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The Visual Text

Francesco Pascuzzi, Mitchell Cravens

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Chunky is a casual conversation between best friends about contemporary film, its antecedents, and their relationship to the Zeitgeist. Mitchell Cravens is your host, and Francesco Pascuzzi is your film expert. Most films that we discuss also have been reviewed by Francesco or Mitch at http://thevisualtext.com. So check us out!
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We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a su ...
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In this conversation, Ric Scalzo, founder of Kokora, shares his journey into the world of regenerative agriculture and herbal medicine. He discusses the healing power of herbs, the principles of rest, restore, and revitalize, and the importance of living in harmony with nature. Ric emphasizes the connection between soil health and human immunity, a…
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In this conversation, Gage and Jonas discuss the innovative kitchenware product SAVWA, designed to promote water conservation by capturing and reusing gray water in households. Jonas shares his personal journey of awareness regarding water waste, the challenges faced during product and supply chain development, and the importance of sustainability …
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In this conversation, Rob Craven, founder of Scale Passion, shares his journey of discovering personal purpose and how it intertwines with business success. He discusses the importance of intentionality in leadership, the evolution of his company, and the significance of writing and reflection in understanding one's purpose. The dialogue emphasizes…
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In this conversation, David Jacobowitz, founder of Nebula Snacks, shares his journey from a childhood filled with sweets to creating a line of luxurious, sugar-free chocolate bites. He discusses the challenges of managing his health, the experimentation process behind developing his products, and the ways in which customer feedback helps shape his …
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In this conversation, Jordan Buckner discusses the launch of the Food Bevy Insider Box, a curated quarterly subscription service designed to help CPG industry professionals discover and sample emerging brand’s products. Jordan explains how the products are selected, the importance of community feedback in the selection process, and the customizabil…
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In this conversation, Justin Ahrens and Gage discuss the profound impact of design on the human condition, emphasizing the importance of understanding the real problems that design can solve. They explore the shift from a shareholder to a stakeholder economy, the role of data in design, and the significance of design thinking in creating sustainabl…
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In this conversation, Hayley and Stephanie Painter, co-founders of Painterland Sisters, share their journey as fourth-generation organic dairy farmers. They discuss their childhood experiences on the farm, the values instilled in them, and how these experiences shaped their approach to business and agriculture. The sisters emphasize the importance …
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In this conversation, Matthew Dillon, co-CEO of the Organic Trade Association, discusses the growth and challenges of the organic industry. He highlights the importance of generational shifts in consumer behavior, particularly among Millennials and Gen Z, who are increasingly committed to organic products. Dillon emphasizes the need for investment …
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In this conversation, Jen Brush, VP of Innovation and Product at Guayaki, discusses the origins and benefits of Yerba Mate, the evolution of Guayaki's product offerings, and the brand's commitment to sustainability and community. The conversation explores the challenges of navigating the beverage market, building brand loyalty, and the exciting tra…
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In this conversation, Vilma Livas, Chief Marketing Officer at Nature's Bakery, discusses the brand's purpose of providing healthier snack options for families and the importance of convenience, taste, and value in their product development process. We touch on the impact of the company's acquisition by Mars and how it has allowed for growth and inn…
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In this conversation, Michael Fisher, founder and CEO of Rotten, shares his journey of building a candy brand from scratch with zero experience in the industry. He talks about the initial trap that many startup CEOs fall into, himself included, of chasing the symbols of success instead of focusing on the business fundamentals. Michael then shares h…
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In this conversation, Dr. Aaron T. Dossey discusses the surprising amount of land clearing around the globe for agriculture and its detrimental effects on the environment, including biodiversity loss and climate change. The solution, according to our guest, is insect protein as a sustainable alternative to traditional livestock because of the effic…
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In this conversation, RJ Bee, the executive director of Heritage Radio Network, shares the story of how the network was founded and how they transitioned from a local radio station to a diverse podcasting platform focused on food systems storytellers. We discuss the mission-driven initiatives of Heritage Radio Network, like the fellowship program t…
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What’s in a brand name? Everything, according to today’s guest, Karin Hibma Cronan, a renowned brand strategist, and co-founder of Cronan, as we explore the role of questions in the art of naming and branding. Cronan is known for creating iconic brand identities and names that resonate with audiences. Their work has helped shape the success of majo…
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What does it take for a mission-driven brand to thrive in the competitive world of retail? In this episode, we explore the intersection of retail success and mission-driven branding with Alli Ball, the visionary founder and CEO of Food Biz Wiz. Food Biz Wiz is a consulting and coaching company dedicated to helping emerging food brands succeed in th…
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Vending machines might be convenient, but they are not exactly known for their nutritious, high-quality snacks, and it’s high time they got an upgrade! Today's guest is Ashley Nickelsen Founder, CEO, and Chief Snack Officer at B.T.R. Nation, a company on a mission to fix our broken food system, one snack at a time. Join us, as we dig into the probl…
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While many businesses and individuals are answering the call to be more impact-driven and sustainably conscious, few understand just how damaging their digital footprint is to their endeavors. Today we are joined by Avril Tomlin-Hood, the Founder and CEO of boa - a Vancouver, BC-based media buying agency focused on elevating sustainably-conscious b…
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Sustainable aquaculture may just be the long-awaited answer to responsible food consumption, and today's three remarkable guests are here to explain why this is most certainly the case. Today, we have the pleasure of welcoming three seafood brands to the show – Crave Fishbar, Gra-Bar Fresh Seafood, and American Unagi – which are represented by Todd…
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Are you worried about the nutritional benefits of the food you eat? Do you lack the energy you need to get through the day, despite healthy eating habits? In this episode, we sit down with Sara Cullen, Founder and CEO of GEM, to discuss why so many people suffer from nutrient deficiencies and how her company delivers delicious, effective, and holis…
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From Goop by Gwyneth Paltrow to Fenty by Rihanna, Casamigos by George Clooney to Feastables by MrBeast, celebrities are increasingly leveraging their influence to launch products and lifestyle brands. But what makes celebrity brands successful? Today’s guest is an Olympian and entrepreneur with a proven track record of successfully launching, manag…
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What if your actions had a ripple effect? Instead of waiting for someone else to be the solution, what if you took charge of your own sphere of influence? Diana Ingles is an Eco-conscious Designer at Rootlebox and she joins the conversation today to discuss her journey to working in sustainable solutions, unpack some of the problems with consumer c…
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To stay relevant as a CPG brand, you need to be willing to evolve, and it’s no different in the organic industry. Today, we sit down with Matt McLean, Founder and Chief Uncle of Uncle Matt's Organic, to uncover the journey behind the nation's number-one organic juice brand. Uncle Matt’s Organic has grown from a small family operation to a leader in…
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Welcome to this special Climify and Brands For A Better World crossover episode, as we sit in on Eric Benson's conversation with Lauren Choi. We all know about those infamous red cups that flood American streets in a plague of crimson litter. But did you know that these same cups - that are considered unrecyclable by many - are recycled to make sus…
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What if frozen food could revolutionize the way we eat, nourish our bodies, and save the planet? In this episode, we sit down with Rachel Drori, the visionary founder of Daily Harvest, to delve into the benefits of sustainably sourced frozen food. Daily Harvest is a plant-based meal delivery service that offers a variety of chef-crafted, pre-portio…
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We all know just how difficult it can be to enter the world of CPG, let alone thrive in it. But what may be even harder is knowing when it's time to let go of the brand you've worked tirelessly to build. Today we are joined by the former CEO and Co-Founder of Genius Juice and current Founder and Manager Partner at Genius Dreams, Alex Bayer. In our …
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Beyond simply being delicious, food can be a means to start conversations, cross cultural divides, and even inspire social change. In this episode of Brands for a Better World, you’ll hear from Alison Cayne, Founder of NYC-based Haven’s Kitchen, about how she combined her passion for cooking with her desire to change people’s lives for the better a…
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America has a major sugar problem, which is evident in the fact that the United States consumes more sugar than any other country in the world! To explain how her company is helping to ease this particular pain point across the country, we are joined today by the Founder and CEO of Planet Bake, Kathrin Henon. Kathrin begins by explaining how her Ge…
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Have you ever found yourself in a grocery store, staring at rows of bland baby food jars and thinking, “There's got to be a better way?” Today, we sit down with David Fullner and Daniel Auld to discuss how their company, Kekoa Foods, is revolutionizing the baby food space. Kekoa Foods specializes in producing organic baby food and aims to provide n…
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Sun and Swell is a wholesome food brand that’s on a mission to create a healthier and more sustainable food industry. Today we are joined by Sun and Swell’s Co-Founder and CEO, Kate Flynn, who walks us through the power of manifestation and how the practice has helped to transform all aspects of her life. Kate explains how manifestation works, the …
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Get ready to unlock the secrets behind one of the most captivating beverages of our time: kombucha! Today, we sit down with Matt Thomas, Founder of Brew Dr., to delve into the world of kombucha brewing. We discuss how his kombucha company originally started as a tea company, the motivation behind launching his kombucha brand, and the shifts that th…
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What matters more, the product or the brand? As today’s guest Christopher Gavigan explains, the brand and the product should be one and the same and therefore equally important! Christopher is the founder of multiple businesses and initiatives, including The Honest Company and Prima – wellness brands that are centered on health and sustainability –…
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Do you find yourself craving the crunch of potato chips but worry about their health and environmental implications? In this episode, we are joined by Betty Lu, Founder and CEO of Confetti Snacks, to delve into the world of sustainable snacking. Confetti Snacks specializes in creating delicious gourmet snacks using nutrient-rich vegetables infused …
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How can we bake a better world, one delicious bite at a time? Join us as we delve into the world of sustainable and inclusive baking with plant-based baking mama Kimberle Lau, Founder of Bake Me Healthy. Bake Me Healthy is a company that specializes in providing baking mixes crafted with clean, plant-based ingredients. It is more than just a baking…
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Setting out and starting a business takes courage, determination, and the ability to learn as you go. It also requires a certain commitment to the foundational causes of the work. For Adam Hiner, our guest on today's show, combining his passion for food and regenerative agriculture with his work ethic and growing knowledge of the entrepreneurial la…
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No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and support. Today’s guest is Sadrah Schadel, founder and CEO of No Evil Foods, a nationwide plant based protein company which she and her life partner started in their kitchen in 2014 with just $5000. After a few major hurdle…
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Conscious consumerism has grown exponentially in recent years, with shoppers expecting more transparency and less waste from the brands they choose to support. While shifting towards more sustainable business practices obviously has a positive impact on the environment, there are also a number of benefits for your brand, which you’ll learn more abo…
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To make a true impact, your mission needs to be baked into the DNA of your brand from the get-go. Joining us today to share the keys to the success of an impact-driven brand is John Foraker, Co-Founder and CEO of nutrition-focused kids’ food brand, Once Upon a Farm. In this episode, we discover the most valuable lessons John learned from scaling An…
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When you have a greater diversity of people at the table sharing their voices and insights, you inevitably get better solutions. Joining us today is Jamie Lamonde, CEO and Founder of Kindship Group, whose core mission is to scale and grow businesses for good. We talk with Jamie about her recent trip to Germany to attend BIOFACH, the world’s leading…
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There is a certain magic in creating a tasty snack that instantly fills one with joy, and when others are battling to match your experience, you know you’ve birthed something truly special! Daily Crunch is a nut-snacks unicorn and today, we are joined by its co-founder and CEO, Laurel Orley, who explains what makes her brand different from the rest…
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Are you ready to sink your teeth into the future of food? In this episode, we are joined by Adam Maxwell, CEO, and Kelsey Tenney, VP of R&D, from Voyage Foods, to discuss future-proofing the food industry with sustainable and delicious alternatives. Voyage Foods is a food technology company on a mission to create a future where sustainability, acce…
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Kale is often considered the go-to green superfood. In the Battle of the Supergreens, however, moringa (or “super kale”) is a formidable opponent! While working with women farmers in West Africa, Lisa Curtis was introduced to the profound healing and energizing powers of moringa. Out of that experience, Lisa created Kuli Kuli, a Certified B Corp th…
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Plastic pollution is a significant environmental issue with far-reaching impacts. The beauty and personal care industry alone generates around 120 billion units of packaging annually. Today’s guest has a vision to change that. Kelly Perkins is the Founder and CEO of Spinster Sisters, a B Corp-certified women-owned plant-based water and plastic-free…
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Have you ever wondered what sets thriving entrepreneurs apart? The secret lies in a single skill: effective pitching. In today’s episode, we sit down with Kat Weaver, Chief Executive Officer at Power to Pitch, to discuss mastering the art of pitching for startups. Power to Pitch is a dynamic platform that equips founders with the tools and knowledg…
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Many of us know what upcycling means as it pertains to physical things, but what does it mean to upcycle your personal experiences? Joining us today is Will Nitze, the Founder of IQBAR – a company that produces ready-to-eat brain foods. Will is here to talk about what it means to upcycle your personal experiences for them to be more valuable to you…
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Traditional candy bars have a LOT of sugar. And, while it may not be great for our health, most of us still believe that our taste buds prefer that level of sweetness. But what if the optimal level of sweetness were actually way more subtle than we thought, and required only a small amount of sugar? Joining us today is Stu Davidoff, Founder of Giga…
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Feeling inspired by the new year and the recent episode on changing behaviors, this episode focuses on motivating actions that will lead to a better 2024 and world for all. Compounding small actions over time creates a significant impact, and this episode will challenge you to take that first step in helping create a better tomorrow. One thing a da…
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Can a brand, product, or marketing strategy change the world? Maybe not directly, but today’s guest believes that he can positively influence consumer behavior for a healthier and more sustainable future. Nick Budden is an innovation strategist on a mission to create $500 million in healthy, sustainable food innovation by 2030. He founded Flavor Fo…
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Sustainable and green skincare products have become increasingly popular due to their focus on environmentally friendly practices and natural ingredients, but have we tapped into nature’s full potential? In this episode, we embark on a rejuvenating exploration of self-care and Latin American botanicals with the insightful Rebekah Jensen, Founder of…
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There’s nothing wrong with having beautiful, eye-catching packaging that grips a shopper from first sight. But what use is a pretty package if the contents inside are already spoiled? For this unique cross-show episode of Brands for a Better World, our resident host, Gage Mitchell turns interviewee as special guest, Adam Peek dons the host’s chair.…
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