Have you ever thought that maybe life could be…different? That maybe there’s another path, an adventure, stashed away for no one but you. This adventure, it’s buried out there, and if you don’t do something, it’ll stay buried till long after you’re gone. This is a story of losing yourself in the world. I'm Jonny Wright, and I left my home, my job, and the USA in order to learn the old-fashioned way: with first-hand experience. Some people go on a journey to find themselves. I went on a journ ...
…
continue reading
WritersMosaic - illuminating, in-depth conversations between writers. The series brings global majority writers face-to-face to explore each other’s work and thought. The knowledge, excitement and curiosity of fellow writers in these informal exchanges bring to light the connecting currents that flow through contemporary UK writing, reflecting profound changes in our cultural diversity, social experience and imaginative responses.
…
continue reading

1
200churches Podcast: Ministry Encouragement for Pastors of Small Churches
Jeff Keady and Jonny Craig: Pastors, Leaders, Bloggers, Podcasters, and Encouragers
Jeff and Jonny are pastors who want to encourage pastors of “smaller” churches. All most pastors see online are the churches that have grown into the thousands in just a few years, the ones that spread out around the city through multiple services and multiple campuses. The ministry leaders with the most influence are the mega church pastors with mega ministries, staffs, and dollars. Praise God for what He is doing in these large and influential churches! We benefit from their vision and inf ...
…
continue reading
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one mar ...
…
continue reading
In remembrance of Leah Chillery, the playwright, screenwriter and actress who died recently, WritersMosaic shares her interview from 2021 with the writer for screen and stage Jonny Wright. Leah spills the beans on being an actor, a writer and a Northerner.
…
continue reading
In the Polish countryside, Jonny wrestles with a familiar temptation: productivity. A film score project offers purpose and momentum—but at what cost? As messages from friends old and new flood in, the quiet of the farm becomes deafening. Through bonfires, reveries, and a rising sense of restlessness, Jonny must decide whether to stay in the safe r…
…
continue reading

1
SEO: ChatGPT + Shopify... How can you capitalise on AI Shopping? with Sam Wright, Blink
28:53
28:53
Play later
Play later
Lists
Like
Liked
28:53Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization…
…
continue reading
Jonny Wright riffs with Aniefiok Ekpoudom about his debut nonfiction, Where We Come From: Rap, Home & Hope in Modern Britain.
…
continue reading

1
Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search
30:29
30:29
Play later
Play later
Lists
Like
Liked
30:29Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling…
…
continue reading
Tariq has made the conscious decision to always exclude 'the dirty business of politics' from his writing.
…
continue reading

1
Google Ads: Advanced Tips for Precision Conversion Tracking and Optimisation with Michael Cole, Everflow
38:35
38:35
Play later
Play later
Lists
Like
Liked
38:35Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, …
…
continue reading
Anjali explores her interest in the here and now of everyday lives, the writing that makes sense of life in the smallest of details and moments, and that discloses its magic.
…
continue reading

1
Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch
34:37
34:37
Play later
Play later
Lists
Like
Liked
34:37If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed wi…
…
continue reading
When Jonny arrives in Warsaw to visit Sören Sieg—a composer, comedian, and magnetic host of extravagant house concerts—he’s not sure what to expect. The villa is grand, the music nonstop, the personalities larger than life. But behind the performance, Jonny begins to notice something deeper: a restlessness, a loneliness, a need to fill every silenc…
…
continue reading
History is not written by historians; it's curated by them. In front of a lively audience at the Hay Literary Festival, Colin Grant talks to Imaobong Umoren about Empire with End, her curation of a new history of Britain and the Anglophone Caribbean.
…
continue reading

1
Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales
30:26
30:26
Play later
Play later
Lists
Like
Liked
30:26Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got …
…
continue reading
For months, Jonny hitchhiked across country after country—always reaching his destination. The story became part of his identity: he was the hitchhiker who always made it. But on one long day from Istanbul to Greece, that streak finally breaks. In this episode, Jonny confronts failure, control, and what’s left when the story you’ve built around you…
…
continue reading
Jonny Wright talks to Isis Davis about her extraordinary journey from street gang member to actress to screen writer.
…
continue reading

1
Google Ads: The 5 Dos and 5 Don'ts of PMax Optimisation with Becky Hopkin and Jonny Hyams
35:13
35:13
Play later
Play later
Lists
Like
Liked
35:13If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights fro…
…
continue reading

1
Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies
28:41
28:41
Play later
Play later
Lists
Like
Liked
28:41SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis…
…
continue reading
Anjali Joseph talks to Rowan Hisayo Buchanan about the origins of her writing, her love of anthologies and ghost stories.
…
continue reading
Jonny is unraveling. Not in crisis, exactly—but the stories he’s told about himself are starting to fray. In this episode, he walks the parks of Brussels with Mia, who believes identity is something we weave—and flashes back to New York, where he met Goga, a wild, grounded presence living entirely outside of narrative. Goga eats from the trash, sle…
…
continue reading

1
Email: Increase Loyalty to Grow CLV & Profits with Anna Frapwell, Neon Digital Clicks
32:51
32:51
Play later
Play later
Lists
Like
Liked
32:51Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer rela…
…
continue reading
While on the hunt for a simple baguette in Leuven, Jonny finds himself drawn into Peggy’s world—a former belle whose dazzling days of secret lovers, high drama, and luxurious escapades now live only in faded photographs and empty jewelry drawers. Her raw, unfiltered recollections of a life once vibrant and now quietly fading, force Jonny to confron…
…
continue reading
Jonny Wright talks with the writer and comedian Archie Maddocks about the TV series Crongton, his adaptation of the late Alex Wheatle's novels.
…
continue reading

1
Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister
31:51
31:51
Play later
Play later
Lists
Like
Liked
31:51Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the ba…
…
continue reading
Jonny is searching. Not just for new places, but for a life that feels like his. In this episode, he drifts through Belgium, meeting two men living vastly different paths—one rooted and conventional, the other artistic and free. But neither life fits. A surreal, moonlit encounter on a hill outside Leuven reveals a third path—strange, silent, and un…
…
continue reading
Colin Grant talks with the novelist, short story writer and essayist, Kit De Waal about her latest novel, The Best of Everything.
…
continue reading

1
Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora
31:42
31:42
Play later
Play later
Lists
Like
Liked
31:42Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a l…
…
continue reading
Jonny takes off from New York City on a one-way flight to Europe, escaping the chaos of the States and stepping into the unknown. On his transatlantic journey, he meets Syd, a fellow traveler with a story of her own. As they share their fears, hopes, and life changes, Jonny realizes he’s not as alone as he thought—there are others out there, just a…
…
continue reading

1
Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto
36:41
36:41
Play later
Play later
Lists
Like
Liked
36:41Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …
…
continue reading
Jonny arrives in New York City with nothing but a backpack and a sense of uncertainty about his future. Feeling disconnected from his old identity as a musician, Jonny meets with Taz, a wild and free-spirited musician, and the two create an impromptu, raw musical collaboration in a church sanctuary. As Jonny faces his insecurities and lets go of th…
…
continue reading
Jonny is restless. Comfortable, but quietly unraveling. In this debut episode, he walks away from his home in Asheville, a steady job, and the safety of routine to hitchhike around the world—with no fixed plan, no finish line, and no idea what comes next. As he stares down his own fears, talks with a seasoned hitchhiker, and finally sticks out his …
…
continue reading
John Siddique talks to Lanre Bakare about missing history books, and how black culture and resistance outside of London have shaped UK culture.
…
continue reading

1
Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop
32:43
32:43
Play later
Play later
Lists
Like
Liked
32:43Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…
…
continue reading
The writer and environmentalist Diana McCaulay talks with Gabriel Gbadamosi about her new novel, A House for Miss Pauline.
…
continue reading

1
Affiliate Marketing: 5 Do's and 5 Don'ts for getting Started with Kelly Morrison
26:04
26:04
Play later
Play later
Lists
Like
Liked
26:04Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a suc…
…
continue reading
What happens when you leave behind everything familiar—and follow a question instead of a plan? Go and Find Out is a new narrative podcast about getting lost on purpose. Writer and musician Jonny Wright hitchhiked around the world with a journal in hand—gathering stories of love, loss, resilience, and unexpected transformation. Told through intimat…
…
continue reading

1
Affiliate Marketing: 5 Steps to Growing your Existing Program with Red Barrington
31:20
31:20
Play later
Play later
Lists
Like
Liked
31:20Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game! In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emph…
…
continue reading
In 2022, the writer Hanif Kureishi, best known for his novel the Buddha of Suburbia, suffered a terrible accident which left him with paralysing spinal injuries. He has continued to write and has since published Shattered, a memoir, about the experience. Chitra Ramaswamy talks to Ruvani Ranasinha, author of a recent biography of Kureishi, and the n…
…
continue reading

1
Influencers: Meta Ads + Influencers = Success, with Sam Thompsett, Genie Goals
24:44
24:44
Play later
Play later
Lists
Like
Liked
24:44Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influ…
…
continue reading
The actor, singer and writer Renu Arora talks to Sita Brahmachari about her creative life. Renu discusses her writing, her work on stage, her feeling of connection with Frida Kahlo, and her collaborations including the creation of The Burgundy Book, a concept album inspired by her life-changing accident and near-death experience.…
…
continue reading

1
Affiliate Marketing: Why "Affiliate" Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse
34:23
34:23
Play later
Play later
Lists
Like
Liked
34:23Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what’s working in affiliate marketing and what isn’t. We discuss the importan…
…
continue reading

1
Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black
38:28
38:28
Play later
Play later
Lists
Like
Liked
38:28Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool 🎁 Why the post-purchase experience m…
…
continue reading
Nick Makoha has been inspired by the work of the artist Jean-Michel Basquiat for his latest poetry. Makoha talks to fellow poet Hannah Lowe about the roots and life of the poems in the New Carthaginians.
…
continue reading

1
Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax
31:42
31:42
Play later
Play later
Lists
Like
Liked
31:42Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker…
…
continue reading
Talking about her journey as a poet, as well as poetry as the art of silence and about the word and how it relates to the truth of our bodies.
…
continue reading

1
Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription
37:10
37:10
Play later
Play later
Lists
Like
Liked
37:10Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for…
…
continue reading

1
Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue
39:06
39:06
Play later
Play later
Lists
Like
Liked
39:06Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies. In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool W…
…
continue reading
Sita Brahmachari talks with the Dr Darren Chetty and Professor Karen Sands-O’Connor about their new book Beyond the Secret Garden which traces how Black and racially minoritised characters have been represented in ‘the secret garden’ of British children’s literature from its earliest stages. The interview was recorded at the end of 2024, ahead of t…
…
continue reading

1
Customer Retention: Mistakes to Avoid with Thomas Lalas
33:39
33:39
Play later
Play later
Lists
Like
Liked
33:39Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscr…
…
continue reading
Jason Okundaye has published his first book, Revolutionary Acts. He talks to Gabriel Gbadamosi about his drive to normalise writing about black life in his work which focuses on love and brotherhood in black gay Britain.
…
continue reading

1
Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton
33:40
33:40
Play later
Play later
Lists
Like
Liked
33:40Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth. Hit PLAY to hear: Why server-side tracking is the ultimate upgrade for your Meta Ads The hidden pitfalls of inaccurate tracking—and how to fix them How to supe…
…
continue reading

1
Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital
41:35
41:35
Play later
Play later
Lists
Like
Liked
41:35Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again. In this episode, we discuss: Why outdated targeting methods could be costing you co…
…
continue reading