Mindful Chef: How to win the subscription box race

The Grapevine

#Business #Marketing #Herdify #Data #Behaviour #Ecommerce #Word Of Mouth #Sales #Advertising #Strategy #Analytics #Network #Science

29:56

Learn how to dodge scams to protect your money, then understand how to compare robo vs. traditional investment risks. What should you do if your credit card is compromised in a scam? Are robo-advisors riskier than traditional brokerage accounts? Hosts Sean Pyles and Elizabeth Ayoola discuss how to spot and respond to identity theft and dig into how robo-advisors stack up to traditional investing platforms to help you protect your financial life. They kick off Smart Money’s new Scam Stories series by welcoming guest Scramble Hughes, a circus performer and scam victim, who shares a real-life experience with credit card fraud. They discuss tips and tricks on recognizing red flags like mass spam messages, acting fast by calling the number on your card (not clicking links), and filing credit freezes with all three credit bureaus. Then, investing Nerd Bella Avila joins Sean and Elizabeth to discuss how robo-advisors compare to traditional brokerage accounts. They discuss risk levels in automated portfolios, SIPC insurance protections, and key factors to consider when choosing a platform like account minimums, platform stability, and user experience. See NerdWallet’s top picks for the best robo-advisors of 2025 here: https://www.nerdwallet.com/best/investing/robo-advisors Want us to review your budget? Fill out this form — completely anonymously if you want — and we might feature your budget in a future segment! https://docs.google.com/forms/d/e/1FAIpQLScK53yAufsc4v5UpghhVfxtk2MoyooHzlSIRBnRxUPl3hKBig/viewform?usp=header In their conversation, the Nerds discuss: credit card fraud, how to report identity theft, robo advisor vs brokerage account, SIPC insurance limits, credit freeze Experian, how to freeze your credit, credit card scams TikTok, how to know if a text is a scam, what is a robo advisor, tax loss harvesting robo advisor, ETF risk robo advisor, ETF diversification, FDIC vs SIPC, how to block spam texts, freeze credit TransUnion, safest robo advisors 2025, best robo advisor for ETFs, hacked credit card reader, RFID credit card theft, how to recover from identity theft, difference between SIPC and FDIC, scams targeting small business owners, how to secure your investment accounts, how to protect credit card information, email spam after identity theft, what to do after credit card theft, how long do fraud refunds take, when to freeze credit, best practices after identity theft, and comparing investment platform safety. To send the Nerds your money questions, call or text the Nerd hotline at 901-730-6373 or email podcast@nerdwallet.com . Like what you hear? Please leave us a review and tell a friend. Learn more about your ad choices. Visit megaphone.fm/adchoices…

3 years ago 35:43

MP3•Episode home

How to change behaviour and incentivise purchases
How to ramp up social proof with “super referrers”
How to tune social media advertising with super referrer UGC
What discounting really means for subscription boxes
Whether the cost-of-living crisis means that customers are trading down

And in a first for us, the guys come up with a new experiment to test on air.
Thank you for listening!
Find out more about influence, behavioural science and Herdify:
- Visit our website
- Find us on Instagram, Facebook, Twitter or LinkedIn
- Email us on hello@herdify.com

15 episodes

Mindful Chef: How to win the subscription box race

The Grapevine

published 3 years ago

MP3•Episode home

How to change behaviour and incentivise purchases
How to ramp up social proof with “super referrers”
How to tune social media advertising with super referrer UGC
What discounting really means for subscription boxes
Whether the cost-of-living crisis means that customers are trading down

15 episodes

#Business #Marketing #Herdify #Data #Behaviour #Ecommerce #Word Of Mouth #Sales #Advertising #Strategy #Analytics #Network #Science

All episodes

1
Podcast – John James Marketing Guide to Multi-Channel Strategies What keeps marketers awake at night? 43:56

34 weeks ago43:56

43:56

Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?

1
Time to rethink the Christmas Baileys? 18:38

2 years ago18:38

18:38

Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers. Are people switching to lower-priced brands? Will there be a revolution on gifting? Is there a social stigma around switching brands to cut costs? We discuss all of this and more, plus a fair amount of chatter about cheese straws and Baileys!…

1
The new car club community 23:57

2 years ago23:57

23:57

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car. Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour? And with purchases becoming more infrequent, how can marketers keep their brand top of mind? We discuss some practical ideas for increasing loyalty, getting people talking about your brand in the right way and creating an “in the club” mentality.…

1
How to max your communities for post-summer travel 18:29

2 years ago18:29

18:29

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond? And can we avoid shoulder-season discounts? We delve into consumer behavioural changes, community networks and the true meaning of value to answer these questions.…

1
Human behaviour: influencing consumer change 36:53

2 years ago36:53

36:53

It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season. Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers. “What motivates us hasn’t changed in millennia and isn’t going to change. Yet still not many marketers look at human behaviour as a way of influencing consumer change. Those who take the time to learn are giving themselves a headstart,” says Richard. If you’re looking to get started with behavioural science and listen to some practical tips on how to apply it to your role, this is the podcast for you! Here’s a sneak peek: The more you learn about behavioural science, the more opportunities there are to apply it The best way to approach pricing and discounting The power of imprecision – people believe unrounded numbers more Red Bull’s growth story (it involves spreading empty Red Bull cans around nightclubs at kicking out time)…

1
2023: the year of efficiency 34:15

2 years ago34:15

34:15

We’re inundated with new developments in technology and automation, but does that make us more efficient? Neil Mandell, Senior Digital Marketing Manager at Samsung, believes that this is the year of efficiency. In this week’s podcast, he chats to Tom about: why we need to lean into AI how the community of Samsung loyalists contribute to business growth what Samsung’s cookieless strategy might look like As Google announces its Privacy Sandbox will be available within months, it’s a timely one!…

1
Unlock the power of sustainable eCommerce 1:04:08

2 years ago1:04:08

1:04:08

Sustainability and eCommerce… A contradiction in terms? On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom! Chloë’s hot topic is sustainability in eCommerce. Surely the two are opposing forces? It’s something we’ve grappled with at Herdify HQ. “Fundamentally, we need to consume fewer resources, and in the UK we’re amongst the worst offenders,” says Chloë. “After a particularly dark weekend of being freaked out by Armageddon stories, I felt like I was helping people destroy the planet. So now my business is about helping people put sustainability front and centre.”…

1
6 degrees of separation: The Kevin Bacon effect 20:02

2 years ago20:02

20:02

What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”. We’re all six or fewer social connections away from each other. The world of Hollywood has taken this one step further – you can search how many connections separate Kevin Bacon from any other actor (check out “The Oracle of Bacon” for that one!). When it comes to influencing behaviour (a change, a purchase, a call to action), that effect is reduced to “three degrees of influence” (a friend of a friend’s friend). What can this teach us as marketers?…

1
The secrets behind data-driven creativity 52:04

2 years ago52:04

52:04

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”. Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way that genes do? Is any idea ever original? Is creative optimisation the only lever left for performance marketers?…

1
The cool kids: Leading the herd astray 24:45

2 years ago24:45

24:45

What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand? It’s all to do with social proof. In this week’s podcast, Tom and Ed pick apart an experiment that answers these questions. Entitled “Leading the Herd Astray”, the study created an online music marketplace, mere months before Spotify was launched. Participants were placed into groups and asked to rate various songs, armed only with the ratings from the rest of the group. The guys take the findings and chat through what they mean for marketers. Find out how to: appear bigger than you are apply the tactics used by Uber and Airbnb to grow social networks create virality, even years after launch…

1
Performance Marketing World 2023: The wash-up 55:37

2 years ago55:37

55:37

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour! In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation… Cookies: how are marketers making the most of the data that’s left? Cross-platform attribution: what’s the answer? Will there ever be an answer? The intersection between brand and performance: where’s the line in the sand? Can any marketer answer the question, “If I spent more (or less), what would happen?” Thank you for listening! Find out more about influence, behavioural science and Herdify: - Visit our website - Find us on Instagram , Facebook , Twitter or LinkedIn - Email us on hello@herdify.com…

1
How a conversation in the pub can drive 200x more sales than an ad 28:24

3 years ago28:24

28:24

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks? In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world. These stats might surprise you ⬇️: 🔥27% sales are driven by WOM 🔥200 x more sales driven by WOM than traditional ads 🔥2/3 of WOM happens offline Thank you for listening! Find out more about influence, behavioural science and Herdify: - Visit our website - Find us on Instagram , Facebook , Twitter or LinkedIn - Email us on hello@herdify.com…

1
Mindful Chef: How to win the subscription box race 35:43

3 years ago35:43

35:43

“Your brand is not what you put down on a piece of paper, it’s what people say about you” Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef. It’s one of the best conversations yet, and could have gone on for a lot longer! Here’s what they cover: How to change behaviour and incentivise purchases How to ramp up social proof with “super referrers” How to tune social media advertising with super referrer UGC What discounting really means for subscription boxes Whether the cost-of-living crisis means that customers are trading down And in a first for us, the guys come up with a new experiment to test on air. Thank you for listening! Find out more about influence, behavioural science and Herdify: - Visit our website - Find us on Instagram , Facebook , Twitter or LinkedIn - Email us on hello@herdify.com…

1
Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes 42:53

3 years ago42:53

42:53

Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn't happen overnight. From creating the "golden elixir" in his father's kitchen to over 1000 athletes now using his product every day, Thomas shares his story with Tom and Ed on how he earned his business stripes. Discover how he set out to reach 100 million people globally, by: leveraging communities to grow awareness building a digitally native brand moving from elite athletes to "everyday heroes" investing in data understanding true LTV and CAC Plus: Thomas shares his thoughts on expanding into retail, "heavily exploring" TikTok Shop, and the viral growth of PRIME. Thank you for listening! Find out more about influence, behavioural science and Herdify: - Visit our website - Find us on Instagram , Facebook , Twitter or LinkedIn - Email us on hello@herdify.com…

1
Kicking off 2023 with Shopify, cookies & ecom collabs 37:30

3 years ago37:30