Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
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TEA 185: How We Make 10-20% Of Our Revenue In A Few Days Each Month
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20:04In this episode of The Ecommerce Alley podcast, join Josh Coffy as he reveals the secrets behind generating 10-20% of your monthly revenue through effective promo sprints. Learn how to transform non-customers into buyers and boost customer lifetime value using proven marketing strategies, including email, SMS, and social media. Tune in for actionab…
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TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)
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32:18This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list. You’ll learn: Why old-school TOF/MOF/BOF thinking is outda…
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In this episode of The Ecommerce Alley podcast, Dylan interviews Josh on what marketing strategies the team used to produce an impressive $567k in sales within just four days. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], W…
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TEA 182: How To Fix Poor Performing Campaigns in 3 Steps
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23:50In this episode, Josh and Dylan walk through 3 easy steps to fix poor ad performance. Surprisingly, there's only 15 total things you need to look at if your ads are underperforming and they walk through all of them. This is the thing that most Meta ads educators don't share, so this is top secret info! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Ou…
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TEA 181: How We’d Scale to $100K/Month If We Started Over Today
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51:38In this episode of The Ecommerce Alley podcast, we go deep into the strategies for scaling an ecommerce business to $100K/month. Discover the common pitfalls entrepreneurs face, learn how to effectively navigate opportunities, and get a step-by-step breakdown of essential operations and marketing tactics. Whether you're just starting out or looking…
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TEA 180: Discounting - Smart Strategy or Brand Suicide?
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37:27In this episode of The Ecommerce Alley podcast, we dive into the controversial topic of discounting your products and brand. Explore the psychological impact of discounts on consumer behavior, the long-term effects on brand perception, and industry-specific considerations. Join the discussion on effective marketing strategies, alternatives to disco…
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TEA 179: From $0 to $1M/Month: Kyle Heidt’s Exact Strategy
1:04:23
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1:04:23Kyle Heidt took a silver product brand from $0 online to $1M per month—fast. In this episode, he breaks down the exact strategies that made it happen, including the the power of a winning offer, pre-sale page, Meta ads, email sequences, and even a touch of Google Ads. The fastest way to get to new Heidts (see what we did there?) is to follow the fo…
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TEA 178: Not Using These 5 Shopify Apps Is Costing You Thousands
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18:32Want to squeeze more revenue out of your Shopify store without adding more traffic? You’re probably leaving money on the table… and the fix could be as simple as turning on one setting or adding a single app. In this episode, I’m breaking down 5 Shopify apps that we can’t live without—the same ones that increase conversions, boost AOV, and automate…
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TEA 177: 8 Expensive Advertising Mistakes You’re Making
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42:02We work with over 400 ecommerce brands in our coaching program, and every single day we see them all make these same 8 mistakes time and time again that is costing them tons of money. After overseeing over $13 million in ad spend in the last 6 months, we start to see trends pretty quickly so in this episode Josh and Dylan are going to share what th…
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TEA 176: Let's Talk About Facebook's Brand New Advantage+ Sales Campaign
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28:30Facebook just released a brand new Advantage+ "Sales" Campaign structure... and in this podcast Josh gets Dylan's thoughts on it. What's new? Is it better or worse? Did they just change the name? All of these questions and more answered in this episode. If you're running ads for your ecommerce brand, this could make or break your sales in 2025. -=-…
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TEA 175: The State Of Facebook Ads - 2025 Edition
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1:32:01What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving. So... in this episode, we are going to deep dive into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space. We recommend watching o…
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TEA 174: 5 Website Tweaks That Print Money (Most People Ignore These!)
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48:29► Visit Our Brand New Shop - https://www.ecommercealley.com/shop ► Get MonsterCart - https://www.ecommercealley.com/mc In this episode, Josh and Dylan break down the 5 things you MUST test on your website. These 5 website tweaks will increase your AOV and Conversion rate guaranteed! Let us know in the comments what changes you made and how it impac…
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TEA 173: How To Make Your Ecommerce Product Standout
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10:50► Visit Our Brand New Shop - https://www.ecommercealley.com/shop In this episode, Dylan breaks down "The Great Product Hierarchy" and how you can apply it to your business. He uses major ecommerce brands and brands from our Max Profits Mentorship coaching program to draw examples of the importance of establishing a niche, developing unique selling …
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TEA 172: Our Q1 Ecommerce Marketing Strategy (2025 Edition)
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32:33Ready to conquer Q1 with confidence? In this episode of The Ecommerce Alley Podcast, Josh Coffy shares his unique approach to navigating the post-holiday slump with insights inspired by Churchill, Templeton, and Balboa. Learn how to set realistic expectations, embrace opportunities in challenging times, and adopt a relentless work ethic to make thi…
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TEA 171: How My Assistant & I Run The Company (The Best Decision I Ever Made)
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49:45In this episode, Josh is joined by his assistant, Brei Counts, who’s been with the company for nearly 9 months, and together, they talk about how she’s helped streamline daily operations. From managing Josh's inbox to organizing meetings and handling countless tasks, they discuss how hiring an assistant has freed up Josh's time to focus on growth a…
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TEA 170: 9 Costly Mistakes Ecommerce Businesses Make
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26:28These things will eat your profit & set you back from hitting your goals. After more than a decade and working with hundreds of ecommerce brands, we’ve observed some pretty common mistakes. Avoid these 9 things. You’ll thank us later! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Ema…
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TEA 169: A 3-Step Strategy To Liquidate Unwanted Inventory
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12:43Got extra inventory from Q4? Or maybe just need a simple strategy to move stagnant stock? This episode is all about a 3-step playbook to help you turn unsold inventory into cash—all year round. I’ll share the exact steps we used to help one client clear out nearly $100k in products, making room for fresh inventory and freeing up cash to reinvest. F…
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TEA 168: Back-Of-Napkin Math To Hit Your Sales Goals Every Month
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20:16In this episode, Josh breaks out his “back-of-napkin” math to help you hit your sales goals every month—no guesswork required. He walks you through the exact formula he uses with clients to forecast revenue, set smart ad budgets, and bridge the gap between where you are and where you want to be. Whether you’re trying to sell out inventory fast or h…
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We’re celebrating an amazing year of growth, having served over 3,500 ecommerce owners, and we’re excited for what’s to come, but today, it’s all about giving back and wishing you a Merry Christmas! If you’re willing to spend 10 seconds leaving a rating on the AUDIO version of this podcast on Apple Music or Spotify, and you send a screenshot to tea…
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TEA 166: These 9 Meeting & Workflow Hacks Will Change Your Life
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17:53In this episode of The Ecommerce Alley Podcast, Josh shares his top 9 meeting and workflow hacks that have transformed his productivity this year. Whether you’re leading a team or looking to improve your own routines, these hacks are designed to help you make the most of your time and move the needle on your goals. And we’re suckers for needle-movi…
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TEA 165: The Next Big Shifts in Ecommerce… Are You Ready? (3-Year Podcast Anniversary)
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57:57In this special 3-year anniversary episode, we’re looking forward instead of back. Join us as we dive into the biggest shifts coming for ecommerce over the next few years and what it means for your business. From the rise of heart-centered brands and community-driven shopping to the future of AI and ad attribution, we’ll unpack the trends you need …
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TEA 164: Attribution Tools: Are They Worth It in 2025?
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20:40Ever wondered if attribution tools are worth the hype? In this episode, Josh breaks down what attribution really is, how it works, and why tools like TripleWhale, Hyros, and Northbeam could be game changers (or not) for your business. He explores how these tools help track your marketing efforts and assign credit to each step in your customer’s jou…
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TEA 163: Find & Test New Products With This Unique Method
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48:52Looking for a smarter way to test products and find your next big winner? In this episode, Josh Coffy and Dylan Counts share a product-testing framework that’s helped scale faster and more efficiently. They’ll walk you through how to quickly test new products, spot what works, and double down on success—all without wasting time or money. From testi…
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TEA 162: The Ad-y Ad: The #1 Performing Creative Type Right Now
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23:49
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23:49Feeling like your ads aren’t hitting like they used to? You might be focusing on the wrong type of creative. In this episode, Josh breaks down the #1 ad type that’s crushing it right now—what we call the “Ad-y Ad.” He’ll show you exactly what it looks like, why it works, and how you can use it to boost your results. Plus, he’ll dive into the differ…
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TEA 161: These 10 Principles Helped Us 2X Revenue In The Last 12 Months
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41:52In the last 12 months, our business doubled with revenue per head sitting at 2X the industry average. But it took us 11 years to get to the speed in which we’re not moving. In this episode, Josh dives into 10 principles that have been transformative for The Ecommerce Alley and the reinvention that comes with it. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- …
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TEA 160: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 2)
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44:27-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Follow Josh on social media: YouTube…
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TEA 159: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 1)
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36:32► Attend Our "Best Black Friday Ever” Workshop Here This episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, …
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TEA 158: These Non-Scalable Activities Will Help You Scale Faster
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15:14For years, Josh thought everything in business had to be scalable. If it couldn’t be automated or felt like “crappy work,” he’d dismiss it. But he learned a powerful lesson: scaling is often a byproduct of the non-scalable activities that truly connect with customers. In this episode, Josh shares how shifting from a B2B or B2C mindset to an H2H (he…
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TEA 157: How Engaged Audiences & Existing Customers Work In Advantage+ Shopping Campaigns
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10:28
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10:28► Watch Our Episode About Kill Switches and Ad Cycling In this episode, Josh breaks down the difference between "Engaged Audiences" and "Existing Customers" in Meta's Advantage+ campaign. He also shares how to use them effectively inside your campaign and our recommendations for them This is a technical episode that should answer all your questions…
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TEA 156: How To Sell Limited-Quantity Products/Boxes Using Meta Ads (w/ Sarah Williams)
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48:12► Check Out Sarah's Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcast More money is spent online in Q4 than in any other quarter, accounting for up to 50% of annual ecommerce sales. Which means… There’s no time to waste—you need to go all in. Sarah Williams with Launch Your Box Podcast had me on to discuss selling limited-quality pro…
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TEA 155: How To "Bump The Lamp" & Keep Customers For Life (LIVE From The MPM Orlando Intensive)
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54:48This episode is from a live 3-day intensive we held for our Max Profits Mentorship clients at Walt Disney World. Learn how small, thoughtful details can create unforgettable customer experiences that build loyalty and drive repeat business. In this episode, Josh explores the concept of “bumping the lamp”—going the extra mile in ways customers may n…
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TEA 154: 7 Ways To Increase Your AOV For The Holidays
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28:15Just had a pre-holiday planning session with our clients. From doing this for many years now, I can confidently say that the ones who wait until November to start prepping will lose to the ones who prepare in September/October. Shocking, early bird gets the worm type stuff. Because it’s such a compressed timeline, it’s critical that you maximize th…
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TEA 153: The Easiest $50,000 Ad Campaign We Ever Ran
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17:21We recently spent $50,000 during a 14-day promotion and this campaign required ZERO optimization. This was a new test we ran. In this episode, Josh breaks down the hypothesis, setup, results, and observations. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Ratin…
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TEA 152: Building A Conversion Funnel (w/ Susan Bradley From Social Sales Girls)
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34:10► Join The Social Sales Girl's Conversion School Here: https://thesocialsalesgirls.activehosted.com/f/126 In this episode, josh interviews Susan Bradley, founder of The Social Sales Girls. Susan talks about building your conversion funnel, shares some insight on where your attention/focus should be on your business, what the highest leverage activi…
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TEA 151: Q4 Ecommerce Predictions, The Fiji Files, and $10M Thinking
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25:54► Learn More About The Max Profits Mentorship - https://www.maxprofitsmentorship.com/apply-to-join In this episode Josh shares his Q4 marketing predictions, some life updates, and how "The Fiji Files" have opened him up to $10m Thinking. This is a packed episode filled with tons of laughs, insight, and fun. P.S. This episode was recorded LIVE durin…
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TEA 150: Five Crucial Growth Levers (From $600M+ In Sales)
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46:44I talk shop with the founders of Shopanova on 5 levers you can pull to maximize your growth this year. If you haven't heard of Shopanova, they're a high-performance marketing agency that has helped their ecommerce clients generate more than $600M in sales over the last few years. Robby & Daniel were a blast to have on the podcast – enjoy learning f…
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TEA 149: Going “ALL IN” is keeping you broke: do this to 10X your sales.
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20:33► Join The Waitlist For Our LIVE 3 Day Ecommerce Facebook Ads Bootcamp https://ecommercealley.com/waitlist Most people go deep before they go wide. They go ALL IN on one idea, one product, one campaign, etc. without asking, “is this what I should go all in on or is there something better?” This is something we’ve really been exploring lately and ha…
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When your ads are achieving your target numbers, HOW do you scale them up without everything crashing and burning? 00:00 Deep vs Wide Scaling 04:00 Deep, Consolidated, Simple Scaling 11:02 Our 2 Scaling Strategies 22:37 Which Strategy Should You Use? -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Ho…
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TEA 147: An Ad Budget Management System That’ll Protect & Grow Your Bank Account
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15:41Poor ad budget management will have your ad account eating your bank account in no time. Because if you’ve advertised for any period of time, then you know that things aren’t always as they seem. I recently had a conversation with a friend who spends $500k/mo on Meta. They’ve done it for years, but ran into a cashflow crunch and had to halt their a…
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TEA 146: What Are Meta’s New Flexible Ads? (Bye Bye, DCAs…)
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14:14► Learn About Our Mentorship Program: https://www.maxprofitsmentorship.com/apply-to-join ► Learn Our DCA (Now Flexible Ads) Campaign Strategy: https://youtu.be/PedgzYqaX10 Meta has officially rolled our “Flexible Ads” which are taking the place of Dynamic Creative Ads (DCAs). Here’s everything you need to know about them, the differences, and what …
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TEA 145: I had $1.06 in my bank 5 years ago... so here's what I did.
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24:11Five years into business, I had $1.06 in my bank accounts with a dozen staff and was stressed out of my mind. This is how I was able to turn things around, grow a portfolio of millions in real estate, and find the freedom I truly wanted inside my business without feeling like a slave. It is attainable. And if a goofy pale white dude from the middle…
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TEA 144: Our Favorite Meta Ads Campaign Structure Right Now
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18:07A lot has changed with Meta in the last 3 months. And if you listened to our State of Advertising 2024 podcast, then you’re likely aware of one of our FAVORITE campaign structures: Advantage+ Shopping Campaigns. However, right now, something else has our attention. And we’re seeing better results than we’ve ever seen with it. -=-=-=-=- ** MENTIONED…
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TEA 143: What To Do When Summer Sales Are Slow
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21:04Summer means slower sales for many ecommerce brands. So, what do you do when people are vacationing and spending is down? Here’s a solid list of things to do. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $…
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TEA 142: I Pay $60K/Yr for a Business Coach (Here’s What Happened)
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20:54I’ve always invested in courses I found interesting to continue growing. But at the start of 2023, I decided to invest the most money I’d ever invested in a SERIOUS coaching program. In this podcast, I’m going to share my findings from spending $60,000/yr for a business coach. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and…
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TEA 141: Lifetime vs Daily Campaign Budgets: a $40k Test & Results
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17:21Should you set your Meta Ads budgets DAILY or LIFETIME? Well, we spent $20,000 on each budgeting structure. Here’s what happened… And which one took the cake. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $…
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TEA 140: Stop Wasting Your Time Making Ad Creatives That Suck
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29:48(This episode is a re-run that originally aired on August 28, 2023.) Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability. In this podcast, I break down our "seed, sprout, and scale" framework…
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TEA 139: Use This Business Model If You're Under $3 Million/Year In Sales
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28:20Most businesses exist for one reason: freedom. Freedom to do what you want with who you want and when you want to. (Time) Freedom to buy what you want and give what you want. (Financial) The “Freedom Business” model is built to do precisely that as you ascend through different revenue thresholds in your business – and everything inside the Max Prof…
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TEA 138: Your Sales Funnel Is Bottlenecking In 1 Of These 4 Areas
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24:53► Our Client-Exclusive Bottleneck Finder We actively work with about 200 ecommerce brands right now. And what we’ve learned is that if you’re having sales issues, it’s happening in 1 of 4 areas. In this episode, Josh will show you how to identify where people are getting stuck in your sales funnel in less than 90 seconds, give you benchmark numbers…
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TEA 137: You Can 2x Your Profit By Doing These 3 Things
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22:58(This episode is a re-run that originally aired on December 12, 2022.) Profit is the oxygen in your business. Without it you will die... When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you the exactly order I wou…
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TEA 136: Building a $150M Brand In 4 Years, Bribing Target, Product Heists, and Unconventional Marketing (Bloom Supplements)
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39:11When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help …
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