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Go and Find Out

Jonny Wright

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Have you ever thought that maybe life could be…different? That maybe there’s another path, an adventure, stashed away for no one but you. This adventure, it’s buried out there, and if you don’t do something, it’ll stay buried till long after you’re gone. This is a story of losing yourself in the world. I'm Jonny Wright, and I left my home, my job, and the USA in order to learn the old-fashioned way: with first-hand experience. Some people go on a journey to find themselves. I went on a journ ...
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WritersMosaic - illuminating, in-depth conversations between writers. The series brings global majority writers face-to-face to explore each other’s work and thought. The knowledge, excitement and curiosity of fellow writers in these informal exchanges bring to light the connecting currents that flow through contemporary UK writing, reflecting profound changes in our cultural diversity, social experience and imaginative responses.
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200churches Podcast: Ministry Encouragement for Pastors of Small Churches

Jeff Keady and Jonny Craig: Pastors, Leaders, Bloggers, Podcasters, and Encouragers

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Jeff and Jonny are pastors who want to encourage pastors of “smaller” churches. All most pastors see online are the churches that have grown into the thousands in just a few years, the ones that spread out around the city through multiple services and multiple campuses. The ministry leaders with the most influence are the mega church pastors with mega ministries, staffs, and dollars. Praise God for what He is doing in these large and influential churches! We benefit from their vision and inf ...
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Keep Optimising

Chloe Thomas

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one mar ...
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In the Polish countryside, Jonny wrestles with a familiar temptation: productivity. A film score project offers purpose and momentum—but at what cost? As messages from friends old and new flood in, the quiet of the farm becomes deafening. Through bonfires, reveries, and a rising sense of restlessness, Jonny must decide whether to stay in the safe r…
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Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization…
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Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling…
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Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, …
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If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed wi…
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When Jonny arrives in Warsaw to visit Sören Sieg—a composer, comedian, and magnetic host of extravagant house concerts—he’s not sure what to expect. The villa is grand, the music nonstop, the personalities larger than life. But behind the performance, Jonny begins to notice something deeper: a restlessness, a loneliness, a need to fill every silenc…
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Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got …
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For months, Jonny hitchhiked across country after country—always reaching his destination. The story became part of his identity: he was the hitchhiker who always made it. But on one long day from Istanbul to Greece, that streak finally breaks. In this episode, Jonny confronts failure, control, and what’s left when the story you’ve built around you…
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If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights fro…
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SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis…
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Jonny is unraveling. Not in crisis, exactly—but the stories he’s told about himself are starting to fray. In this episode, he walks the parks of Brussels with Mia, who believes identity is something we weave—and flashes back to New York, where he met Goga, a wild, grounded presence living entirely outside of narrative. Goga eats from the trash, sle…
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Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer rela…
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While on the hunt for a simple baguette in Leuven, Jonny finds himself drawn into Peggy’s world—a former belle whose dazzling days of secret lovers, high drama, and luxurious escapades now live only in faded photographs and empty jewelry drawers. Her raw, unfiltered recollections of a life once vibrant and now quietly fading, force Jonny to confron…
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Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the ba…
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Jonny is searching. Not just for new places, but for a life that feels like his. In this episode, he drifts through Belgium, meeting two men living vastly different paths—one rooted and conventional, the other artistic and free. But neither life fits. A surreal, moonlit encounter on a hill outside Leuven reveals a third path—strange, silent, and un…
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Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a l…
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Jonny takes off from New York City on a one-way flight to Europe, escaping the chaos of the States and stepping into the unknown. On his transatlantic journey, he meets Syd, a fellow traveler with a story of her own. As they share their fears, hopes, and life changes, Jonny realizes he’s not as alone as he thought—there are others out there, just a…
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Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …
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Jonny arrives in New York City with nothing but a backpack and a sense of uncertainty about his future. Feeling disconnected from his old identity as a musician, Jonny meets with Taz, a wild and free-spirited musician, and the two create an impromptu, raw musical collaboration in a church sanctuary. As Jonny faces his insecurities and lets go of th…
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Jonny is restless. Comfortable, but quietly unraveling. In this debut episode, he walks away from his home in Asheville, a steady job, and the safety of routine to hitchhike around the world—with no fixed plan, no finish line, and no idea what comes next. As he stares down his own fears, talks with a seasoned hitchhiker, and finally sticks out his …
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Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…
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Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a suc…
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What happens when you leave behind everything familiar—and follow a question instead of a plan? Go and Find Out is a new narrative podcast about getting lost on purpose. Writer and musician Jonny Wright hitchhiked around the world with a journal in hand—gathering stories of love, loss, resilience, and unexpected transformation. Told through intimat…
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Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game! In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emph…
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In 2022, the writer Hanif Kureishi, best known for his novel the Buddha of Suburbia, suffered a terrible accident which left him with paralysing spinal injuries. He has continued to write and has since published Shattered, a memoir, about the experience. Chitra Ramaswamy talks to Ruvani Ranasinha, author of a recent biography of Kureishi, and the n…
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Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influ…
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The actor, singer and writer Renu Arora talks to Sita Brahmachari about her creative life. Renu discusses her writing, her work on stage, her feeling of connection with Frida Kahlo, and her collaborations including the creation of The Burgundy Book, a concept album inspired by her life-changing accident and near-death experience.…
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Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what’s working in affiliate marketing and what isn’t. We discuss the importan…
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Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool 🎁 Why the post-purchase experience m…
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Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker…
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Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for…
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Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies. In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool W…
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Sita Brahmachari talks with the Dr Darren Chetty and Professor Karen Sands-O’Connor about their new book Beyond the Secret Garden which traces how Black and racially minoritised characters have been represented in ‘the secret garden’ of British children’s literature from its earliest stages. The interview was recorded at the end of 2024, ahead of t…
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Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscr…
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Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth. Hit PLAY to hear: Why server-side tracking is the ultimate upgrade for your Meta Ads The hidden pitfalls of inaccurate tracking—and how to fix them How to supe…
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Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again. In this episode, we discuss: Why outdated targeting methods could be costing you co…
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