Welcome to Funnel Building Strategies for Online Business Owners!If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place.I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation.This podcast will provide valuable insights into topics like:✨ ...
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24. 5 launch must-haves to bring in sales and clients (whether it’s your first or next launch)
21:07
21:07
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21:07I want you to love launching. Not the overwhelming, throw-it-all-together kind. But the kind of launch that feels aligned, strategic, and actually brings in sales and dream clients. In this episode, I’m sharing 5 essential launch must-haves that make all the difference. These are the pieces I help my clients put in place behind the scenes, so their…
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23. Lessons from successful launches you can steal
18:00
18:00
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18:00In this episode, I’m spilling the tea on what actually works behind the scenes of high-earning launches. Like why more emails = more sales. Why mindset coaching is a must. And why messy launches still win. If you’re gearing up to launch (or dreaming about it), this one’s full of gold you can steal. Interested in working with me? Head to my website …
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22: Voice of Customer Tips (Use These in Your Funnel & Copy!)
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14:07
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14:07You can have the prettiest funnel in the world… But if the words inside it don’t resonate, it won’t convert. I’m not a copywriter, but because I build funnels, I get asked about messaging all the time. And one of the biggest things that makes a difference? Voice of customer. In this episode, I’m sharing the exact tips I give my clients (and my husb…
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21. Launching a Local Business with Funnels & Facebook Ads (My Husband's Set Up)
16:03
16:03
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16:03In this episode, I’m giving you a behind-the-scenes look at how we’re using online marketing to fast-track the success of my husband’s brand-new local business. We’re talking real-life strategy. No fluff, no hype. Just the exact steps we are taking to get him up and running with a website, a Facebook page, a Meta Business Suite, and his very first …
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The #1 way group program clients are consuming content right now
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12:14
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12:14They’re not logging in. They’re not watching the videos. And they’re not showing up to the live calls. Who are they? Your clients.... If you’ve noticed your clients slipping through the cracks, and that’s starting to impact the results they’re getting, this episode is for you. In today’s chat, I’m breaking down the real reason client engagement is …
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019: Do more with less: Build a 5-star lean team
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11:17
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11:17If you had to rate every person on your team right now, would they all get 5 stars? In this episode, we're getting real about what it actually takes to grow a lean, profitable business—and spoiler alert: it’s not about having a huge team. It’s about having the right people. Whether you’ve recently had a contractor fall short, or you're gearing up t…
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18. Set up your webinar replay page to maximize sales
9:52
9:52
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9:52Your webinar replay page can boost conversions—or quietly kill them. In this episode, I walk you through exactly what to include (and what to skip!) so your page keeps viewers focused and ready to buy. 👉 Ready to build a funnel that feels simple, powerful, and totally doable? Check out the Digital Launch Club — seats are limited to 10 members at a …
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17. Don't let tech sabotage your client experience
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20:13
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20:13Whether you’ve overcomplicated your delivery systems or skipped over them completely — both can hurt your client experience. Confused or overwhelmed clients are less likely to show up, less likely to get results, and less likely to leave glowing testimonials... In this episode, we’re digging into how to match your tech tools to your offer features …
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16. Special Replay: Rethinking Launching with Lacey Cribb
1:00:57
1:00:57
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1:00:57Welcome back to Funnel Building Strategies for Online Business Owners! Today’s episode is a fun twist — I’m flipping the mic and sharing an interview I did on Digital Business Your Way with Tracy Patterson, where we dig into all things launching. Tracy is a powerhouse in sales and pricing, and I brought my launch strategy and tech hat to the table.…
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015. What launching really means (and why it doesn't have to be complicated)
9:08
9:08
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9:08"Launch" can sound like a big, intimidating word in the online business world. I want to change that. Because this word holds SO MANY brilliant entrepreneurs back from getting their gold out their in the world. Launching is really just selling with intention. That’s it. In this episode, we’re simplifying launches and giving you full permission to r…
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014. What to do after your launch ends (don't skip these steps)
6:58
6:58
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6:58You’ve made it through your launch — congrats! You’ve welcomed new clients, sent all the emails, and now… you’re probably ready for a nap. 😅 But before you completely switch gears, there’s one crucial piece most business owners skip: the post-launch cleanup. In this episode, I’m walking you through some of things I do after a launch wraps up — for …
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013. Stop Prioritizing Social Media—Here’s What to Do Instead
10:10
10:10
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10:10If your first business investment is social media, we need to talk. Yes, social media can help your business—but only if you have the right pieces in place first. Likes and followers don’t pay the bills. If you’re posting every day, maybe even outsourcing your content, but you don’t have: 🚨 A clear offer & sales process 🚨 A way to capture and nurtu…
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012. The Website Mistakes That Cost You Visitors, Leads, and Clients (And How to Fix Them)
11:25
11:25
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11:25Ever wondered if your website is really working for you? In this episode, I’m breaking down the essential website foundations that many business owners and some website designers overlook because THEY ARE BEHIND THE SCENES... But these elements can make all the difference in how well your site functions, ranks, and converts. I recently helped a cli…
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11. Create a Registration Funnel That Attracts Leads, Nurtures Them, and Gets Them to Show Up Excited and Engaged
13:32
13:32
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13:32Episode Description: Getting sign-ups for your launch event is just step one. The real challenge? Getting those registrants to show up excited and engaged! In this episode, I’m walking you through exactly how to create a registration funnel that not only attracts leads but also nurtures them so they actually show up for your event. We’ll cover: ✅ T…
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010. Why Your Funnel Isn’t Working (And It’s Not the Tech!)
18:36
18:36
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18:36Episode Description: If your funnel isn’t converting, your lead magnet isn’t getting downloads, or your launch is flopping...news flash, it’s not the tech. The biggest mistake I see? Selling what people need instead of what they want. You know your lead magnet and offer is valuable, but if your audience isn’t signing up or buying, chances are, they…
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009. Online Business 101: 3 Terms You Need to Know
8:38
8:38
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8:38Episode Description: Ever feel lost when people talk about 'lead magnets', 'funnels' or 'qualified leads'? Find yourself googling: What is a lead magnet? What are leads? How do I build a lead magnet funnel? You're not alone! These terms are crucial for online business success, but they can be confusing. In this episode of Funnel Building Strategies…
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008. Visibility strategies to generate leads for your lead magnet funnel
22:26
22:26
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22:26Episode Description: In this episode of Funnel Building Strategies for Online Business Owners, I dive into effective ways to drive traffic to your lead magnet funnel and generate leads. A lead magnet funnel is one of the first and most important funnels in your business. In this episode, you'll learn: A variety of organic and paid lead generation s…
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007. 15 Creative lead magnet examples and ideas for your first or next funnel
28:16
28:16
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28:16Episode Description: Looking for fresh, creative lead magnet examples and ideas for your first or next lead magnet funnel? In this episode, I’m sharing over 15 unique lead magnet examples you can use in pretty much any industry or niche. These are from my High-Converting Lead Magnet Funnel course. These aren’t your basic PDFs. We’re talking about h…
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006. How to setup and run paid webinars (tips, strategies, and tools for success)
38:10
38:10
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38:10In this episode of Funnel Building Strategies for online business owners, Lacey breaks down everything you need to know about setting up and running paid webinars. Whether you're a tech wizard or completely new to the concept, you'll gain insights into tools, strategies, and best practices to help you confidently launch your first or next webinar. …
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005. Increase the value of your funnel with an order bump
13:12
13:12
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13:12Welcome back to Funnel Building Strategies for Online Business Owners! This week, we’re focusing on order bumps—what they are, where they fit in your funnel, and how they can add value to both you and your audience. In this episode, I’ll share: The role order bumps play in lead magnet and sales funnels. Ideas for your pricing. Insights from recent …
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004. Grow Your list with paid leads: The $1 email collaboration
33:10
33:10
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33:10Welcome back to Funnel Building Strategies for Online Business Owners! In this episode, you get a behind-the-scenes look as I join four amazing entrepreneurs to debrief a unique collaboration we wrapped up at the end of 2024. Together, we each offered a low-ticket product for just $1 and sent six strategic emails to our lists. The results? They spe…
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003. Increase your landing page conversion rate and turn visitors into subscribers
15:57
15:57
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15:57Welcome back to Funnel Building Strategies for Online Business Owners! In this episode, I’m diving into how to increase your landing page conversion rate so you can turn visitors into subscribers! Whether your current page is converting at 20% or you’re aiming for over 70%, these strategies will help you craft a page that speaks to your ideal audie…
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002. Email authentication made simple: SPF, DKIM, and DMARC for better deliverability
14:10
14:10
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14:10Welcome back to Funnel Building Strategies for Online Business Owners! In this episode, we’re tackling a topic that’s essential for anyone building an online business: email authentication. Once you’ve worked hard to get people on your email list, the next critical step is ensuring they actually receive your emails—without landing in their spam fol…
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Welcome to Funnel Building Strategies for Online Business Owners! Are you ready to build a simple, profitable online business? In this first episode, I’m diving into what you can expect from the show, who it’s for, and why I created it. Don’t forget to hit follow or subscribe! If you’re offering (or want to offer) 1-on-1 services, group programs, o…
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