Send us a text No marketing plan survives a full year. In this week's episode Nick covers how agile marketers manage change. Rather than reacting to change, agile marketers respond to it in a calculated fashion to make sure their organization finds success in an ever-changing environment. Support the show Follow Nick online at @professoroflife on X…

Send us a text In this week's episode, Nick tears down hierarchy and provides guidance on how to shift from worrying about the highest paid person in the room and building marketing and business strategies that focus on collaboration across your team. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedI…

Send us a text In this week's episode, Nick targets the opinion of everyone in marketing to ensure your organization is focused on using data and experimentation to drive real value. This is the third episode in Season 3 focused on discussing the Agile Marketing Manifesto and how it can help your organization win. Support the show Follow Nick onlin…

Send us a text This week Nick talks how to make sure that your focused on delivering value fast in an even faster moving marketing environment. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlan…

Send us a text In the first episode of Season 3, Nick introduces the Agile Marketing Manifesto by discussing the history of agile project management and the first of the 5 values of agile marketing. During this season of Sneakers & Strategies, Nick will walk you through the 5 values and 7 principles of agile marketing and how they directly can appl…

Send us a text On my way home from work two weeks ago, I thought I had a great new theory. I didn't - because in 1976, two American communications scholars developed a well known theory in mass communications called Media Dependency Theory. 1976?!?! Anyway, in this episode, I discuss media dependency theory and it's application in 2024 - as well as…

Send us a text In this episode, brand and digital marketing veteran Nick Kastner discusses this year's Super Bowl ads, the good and the bad, Northwestern University's Kellogg School of Management Super Bowl ad review, whether the ads are worth it, and the latest sneaker release from Nike. Support the show Follow Nick online at @professoroflife on X…

Send us a text 2023 brought a number of critical changes to marketing - specifically in the areas of scale, SEO, and artificial intelligence. In this episode, Nick discusses a recent article in Search Engine Land by legendary SEO Bruce Clay (https://searchengineland.com/seo-predictions-2024-436574) and his view of SEO in 2024 as well as the absence…

Send us a text In our latest episode, Nick spends some time with marketing expert and former Coca-Cola executive Pat Magill. From McDonald's to Happy Meal toys (and Teenie Beanie Babies), Pat has spent his entire career in marketing execution in the restaurant and foodservice industry. In this interview, Pat discusses his career, his new venture an…

Send us a text In this episode, Nick goes off the rails (and script) a bit discussing the latest Google update, his frustration with the update, its impact on small businesses and on a lighter note - his latest favorite upcoming release from Nike. Note: Small businesses who DO NOT list all products in certain industries on site, reviews on site, or…

Send us a text This week we have our first guest since Episode 1 - Erin Williamson, senior account manager at Forum Communications. During the Super Bowl, Erin and I traded a ton of texts about the game and the ads. In this episode, we discuss the ads during Super Bowl LVII and whether the spend is really worth the effort. Support the show Follow N…

Send us a text Nick talks about ChatGPT, its rise and how it will impact marketing both now and in the future. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

Send us a text On this week's episode, we discuss marketing and its relationship with sales and development and the upcoming release of the Nike Jordan 1 Chicago Lost and Found. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Comm…

Send us a text How do you develop a marketing strategy? Where do you start? Also, how do you manage relationships with your team and even influencers in the era of cancel culture? All of that - plus a conversation about Nike dropping Kyrie in this episode. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on Li…

Send us a text Following a 3-month course I taught for a regional community foundation, I'm kicking off a 3-part series discussing marketing and strategy starting with brand archetyping. He also briefly discusses the Air Max 1/97 Wotherspoon. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick s…

Send us a text In this episode, Nick discusses Google Analytics 4 - Google's latest iteration of the web's most popular analytics platform. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, …

Send us a text Join us on this first ever episode of Sneakers and Strategies - hosted by Nick Kastner, long-time marketer and director of brand and digital strategy at Forum Communications. In this episode, Nick is joined by AJ Parker, founder and owner of AJ Parker Media. Nick and AJ discuss creating video content, the importance of authenticity, …