
Play later
Play later
Lists
Like
Liked
41:45In this episode of Bold Calling, presented by Orum, we sit down with Charles Needham, Manager of Revenue Operations and Business Development at Fetch. Charles shares his fascinating journey from Wall Street and private equity to leading sales development teams. He explains how his background in economics gives him a unique lens through which he app…
…
continue reading

1
Investing in yourself with Michael Pedone
43:04
43:04
Play later
Play later
Lists
Like
Liked
43:04In this episode of Bold Calling, Adam Sockel is joined by Michael Pedone, founder of SalesBuzz, to discuss his incredible journey from being a commission-only sales rep to building a seven-figure business. Michael shares his insights into the importance of self-investment, overcoming cold calling reluctance, and why most salespeople don’t invest in…
…
continue reading

1
Shaheem Alam on the best way to get unghosted
35:18
35:18
Play later
Play later
Lists
Like
Liked
35:18We've previously discussed how sales is a mix of science and art with Dee Acosta, but it's also equal parts freestyle and structure. It's "Yes, and" with just a bit of A/B testing. Shaheem Alam has big thoughts on why outbound sequence order doesn't matter and even bigger thoughts on why you need to pick up the phone. In this discussion, Shaheem an…
…
continue reading
Chris Cicconi works with multiple organizations as a fractional sales leader, which has given him a nuanced understanding of revenue teams' minds. It takes a long time to earn trust, especially in a space where leaders and individual contributors are judged on their latest accomplishments and numbers. Contrary to popular belief on platforms like Li…
…
continue reading

1
The struggle of saying “yes” with Will Aitken
37:40
37:40
Play later
Play later
Lists
Like
Liked
37:40"Too much can mean not doing as well." Will Aitken shares this truth with host Adam Sockel when breaking down his biggest challenge- Taking on too many opportunities. A talented sales professional who found a knack for creating video content that other sellers connected with, Will has spent this year branching out on his own. While this has created…
…
continue reading

1
Creative diligence and AI’s constant iteration with Ali Schwanke
32:40
32:40
Play later
Play later
Lists
Like
Liked
32:40Ali is the Founder of Simple Strat and hosts the wildly successful HubSpot Hacks YouTube show. She joined the latest episode of Bold Calling to discuss how she consults organizations to navigate AI to ensure scalability, and her heightened awareness about shifting marketing strategies as a founder. AI is constantly changing the tech stack sales and…
…
continue reading

1
Dee Acosta on the Art and science of cold calling
43:43
43:43
Play later
Play later
Lists
Like
Liked
43:43Dee Acosta, Senior Director of Sales and Strategic Growth at Modigie, joins Adam Sockel on episode three of the Bold Calling podcast to discuss how cold calling technology has gone from “nice to have” to “need to have” in the last 18 months. They also discuss the role of positivity and fun in sales and the importance of building strong relationship…
…
continue reading
This special episode of the Bold Calling podcast is an audio version of Orum's new State of AI in Sales Development report. AI has become a table-stakes aspect of the sales process, as 95% of organizations use AI in sales in some capacity (Salesloft). Sellers agree that it can sharpen their focus as 78% of sales professionals agree that AI can help…
…
continue reading

1
Jonathan Pogact, on making the market remember you
28:06
28:06
Play later
Play later
Lists
Like
Liked
28:06Jonathan Pogact, VP of Marketing at Seamless.AI, recognizes that the SaaS world moves quickly. Finding ways to ensure your prospects know who you are and what you do when they enter the sales cycle means being willing to take risks. In this discussion, Jonathan and host Adam Sockel discuss how Seamless.AI carves out time for innovative thinking. Th…
…
continue reading
Anshul Gupta, Co-Founder of Actively.ai, delves into the practical applications of AI for outbound teams. He explains how this technology can significantly boost pipeline generation by freeing sellers from spending 20-30 hours weekly on mundane administrative tasks. He then shares his biggest challenges as a tech start-up, beginning with knowing wh…
…
continue reading

1
Trailer: Introducing Bold Calling, the new podcast from Orum
1:09
1:09
Play later
Play later
Lists
Like
Liked
1:09Every two weeks, Bold Calling, the new podcast from Orum, will bring on leaders in the SaaS, tech, and AI industries to discuss their biggest challenges and how the innovative ways they're working to solve them. Season one's theme is No Sleep 'Til Closed-Won and we'll center each discussion around a simple question with complicated answers. "What k…
…
continue reading
Learn the powerful technique of leveraging bartering and trading up to boost your bottom line profitability from Barter transactions in this episode I will share several examples that should get your creative juices flowing
…
continue reading

1
Profit from Trade..learn the secrets of successful bartering (Trailer)
0:35
0:35
Play later
Play later
Lists
Like
Liked
0:35
…
continue reading
Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers. Are people switching to lower-priced brands? Will there be a revolution on gifting? Is there…
…
continue reading
Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car. Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour? And with purchases becoming more infrequent…
…
continue reading

1
How to max your communities for post-summer travel
18:29
18:29
Play later
Play later
Lists
Like
Liked
18:29According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond? And …
…
continue reading

1
Human behaviour: influencing consumer change
36:53
36:53
Play later
Play later
Lists
Like
Liked
36:53It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season. Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers. “What motivates us hasn’t changed in mille…
…
continue reading
We’re inundated with new developments in technology and automation, but does that make us more efficient? Neil Mandell, Senior Digital Marketing Manager at Samsung, believes that this is the year of efficiency. In this week’s podcast, he chats to Tom about: why we need to lean into AI how the community of Samsung loyalists contribute to business gr…
…
continue reading

1
Unlock the power of sustainable eCommerce
1:04:08
1:04:08
Play later
Play later
Lists
Like
Liked
1:04:08Sustainability and eCommerce… A contradiction in terms? On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom! Chloë’s hot topic is sustainability in eCommerce. Surely the two are opposing forces? It’s something we’ve grappled with at Herdify HQ. “Fundamentally, we need to consume fewer resou…
…
continue reading

1
6 degrees of separation: The Kevin Bacon effect
20:02
20:02
Play later
Play later
Lists
Like
Liked
20:02What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”. We’re all six or fewer social connections away from each other. The world of Hollywood has taken this one step further – you can searchhow many connections separate Kevin Ba…
…
continue reading

1
The secrets behind data-driven creativity
52:04
52:04
Play later
Play later
Lists
Like
Liked
52:04On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”. Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way that genes do? Is any idea ever original? Is creative optimisation the only lever left for performa…
…
continue reading
What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand? It’s all to do with social proof. In this week’s podcast, Tom and Ed pick apart an experiment that answers these questions. Entitled “Leading the Herd Astray”, the study created an online music marke…
…
continue reading

1
Performance Marketing World 2023: The wash-up
55:37
55:37
Play later
Play later
Lists
Like
Liked
55:37If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour! In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation… Cookies: how are marketers making the most of the data that’s left? Cross-platform attribution: what’s the answer? Will there ever be an answer? The…
…
continue reading

1
How a conversation in the pub can drive 200x more sales than an ad
28:24
28:24
Play later
Play later
Lists
Like
Liked
28:24Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks? In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world. These stats might surprise you ⬇️: 🔥27% sales are driven by WOM 🔥200 x more sales driven by WOM than traditional ads …
…
continue reading

1
Mindful Chef: How to win the subscription box race
35:43
35:43
Play later
Play later
Lists
Like
Liked
35:43“Your brand is not what you put down on a piece of paper, it’s what people say about you” Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef. It’s one of the best conversations yet, and could have gone on for a lot longer! Here’s what …
…
continue reading

1
Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes
42:53
42:53
Play later
Play later
Lists
Like
Liked
42:53Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn't happen overnight. From creating the "golden elixir" in his father's kitchen to over 1000 athletes now using his product every day, Thomas shares his story with Tom and Ed on how he earned his bus…
…
continue reading

1
Kicking off 2023 with Shopify, cookies & ecom collabs
37:30
37:30
Play later
Play later
Lists
Like
Liked
37:30This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report. As usual, the guys take a behavioural science view, and they don’t pull any punches! They talk about: How Shopify anticipates marketing will change over the next year, as CAC continue to skyrocket The impact of tougher privacy legislation (hello, £300+m fine for Meta from Ireland’…
…
continue reading
Learn how to cut your cash expenses and use barter Ito pay for Hotels, B&Bs, Inn and Condos, Car Rentals, Meals, Plane tickets, Cruises and destination shopping and entertainment. Bartering for travel applies to business trips, personal vacations and gifts for employees as a bonus incentive.
…
continue reading

1
Episode 6 - Bartering for Cars, Boats and Related Services with Guest Randy Lee
31:28
31:28
Play later
Play later
Lists
Like
Liked
31:28Learn how to barter for cars, boats and all the related services you can get on trade such as auto repair, body repair, brakes, transmission, painting, detailing, etc. Our special guest is Randy Lee who has his own podcast Flipping Genius and has been bartering for over 30 years and shares great stories and information.…
…
continue reading

1
Episode 5 - The ITEX Trade Exchange with special guest John Castoro, President ITEX New York & New Jersey
30:40
30:40
Play later
Play later
Lists
Like
Liked
30:40Learn about the ITEX Trade Exchange, the largest system in the US & Canada with over 30,000 members. John Castoro, President of ITEX New York & New Jersey shares what they do, how their members benefit in good and bad economies, recent office expansion into Delaware, Pennsylvania, Virginia and some of his most interesting deals.…
…
continue reading

1
Episode 4 - Dues Bills and Gift Certificates.. Powerful Tools for Barter
19:06
19:06
Play later
Play later
Lists
Like
Liked
19:06Learn what due bills are and how to use them. How to get a free barter loan. How shrinkage can add profit to your barter deals and why you should always have gift certificates made and available to facilitate a barter transaction.
…
continue reading
This is probably the most important thing to learn that will help you become a barter pro. Learn how trade/barter exchanges help you gain clients, match you for purchasing from their members, handle the record keeping, reduce risk, provide lines of credit and allow you to expand into new markets.
…
continue reading
Learn how to make direct trades and how to be creative in the process. Avoid the risks and make new deals with vendor. We will also discuss how to do 3rd party (triangular) trades.
…
continue reading

1
Episode 1 - Why should you trade? The power of bartering
24:38
24:38
Play later
Play later
Lists
Like
Liked
24:38Learn the powerful benefits of bartering including generation of new sales & clients, moving excess inventory, conserving cash and improving your bottom line profits.
…
continue reading

1
WT 20 - The 4 Jhana (deeper meditative states)
41:46
41:46
Play later
Play later
Lists
Like
Liked
41:46In this episode of Wisdom Talks John Barter discusses the “The 4 Jhana” - translated as The 4 States of Meditation in Theravada Buddhism. To encourage and inspire the possibility of refinement of consciousness and deeper states of mind; and appreciate that there is great joy and peace beyond just worldly pursuits.…
…
continue reading
In this episode of Wisdom Talks John Barter reflects on a teaching of the Buddha called “The 5 Bala”-translated as The 5 Powers (or Strengths). In particular the first power or strength called Saddha, translated as Trust or FaithBy John Barter
…
continue reading
In this episode of Wisdom Talks John Barter reflects on the ‘The 4 Stages of Enlightenment” as categorised in Theravada Buddhism. They relate to psychological factors that hold the mind back or hinder the mind from being completely free from stress, distress, angst, unease and sufferingBy John Barter
…
continue reading
In this episode of Wisdom Talks John Barter continues reflecting upon the sets of 4 teachings or practices of the Buddha by looking into ‘The 4 Ultimate Buddhist Concepts”.By John Barter
…
continue reading