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Welcome to the Customer Academy Playbook where we help you build online training your customers will love. This show breaks down best practices in Customer Education, featuring interviews with leaders in customer education, case studies and breakdowns of real-world projects, and explores how some of the biggest teams in the world lead growth and success with education.
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Real Leadership

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Welcome to REAL Leadership, the podcast that takes you on a journey behind the scenes of some of the world’s most successful companies. Produced by The О̄nin Group and hosted by CEO Jim Weaver, our show is dedicated to exploring what it truly means to be a leader in industries that make, move and process. In each episode, Jim sits down with C-level executives to discuss their experiences and insights on leadership, as well as the challenges and opportunities that come with leading in dynamic ...
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Andrew Tidwell has never followed the traditional HR playbook. With a background in labor negotiations, international chaos, and what he calls “solving difficult people problems,” Andrew built a career by saying yes to the messy stuff—and figuring it out mid-flight. Today, he’s CHRO at WineShipping, where he’s helped transform a fast-scaling logist…
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What if everything you thought about leadership was wrong? Rudy Alanis grew up in a family where leadership meant service, purpose, and people. But after 25 years in global HR leadership—working at GE, TE Connectivity, Helix Electric, and now as Chief People Officer at Facility Solutions Group (FSG)—he’s learned that success isn’t just about workin…
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What keeps a logistics company thriving for nearly six decades? Plenty of companies throw around words like trust and transparency, but few actually walk the talk. Even fewer know how to turn these values into a competitive edge. In this episode, Paul shares what most leaders overlook when it comes to building a resilient, high-performing organizat…
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The Psychologist Who Built a Life-Saving Logistics Empire Most people don’t wake up thinking they’ll run a high-stakes logistics company. Matt Silverberg didn’t either. Armed with a master’s in clinical psychology, he was working in the nonprofit sector—until a phone call changed everything. His father-in-law needed help in a niche logistics busine…
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From transforming a struggling division into a $6 billion powerhouse to tackling the unprecedented challenges of modern warfare, Matt Milas, President of Defense & Space at Honeywell Aerospace, knows what it means to lead under pressure. His journey is a masterclass in turning obstacles into opportunities, and he shares it all on this week’s episod…
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What does it really take to be a great leader in today’s world? In Season 1 of Real Leadership, we explored this question by talking with 28 extraordinary leaders in the real economy—those who inspire their teams, solve real-world challenges, and create meaningful impact every day. Through their stories, one thing became clear: success isn’t about …
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From navigating a high-stakes maternity leave during the pandemic to stepping in as interim CEO during a health crisis, Chrissy Dunlap, Chief Revenue Officer at BirdieBox, knows what it means to lead with heart and grit. Her journey is a masterclass in balancing personal adversity with professional leadership, and she shares it all on this week’s e…
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How do you rise above a challenging start to lead one of the top companies in the baking industry? In this episode, Jim Weaver sits down with Mike Porter, President and COO of New Horizons Baking Company, to discuss his inspiring journey from a troubled adolescence to industry leadership. Mike shares how resilience, mentorship, and a people-first m…
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How do you lead in an industry with over 20,000 competitors, all vying for the same freight loads? In this episode, Jim Weaver sits down with Drew Herpich, Chief Commercial Officer at Nolan Transportation Group (NTG), one of the largest freight brokerages in the U.S. Drew brings a wealth of experience from his 14 years at Coyote Logistics and share…
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What does it take to lead a global powerhouse like Shell through history's most critical energy transition? Carolyn Comer, President and CEO of Shell Energy North America, knows exactly how to turn big challenges into big opportunities—and she’s sharing her playbook in this must-listen episode of Real Leadership. Carolyn pulls back the curtain on t…
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Reducing Fear in the Workplace How do you take a family business from survival mode to thriving on the global stage? Paula Marshall, CEO of The Bama Companies, did just that by focusing on reducing fear in the workplace. In this episode, Paula shares how she transformed Bama’s culture by fostering open communication and collaboration. She emphasize…
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Empowerment Without Abandonment Ever wondered how the leader of a $3.1 billion company maintains a culture of independence and accountability across multiple industries? David Walker, President and CEO of EBSCO Industries, shares his secret: Empowerment without Abandonment. In this episode, David explains how giving his teams the freedom to be entr…
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He’s driving operational excellence in a world of milk runs, cross-docks, and lean practices. Richard DeBoer, Executive Vice President of Supply Chain Logistics at Carter Logistics, combines financial acumen with operational expertise to lead one of the top logistics firms. Drawing on his wealth of experience as CFO and COO, Richard has propelled C…
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We’re still reeling a bit from what we just learned: The uncomfortable truth behind building a great culture. How will the next revolution in packaging impact your business, too? When innovation beats iteration. Our guest in this episode took us in directions we weren’t expecting (but man, did we need to go there!) His passion and pragmatism are ch…
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The transcendent career of a recovering politician. Before Steve Ammons became the CEO of the Birmingham Business Alliance, he served as a Jefferson County Commissioner, focusing on economic development and information technology. Steve’s journey from entrepreneur to city council member to a key figure in regional economic growth has left a lasting…
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Living the pros and cons of being a young leader Before stepping into his role as President of Operational Technologies Corporation (OpTech), Maximiliano Navarro III honed his entrepreneurial skills and gained invaluable insights from his family’s business. When it comes to drive and commitment, Maximiliano proves age is just a number. In this epis…
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A dramatic career shift changed everything. David Reid, the dual-hatted Chief Technology Officer and Chief Marketing Officer at NOV, brings a unique blend of visionary technology and strategic marketing to one of the leading global energy equipment providers. With a background that spans architecture and engineering, David is helping to steer new f…
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He’s tried — and failed — to retire twice. Randy Tucker is the current Chairman and CEO of Wineshipping and a key board member of the international 3PL, GEODIS. With a knack for numbers and a passion for people, Randy is still pursuing the art of building a perfect culture. In this episode of Real Leadership, we discuss: Why culture is key to perfo…
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He has a first-hand view of the future of energy infrastructure. Chris McConnachie is the Chief Financial Officer of New York for National Grid, one of the largest investor-owned energy companies in the U.S. In this episode, we explore Chris’s career journey from England to the Empire State, and Chris sheds light on the invisible forces powering ou…
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His strategy delivers more with less — and it’s generating billions in revenue. Bill Canady is the CEO of two major companies, OTC Industrial Technologies and Arrowhead Engineered Products. He’s the mastermind behind a business strategy that has generated a $3 billion boost in shareholder value and the author of the upcoming book “The 80/20 CEO.” I…
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This ownership strategy is changing the way we work. Rocky Fiore, Chief Operating Officer and Managing Director of Prairie Capital Advisors, is an expert in Employee Stock Ownership Plans (called ESOP). For owners considering an eventual exit from your business or those just hungry for a strategy that can position your company for greater success, …
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A chance conversation launched his career. Before Stephan Mathis became the co-founder of the billion-dollar company Molo Solutions, he was a part-time valet. But Stephan didn’t let his humble beginnings hold him back — he used them to pave his path forward. In this episode of Real Leadership, we discuss: Why failure in your twenties can be the sec…
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Strategy is NOT the key to success. Tammi Carter, Chief Executive Officer at E4D Technologies, reveals the secret sauce propelling success in the dynamic world of manufacturing and technology. In an era of rapid change, Tammi is orchestrating a transformative culture that's turning heads and changing the industry. In this episode, we dive beneath t…
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Rediscover your WHY. In a world racing for the next best thing, Kellye Terrell, Human Resources Executive at Georgia Tech, believes in letting your purpose define your pace. Is this episode your wake-up call to slow down and find a more authentic way forward? Join us for a journey into the heart of reflective leadership, where we discuss: Why you s…
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Leaders, STOP TALKING… Michael Bartikoski, COO at CraftMark Bakery shares his battle-tested leadership philosophy honed by working for industry titans like Coca-Cola, Hershey, Quaker Oats, Nestle, and Pepsi. Leaders often think they need to have all the answers and solve all the problems, BUT do they? You’ll be so inspired by Mike’s story that you’…
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What's really holding you back from thriving in chaos? Find out in this episode… Robert J. Hunt, an executive coach from Frisco, Texas, dedicated to developing leaders and championing the journey from victimhood to victory. As the co-author of "Nobody Cares Until You Do" and the founder of the Renaissance Executive Forums in Dallas, Fort Worth, Rob…
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This leadership advice transcends industries. From turning around a university's financial crisis to pioneering cutting-edge automotive technology, President of the Systems Group of Companies Michael Thomas knows what it takes to make an impact. In this episode of Real Leadership, we explore the magic of transforming deficits into triumphs, all whi…
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This is how you disrupt an industry. At age 27, Will Jenkins co-founded freight brokerage company MoLo Solutions and began a fascinating journey of growth, grit, and game-changing innovation. Today, Will knows what it takes to build a billion-dollar company from the ground up. On this episode of Real Leadership, dive into a riveting journey through…
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This is how leaders can help anyone learn anything — and change the course of a company in the process. Discover how Carin Sampson ​​unleashed IBT Industrial Solution's potential by embracing curiosity. As the Vice President of Marketing and Human Resources at IBT Industrial Solutions, Carin has helped the respected 70-plus-year-old business pivot …
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This is how he moved from company contractor to COO. Mike Schillinger took a different path to the top, and the results speak for themselves. In the world of plastics, one man's journey from IT consultant to COO unveils the secrets behind thriving company, Advanced Plastic. From sprint races and unexpected challenges to the art of balancing flexibi…
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This got her to the top at Airbus. Get inspired by Bettsie Norton, a top executive at the Airbus U.S. While many executives lead with heavy-handed authority, Bettsie does things differently. Join us as we uncover the strategies, mindset and personal traits that have propelled Bettsie to the forefront of the aviation manufacturing industry. You will…
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Get ready for an exciting journey into the world of real leadership in the debut episode of "Real Leadership". Host Jim Weaver sits down with Paul Seeman, CEO of Boombox Beverage, to discuss his experiences and insights on leadership in the non-alcoholic specialty beverage market. During their conversation, Paul shares his journey of building Boomb…
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Introducing "Real Leadership", the podcast that takes you on a journey behind the scenes of some of the world's most successful companies. Produced by The Onin Group and hosted by COO Jim Weaver, our show is dedicated to exploring what it truly means to be a leader in industries that make, move, and process. In each episode, Jim sits down with C-le…
  continue reading
 
Can you guarantee that your customer education strategy will deliver on the goals you’ve set for this year? Is it even possible to guarantee that starting a customer education program will ACTUALLY do everything customer education promises to do? The promises of Customer Education are many: faster onboarding, reduced support tickets, amazing commun…
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This week we're looking at "customer education" and its role as a "service" within a product organization. Customer education teams often fall under "client success" which makes sense because we help customers get to value in a product. BUT, I'm predicting a shift this year (and years to come) where our education services teams provide strategic va…
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In this episode, Matt dives into the topic of monetization and some simple strategies to test pricing models for your customer education program. The Customer Academy Playbook, by ThinkThru, is a show helping B2B brands in SaaS and beyond build training their customers love. Learn more about the team and customer education solutions at thinkthru.co…
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Last year was a massive success and “explosion” of the term #customer education. This has been our mission for more than 7 years, but thanks to the absolute success of the customer education strategy across industries, customer education is becoming a true discipline in tech and many teams are moving to education-as-a-service models. In this episod…
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Great SaaS training uses 3 main building blocks - product features, training goals, and personas. If you nail the relationship between these 3 and build your courses in the right order, you'll make a catalog that scales, is easy to update, and provides great results for your customers. #SaaS #onlinecourses #SmallBusiness #BusinessGrowth #LMS #elear…
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Customer education has taken on new meaning as more SaaS, consulting, and impact-focused organizations leverage this strategy for scaling customer success and extending their brand beyond product features. There are 5 types of experiences embraced by customer education leaders – each with their own benefits, challenges, and unique goals. Learn what…
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Welcome to the Customer Academy Playbook where we help you build online training your customers will love. This show breaks down best practices in Customer Education, featuring interviews with leaders in customer education, case studies and breakdowns of real-world projects, and explores how some of the biggest teams in the world lead growth and su…
  continue reading
 
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