The show for those who want to build a successful freelance business. We are NOT about the hustle. We are NOT about the feast-or-famine cycle. We are about building a business. Deliberately.
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The show for those who work at and with membership associations in the areas of content, publications and media. You are the innovators, the creators, the strategists and the doers — serving your association members and their industry.
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On today’s show I share two timely new resources: Introducing Deliberate Freelancer Clarity Calls! These are 45-minute Zoom video chats to talk through 1-2 challenges with podcast host Melanie Padgett Powers. Are you feeling stuck in your business and need help reigniting your momentum? Do you have a million ideas but need help zeroing in on the be…
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#206: How to Stay Afloat During Turbulent Times, with Michelle Rafter
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49:00Today’s guest is Michelle Rafter, who lives in Portland, Oregon. Michelle is the owner of WordCount Editorial Services. She is a former journalist who is now a ghostwriter of books, research reports and articles for CEOs and management consultants. She’s a former newspaper staff writer, wire service columnist and freelance reporter who covered busi…
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#205: Embedding the “A” of DEIA into Your Business, with Sara Kobilka
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47:27Download transcript of episode 205. Today’s guest is Sara Kobilka, who lives in New York state. Sara is the owner of Renaissance Woman Consulting. Sara has an insatiable curiosity that has driven her career in many different directions that she’s been able to connect in her freelance work. She primarily works in the STEM space. Sara is also a caree…
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#204: January and February By the Numbers
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26:37In today’s episode, I recap what my business looked like in January and February. This includes: Why I got a slow start to 2025. Why I’ve been focusing only on current clients and not marketing. How much I earned in January and February. How much I worked in January and February. The number of clients I did and the types of work. How I’m thinking a…
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#203: Embracing a Fractional Role + Becoming an In-Demand Freelancer, with Matthew Fenton
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1:03:04Today’s guest is Matthew Fenton, who lives in Oregon wine country with his wife and two cats. Matthew is the founder of Three Deuce Branding, a one-man consultancy with a simple mission: “to help good people build great brands.” Since 1997, he has helped hundreds of clients — including Fidelity Investments, Wrigley and Valvoline — to achieve what h…
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#202: What a $600 Month Taught Alan Heymann
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43:49Today’s guest is Alan Heymann. Alan is the owner of Peaceful Direction. He is an executive coach and facilitator and is the author of two books on leadership analogies: “Don’t Just Have the Soup” and “Embrace Your Inner Peaches.” Alan is also a faculty member of the Georgetown University Institute for Transformational Leadership. In this episode, w…
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#201: My Fave 2024 Books & Most Anticipated 2025 Books
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47:22On today’s show I discuss my favorite books I read in 2024 and share my most anticipated books of 2025, plus some popular authors coming out with new books this year. A few statistics first. In 2024: I read 67 books. I did not finish (DNF) 16 books. 67% of my books were fiction, with 33% nonfiction. All but one book was for adults; I read one young…
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On today’s show I discuss the rough start to 2025 and share my 2024 end-of-year review, which includes: My gross and net income for 2024 My expenses for 2024 My income goals and whether I hit those each quarter How I landed a new client How many hours I worked The importance of vacations, mental health days, spontaneous days off, and staycations A …
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#199: Struggling? How to Get Clients Now, with Rosanna Campbell
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55:57Today’s guest is Rosanna Campbell, a freelance content writer who writes “non-boring content” for B2B SaaS clients like Dock, Lattice, and monday.com. She lives in Madrid, Spain, with her husband, son, and their beagle who eats her furniture. Rosanna’s been freelancing for eight years. In this episode, we chat in-depth about six tips she shared in …
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In today’s episode, I recap what my business looked like in November. This includes: How much I worked in November. Why I got behind and how I dealt with it. The types of work I did and how I charged. My total monthly earnings. Why I offered to help a new client for “free.” What I Learned This Week: How Poet James A. Pearson (and his friend) look a…
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#197: Be Honest: Are You Self-Sabotaging?, with Melissa Hobson
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45:42Today’s guest is Melissa Hobson, who does business as The Ocean Writer Ltd. Her writing focuses on marine science and conservation. Melissa lives in Hastings, England. She has written for National Geographic, Scientific American, BBC Wildlife, BBC Countryfile, New Scientist, the Guardian and more. She also does some content and copywriting for NGOs…
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I’m excited about Bluesky! Are you on the platform too? Let’s create a Deliberate Freelancer starter pack — more on that in this episode — but follow me at @MelEdits. On today’s show, I share five questions to help you wrap up your year to create a “fresh start” in January. I explain the difference between these five questions and larger questions …
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#195: Infusing My Core Self Back into My Business
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29:52On today’s show, I talk about how hiring a business coach for a few months helped me get excited about my business again. Here’s what I share with you in this episode: Why I hired a coach. The initial goals I had with coaching and how that changed. How outlining who my “core self” was helped me with my business direction. Insights that my coach had…
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On today’s new regular monthly episode I recap what my business looked like in October. This includes: How much I worked in October. The types of work I did and how I charged. Why a lower-paying passion project can be worth it. My total monthly earnings. How I landed a new anchor client. Why I sometimes break the “freelancing rules” and charge hour…
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#193: How to Improve Your Money and Your Nutrition Habits, with Reyna Gobel
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37:41Today’s guest is Reyna Gobel, MBA, MPH, a New Yorker who is a purpose-driven freelance writer. She writes journalism and content on personal finance, travel, pets, and health and nutrition. Reyna is a personal finance and health expert and award-winning author. Her articles and quoted advice have appeared in over 300 publications and websites, incl…
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#192: The Prodigal Daughter Finally Returns to Her Podcast
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33:20I am finally back! I know, I know — this was way longer than that a “summer” hiatus. I’m sorry for the delay, but to be honest, I wasn’t sure I was coming back. I’ll talk about that in today’s episode and share why I did come back (mainly because of you, my wonderful listeners). Here’s what I share with you in this episode: A few minor changes to t…
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I will be on summer hiatus from June to September. This episode gives you a quick update about my summer plans and provides a sneak peek into what I’m looking forward to talking about in September. Resources: Support Deliberate Freelancer at Buy Me a Coffee Deliberate Freelancer Facebook group Connect with Melanie on Threads @MelEdits_DC Connect wi…
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#190: Unpack and Improve Your Money Beliefs with Austin L. Church’s Book “Free Money”
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54:45Today’s guest is Austin L. Church, who returns to the show to talk about his book “Free Money.” Austin lives in Knoxville, Tennessee. He helps e-commerce founders stand out online with their brand strategy. Lately, he’s been working as a fractional chief marketing officer, consulting for creator economy companies. He also coaches freelance creative…
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#189: Evicting Freelance Scarcity Mindset and Jealousy, with Rachel Meltzer
55:18
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55:18Today’s guest is Rachel Meltzer. Rachel lives in Massachusetts after doing the “van life” thing for a few years. She is a freelance writer for software as a service companies or SaaS. She’s written for Lenovo, Grammarly, Loom, FarOut, Six Moon Designs and more in the tech and outdoor recreation industries. She’s also a coach. She’s coached over 100…
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#188: What You Need to Know Before Getting Headshots and Branding Photos, with photographer Louis Tinsley
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37:32Today’s guest is Louis Tinsley, a DC-based commercial photographer. Louis has been working in the industry professionally for more than 10 years and sits on the board of the DC chapter of American Photographic Artists, where he runs the annual Photo Assistant Workshop. He also recently joined the Northern Virginia Community College Photography & Me…
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#187: Offering Video Script Writing and Webinar Moderating, with Kelly McSweeney
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53:41Today’s guest is Kelly McSweeney, a content marketing writer. Kelly works from her home office in Massachusetts with a small dog by her side. She has been a self-employed writer for nearly eight years, with clients that include research institutions, big tech companies and marketing agencies. Kelly explains cutting-edge science and emerging technol…
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#186: Creating a Netflix-like Membership Program for Your Clients, with photographer Annemie Tonken
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46:25Today’s guest is Annemie Tonken. Annemie lives in Chapel Hill, North Carolina. She has been a professional photographer since 2010 and is the owner of Megapixie Photography. She also teaches creative entrepreneurs how to run profitable, sustainable businesses they love, by focusing on how they can develop helpful business systems and strategies. An…
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#185: My First Year of Freelancing after Corporate Burnout, with Abby Nieten
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31:16Today’s guest is Abby Nieten. Abby lives in the Indianapolis, Indiana, area, with her husband and three sons. A year ago she launched her freelance business, Shining Waters Editorial, where she is a copy editor and proofreader specializing in business content and nonfiction manuscripts. Abby also recently launched a monthly newsletter called Stream…
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#184: Becoming Comfortable and Knowledgeable with Contracts and Other Legalese, with Lawyer Brionna Ned
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54:41Today’s guest is Brionna Ned, a former big-law lawyer and in-house counsel for tech companies. She is now a legal educator and a writer. Her company, The Lawless Lawyer, is a legal education and consulting service for small business owners that provides you with the legal knowledge you need to create solid foundations in your business. She has a fr…
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#183: The Weird State of Freelancing Right Now
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39:27On today’s show, I discuss the current state of freelancing, which includes massive layoffs and shuttered clients in the media and tech world. But even if that isn’t affecting you — maybe you’re even having your best year yet — you need to be prepared for the lean times and to set up your business to lessen the risk of feast-or-famine. That include…
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#182: A massive pivot from freelancing to owning a business with her husband, with business coach Jenni Gritters
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53:32
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53:32Today’s guest is Jenni Gritters, from Oregon. She is a business coach for freelancers and creators. She’s also a former journalist, and a current writer who runs a small content and community agency called The Riverwoods Media Group. Jenni is the former co-host of The Writer’s Co-op podcast and workshops. Be sure to check out Jenni’s group coaching…
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#181: Successful Marketing Tactics from Deliberate Freelancer Listeners
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23:30In today’s episode, I am turning the microphone over to some of you, the listeners. Last fall I asked listeners to share their successful marketing tactics that landed them new clients. Today, eight listeners share their marketing wins with you. While each unique to the freelancer, there are a few themes. Often, the win originated from something si…
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#180: How to Crush Your Fear of Self-Promotion and Get Clients Now, with C.J. Hayden
39:48
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39:48Today’s guest is business coach and author C.J. Hayden, who lives in Philadelphia, Pennsylvania. C.J. Hayden is the author of seven books and hundreds of blog posts, articles, and courses on marketing, self-employment, and productivity. Her bestselling book “Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches” has…
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As we wrap up 2023, please consider donating $25 to this podcast. With more than 175 episodes and almost five years of content, I’m sure you’ve received at least one nugget of information or tactic that has helped your business. If so, please consider donating at Buy Me a Coffee. It really helps offset the costs of producing this show. In today’s e…
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It’s the end of the year! On today’s show, I give a recap of my fourth quarter (hint: things are looking up!) and then a recap of my entire 2023. What goals are you setting for yourself? Do you set an annual income goal or a word of the year? What are you most excited about for 2024 in your business? And what do you need to work on? Join me and fel…
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#177: Your Burning Freelancing Questions Answered
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46:32On today’s show I share my thoughts and answers to commonly asked questions I hear from freelancers of all levels and in all industries. These are questions that seem to come up time and time again. There is no one right answer, and each question may have different answers depending on the service, the client and so many other variables. That said,…
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#176: How to Use Conscious Language in Content Creation, with Crystal Shelley
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49:30Listeners, I need your help! Please contribute to an upcoming episode: Email me a voice memo of you describing a specific marketing tactic you did that landed you a client. Provide your name and helpful details of what you did that might have been unique or persistent that worked in securing new work. Email it to me at [email protected] to be co…
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#175: How to improve your article pitches and land your dream publications, with Ericka Andersen
37:26
37:26
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37:26Listeners, I need your help! Please contribute to an upcoming episode: Email me a voice memo of you describing a specific marketing tactic you did that landed you a client. Provide your name and helpful details of what you did that might have been unique or persistent that worked in securing new work. Email it to me at [email protected] to be co…
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#174: Wrap Up Your Year with These 5 Questions
20:43
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20:43Listeners, I would love your help! Please contribute to an upcoming episode: Email me a voice memo of you describing a specific marketing tactic you did that landed you a client. Provide your name and helpful details of what you did that might have been unique or persistent that worked in securing new work. Email it to me at [email protected] to…
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#173: How to Rethink — and Land More — Anchor Clients, with Wudan Yan
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34:35Today’s guest is Wudan Yan, a narrative writer and independent journalist from Seattle. Wudan is also host of The Writers’ Co-op, a podcast, online community and learning academy for freelance creatives. In this episode, we talk about: The different ways to define an “anchor client.” Why and how Wudan is rethinking the concept of an “anchor client.…
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#172: My Q3 Audit: Better, But Still Room for Improvement
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32:37It’s time for my analysis and reflection on how my third quarter of the year went. Here’s what I share with you in this episode: The many ways tracking my time helps my business. How I use Freshbooks and Toggl to help me analyze my progress. The steps I use to analyze my quarter: Calculated how much I invoiced for that quarter. Counted how many cli…
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#171: Why It’s Time to Rethink Your Freelance “Dealbreakers”
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31:41On today’s show I discuss how I think about freelance “dealbreakers,” which aren’t only the red flags I’ve noticed over time but also may simply be quirks of my personality or assumptions I’ve made. Here’s what I share with you in this episode: Rethinking “strategy” and whether saying “I don’t do strategy” is holding me back. What I learned from Ed…
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#170: Happy 10 Years of Freelance Freedom!
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45:17This month, I am celebrating 10 years of full-time freelancing! I can’t quite believe it’s been that long, but I’ve loved nearly everything about it. 10 years of freedom! Here’s what I share with you in this episode: What the freedom of freelancing has meant to me and what it has allowed me to do. How I now realize I was never cut out for a desk jo…
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#169: Quick Website Fixes to Attract More Clients, with Brian Hall
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26:51Today’s guest is Brian David Hall. Brian is a fellow freelancer who lives in Alabama. He focuses on website strategy for B2B clients. Specifically, he works on conversion optimization, which basically means trying to improve the experience of potential clients going to your website. Brian is the author “Your Website Sucks, Here’s How To Fix It,” an…
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#168: My Q2 Audit: It Can Only Go Uphill from Here, Right?
35:48
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35:48On today’s show, I analyze how the second quarter of the year went for me. It’s delayed because of my summer hiatus, but the “delay” doesn’t really mean anything to listeners — just think of it as “how these three months in a row went.” Learn how many clients I had, how much I earned, and how many hours I worked. Here’s what I share with you in thi…
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#167: How to Use a “Cornerstone” Piece to Build a Content Marketing Plan, with Cassandra Le
37:14
37:14
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37:14Today’s guest is Cassandra Le, owner of The Quirky Pineapple Studio, a brand strategy and content marketing studio that works with Black, Indigenous and people of color, queer folks and intersectional feminists. Cassandra is originally from Virginia in the United States, but she now lives in Spain. For more than 13 years, she has been creating cont…
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#166: Smart Advice from the Content Byte Summit
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32:40On today’s show I provide a recap of The Content Byte Summit, which was held in Sydney, Australia, September 15-16. I attended virtually and was super impressed with the content, particularly all the discussion around artificial intelligence. There was also a lot of great tactical advice about running your freelance business, so even if you’re not …
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#165: I’m Back! Time to Get My Act Together
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33:25The podcast is back after my summer hiatus! Thanks for continuing to listen and support the show. Here’s what I share with you in today’s episode: The importance of taking breaks for your mental fitness and for better client work. The types of breaks you should be thinking about and planning for. Why planned and unplanned mental health breaks are i…
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#16: In Conversation with Mark Sterne, about Finding the Balance between Print and Digital
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31:19
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31:19Mark Sterne, who is based in Chicago, is the founder and president of the Print & Marketing Solutions Group. He works with associations and other organizations to improve their marketing ROI and constituent engagement with effective print, fulfillment, digital publications and web-to-print solutions. His focus is to help associations with printing,…
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#15: In Conversation with Beth Rosenberg about Taking a Newsroom Approach to Covering Content
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27:43Today’s guest is Beth Rosenberg. Beth is the director of communications at the National Business Aviation Association (NBAA), which is based in downtown DC. She primarily oversees the digital editorial content and social media channels. Beth has worked at NBAA for 11 years and was previously a newspaper reporter, working at newspapers throughout th…
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#14: In Conversation with Chris Durso, about Modernizing a Flagship Print Magazine to Lead the Content Plan
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37:16Today’s guest is Chris Durso. Chris lives in Arlington, Virginia, right outside Washington, DC. He is the editor-in-chief of Construction Executive magazine, which is published by Associated Builders and Contractors (ABC). He has more than 30 years of experience as an editor, writer, publications leader and content strategist across a variety of in…
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#13: In Conversation with Crystal Shelley, about the Importance of Using Conscious Language in Our Writing and Editing
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46:42Today’s guest is Crystal Shelley, of Salt Lake City. Crystal is the owner of Rabbit with a Red Pen. She edits fiction and is an authenticity reader. Drawing on her background as a social worker, she unites her love of language and passion for social justice by pushing for writing and representation that’s more dignified, intentional, and just. Crys…
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#12: In Conversation with Christina Lewellen, about Reimagining Your Magazine into the Association’s No. 1 Marketing Tool
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39:58Today’s guest is Christina Lewellen, MBA, CAE, who has been the executive director of the Association of Technology Leaders in Independent Schools (ATLIS) since 2019. Christina, who lives in Virginia, is a seasoned association executive who brings a data-driven framework to business planning and strategy. She received an MBA from the Rochester Inst…
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#11: In Conversation with Jemilah Senter, about Opportunities and Risks of AI Tools Like ChatGPT
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46:01Today’s guest is Jemilah Senter, of MCI USA. Throughout her career, Jemilah, who lives in Milwaukee, Wisconsin, has focused singularly on marketing and communications, including marketing strategy, brand developing, marketing technology assessment and implementation, and more. For the past two years, Jemilah was vice president of marketing and comm…
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#10: In Conversation with Nabil El-Ghoroury, PhD, CAE, about Stress, Burnout and Other Mental Health Issues
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34:21Nabil El-Ghoroury, PhD, CAE, is a psychologist and principal at Executive Therapy & Consulting. He has 13 years experience as a nonprofit executive, including four years as CEO of a $6 million association. Nabil is a licensed psychologist who can see patients in over 30 states via telehealth and is available for individual counseling. As a global s…
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