Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the maturity of each market is shaping the role, influencing …

When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave t…

Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore how the brand has evolved its influencer marketing stra…

A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, th…

Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky, Senior VP of S…

It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed sea…

This conversation with Courtney Doctor was SWEET HONEY TO MY SOUL. Courtney is an author, Bible teacher, frequent conference and retreat speaker, and the Director of Women's Initiatives at The Gospel Coalition. In this episode, Courtney tells us all about her latest book— From Garden to Glory: How Understanding God's Story Changes Yours. Courtney t…

Friend, I pray this encourages you to sit at the feet of Jesus. Few things are needed, or indeed only one. 38 As Jesus and his disciples were on their way, he came to a village where a woman named Martha opened her home to him. 39 She had a sister called Mary, who sat at the Lord’s feet listening to what he said. 40 But Martha was distracted by all…

KATIE BLACKBURN. YOU GUYS. This gal is the real deal. What do I mean by the real deal? Well, I walked away from this conversation so refreshed and encouraged. This gal's humility, honesty, joy, warmth...I could feel the fruit of the Spirit through the screen while chatting with her. So I guess what I mean by the real deal is that this gal depends o…

In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to over…

In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-level position to leading a global team, along with tips for advancing your career. The conversation c…

Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackli…

We survived (and might I say thrived...well, some of the days!!) our first year of homeschooling! And I kind of loved it. A lot. Yes, I was someone who said they would NEVER homeschool. Well, God always does something with our "nevers" doesn't He! We are currently doing a hybrid homeschool classical education model with our oldest, Zan. We are just…

In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok f…

This conversation stirred me up and freed me up!!! Gosh, I can't wait for you to hear Courtney encourage us in our work for the Lord. She is a wife, mama and serves as the Director of Ministry Content for an organization called Women & Work which exists to see women confidently step into their God-given calling and view their work as meaningful to …

Okay, I just got straight counseled for an hour 40!!! What a gift this conversation was with Ben Hamilton. Ben is a husband, father, and the Director of Care at a church here in Omaha called Citylight. We talk about caring for one another, empathy, listening, their journey with infertility, and so much more. So many golden nuggets of wisdom from Be…

Josh and Katie Walters are GOLD!!!! Oh my goodness. I adored this conversation. Josh and Katie are parents to 7 beautiful children. Josh pastors at Seacoast Church in South Carolina while Katie is an author + speaker + runs their home and is the founder/visionary of Francis + Benedict. Their book, New Marriage Same Couple: Don't Let Your Worst Days…

The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.By [email protected] (David A. Yovanno and Todd Crawford)

In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his te…

In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss sta…

It was SUCH a joy to chat with Cheyenne Boluyt. She is a mother of three girls and the Director of Women's Ministry at her church in Michigan. She shares about God meeting her in the darkest time of her life through His Word and His people and I won't ever forget what she shared. She is also passionate about bible literacy, cultural analysis(what a…

Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on al…

When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience an…

Today's conversation with Colin Provart has been one of my favorite conversations to date!!! This dude gets me fired up about God and His mission. Colin and his bride, Rachel, reside in Colorado, where he is the Salt Director (College Ministry) at Storyline Church. Gosh, we cover so much. Biblical literacy, suffering well, God's providence, and mor…

Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to th…

Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5! This podcast episode was produced by Quill.…

THIS CONVERSATION Y'ALL. Laura Wifler is a wife, mother, author, and co-founder of Risen Motherhood. I am consistently impacted by her online presence-- her authenticity, humility, boldness always encourage me deeply towards the Lord! We cover a whole gamut of things-- disabilities, all things social media, aging and more! You're going to want to t…

Ten Minute Truth | 1 Corinthians 1:18-31 18 For the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God. 19 For it is written: “I will destroy the wisdom of the wise; the intelligence of the intelligent I will frustrate.” 20 Where is the wise person? Where is the teacher of the law? W…

This one has been a LONG TIME COMING! Today I am joined by one of my all-time favorite people, Brittany Opal Ficker. We've been besties since 5th grade and never looked back. She lives in Guatemala with her husband and 4 kids as they serve their family's ministry-- Adonai International Ministries. Her obedience to the Lord continues to impact my li…

After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creato…

Y'ALL I AM FIRED UP. This episode is a compilation of some things God has been teaching me these last few months. I chat about our sweet new addition, Zoey Jo. I go on and on AND ON about THIS BOOK THAT CHANGED MY LIFE and pretty much beg you to read it. I'm FIRED UP to live for Jesus. What's the call? Are we obeying? Let's.go.Church. We were made …

This episode is reposted from my church's podcast, Christian Formation Podcast. Jourdan, Ravyn and I talk about pursuing God in 2024. The conversation essentially turns into-- GOD IS GOING TO CHANGE US IN 2024, GOD IS GOING TO BE THE ONE TO DO IT!!! How freeing. How exciting. I can't wait to pursue God with you guys in 2024. LET'S.DO.IT. See you ne…

Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the…

Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a co…

Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to …

Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers and partners. She and host Dave Yovanno discuss gett…

In this episode, I share 15 rhythms that we do or have done with our children as we long to intentionally teach them about Jesus + show them what it looks like to follow Jesus. Most of these are SO small and nothing crazy. SO many that I learned from other moms that have gone before me, or ideas I heard and changed for what worked best for our fam.…

When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be…

Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locatio…

I DARE YOU TO HAVE A CONVERSATION WITH JESS HOTZ AND NOT HAVE YOUR FAITH STIRRED!!!! This.gal. She is the co-founder of Elevate and Activate Global-- traveling 170 days last year to unreached people groups. It was/is an honor to learn more about all God has been teaching her and what God is doing around the world through Activate Global! You don't …

When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world of ‘sameness’ on the internet, and saw an opportunity to do something different. 25 years later, he’s still at it. Uncommon Goods is a leader at ESG, and is something Dave is passionate about. He thi…

In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-…

My dearest friend, Linden Hogan, had me on her podcast to chat about friendship! The Testimony Podcast Linden's words about the episode: "I am deeply passionate about redefining health by anchoring us back in the foundations of true wellness ; faith, mindset & trauma, nutrition, movement, sleep, hydration, connecting with nature and community. I be…

What if we explicitly shared the gospel with our kids every day? What if we took seriously the mission field of our HOMES— these precious, tiny ears that God has called us to disciple and help form. We have a responsibility, and it’s an EXCITING ONE. God is the one who saves, the pressure is entirely off, and also He’s entrusted us to share the bes…

Welcome back to the Partnership Economy! In season four’s first episode, host Dave Yovanno sits down with Chloe Wen. Chloe is a content creator who has been posting content since 2015. Throughout her journey, Chloe has developed long-term vision for her content and business, embraced new social media platforms, and learned how to effectively work w…

In this conversation I am joined by wife, mama, author, speaker, and teacher Ann Swindell! This conversation was SO refreshing and encouraging!!! We cover SO much in this episode. We chat about her latest book, The Path to Peace: Experiencing God's Comfort When You're Overwhelmed, family rhythms, forgiveness, the Church, ins and outs of being a wri…

Rachel Mattley!!! I love this wise, humble, joy-filled gal so much. God has given her SO much wisdom as she has walked with Him. Are you discouraged in your singleness? This episode is for you! Are you wondering how to love your single friends well? This episode is for you! Rachel shares 15 lies that single people/people in the church believe, and …

Prepare yourselves to be mind blown by bread!!! (Yes, you read that right.) What an absolute treat to get to learn from Kendall Vanderslice in this conversation. I was left processing and soaking in so many of the things she shared. We talked about her latest book: By Bread Alone, community/belonging, singleness, and so much more. You may want to t…

In this episode, I am joined by the sweet and wise Amy Hall!!! She is a wife, mama, worship leader, and women's ministry lead at her local church, Keystone. It was such a joy to get to talk about what God has been teaching her through women's ministry, the Sabbath/rest, tangible tools for studying God's Word, authentic community, and more! Amy's wo…

In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety of topics including how his team at FMTC approaches br…