Customer Retention: Mistakes to Avoid with Thomas Lalas

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5M ago 33:29

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Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors.

In this episode, we discuss:

Why the first 14 days after a sale can make or break retention
The secret to turning buyers into loyal, raving fans
How subscriptions do more than just drive repeat sales
A genius way to boost social proof using excited customers

Dive in:

[05:23] Key to retention: product frequency.

[09:21] Subscription vs. non-subscription loyalty.

[11:48] Subscription strategies as product essentials.

[16:04] Boosting ad engagement with enthusiastic emails.

[19:27] Personalization through zero party data.

[21:12[ Typeform vs. one-click polls.

[23:50] Insider Tips from Thomas!

Find the notes here: https://keepopt.com/244

Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto

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268 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas