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The Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications & Optics Strategist Illuminating Authoritative Intelligence and Amplifying Authentic Experts. Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perception ...
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Can AI truly replace humans, or is there a better path forward? I’m Loren Weisman, a Brand Communications and Optics Strategist, and in this episode of Wait What Really OK, titled “Honest AI Will Not Replace Humans: A Hope for the Future of Ethical AI,” I dive into this pressing question. This podcast video targets Creators, Coaches, Investors, Str…
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How My Daughter Changed My Approach to Business Integrity
31:09
31:09
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31:09
Hey there, I’m Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career. Fatherhood shifted everything for me. It reshaped my views on ethical business practices…
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Fake amazon reviews and ways to navigate through them.
12:48
12:48
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12:48
Fake Amazon reviews are a growing issue impacting consumer trust and marketplace integrity. In this Podcast Episode, Loren Weisman, a brand communications strategist, dives into how these deceptive practices affect online reputation and brand safety. Learn actionable strategies for spotting fake reviews, protecting your brand integrity, and navigat…
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First Discovery steps I take with clients and onboarding approaches
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10:05
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The discovery process is a critical step in client onboarding for me. In this podcast, Loren Weisman explains The Secret Sauce of sorts to my Client Onboarding: My Initial Discovery Steps Explained. I share my way on how to conduct effective discovery calls and implement actionable onboarding strategies to align with client needs. I also explore tr…
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Where has all the vetting gone? WWROK with Loren Weisman
13:08
13:08
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Where Has All the Vetting Gone? Why Don’t People Double Check What They Are ToldIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the decline of vetting in hiring, collaborations, and partnerships. He discusses how a lack of source verification and expert validation can harm br…
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Discerning and Defining a product manager role
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30:41
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Product Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin discuss the essential role of a product manager. They explore how product management impacts product execution, product strategy, and performance metrics. Le…
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Google it or googling it does not provide authority answers
17:06
17:06
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17:06
Popularity and Hype Over Authority and Truth: How Google Search Has Lost Credibility In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibili…
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Artificial Intelligence Statement from FSG. How we use AI.
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9:59
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In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI tools transparently and ethically to support businesses while maintaining trust and authenticity. Loren discusses responsible AI for business, emphasiz…
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What is a messaging and optics strategist?
19:37
19:37
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19:37
What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and optics strategist. It explores how strategic messaging, branding insights, and optics consulting can strengthen the foundation of a brand, product, busi…
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Are most motivational and business coaches bad for you?
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20:46
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20:46
Are most motivational and business coaches bad for you? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, Loren Weisman dives into the risks of trusting coaches who rely on hype instead of expertise. He questions the qualifications of many motivational and business coaches, exposing how some use flashy marketing t…
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Amazon best selling book claims and the 16,000 book categories
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19:21
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Uncover the truth behind Amazon bestseller claims and explore how the 16,000 book categories on the platform are often manipulated to create misleading accolades. In this episode of Wait What Really OK, Brand Communications and Optics Strategist Loren Weisman dives deep into the murky waters of book promotion practices. From inflated bestseller tit…
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More coaches on the sidelines than players on the field.
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27:00
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27:00
In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the phenomenon of having more coaches on the sidelines than players on the field. When considering coaches, ask yourself: do they support, strengthen, and ground you with authenticity and authority? Do they provide practices and…
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Sharing opinions instead of trying to state facts may help.
25:55
25:55
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In this episode of the Wait What Really OK Podcast, Loren Weisman dives into the critical distinction between sharing opinions and stating facts. Tailored for influencers, content creators, coaches, strategists, consultants, and professionals in industries like healthcare, legal, construction, real estate, and startups, this discussion highlights h…
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Amplified authentic opinions and intelligence to consider.
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24:51
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In this episode of Wait What Really OK, Loren Weisman dives deep into the critical role of authenticity in opinions and data, particularly in marketing, social media, and business strategy. Targeting influencers, content creators, coaches, consultants, and professionals in industries like healthcare, legal, construction, and real estate, this episo…
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Shop local shaming and small business messaging missteps.
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21:47
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The podcast episode “Shop Local Shaming and Small Business Messaging Missteps” from the Wait What Really OK Brand Communications and Optics Podcast with Loren Weisman dives into the critical nuances of small business messaging strategies. In this episode, Loren explores how shaming tactics, often used to encourage local shopping, can backfire and a…
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Brand messaging mission statement and message methodology
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30:30
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30:30
A brand messaging mission statement is more than just words. It's about aligning authentic branding with authority, humility, and integrity. In this podcast episode, Loren Weisman, Brand Communications and Optics Strategist, shares his approach to brand communications methodology. He discusses how strategic outreach, visibility strategies, and enga…
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Strategic patience and pressure when preparing a launch
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23:44
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In this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman delves into the critical balance of strategic patience and pressure when preparing a launch. This episode provides actionable insights to help you navigate the complexities of launching a product, service, or business. Loren emphasizes the i…
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Do not vote if you do not want to vote. Voting is a right.
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15:53
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Voting is a right, not an obligation. In this episode of Wait What Really OK, Loren Weisman explores the messaging surrounding voting and the societal pressures often tied to it. This discussion challenges the conventional narrative around voting campaigns. Loren emphasizes the importance of informed participation over guilt-driven action, offering…
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Mary Poppins Messaging and Practically Perfect Perceptions
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23:43
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The episode “Mary Poppins Messaging and Practically Perfect Perceptions” from the Wait What Really OK Podcast with Loren Weisman digs into the art of authentic communication and strategic messaging. This podcast is tailored for creators, coaches, consultants, strategists, small businesses, and startups looking to refine their brand messaging to con…
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Authentic messaging introductions and impression perceptions
29:19
29:19
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29:19
In this episode of Wait What Really OK, Brand Communications and Optics Strategist Loren Weisman dives deep into the art of authentic messaging and its impact on introductions and perception. Geared toward creators, coaches, strategists, consultants, small businesses, startups, and professionals, this discussion unpacks how genuine communication ca…
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Podcast guest soliciting and podcast host booking tactics
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29:33
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This episode of Wait What Really OK, Brand Communications and Optics Podcast explores practical strategies for podcast guest soliciting and host booking. Hosted by Loren Weisman, a brand communications and optics strategist, the discussion focuses on amplifying authentic experts, building trusted authority, and improving audience engagement. Whethe…
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Coaching with accountability and finding honorable coaches
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21:39
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The coaching industry has seen explosive growth in recent years, but not all coaches bring the expertise or accountability needed to truly and authentically guide clients. In this episode of Wait What Really OK, Loren Weisman jumps into some of the critical issues surrounding coaching with accountability and how to identify honorable coaches. From …
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Messaging before marketing to create a sound foundation.
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26:13
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In this episode of the Wait What Really OK podcast, Loren Weisman dives into the critical concept of messaging before marketing and why it’s essential for creators, coaches, strategists, consultants, small businesses, startups, and professionals. Loren explains how establishing a clear and consistent messaging foundation can significantly enhance t…
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Reviewing authentically over demanding them for popularity.
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25:30
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Authenticity matters more than ever in today’s crowded digital landscape of fakes, frauds and fools. In this episode of Wait What Really OK, Loren Weisman goes into the critical difference between reviewing authentically and chasing popularity. Creators, coaches, strategists, consultants, small businesses, and startups can learn why pushing for rev…
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Brand Communications Strategist Loren Weisman on success books
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Brand Communication Strategist Loren Weisman explores success books in this episode of Loren Weisman's Wait What Really OK Podcast. He examines common pitfalls entrepreneurs and small business owners encounter when relying on popular success literature. Weisman highlights contradictions, oversaturation, and unethical practices in the success book i…
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