Conscious Use of Water with Jonas Böck of Savwa

Brands for a Better World (formerly Evolve CPG)

In this conversation, Gage and Jonas discuss the innovative kitchenware product SAVWA, designed to promote water conservation by capturing and reusing gray water in households. Jonas shares his personal journey of awareness regarding water waste, the challenges faced during product and supply chain development, and the importance of sustainability in the materials design. The conversation also touches on the upcoming Kickstarter campaign for SAVWA, the vision for a future with conscious water usage, and valuable advice for aspiring entrepreneurs.

Takeaways:

• SAVWA aims to raise awareness about water usage in households.
• The average American household generates 33-40 gallons of gray water daily.
• Jonas's journey began with a personal need to conserve water.
• The design process involved multiple prototypes and material considerations.
• SAVWA's product is designed to be stylish and functional for everyday use.
• Sustainability is a core focus, with over 75% of materials being recycled.
• The Kickstarter campaign is crucial for funding the manufacturing process.
• Changing consumer habits can lead to significant water savings.
• Listening to feedback and being open to ideas is essential for success.
• The vision for SAVWA includes expanding to other water conservation solutions.

Sound bites:

• “So I think in total we reached out to 200 companies to talk about the idea and then to really find the process to manufacture it.”
• “A little bit more than 75% of the product is made from recycled materials.”
• "It feels good to reuse the water."
• “We just want to provide fun, cool, stylish solutions which people want to have in their homes and want to use in a positive way.”
• “Listen to other people and don't have an ego. Just do whatever it takes to make the project and the product successful."

Links:

Jonas Böck on LinkedIn - https://www.linkedin.com/in/jonas-b%C3%B6ck-8861382b0/

SAVWA Kickstarter Campaign - https://www.kickstarter.com/projects/353463312/save-drinking-water-with-SAVWA

SAVWA - https://www.SAVWA.de/

SAVWA on LinkedIn - https://www.linkedin.com/company/SAVWA/

SAVWA on Instagram - https://www.instagram.com/SAVWApioneers/?

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Chapters:

03:00 Introduction to SAVWA and Water Conservation

06:02 Understanding Water Waste in Households

09:01 The Birth of an Idea: Reusing Gray Water

11:50 Cultural Perspectives on Water Usage

14:47 From Concept to Prototype: The Journey Begins

20:42 Navigating Manufacturing Challenges

24:46 Design Evolution and Product Development

33:15 Sustainable Design and Material Choices

36:40 Functional Use Cases for Water Conservation

43:50 Kickstarter Launch and Community Engagement

49:50 Vision for a Water-Conscious Future

52:26 Advice and Insights for Innovators

57:16 Innovative Sustainable Products

58:43 A Better World: Excitement for the Future