Booked and Balanced: How to Align Your Calendar with Your Capacity with Cally Petersen

The Art & Soul Show - Photography Podcast for Newborn and Family Photographers

Some photographers find their passion after becoming a parent—but for Cally Petersen, photography came first. And over the years, her love for it has only grown deeper. Now a decade into her business, Cally has built a creative life that reflects her values, honors her limits, and stays true to her “why.”

In this episode, Cally shares how she found photography before motherhood, how her confidence and presence have grown over time, and what helps her genuinely enjoy showing up online. She walks us through how she approaches branding sessions with intention, how she structures her calendar to align with her energy, and why certain sessions bring her back to the heart of her work.

If you’ve ever felt pulled between business growth and a slower, more grounded life, this episode with Cally is one you can’t miss! Let’s dive in.

What’s in this episode:

[00:00] Intro

[02:16] How Cally found photography pre-parenthood and how she has grown more grounded in her “why” over time

[09:14] What has helped Cally to enjoy showing up online

[13:56] How Cally approaches her branding photography sessions

[19:23] How Cally keeps her calendar aligned and stays booked throughout the year

[24:21] The types of sessions that remind Cally of her “why”

[30:00] Cally’s lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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