015. What launching really means (and why it doesn't have to be complicated)

Funnel Building Strategies for Online Business Owners

Funnel Building Strategies for Online Business Owners

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

about a year ago 9:09

MP4•Episode home

"Launch" can sound like a big, intimidating word in the online business world.

I want to change that. Because this word holds SO MANY brilliant entrepreneurs back from getting their gold out their in the world.

Launching is really just selling with intention. That’s it.

In this episode, we’re simplifying launches and giving you full permission to remix your approach. Whether it’s a one-day webinar, an email-only campaign, or a strategic sales call blitz—your launch can look however you want it to.

This episode will help you simplify, refocus, and start selling in a way that works for you.

Head to my website: https://laceycribb.com to explore my strategy and tech services and book an inquiry call with me.

22 episodes

015. What launching really means (and why it doesn't have to be complicated)

published about a year ago

MP4•Episode home

"Launch" can sound like a big, intimidating word in the online business world.

I want to change that. Because this word holds SO MANY brilliant entrepreneurs back from getting their gold out their in the world.

Launching is really just selling with intention. That’s it.

This episode will help you simplify, refocus, and start selling in a way that works for you.

Head to my website: https://laceycribb.com to explore my strategy and tech services and book an inquiry call with me.

22 episodes

All episodes

1
22: Voice of Customer Tips (Use These in Your Funnel & Copy!) 14:08

5 weeks ago14:08

14:08

You can have the prettiest funnel in the world… But if the words inside it don’t resonate, it won’t convert. I’m not a copywriter, but because I build funnels, I get asked about messaging all the time. And one of the biggest things that makes a difference? Voice of customer. In this episode, I’m sharing the exact tips I give my clients (and my husband!) when they’re not sure what to say — or how to say it — in their sales pages, lead magnets, or ad copy. 🎧 Book a free Funnel Flow Call to get my eyes on your funnel: laceycribb.com 💛 Found this helpful? Leave a review or DM me — I’d love to hear what stood out!…

1
21. Launching a Local Business with Funnels & Facebook Ads (My Husband's Set Up) 16:04

7 weeks ago16:04

16:04

In this episode, I’m giving you a behind-the-scenes look at how we’re using online marketing to fast-track the success of my husband’s brand-new local business. We’re talking real-life strategy. No fluff, no hype. Just the exact steps we are taking to get him up and running with a website, a Facebook page, a Meta Business Suite, and his very first ads. You’ll hear: Why we didn’t stop at just a website or social profile How we’re using Facebook & Instagram ads to intentionally build visibility and momentum The two-part ad strategy I use with local and online clients alike and more! This is the same method I use with clients. I meet you where you are and build a strategy that actually moves the needle. Whether you’re brand new or helping someone else launch, you’ll walk away with a grounded, doable roadmap for using online marketing to grow with intention. Looking for help? If you want to explore how I can help you accelerate your business results, just book a free funnel flow call: https://tidycal.com/lacey1/30-minute-meeting Or check out my website to see my current offers. https://laceycribb.com…

1
The #1 way group program clients are consuming content right now 12:15

8 weeks ago12:15

12:15

They’re not logging in. They’re not watching the videos. And they’re not showing up to the live calls. Who are they? Your clients.... If you’ve noticed your clients slipping through the cracks, and that’s starting to impact the results they’re getting, this episode is for you. In today’s chat, I’m breaking down the real reason client engagement is dipping and sharing the #1 way clients (and their clients!) are consuming content right now: private podcasts. We’re talking: Why traditional delivery methods aren’t cutting it anymore Real examples from behind-the-scenes of 6- and 7-figure client businesses How private podcast feeds are changing the game for course delivery, coaching calls, onboarding, and even lead magnets Simple tools you can use (like Hello Audio + Hiro.fm ) How to make this easy for both you and your clients You don’t need more content. You just need to meet people where they are... which, let’s be real, is probably in the car or at the grocery store with AirPods in. Chat with me on instagram: https://www.instagram.com/funnelbuildingstrategies/…

1
019: Do more with less: Build a 5-star lean team 11:18

10 weeks ago11:18

11:18

If you had to rate every person on your team right now, would they all get 5 stars? In this episode, we're getting real about what it actually takes to grow a lean, profitable business—and spoiler alert: it’s not about having a huge team. It’s about having the right people. Whether you’ve recently had a contractor fall short, or you're gearing up to make your next hire, this conversation will help you: ✅ Evaluate your current team with the 5-star test ✅ Spot the red flags of a B-level hire (before it's too late) ✅ Understand why AI-savvy support is the new baseline ✅ Learn what to look for in a true A-player contractor or team member Let’s talk about how to stop wasting time and money—and start building the kind of team that actually helps you scale. 🎯 Need a 5-star expert in tech, funnels, or launch strategy? Book a call with Lacey…

1
18. Set up your webinar replay page to maximize sales 9:53

11 weeks ago9:53

9:53

Your webinar replay page can boost conversions—or quietly kill them. In this episode, I walk you through exactly what to include (and what to skip!) so your page keeps viewers focused and ready to buy. 👉 Ready to build a funnel that feels simple, powerful, and totally doable? Check out the Digital Launch Club — seats are limited to 10 members at a time! If it’s full, hop on the waitlist. Resources Mentioned: Bunny.net (Video Hosting): https://bunny.net/ Vimeo (Video Hosting Alternative): https://vimeo.com/ Showit (Website + Landing Page Platform): https://showit.co/ Join the Digital Launch Club: https://laceycribb.com/dlc-sales-page Interested in working 1 on 1 together? Head to https://laceycribb.com and book a sales call or shoot me an email.…

1
17. Don't let tech sabotage your client experience 20:13

14 weeks ago20:13

20:13

Whether you’ve overcomplicated your delivery systems or skipped over them completely — both can hurt your client experience. Confused or overwhelmed clients are less likely to show up, less likely to get results, and less likely to leave glowing testimonials... In this episode, we’re digging into how to match your tech tools to your offer features — so you can deliver your course, program, or service clearly, simply, and effectively. You’ll learn: Common offer features and the exact tools that support them — from coaching calls to private podcasts Why automation isn’t always the answer (and when to keep it personal) How to keep things simple without sacrificing professionalism — especially for higher-ticket programs This is a real peek behind the scenes of how we do things inside the Digital Launch Club — where clarity meets execution, and ideas turn into action. Want expert strategy and tech support in your business every week for 52 weeks without the hefty retainer fee? Join the Digital Launch Club Today - a micro-retainer with a membership flair. Limited to 10 members. Watch the video walkthrough: https://youtu.be/Yn0GxDiOG5c…

1
16. Special Replay: Rethinking Launching with Lacey Cribb 1:00:58

14 weeks ago1:00:58

1:00:58

Welcome back to Funnel Building Strategies for Online Business Owners ! Today’s episode is a fun twist — I’m flipping the mic and sharing an interview I did on Digital Business Your Way with Tracy Patterson, where we dig into all things launching. Tracy is a powerhouse in sales and pricing, and I brought my launch strategy and tech hat to the table. Together, we talk candidly about what really stops entrepreneurs from launching, the messy (but totally fixable) middle, and how to build a launch that fits you — not someone else’s rulebook. If you’ve ever stalled right before sharing something incredible, wondered if you’re “doing it wrong,” or spun your wheels in tech land instead of connecting with real humans… this episode is your permission slip to do it differently. Inside this conversation, we unpack: Why launching doesn’t have to mean live launching (or burnout) The trap of “perfect tech” and what to do instead What to consider when choosing tools and platforms (especially if you’ve been burned) Social media fatigue and the power of alternative strategies (like paid ads and email!) A peek behind the curtain at pricing, profit margins, and sustainable business decisions How to go from stuck in the weeds to confidently putting your work into the world Whether you're a seasoned business owner or mapping out your first big launch, this episode is filled with perspective shifts and actionable tips that will have you saying, “Ohhh, okay. I can do this.” 🎧 Tune in now and walk away with a simpler, more empowering take on launching. Resources Mentioned: Lacey’s Free Tech Guide for Coaches & Service Providers And don’t forget to show Tracy some love over on Digital Business Your Way — give her a follow and check out the other incredible episodes she’s hosting.…

1
015. What launching really means (and why it doesn't have to be complicated) 9:09

15 weeks ago9:09

9:09

"Launch" can sound like a big, intimidating word in the online business world. I want to change that. Because this word holds SO MANY brilliant entrepreneurs back from getting their gold out their in the world. Launching is really just selling with intention. That’s it. In this episode, we’re simplifying launches and giving you full permission to remix your approach. Whether it’s a one-day webinar, an email-only campaign, or a strategic sales call blitz—your launch can look however you want it to. This episode will help you simplify, refocus, and start selling in a way that works for you . Head to my website: https://laceycribb.com to explore my strategy and tech services and book an inquiry call with me.…

1
014. What to do after your launch ends (don't skip these steps) 6:59

16 weeks ago6:59

6:59

You’ve made it through your launch — congrats! You’ve welcomed new clients, sent all the emails, and now… you’re probably ready for a nap. 😅 But before you completely switch gears, there’s one crucial piece most business owners skip: the post-launch cleanup. In this episode, I’m walking you through some of things I do after a launch wraps up — for myself and my clients — to keep systems clean, audiences informed, and momentum flowing. Whether you’re redirecting your registration page, pausing ads, or checking your ManyChat automations, these steps will help you stay organized and ready for whatever’s next (even if that’s a rinse-and-repeat launch strategy!). If your head is spinning — I’d love to help you create a repeatable system. Start the conversation lacey@laceycribb.com…

1
013. Stop Prioritizing Social Media—Here’s What to Do Instead 10:11

17 weeks ago10:11

10:11

If your first business investment is social media, we need to talk. Yes, social media can help your business—but only if you have the right pieces in place first. Likes and followers don’t pay the bills. If you’re posting every day, maybe even outsourcing your content, but you don’t have: 🚨 A clear offer & sales process 🚨 A way to capture and nurture leads 🚨 A strategy beyond “just showing up” Then your social media efforts are putting in work for the algorithm, not your business. In this episode, I’m breaking down: ❌ Why social media is the LAST thing you should focus on first 💡 What actually creates consistent sales and growth 📊 The real launch data that proves where customers really come from Want to stop spinning your wheels and start seeing real results? Let’s get the tech, systems, and strategy in place so you can actually grow—without relying on constant posting. Book a free funnel flow call OR email me lacey@laceycribb.com…

1
012. The Website Mistakes That Cost You Visitors, Leads, and Clients (And How to Fix Them) 11:25

18 weeks ago11:25

11:25

Ever wondered if your website is really working for you? In this episode, I’m breaking down the essential website foundations that many business owners and some website designers overlook because THEY ARE BEHIND THE SCENES... But these elements can make all the difference in how well your site functions, ranks, and converts. I recently helped a client set up their website, and as we reached the final stages, they hesitated on running ads to drive traffic. This sparked a deeper conversation about why a website alone isn’t enough! People will not magically happen upon it. You need strategic elements in place to attract visitors and turn them into leads. If you're launching a website (or already have one but aren’t sure if it’s set up properly), this episode will help you avoid costly mistakes and maximize your website’s potential. Need a website tune-up or a fresh build? Let’s chat! https://laceycribb.com/ OR, let's chat on voxer to see what options I have available for you! I'm always cooking up something new and curating the perfect options! lcribb779 (Lacey's Voxer Handle) Key Takeaways: ✅ Your website isn’t enough—you need the right setup for traffic & conversions. ✅ Meta Pixel is a must—it collects valuable data even before running ads. ✅ Google won’t just find your site—you need to request indexing through Google Search Console. ✅ SEO matters! Proper heading structure, optimized images, and meta descriptions can make a big difference. ✅ Google Business Listing boosts local visibility—don’t miss out on this easy win.…

1
11. Create a Registration Funnel That Attracts Leads, Nurtures Them, and Gets Them to Show Up Excited and Engaged 13:33

19 weeks ago13:33

13:33

Episode Description: Getting sign-ups for your launch event is just step one. The real challenge? Getting those registrants to show up excited and engaged! In this episode, I’m walking you through exactly how to create a registration funnel that not only attracts leads but also nurtures them so they actually show up for your event. We’ll cover: ✅ The must-have elements of a high-converting event registration page ✅ How to use tagging & automations in your email marketing system ✅ Why your thank-you page is more important than you think (and what to include!) ✅ The secret to keeping registrants engaged before the event ✅ Smart email strategies to avoid confusion and unsubscribes Tune in now to make sure your next event is packed with engaged attendees! Resources & Links: 📩 Need help setting up your registration funnel? I can do it for you! Email me at lacey@laceycribb.com or message me on Voxer @lcribb779 to chat about custom options. Tools mentioned in today's episode: Showit - for landing pages (registration and thank you page) Kit - for segmenting registrants, sending registration confirmation, follow-up/show-up emails to registrants, and of course inviting your current subscribers. My recommended tech guide >> https://laceycribb.com/techguide…

1
010. Why Your Funnel Isn’t Working (And It’s Not the Tech!) 18:37

21 weeks ago18:37

18:37

Episode Description: If your funnel isn’t converting, your lead magnet isn’t getting downloads, or your launch is flopping...news flash, it’s not the tech. The biggest mistake I see? Selling what people need instead of what they want. You know your lead magnet and offer is valuable, but if your audience isn’t signing up or buying, chances are, they’re not seeing it the way you do. Today, I’m breaking down: ✔️ The #1 reason your funnel isn’t working (and how to fix it) ✔️ Why your audience isn’t buying your awesome offer ✔️ 3 quick funnel tweaks to improve conversions without redoing everything The good news? You don’t need a brand-new funnel! Resources & Links mentioned in this episode: Want my eyes on your funnel? Book a Funnel Flow Call here → https://laceycribb.com/ ✍️ Looking for a great copywriter? Here are my go-to recommendations for conversion-focused copywriting: Kim Kiel: Copy Coach (Weekly Copy Reviews) Pay USD or CAD Kim Kiel: Joy of Copy Club (4 Month Copy Accelerator) Pay USD or CAD Samantha Burmeister: Copy on Demand (Weekly Copy Reviews) Pay USD…

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009. Online Business 101: 3 Terms You Need to Know 8:39

23 weeks ago8:39

8:39

Episode Description: Ever feel lost when people talk about 'lead magnets', 'funnels' or 'qualified leads'? Find yourself googling: What is a lead magnet? What are leads? How do I build a lead magnet funnel? You're not alone! These terms are crucial for online business success, but they can be confusing. In this episode of Funnel Building Strategies for Online Business Owners, I break them down in a way that makes sense, so you can confidently grow your business. Enjoy! Links & Resources: Attract the right leads to your business (aka Qualified Leads) - Ideal Client Worksheet: Email me and request your copy! Capture your leads with an irresistible lead magnet. Tune into Episode 007 for 15 creative lead magnet examples and ideas for your first or next funnel! Nail your entire funnel and learn to grow your Email list with Qualified Leads inside my Masterclass: https://laceycribb.com/grow Want 1 on 1 Support from Lacey? Book a Complimentary Funnel Flow Discovery Call: https://laceycribb.com/…

1
008. Visibility strategies to generate leads for your lead magnet funnel 22:27

24 weeks ago22:27

22:27

Episode Description: In this episode of Funnel Building Strategies for Online Business Owners , I dive into effective ways to drive traffic to your lead magnet funnel and generate leads. A lead magnet funnel is one of the first and most important funnels in your business. In this episode, you'll learn: A variety of organic and paid lead generation strategies to ensure your lead magnet gets in front of the right people. Which strategies will you try?? Need help with implementation? If you’re ready to optimize your lead magnet funnel for better results, or get your first funnel out there, check out Lacey’s Lead Magnet Funnel Course (50% off with code PODCAST50) or book a Tech Sprint for hands-on support! Links & Resources: Get the Lead Magnet Funnel Course: https://laceycribb.thrivecart.com/course/ Book a Tech Sprint: https://laceycribb.com/techsprint Masterclass Recording: https://laceycribb.com/grow…

Funnel Building Strategies for Online Business Owners

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007. 15 Creative lead magnet examples and ideas for your first or next funnel 28:17

25 weeks ago28:17

28:17

Episode Description: Looking for fresh, creative lead magnet examples and ideas for your first or next lead magnet funnel? In this episode, I’m sharing over 15 unique lead magnet examples you can use in pretty much any industry or niche. These are from my High-Converting Lead Magnet Funnel course. These aren’t your basic PDFs. We’re talking about high-value, strategic lead magnet examples designed to turn followers and visitors into high-quality leads for your business. You'll learn: ✨ Considerations for your lead magnet to make it high-converting ✨ 15 creative lead magnet examples that stand out (and that I personally love!) ✨ Tips to align your lead magnet with your business & offers ✨ Why lead magnet funnels are critical to the success of your online business Bonus: Want to see some lead magnets in action? I’ve created several different types over the past few years. Grab one (or all!) for inspiration: ✨ A guide on launching your online business -> 4 step guide ✨ A curated resource list -> Tech Guide for Entrepreneurs ✨ A short masterclass on lead magnet funnels -> Grow your Email List (use code PODCAST for a discount!) ✨ A micro video training on pricing your offers -> Pricing for Profit Blueprint ✨ The full step-by-step course on buidling a Lead Magnet Funnel: Get it Here (use code PODCAST50 for 50% off) ✨ A mini course on creating an irresistible offer with the help of ChatGPT -> ChatGPT Offer Course Need help building your lead magnet funnel? I’ve got two options for you: Expert Tech Sprints – Let me handle the tech + setup for you! DIY Lead Magnet Funnel Course – Step-by-step training to set up your high-converting lead magnet funnel. Get it for 50% off using code PODCAST50. Not sure which is right for you? Book a free funnel flow discovery call! Subscribe, rate, and leave a review! Your support helps this show reach more online business owners like you. Check out my full podcast page on my website!…

Funnel Building Strategies for Online Business Owners

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006. How to setup and run paid webinars (tips, strategies, and tools for success) 38:11

26 weeks ago38:11

38:11

In this episode of Funnel Building Strategies for online business owners, Lacey breaks down everything you need to know about setting up and running paid webinars. Whether you're a tech wizard or completely new to the concept, you'll gain insights into tools, strategies, and best practices to help you confidently launch your first or next webinar. Key Takeaways: Why or when to consider paid webinars versus free. Live or prerecorded: How to decide what works best for you and your audience. Hint: one does not have to come before the other! Tools and tips to set up registration, reminders, and replays. Proven strategies to increase attendance rates and engagement. The importance of follow-ups. Tune in and learn how to create impactful webinars without getting bogged down by the tech! Tools I mention in the episode: You do not need all of these tools! Listen to the episode to learn what works best for your needs: ThriveCart: For embedding a checkout on your registration page, managing coupon codes, and segmenting your audience in your email marketing tool. Showit: For building registration, thank-you, replay, and sales pages. TidyCal: An option for event registration with or without payment and sending event reminders. Kit (Previously ConvertKit): For email marketing, audience segmentation, and scheduling emails like confirmations, reminders, follow-ups, and sales emails. AddEvent: For creating calendar invites attendees can easily add. Zapier: For automating Google Calendar invites to event registrants directly from your email list. Zoom: For presenting your live or prerecorded events. YouTube or Vimeo: For hosting recordings (set as unlisted) and embedding them on your replay or webinar pages. Feeling not so tech-savvy? Explore Lacey’s Expert Tech Sprints, where she takes care of the logistics so you can focus on delivering your content. Check out my podcast page on my website…

Funnel Building Strategies for Online Business Owners

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005. Increase the value of your funnel with an order bump 13:13

27 weeks ago13:13

13:13

Welcome back to Funnel Building Strategies for Online Business Owners ! This week, we’re focusing on order bumps—what they are, where they fit in your funnel, and how they can add value to both you and your audience. In this episode, I’ll share: The role order bumps play in lead magnet and sales funnels. Ideas for your pricing. Insights from recent data collected. You’ll also learn about: Tools that can make adding order bumps easy. The importance of creating a smooth checkout process. How to experiment and use data to refine your funnels over time. If you’ve been considering adding an order bump or refining your funnel strategy, this episode provides practical advice and examples to help you get started. Links from this episode: My Thrivecart affiliate link For a limited time, use my affiliate link to sign up for Thrivecart and get a free 60-minute 1 on 1 implementation call PLUS 5 business days of Voxer/email support. Funnel Flow Discovery Call Let's chat about your business, explore how I can help, determine if we are the right fit. Subscribe, Follow, & Share If you found this episode valuable, be sure to subscribe or follow and leave a review.…

Funnel Building Strategies for Online Business Owners

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004. Grow Your list with paid leads: The $1 email collaboration 33:11

28 weeks ago33:11

33:11

Welcome back to Funnel Building Strategies for Online Business Owners ! In this episode, you get a behind-the-scenes look as I join four amazing entrepreneurs to debrief a unique collaboration we wrapped up at the end of 2024. Together, we each offered a low-ticket product for just $1 and sent six strategic emails to our lists. The results? They speak for themselves: ✅ 27–63 new subscribers each (all paid!) ✅ Over $500 in total sales through strategic order bumps. The star of the show? The Order Bump! For me, it converted at over 33%, and anyone who offered an order bump priced at $9 or less saw crazy conversion rates during this collaboration. Tune in because we’re pulling back the curtain to share: ✨ What worked well ✨ What didn’t go as planned ✨ What we’re excited to try in the future You’ll leave with actionable insights, fresh ideas, and plenty of inspiration to optimize your own funnel strategies. The entrepreneurs and their offers: Kelly Sinclair (Visibility Coach) - Get Visible without Social Media Quayjo (Meta Ads Expert) - Ad Testing Cheat Code Allison Hardy (Email Strategist) - Subject Line Magic Samantha Burmeister (Sales Conversion Copywriter) - Clickable AF CTAs Here’s how it all fits together in your high-converting funnel: ⑴ Visibility & Ads: Attract the right people to your business and funnel. Thanks to Kelly and Quayjo!) ⑵ Emails: Maximize the value of the emails in your funnel by getting them: Opened (thanks to Subject Line Magic). Clicked through (with Clickable AF CTAs) My $1 Offer: Grab my Lead Magnet Funnel Masterclass for just $1—exclusively for podcast listeners! 👉 Use code: PODCAST Click here to claim your offer. Need help building or refining your funnel, or adding an order bump? Check out my DFY Tech Sprints , which can also double as Done-With-You sessions. Subscribe, Follow, & Share If you found this episode valuable, be sure to subscribe or follow and leave a review.…

Funnel Building Strategies for Online Business Owners

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003. Increase your landing page conversion rate and turn visitors into subscribers 15:58

28 weeks ago15:58

15:58

Welcome back to Funnel Building Strategies for Online Business Owners ! In this episode, I’m diving into how to increase your landing page conversion rate so you can turn visitors into subscribers! Whether your current page is converting at 20% or you’re aiming for over 70%, these strategies will help you craft a page that speaks to your ideal audience and gets them to take action. What You’ll Learn in This Episode: ✨ Why having a high-converting landing page is essential for your funnel’s success ✨ Copywriting tips to optimize your "above the fold" content ✨ How to design elements that stand out and guide visitors to take action ✨ A fun trick to capture the attention of those quick scrollers ✨ And more! Resources Mentioned in This Episode: Copywriters I love to refer when you need copy help or reviews: Samantha Burmeister with Nomad Copy Agency (Copy on Demand) get a free above the fold copy audit from Sam here Kim Kiel (Private Copy Coach, Joy of Copy Club , No-BS Copy Audit) Need help building or refining your funnel? Check out my DFY Tech Sprints , which can also double as Done-With-You sessions. Action Steps: Audit Your Current Page: Check your landing page on both desktop and mobile. Does it include the tips shared in this episode? Make Updates: Focus on sections that need improvement. If you’re stuck, my DFY Tech Sprints are here to help. Learn more here. Drive Consistent Traffic: Keep the flow of visitors steady to measure improvements. Monitor and Evaluate: If conversion rates don’t improve, reassess your offer, your traffic sources, and your audience alignment. Subscribe, Follow, & Share If you found this episode valuable, be sure to subscribe or follow and leave a review. From my kids, sharing is caring—send this episode to someone who’s ready to level up their landing pages. Because let’s face it: great funnels start with high-converting pages! Disclosure: Some of the links in these show notes may be affiliate links where I make a very small commission if you use them. There is no additional cost to you!…

Funnel Building Strategies for Online Business Owners

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002. Email authentication made simple: SPF, DKIM, and DMARC for better deliverability 14:11

28 weeks ago14:11

14:11

Welcome back to Funnel Building Strategies for Online Business Owners! In this episode, we’re tackling a topic that’s essential for anyone building an online business: email authentication. Once you’ve worked hard to get people on your email list, the next critical step is ensuring they actually receive your emails—without landing in their spam folder. If email deliverability has been a mystery to you, this episode will simplify the process. I’ll walk you through the three key DNS records—SPF, DKIM, and DMARC—that you need to set up for your email domain to improve deliverability and protect your business’s reputation. What You’ll Learn in This Episode: ✨ Why email authentication is needed. ✨ What SPF, DKIM, and DMARC records are and why they’re essential for email deliverability. ✨ How to set up these records inside your DNS provider (e.g., Squarespace Domains, Namecheap, or GoDaddy). ✨ A simple way to test if your emails are properly authenticated. ✨ What to avoid when configuring your DNS records. Resources Mentioned in This Episode Tool to Create Your DMARC Record Instructions for Setting Up DKIM with Google Workspace Action Steps Audit Your Email Sending Platforms Identify all tools sending emails on your behalf (e.g., Google Workspace, Kit (previously known as ConvertKit), Calendly). Set Up Your DNS Records Add SPF, DKIM, and DMARC records to your DNS settings based on your platforms. Test Your Setup Send test emails to a Gmail account and check authentication under “Show Original.” Ask Me About My Tech Sprints If this feels overwhelming, don’t hesitate to reach out! I offer tech sprints that can help you get this set up quickly and painlessly.…

Funnel Building Strategies for Online Business Owners

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001. Welcome to Funnel Building Strategies 8:35

32 weeks ago8:35