Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life. Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed! We'll guide you through the process of fi ...
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A Beginner's Guide to Embracing Struggles, Adopting Solutions & Learning Lessons: Season Two Finale.
40:44
40:44
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40:44In this episode, Tracy and Lucy wrap up Season 2 by reflecting on the importance of embracing failure as a teacher and the lessons learned from their personas, Dave and Eliza. They discuss practical solutions for common business struggles, the significance of stakeholder engagement, and the value of iterative testing. The episode emphasises the jou…
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A Beginner's Guide to The Power of Implementation in Design Thinking
30:50
30:50
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30:50In this episode Lucy Patterson and Tracy Sharp explore the critical theme of implementation in the design thinking process. They discuss the importance of taking action, the challenges of maintaining momentum, and the necessity of reflection and feedback. The conversation also touches on useful frameworks like TOMS and the Five-Star Ratings Framewo…
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A Beginner's Guide to Navigating the Ideation Process in Design Thinking
33:08
33:08
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33:08In this episode, Lucy Patterson and Tracy Sharp explore the principles of design thinking, focusing on the ideation process, innovation, and the importance of prototyping. They discuss how to navigate overwhelming ideas, the iterative nature of innovation, and the significance of vulnerability in seeking feedback. The conversation emphasises the ne…
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A Beginner's Guide to Creating Safe Spaces for Innovative Ideas
32:41
32:41
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32:41In this episode, Tracy Sharp and Lucy Patterson discuss the challenges of ideation, particularly focusing on overcoming self-criticism and perfectionism. They emphasise the importance of preparation, creating a safe space for sharing ideas, and the role of facilitators in guiding the process. The conversation also touches on the significance of emb…
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A Beginner's Guide to Navigating The Pitfalls of Design Thinking
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33:08In this episode, Lucy and Tracy explore the principles of design thinking, focusing on the common pitfalls that individuals and teams encounter during the process. They emphasize the importance of understanding stakeholders, defining clear problem statements, and the iterative nature of design thinking. The conversation highlights the significance …
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A Beginner's Guide to Stakeholders, Co-Creation and 'The Messy Middle'
34:23
34:23
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34:23In this episode, Lucy and Tracy explore the complexities of design thinking, focusing on the importance of stakeholders, co-creation, and the challenges of people-pleasing. They discuss how to navigate diverse opinions, the value of empathy, and the iterative learning process involved in design thinking. The conversation highlights real-life applic…
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A Beginner's Guide to Empathy & Figuring Out Your Point of View
25:27
25:27
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25:27In this episode, Lucy and Tracy explore how empathy helps us understand others and ourselves, fosters deeper connections, and leads to better decision-making. They also delve into the significance of forming a distinct point of view to be used as a guide to action when navigating potential challenges. *This episode is kindly sponsored by Rama Gheer…
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Your hosts, Lucy and Tracy, kick off season 2 with an episode entitled 'A Beginner's Guide to Doing Things'. *This episode is kindly sponsored by Vaughan Broderick, co-author of The DUCTRI Playbook* In this episode, they challenge you - the listener - to take a fresh approach to growing your business and up-levelling your lives using the power of d…
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Have you missed us? Who's ready to take action and solve problems with us? Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions. Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests. Season 2 - Eng…
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Have you missed us? Who's feeling stuck and ready to do something about it? Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions. Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests. Season 2 - En…
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In this episode Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions. Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests. Season 2 - Engage with the opportunity to design think your way through y…
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In this episode we Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions. Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests. Season 2 - Engage with the opportunity to design think your way throug…
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In this episode we discover whether 'X' really does mark the spot, as we explain more about the 'Define' stage of the design thinking process. Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions. Season 1 - A full A - Z introduction of all th…
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In this episode, we uncover a few of the reasons why workshops can be innovation and creative goldmines when you're looking to solve a problem, make a decision, or whenever you have a challenge ahead of yourself or your team. We look at how design thinking workshops are actually more likely to produce iterational innovation, than the transformation…
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In this episode we're joined by Lara Doherty, Founder of The Motivation Clinic, and Author of The Mighty Book of Motivation. Adept at using the power of visualisation, with a particular interest in the power of vision boards to fuel your achievements and help you reach your goals, Lara explains how she now pays this power forward to others. Visuali…
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In this episode we welcome the inimitible Christine Hemphill from Open Inclusion. With a background in design, Christine now specialises in inclusive product design, with a particular interest in age and disability. From retail to banking, healthcare to transport, Christine's knowledge, understanding and desire to disrupt the product design sector …
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In this episode we dive deeper into the psyche of co-host Tracy Sharp. To get us started, Lucy makes Tracy share her career profile with us, as if she'd written it for a dating app...then we get serious! From the highlights of working on the 'Foodi' for SharkNinja whilst out in China, to the burn out that followed; Tracy provides honest and open in…
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In this episode we discuss the impact of story-telling; more importantly the impact of good story-telling. As a design engineer, Tracy shares a story of a hotel stay that didn't live up to expectations, and how story-telling could have helped the hotel to better improve her experience. Lucy sings the tune to a 1980's Milky Way tv advert that shows …
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In this episode we discuss how to use the power of reflection in order to boost your mindset and discover the benefits that taking time to reflect can have on your business and life. Tracy shares the reflection questions she claims stopped her from quitting during the early days of running her own business, and Lucy shares how she uses reflection m…
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In this episode we look at the potential of questions within the innovation and design thinking process. We uncover some of the cross-overs between design thinking and lean manufacturing, and share the Japanese origins of a very simple, yet effective exercise, '5 Whys'. Plus, of course, because we're all about actionable insight, we provide you wit…
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In this episode we touch on one of Tracy's favourite stages in the design thinking process; prototyping. Having spent years working as a Design Director for a major household brand, what Tracy doesn't know about prototyping is probably not worth knowing. Join us as we share some of her production design insight, and then learn how to apply the same…
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In this episode we cover one of the main stages in the design thinking process: observe. Sure, we all observe ourselves and others on a daily basis, but when you need to observe with purpose; to be aware of your surroundings, to better understand the impact of your product, or to solve problems and makes decisions within your business, how good are…
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In this episode we chat with Michael Lewrick, PhD, MBA. Michael has worked intensively these past few years to establish himself as a Thought Leader and world-renowned specialist in the field of Design Thinking. A best-selling author and award-winning entrepreneur, his ideas, books and innovation company - Lewrick & Company - help people around the…
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In this episode we find out more about the journey that lead one of the co-hosts, Lucy Patterson, to a career in design thinking. From the influence of her Grandparents on her mindset, to a successful management career that left her feeling stifled, to setting up Flourish Unlimited. Onto a sink or swim conversation that saw her embark on a life and…
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In this episode we explain a bit more about the key steps of the design thinking process; exploring the 'double diamond' concept, which is currently celebrating its 20th year of use. So join us as we diverge to converge; applying the double diamond to life design and coaching; considering ways you can apply it to your life and business for simple, …
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In this episode we explain a bit more about one of the most commonly used tools in Design Thinking, journey - and empathy - maps. Within business, maps may relate to your customer's thoughts, feelings and journey, how your processes flow, or how you get to a sale. We'll chat customers touchpoints, and help you identify where they are in their journ…
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In this episode we explore ideation - a key element of design thinking - and how it fits into the innovation space. If you think that ideation is just a brainstorming session, then you need to listen to this episode, because you couldn't be more wrong. This episode could just provide you with the framework you need to discover your next big product…
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In this episode we explore one of Lucy's favourite Design Thinking tools; 'How Might We?' There's more to Design Thinking than just fun and effective tools, and in this episode we explore a bit of the neuroscience and psychology around creating a productive problem statement. We talk elephants, riders, working alone together, not needing to re-inve…
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In this episode we look at how Design Thinking can be used as a powerful tool for growth, both in your business and your life. We're here to help you not just fail fast and fail forward, but to learn fast, and learn forward, because we grow from many perspectives: Physical, emotional, spiritual, social and mental. Join us as we chat about the eleme…
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In this episode we evaluate the first Design Thinking tool of this podcast season, as we discuss the benefits and potential pitfalls of using 'Five W's & H Questions'. This tools allows us to gain better understanding of the opinions and wishes of our customers, whilst removing judgement and assumptions. It can get us closer to the 'right' problem …
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In this episode we meet Ed Watson, a Design Thinking afficionado and Workshop Facilitator extraordinaire. Listen as Ed shares his design thinking journey. It's a journey that takes us via IBM and Accenture, with a stop-off finding out more about his activism and the notion of 'Modern Elders', then pivots to his monthly meet-ups that bring together …
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In this episode we share more about the history and evolution of design thinking; from the 1960s 'designerly ways of thinking' to adoption of the more human-centred, product, life, and business design we know today. Book (affiliate) links for this episode are: DT Toolbox - https://amzn.to/3ZSpAdf Design Thinking Life Playbook - https://amzn.to/3mMn…
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In this episode we explain how to use design thinking as your 'compass' in order to find balance and purpose in your life and business. We help you to ask the right questions, in order to get the right answers; ensuring you're living with purpose and intent. Book (affiliate) links for this episode are: Designing Your Life - https://amzn.to/3ZYnvvG …
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In this episode we chat 'blue whale businesses' with Phil Teasdale - published Author and CEO of Enterprise Made Simple - as he shares his experience of engaging with Babson College, the world's No.1 university for Entrepreneurship. It was while engaging in Babson's Program for Entrepreneurship Educators that he found his passion for design thinkin…
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Aimed at design thinking newbies, and those who are curious about how they can use design thinking to boost their business and improve their lives. Join Lucy Patterson and Tracy Sharp - two Northern lasses who support business owners and individuals to use design thinking to positively disrupt the status quo; improving your business performance, wh…
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