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The Forge House

Jonathan Maynard

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Weekly
 
You’ve built a business that works (most of the time)—now it’s time to build a life that works too. I’m Jonathan Maynard, a home service entrepreneur who’s scaled multiple 7-figure service companies. On The Forge House, I sit down with real business owners who’ve hit walls, made shifts, and grown—not just in revenue, but in clarity, capacity, and purpose. No guru fluff. No silver bullets. Just honest conversations for $1–10M home service owners ready to lead better and live fuller. No matter ...
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Less Method. More Meaning. The world of Product Discovery and Creation is becoming increasingly challenging due to mistakes and missed opportunities that are prevalent in agile teams, large-scale Scrum and all other agile frameworks. History has shown that when organisations try and scale their product development to more than one cross-functional team, mistakes are made that cut short many chances of getting all possible benefits. The route of this for many is the need for more attention pa ...
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Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
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The AI Australia Podcast is hosted by Emma Bromet and Kathryn Collier and brought to you by Mantel. We report what’s going on in Artificial Intelligence in Australia today, with a particular focus on responsible AI, diversity and inclusion and AI at scale. What should we be aware of? And how could this affect society in Australia? We bring in leaders from across industries to get a sneak peak into what they’re working on and how they are handling any ethical considerations.
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Welcome to the Link for Success podcast, where we chat about linking and connecting through online marketing, linking to your audience, linking to technology and linking others to your brand. Link for Success is a philosophy of using your voice to make a lasting impact on a global scale. Don't just link for the sake of linking.... Link for Success! Stacy is an Award-Winning Digital Producer, Master Podcast Trainer, Speaker, Author & Podcast Host. Helping Organizations & Entrepreneurs strateg ...
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B2B Go-To-Market Leaders

Vijay Damojipurapu

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Monthly
 
Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more! Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics ...
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In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand. Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches,…
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In this Quick Talk episode of The Forge House, Jonathan Maynard reveals what really causes business stagnation—and why most owners are trying to fix it all wrong. If you’ve ever felt like nothing is working, like your leads have dried up, your revenue’s stalling, or your team’s disengaged, this episode is for you. Jonathan uses the vivid analogy of…
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How AI is Reshaping Customer Expectations & Driving Business Value with Sandy Iyer (General Manager, Data Science at Sportsbet) Join your hosts Emma Bromet and Kathryn Collier as they chat with Sandy Iyer, a leading data and analytics executive, currently General Manager of Data Science at Sportsbet. With a career spanning energy retail, financial …
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In this episode of Customer Growth Sessions, Pat interviews Ally Weiss, founder of Grip Baby, an innovative infant crawling support onesie. Ally discusses transitioning from her job at Google to entrepreneurship, covering financial challenges, the importance of IP, and customer feedback. She shares strategies for growing her Instagram following and…
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In this episode of The Forge House, Jonathan Maynard tackles a pressing topic: using AI in business without sacrificing authenticity or connection. If you’re tired of the nonstop AI hype, you’ll appreciate this grounded, honest take on what artificial intelligence can and cannot do for small business owners. Jonathan shares his personal boundaries …
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Send us a text In this episode, host Ben Maynard is joined by Adam Josephs, the co-author of Risk Up Front, to explore the gritty truth behind high-performance teams and why rigour, not ruthlessness, is the key ingredient in complex, high-stakes environments. If you’ve ever wondered why your team’s best intentions still lead to delays, late changes…
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The Four Flows of Business—Leads, Sales, Fulfillment, and Cash—are the difference between surviving and scaling. In this episode of The Forge House, Jonathan Maynard reveals the exact framework that helped him break through plateaus and rebuild his business from the inside out. Whether you're stuck chasing low-quality leads, winging your sales call…
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In this episode of Customer Growth Sessions, Pat talks with Corey Maynard, CEO, and founder of BCKR, a startup focused on high-end performance fan apparel. Corey discusses his background, lessons learned from his years as CMO for large brands like YETI Coolers, the challenges of trademarking, navigating licensing deals with universities, and premiu…
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In this episode of The Forge House, we dive deep into the WIN Your Next Hour framework with Danny Lehr—entrepreneur, athlete, speaker, and founder of Caffeine and Kilos. Based on his new book, Danny breaks down the powerful WIN formula (Words, Invest, Note your progress) that has helped Olympians, founders, and everyday dreamers build unstoppable m…
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Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie’s approach turns reps into advisors and conversations into conversions. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz…
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In this episode of Customer Growth Sessions, Pat Ahern sits down with Mike Yarbrough, Founder and CEO of Rustic and Main: A handcrafted jewelry brand that started as a garage hobby and has grown into a thriving company with over 30 employees creating story-driven rings from reclaimed and historic materials. We talked about scaling a handmade produc…
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In this episode of The Forge House, Jonathan Maynard breaks down one of the most important lessons in business: business clarity scales. Using the example of Chick-fil-A vs. Cookout, he illustrates how focusing on fewer offerings, stronger systems, and intentional culture creates a scalable, profitable business. While Cookout dazzles with options, …
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Stop drinking alcohol—that’s the decision Jonathan Maynard made when he realized his leadership, health, and mindset were at odds with what he was tolerating in his life. In this vulnerable episode of The Forge House, he shares what actually changed when he let go of something that didn’t serve his future. No rock bottom. No lecture. Just one busin…
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In this episode of Customer Growth Sessions, Pat Ahern sits down with Brandon Kim, Co-Founder and CEO of Brevite: A backpack brand that evolved from a college Kickstarter project into a direct-to-consumer powerhouse boasting over 2.5 million followers across social platforms. Visit Brevite & follow them on Instagram, YouTube, and TikTok We talked a…
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Welcome back to The Forge House, where a better business begins with a better you. In this episode, I get brutally honest about the business boundaries I had to build—not to grow faster, but to stop the slow-motion collapse of my life. This isn’t a list of hacks or a new productivity system. It’s the story of what I had to stop doing to finally sho…
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Send us a text In this solo episode, host Ben Maynard explores a shift in thinking that many coaches and leaders need to make: moving away from trying to fix teams and instead focusing on coaching for meaning. If you're involved in organisational change—whether as a product leader, agile coach, or transformation lead—this episode offers practical i…
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Dr. Mario McCoy, founder and creative director of NCMPRBL, joins Customer Growth Sessions to talk about building a premium minimalist brand rooted in culture, confidence, and intentional design. He shares how a childhood love for accessories turned into a watch and eyewear company known for its limited releases, how exclusivity can actually deepen …
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In this episode of The Forge House, host Jonathan Maynard dives deep into the power of leadership clarity—and how chasing busyness can sabotage the momentum your business truly needs. If you’ve ever ended your day exhausted but unsure of what you actually accomplished, this episode will hit home. Jonathan shares a powerful personal story about how …
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Send us a text In this no-holds-barred solo episode, host Ben Maynard delivers a searing obituary for agile coaching — or at least, the version of it we’ve come to know. If you’re a senior leader investing in agile or a coach trying to stay relevant, this episode is for you. Ben doesn’t just diagnose the decline of agile coaching — he traces its ev…
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In this episode, we delve into the world of sustainable lifestyle brands with Kyle Berner, Founder & CEO of Feelgoodz. Gain insights into the journey of creating and scaling Feelgoodz, a company specializing in footwear and accessories made in countries like Vietnam, Thailand, Turkey, Nepal, and India. Learn how a backpacking trip inspired Kyle to …
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Most overwhelmed business owners don’t need another CRM, project management platform, or time-tracking app—they need a rhythm. In this episode, Jonathan Maynard breaks down the costly myth that software can fix dysfunction, and reveals why clear, consistent operating cadence is the real solution to chaos. Whether you're buried in apps or burnt out …
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Send us a text In this episode of the Product Agility Podcast, host Ben Maynard challenges one of the most pervasive and damaging habits in product organisations: treating roadmaps like contracts. Ben explores why our obsession with polished timelines and rigid plans can undermine trust, limit learning, and stall product progress — and offers a rad…
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In this episode, we delve into the world of e-commerce and brand building alongside Nicole Krantz Bernstein, Founder & CEO of Meems. Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping, engaging in-person events, effective customer service, and utilizing custom…
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Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams to…
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In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries. He covers topics like early challenges, rapid international expansion, m…
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Jonathan Maynard, a successful home service entrepreneur, shares his journey and insights on transforming from an overworked business owner to a confident leader. In this episode, he emphasizes the importance of delegation, building systems, and rethinking one's role in the company. Jonathan discusses the pitfalls of doing everything oneself, the b…
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Join Jonathan Maynard, founder and seasoned entrepreneur, on The Forge House podcast, where he brings candid conversations with business owners who have experienced the highs and lows of scaling their companies. This podcast focuses on personal and professional growth, providing practical tools and actionable insights for leaders in the thick of it…
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Send us a text In this episode of the Product Agility Podcast, host Ben Maynard tackles one of the most misunderstood and overlooked challenges in scaling product organisations: the persistent misalignment between product and technology teams. Ben explores how chaos at scale is often a design flaw, not a team flaw — a consequence of mismatched ince…
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In this episode, we delve into the world of e-commerce and brand building alongside Laura Berens, Founder & CEO of Love and Fit. Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping with zero-interest credit cards, managing inventory and cash flow, leveraging pa…
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Trust the process, embrace resilience, and understand that challenges often lead to greater success. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses. Eli details his transition from chasing venture-backed dreams to creating lifestyle bu…
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Send us a text In this episode of the Product Agility Podcast, host Ben Maynard shares a practical approach to helping people grow beyond their job titles—an approach that improves collaboration, accelerates delivery, and supports meaningful development without adding unnecessary bureaucracy. At the centre of the conversation is the concept of a “M…
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In this episode, Dave Munson, founder and CEO of Saddleback Leather, discusses his journey from starting the company in Mexico to creating high-quality leather bags that are now sold throughout the world. He covers topics like early challenges, rapid growth, the importance of delegation, and balancing business success with personal fulfillment. Dis…
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Send us a text In this episode of the Product Agility Podcast, host Ben Maynard explores the role of leading and lagging metrics in product strategy, OKRs, and business impact. Many teams rely on lagging metrics to measure success, but when the results are in, it’s often too late to make meaningful changes. Leading metrics provide an opportunity to…
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In this episode, we delve into the dynamic world of Meta Ads for ecommerce alongside industry expert Axel Axelsson, Founder of Bright Spot Media. Gain insights into the strategies and techniques used to effectively scale your ecomerce business through Meta Ads, with practical advice about how to create assets for ads, common mistakes Axel sees, and…
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Send us a text In this week’s episode of the Product Agility Podcast, Ben is joined by Jim Kalbach, an expert in design, innovation, and the Jobs to Be Done (JTBD) framework. Together, they tackle one of the biggest blind spots in product development—our over-reliance on user stories and how shifting our focus to customer jobs can unlock real value…
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In this episode of Customer Growth Sessions, Pat Ahern interviews Caroline Priebe, the CEO and founder of Driftless Goods, an online marketplace focused on plastic-free, regenerative wool products. Caroline shares the inspiration behind the brand, stemming from her extensive background in sustainable fashion and her desire to create eco-friendly pe…
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In this episode of Customer Growth Sessions, Pat Ahern sits down with MacKenzie Morris, a business coach and visibility strategist. MacKenzie shares her entrepreneurial journey, from launching multiple businesses to helping others build their personal brands. She offers valuable insights into effective content strategies, the power of lead magnets,…
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Send us a text In this week’s Product Agility Podcast, host Ben Maynard takes the mic solo once again, tackling an issue that has taken over the world of Agile and Product Management: our over-reliance on templates and canvases. From Vision Canvases to Lean Product Discovery Templates, we’ve been sold the dream that structured frameworks make our l…
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It's important to price for customers, not just the product itself, as humans ascribe value. Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, draw…
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In this episode of Customer Growth Sessions, Pat Ahern interviews Mayo Santos, the CRO and co-founder of Revol Cares. Mayo discusses the initial challenges and strategies of generating sales and growing the business with co-founder Sarah in the early days, from meeting at a farmers market to scaling to major retail success. They dive into effective…
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In this episode of Customer Growth Sessions, Pat Ahern interviews Kelly Moffat, the COO and co-founder of Kirrin Finch, a pioneering apparel brand specializing in menswear-inspired clothing for women, trans, and non-binary individuals. Kelly discusses the brand’s unique journey, from launching on Kickstarter to becoming a mainstay in the niche fash…
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Send us a text 🔗 Master Lean Product Discovery – Sheev Workshops: https://sheev.co.uk/training/leanux/ In this week’s Product Agility Podcast, host Ben Maynard takes the mic solo once again to tackle one of the biggest and most persistent failures in product and agile transformations: the misunderstanding of how learning drives adaptability. For ye…
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In this episode of Customer Growth Sessions, Pat Ahern interviews Katya Eckert, the founder of A DOMANI. Katya shares her journey of creating A DOMANI, a sustainable sleepwear brand. She discusses the behind-the-scenes process of taking apparel from idea to customer's front door, including determining the right type of fabric and finding a great ma…
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Send us a text In this week’s Product Agility Podcast, host Ben Maynard takes the mic solo to tackle one of the most controversial (and misunderstood) statements in product development: "Developers should NEVER talk to customers or users…"😲 But wait—should they? Or is this just another myth holding product teams back? Ben dives into the real reason…
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Send us a text In this week’s Product Agility Podcast, we’re joined by Jeff Gothelf, author, speaker, and product discovery expert, to explore the evolution of Lean UX and why it’s no longer just about UX. Jeff shares how the Lean Product Canvas has shifted the way teams collaborate, align on business problems, and focus on outcomes over outputs. W…
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Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. This episode is part 2 of our series on How to Hire an SEO Company. Missed part 1? Check it here. In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Aher…
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Send us a text In this week’s Product Agility Podcast, we explore the true foundations of high-performing teams with Lucy Widdowson and Paul Barbour, executive team coaches, authors, and lead tutors at Henley Business School. With decades of experience coaching leadership teams, Lucy and Paul share their insights on what separates functional teams …
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Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the…
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Send us a text In this week’s Product Agility Podcast, we explore the power of effective design with Ashley Nicodemus, a seasoned product designer and Senior Director of Design at UE Group. Ashley shares her deep expertise in mission-critical design and explains why beauty is great—but effectiveness is what truly drives impact. Key Takeaways: Desig…
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Strategic partnerships can be the catalyst for business growth and long-term success. In this episode, Emir Elliott-Lindo highlights the significance of cultivating strong relationships with partners and how collaboration can lead to mutually beneficial outcomes. Emir delves into the essential steps for fostering these relationships, from identifyi…
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