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Welcome to the Art and Soul Show where we dive heart-opening chats on photography, business, life and that messy in-between. You're more than a photographer. You're an artist, a dreamer, a business boss, and a creative. Listen in for conversations and advice on running a photography business, mindset, and creativity. This is the place you can go when you need a boost of encouragement, a kick in the pants, and inspiration to pick up your camera.
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Some photographers find their passion after becoming a parent—but for Cally Petersen, photography came first. And over the years, her love for it has only grown deeper. Now a decade into her business, Cally has built a creative life that reflects her values, honors her limits, and stays true to her “why.” In this episode, Cally shares how she found…
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We’ve all had those moments of feeling stuck in-between something. Either we’re waiting for a new stage of life or we’re on the verge of a breakthrough and what we’re doing currently just isn’t working quite right. It can be a deeply frustrating place to find ourselves both in life and in our photography businesses. But it doesn’t have to last fore…
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In photography circles, influencer marketing sometimes gets a bad rap. From getting ghosted after photographing a session or having filters applied to your hard work, it can feel intimidating to step into this realm. But in this episode, Cydnee Jex is here to walk through her whole process of working with influencers. She shares how she finds influ…
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After nearly two decades of working, it would be understandable for any photographer to feel a little less enthusiastic about their work. But not Kim Hildebrand! She’s still honing her skills and stoking her passion for capturing those tender real life moments. In this episode, Kim shares how she’s managed to grow and find stability over her last 1…
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When it comes to… basically anything, everyone has an opinion, and our photography and businesses are rarely exempt. And because our work is often so personal, the feedback can hit hard. But not all feedback is useful, relevant, or even true. It is just information, and we get to choose what to do with that information and how much we let it affect…
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Are you excited to create marketing and brand content for your photography business? If you’re saying to yourself, “Uuuhh, no. Not really…” You’re not the only one. Creating the content to market our business when we really just want to create artwork for our clients can feel like such a chore. And that’s where Tania comes in. In this episode, Tani…
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There’s a lot going on in the world right now (and has been for a few years!) Trying to stay productive and focused while the world feels so chaotic can be tough. The news, the economic worries… it can be so overwhelming. But you’re not alone in this struggle. In this episode, I’m sharing all the ways I’ve found to stay grounded both in my life and…
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Do you ever get those moments, where you think back to your childhood, and wonder how much of your memory is accurate or if you just imagined certain details? Rebecca Hunnicutt is in the business of capturing those memories for families and enshrining their happy moments forever, instead of leaving it up to guesswork years from now. Through her lif…
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As professional creatives, we can often get wrapped up in our creative output. Are we creating enough? Is it getting the attention we need? Is it leading to more revenue, a larger audience, etc? But the truth is, our creativity at its core isn’t about that. It’s about play and experimentation and making space to just let things happen sometimes. Pu…
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It’s no secret that most photographers get uncomfortable around the selling process. They don’t want to feel pushy, salesy, or like they're pulling a bait-and-switch on their clients. And often, they don’t want to do sales in person, as it can heighten their discomfort. But Maggie Robinson of Tog Academy is here to show us there is another way… a w…
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Failure comes for us all eventually, especially as creatives. Sometimes we try something new and exciting… and it just does not work. It can sting, it’s certainly a blow to the ego, and it can often leave us confused about where to go next. But, in my experience, a failure is often an opportunity in disguise. It’s data that can help you reevaluate …
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Water holds a special place for many of us: it’s beautiful, mysterious, and potentially dangerous, if not treated with respect. Karen Bagley of Significant Moments is no stranger to this mix when it comes to photographing underwater. She’s built her whole business on capturing the ethereal and majestic nature of underwater imagery through constant …
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When you start out as a creative, you’re full of energy and motivation. You probably have a “why” that gets your adrenaline pumping and keeps you focused… at least for a little while. But inevitably, that energy wanes. The motivation you once had to keep going in the tougher parts of your business is fading, and you might be wondering, how do I rec…
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Styles change, fashion has seasons, and photographers grow and evolve throughout their careers too. So, how do you navigate stylistic changes while staying true to yourself and without surprising clients? Marta Ponsko is here to help! She’s navigated her own style as it’s grown and developed throughout the years. While her style is influenced by he…
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As a photographer, you probably started taking photos because you loved some aspect of it, right? Maybe the artistry or the relationships you built, or the freedom that career seemed to offer you. But at some point, many of us find ourselves overwhelmed, overworked, and out of love with the career we once dreamed of. So, if that’s where you find yo…
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It’s a new year, and a time for looking ahead. So, what do you want your next year to look like? Does the prospect of planning and setting intentions for the upcoming year feel overwhelming? Well, if that’s been your experience, you’re in the right place, because in this episode, I’m going to walk you through how I think about intentions and my pro…
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The holiday season can be wild. Presents and events and finalizing projects can get overwhelming, and we might find ourselves stressed out and overworked. But, the holidays also offer us the perfect moment to just… stop for a second. We have the opportunity to rest, reflect, and reset for the upcoming year. So in this episode, I’m sharing a few que…
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When Paige first started out in senior photography, she spent… more time than you’d think explaining that it was for teenagers, not senior citizens. But that comes with the territory when you’re building a brand new niche in your area! In this episode, Paige Puglisi sits down with me to explain what led her to senior photography in the first place.…
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We all have that thing, perhaps we’ll call it a dumpster fire. This fire is something that we know we should take care of, put to rest, deal with, etc, but we just… don’t. Maybe we’re scared or it just feels too big, but whatever the reason, this fire haunts us, saps our energy, and distracts us from the work that we could be doing. So in this epis…
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When it comes to our photography careers, things can get complicated fast. Adding more sessions, more price tiers, more options and locations, etc. And while that can be good for building your business in the short term, it can also be a fast-track to burnout. In this episode, I’m joined by Ingvild Kolnes who is sharing how she keeps her business s…
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As creatives, it’s so easy to fall into the trap of tying our self-worth to our work. Our creative work is so meaningful and special to us… But what happens when we have to step back from that work? In this episode, I’m sharing how I’ve had to work through this myself, as I’ve stepped back from being a full-time photographer in the last few years. …
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When it comes to building a photography business, you need a camera, some clients, and a little bit of hustle, and you’re good, right? Well, while you do need all those things, Kristina Mack would argue that you need one more essential piece: your business fundamentals. Planning your workflows, creating detailed and well-crafted experiences for you…
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If I can be frank for a moment: as creatives, we sometimes get too precious about our process of creating art. We need the right conditions, the best lighting, the perfect mindset, or else we feel like we can’t create because it might not be perfect or even good. The problem is, we can get so hung up on this that we never end up creating at all as …
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Have you ever caught yourself thinking, “I wish I could have a luxury brand, but…” Well today, Lindsay Walden is here to address those “but”s. Because you’re probably not lacking talent or clientele or even location, the first thing you need to address is your trepidation. When it comes to luxury, confidence and willingness to step into the space i…
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We all have thought patterns we fall into from time to time. Things like self-doubt, procrastination, perfection are all classics for many creatives. One might say we even indulge–or over-indulge–in some of these emotions to our own detriment. Because while we can’t prevent ourselves from feeling the whispers of these emotions, letting them linger …
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Between the two of them, Jenny and Allison have decades of experience as luxury photographers. And this year, after being friends and colleagues for much of that time, they’ve finally launched a brand new program together to empower photographers to take control of the business side of their work. In this episode, Lisa sits down with Jenny and Alli…
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Baking often gets described as a science instead of an art, which might be true to some degree… But while we can get a recipe from someone else, we still have to adjust to the unique environment we’re working in, whether it’s dry, humid, using different brands of flour, etc. We have to experiment and test and trial it until we find the recipe that …
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When it comes to sharing her love of art, color, photography, and business, Kellee Wynne isn’t shy. But that openness and willingness to say what’s on her mind didn’t always feel like a good thing when she was growing up. Instead, it’s been a skill she’s spent more than a decade refining and cultivating through her various business ventures as an a…
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The age of AI is here… and that’s not a comforting realization for many of us working in the creative field. But the technology isn’t going away, so what if we could use AI tools to elevate our work, instead of replacing us? That’s the future Justin Benson and the team at Aftershoot have in mind for AI in the photography field. In today’s episode, …
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Before Valerie Eidson found photography, she tried every other creative field first. Eventually, she found herself behind a camera with a new problem: how to learn and develop her own voice and style. In today’s episode, Valerie and I sit down to chat about the key decisions that helped her create her own unique perspective when it comes to her pho…
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While artistic interest runs in Anna Kruse’s family, she didn’t immediately take an interest in photography. In fact, she didn’t even begin photography until she became a mother, but it wasn’t until the loss of her father that she finally decided to make photography into her career, after truly understanding the gift of captured memories. In today’…
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When it comes to motherhood and business, there is no perfect balance. In some seasons, one takes precedence over the other… and that’s okay! Finding success in both requires holding space and giving ourselves grace when both parts of our life feel less than harmonious. In this episode, family photographer Aspen Dawn shares how exactly she goes abo…
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Sandy beaches, wind and waves, and small children everywhere… sounds like a recipe for chaos when it comes to a photoshoot, right? Well, to be honest, it is! And that’s okay with Kristen Coberly. In this episode, Kristen shares how she’s learned to embrace the chaos of photographing large families by planning for multiple outcomes, going with the f…
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For Liz Devinny, photography isn’t her only interest. In fact, her passion for art and education (she’s a middle school and high school teacher!) led her into her photography career. Along the way, she’s developed her own playful, bright style by experimenting with color and using her teaching experiences to set all of the family members at her pho…
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Iwona Podlasinska started her career as an architect, but once she became a mother, she discovered her newest inspiration: her children. That prompted her to pivot into the world of photography, and she’s been honing her creative craft ever since! In today’s episode, Iwona and I chat about her incredible career as she’s focused on fine art children…
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Nicole didn’t start her career as a photographer. She just had a love for animals and knew she wanted to work with them forever! When she finally did pick up a camera, it took her a few years before she niched down to just pet portraits, but since then, she’s created a thriving, profitable business doing just that! In this episode, I chat with gues…
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As creatives, the legal side of running a business can be really intimidating for us. What protection do we need? Can we just use a contract from the internet? What do we do when someone steals our photographs?! Well, in today’s episode, I’m chatting with Kiffanie Stahle to answer all your burning legal questions and hopefully ease some of your fea…
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As photographers, we’d love to spend all of our time just photographing and working with our clients. Unfortunately, in 2024, it takes a little more than that to attract new clients to your business, but cultivating a successful marketing mindset doesn’t always feel intuitive to creatives. So in today’s episode, I’m talking to Carolina Guzik, exper…
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Everywhere you look on the internet, you can find pricing guides, information, and others talking about the revenue their businesses generate. And that’s all fine and good, but at the end of the day, it doesn’t really matter when it comes to your individual business. What really matters is whether or not you’re pricing for profit in your business. …
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If you’re alive in 2024, I’m sure you’re familiar with the concept of overwhelm. It’s so common, little space robots on Mars are even feeling it (not a joke, this literally happened!) In fact, these feelings of overwhelm can be so powerful, that they paralyze us from getting anything done at all! But with distractions, options, and ideas everywhere…
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Does it ever feel like you’re working around the clock but still can’t seem to get anything done? There’s a common misconception that the more we work, the more productive and successful we’re going to be. But that’s simply not true! In today’s episode, I’m interviewing Brittnie Renee, a professional family photographer and educator who helps her s…
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Does your photography business ever feel like it’s just too “heavy” to maintain? Is your messaging lacking a clear strategy that sets you apart from the competition? Are you struggling to attract your ideal clients on a consistent basis? In today’s episode, I’m interviewing Sean Brown, a professional senior photographer and educator who has mastere…
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When you’re a photographer, you learn that no session is quite the same as the last! That’s especially true when working with children and, in particular, children who are neurodivergent. So what can you do during those sessions to ensure your studio is a safe and inclusive environment for everyone? This guest has the answer! In today’s episode, I’…
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As photographers, many of us are guilty of spending thousands of dollars on equipment, gowns, and props that, at the surface, seem to offer endless variety. But are these things really what drive creativity? Could there be a better investment of your time and resources than the latest trend? In today’s episode, I’m interviewing Esther Kay, a profes…
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Preschool aged children are such a fun group to photograph! Just ask Trina Julius, a professional preschool photographer of 10 years who has photographed thousands of 4 to 5-year-olds over the course of her career. In today’s episode, Trina shares how she discovered her passion for preschool photography and what she loves most about working with th…
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As photographers, it’s easy to stifle our own creativity with self-imposed limitations – whether that’s working solely within one particular style or losing sight of how important it is to experiment and embrace new opportunities. But here’s the thing, you don’t have to confine yourself to any one particular box. In today’s episode, I’m interviewin…
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Do you wish that you could outsource some of your photography work? Hiring associates is a great way to say “yes” to more clients while still working less and focusing solely on your zone of genius! In today’s episode, I’m interviewing Jill Smith, a professional family photographer who has been able to scale her business by building and training a …
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Are you a photographer with multiple passions? Balancing different areas of interest can feel like a challenge, especially when there’s only so much time in the day! In today’s episode, I’m interviewing Shannon McTighe, pediatric emergency room nurse and self-taught photographer. Shannon shares how a love of art ignited her photography career and g…
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Does it ever feel like you’re running a zoo?? Maybe that’s because balancing photography and motherhood is a whole art in itself! Just take it from Tiffany Crenshaw, professional lifestyle photographer, mom of 3, and an embracer of chaos who knows the value of showcasing a person’s most authentic self. In today’s episode, we’re interviewing Tiffany…
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Today’s guest is perhaps the most sought after maternity, newborn, and baby photographer in the Midwest… And for good reason! Kellie Golden has mastered not only photography but also the business systems and special touches that keep her clients coming back time and again. It’s no wonder she has photographed over a thousand babies during her career…
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