Agile Marketing Value 4: Cross-functional Collaboration over Silos and Hierarchies

Sneakers and Strategies

#Non-Profit #Entrepreneur #Business #Marketing #Nick Kastner #Digital Marketing #Digital #Small Business Marketing #Non-profit Marketing #Agency Life

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

about a year ago 15:17

MP3•Episode home

Send us a text

In this week's episode, Nick tears down hierarchy and provides guidance on how to shift from worrying about the highest paid person in the room and building marketing and business strategies that focus on collaboration across your team.

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

23 episodes

Agile Marketing Value 4: Cross-functional Collaboration over Silos and Hierarchies

Sneakers and Strategies

published about a year ago

MP3•Episode home

Send us a text

Support the show

Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

23 episodes

#Non-Profit #Entrepreneur #Business #Marketing #Nick Kastner #Digital Marketing #Digital #Small Business Marketing #Non-profit Marketing #Agency Life

All episodes

1
Agile Marketing Principle 5: Take Chances and Learn from Your Failures 8:31

7 days ago8:31

8:31

Send us a text What does it look like to have the safety of failure on your marketing team? Many organizations struggle with the idea of failure not realizing this is how they learn. This week's episode is all about learning how to grow from failure, actual encourage risk, and being smart along the way. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Agile Marketing Principle 4: Plan Only to a Level Sufficient to Ensure Effective Prioritization and Execution 16:18

17 days ago16:18

16:18

Send us a text Careful building big-bang campaigns with long planning times. In agile marketing, the goal is to ensure that we are delivering value quickly and to do that - we have to plan accordingly. This week covers the 4th principle provides some ideas on how to ensure your plan isn't over-cooked from the get-go. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Agile Marketing Principle 3: Embrace and Respond to Change to Enhance Customer Value 23:25

21 days ago23:25

23:25

Send us a text No marketing plan is perfect, but learning to learn and adjust frequently is one of primary jobs of a marketer. After a week of adjusting to change - this week Nick discusses this very topic and the importance of focusing on the customer and not your plan. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Agile Marketing Principle 2: Seek Out Different and Diverse Points of View 14:51

5 weeks ago14:51

14:51

Send us a text Sometimes our marketing teams become echo chambers for our leadership. They start to sound like our CEOs or marketing directors and struggle to create anything new. Agile marketing works to prevent that by encouraging diversity of opinion and point of view. This week's episode dives into that topic with 5 points that you can use today to ensure that your team creates value in everything they do. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Agile Marketing Principle 1: Transparency 18:41

6 weeks ago18:41

18:41

Send us a text Continuing on in season 3 on agile marketing, Nick talks about the importance of transparency in marketing across the organization including your relationship with leadership and your marketing agency. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
BONUS EPISODE: Instagram SEO 10:36

7 weeks ago10:36

10:36

Send us a text Over the past year, Google has found new competition in terms from ChatGPT and other AI platforms. But, that's not all. Marketers are finding that Instagram and many of today's most popular social media platforms are also operating as search engines. In today's bonus episode, we skip over agile marketing to discuss tactics and how your organization can take advantage of Instagram as a search engine through optimization. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Agile Marketing Value 5: Responding to Change over Following a Static Plan 11:56

8 weeks ago11:56

11:56

Send us a text No marketing plan survives a full year. In this week's episode Nick covers how agile marketers manage change. Rather than reacting to change, agile marketers respond to it in a calculated fashion to make sure their organization finds success in an ever-changing environment. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Agile Marketing Value 4: Cross-functional Collaboration over Silos and Hierarchies 15:17

9 weeks ago15:17

15:17

Send us a text In this week's episode, Nick tears down hierarchy and provides guidance on how to shift from worrying about the highest paid person in the room and building marketing and business strategies that focus on collaboration across your team. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Agile Marketing Value 3: Learning through Experiments and Data over Opinions and Conventions 11:12

10 weeks ago11:12

11:12

Send us a text In this week's episode, Nick targets the opinion of everyone in marketing to ensure your organization is focused on using data and experimentation to drive real value. This is the third episode in Season 3 focused on discussing the Agile Marketing Manifesto and how it can help your organization win. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Agile Marketing Value 2: Delivering Value Early and Often Over Waiting for Perfection 10:17

11 weeks ago10:17

10:17

Send us a text This week Nick talks how to make sure that your focused on delivering value fast in an even faster moving marketing environment. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Agile Marketing Value 1: Focusing on Customer Value and Business Outcomes over Activity and Outputs 17:11

12 weeks ago17:11

17:11

Send us a text In the first episode of Season 3, Nick introduces the Agile Marketing Manifesto by discussing the history of agile project management and the first of the 5 values of agile marketing. During this season of Sneakers & Strategies, Nick will walk you through the 5 values and 7 principles of agile marketing and how they directly can apply to marketing for your organization. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Media Dependency Theory 26:36

1 year ago26:36

26:36

Send us a text On my way home from work two weeks ago, I thought I had a great new theory. I didn't - because in 1976, two American communications scholars developed a well known theory in mass communications called Media Dependency Theory. 1976?!?! Anyway, in this episode, I discuss media dependency theory and it's application in 2024 - as well as its relation to recent events with AT&T and Meta (Facebook / Instagram). Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Is This What We've Become? Super Bowl Ads 2024 18:56

1 year ago18:56

18:56

Send us a text In this episode, brand and digital marketing veteran Nick Kastner discusses this year's Super Bowl ads, the good and the bad, Northwestern University's Kellogg School of Management Super Bowl ad review, whether the ads are worth it, and the latest sneaker release from Nike. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
What's Up Next in SEO for 2024 12:56

1 year ago12:56

12:56

Send us a text 2023 brought a number of critical changes to marketing - specifically in the areas of scale, SEO, and artificial intelligence. In this episode, Nick discusses a recent article in Search Engine Land by legendary SEO Bruce Clay ( https://searchengineland.com/seo-predictions-2024-436574 ) and his view of SEO in 2024 as well as the absence of the podcast over the past few months. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

1
Episode 9: An Interview with former Coca-Cola executive Pat Magill 35:27

2 years ago35:27

35:27

Send us a text In our latest episode, Nick spends some time with marketing expert and former Coca-Cola executive Pat Magill. From McDonald's to Happy Meal toys (and Teenie Beanie Babies), Pat has spent his entire career in marketing execution in the restaurant and foodservice industry. In this interview, Pat discusses his career, his new venture and volunteerism at the University of North Georgia. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

Sneakers and Strategies

1
Episode 8: Google's Product Review Update (AKA the "small business killer") and the SB Dunk Low x Fly Streetwear 13:27

2 years ago13:27

13:27

Send us a text In this episode, Nick goes off the rails (and script) a bit discussing the latest Google update, his frustration with the update, its impact on small businesses and on a lighter note - his latest favorite upcoming release from Nike. Note: Small businesses who DO NOT list all products in certain industries on site, reviews on site, or build custom products are most negatively affected by this latest algorithm update. It does not impact all small businesses - just those that primarily sell custom products or do not list products in an eCommerce-type style with reviews. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

Sneakers and Strategies

1
Episode 7: Super Bowl LVII Ads with Erin Williamson 18:28

2 years ago18:28

18:28

Send us a text This week we have our first guest since Episode 1 - Erin Williamson, senior account manager at Forum Communications. During the Super Bowl, Erin and I traded a ton of texts about the game and the ads. In this episode, we discuss the ads during Super Bowl LVII and whether the spend is really worth the effort. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

Sneakers and Strategies

1
Episode 6: ChatGPT 13:54

2 years ago13:54

13:54

Send us a text Nick talks about ChatGPT, its rise and how it will impact marketing both now and in the future. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

Sneakers and Strategies

1
Episode 5: Marketing, Sales & Development and the Jordan 1 Chicago Lost and Found 20:40

3 years ago20:40

20:40

Send us a text On this week's episode, we discuss marketing and its relationship with sales and development and the upcoming release of the Nike Jordan 1 Chicago Lost and Found. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

Sneakers and Strategies

1
Episode 4: Strategy and Kyrie 21:16

3 years ago21:16

21:16

Send us a text How do you develop a marketing strategy? Where do you start? Also, how do you manage relationships with your team and even influencers in the era of cancel culture? All of that - plus a conversation about Nike dropping Kyrie in this episode. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

Sneakers and Strategies

1
Episode 3: Brand Archetyping 30:01

3 years ago30:01

30:01

Send us a text Following a 3-month course I taught for a regional community foundation, I'm kicking off a 3-part series discussing marketing and strategy starting with brand archetyping. He also briefly discusses the Air Max 1/97 Wotherspoon. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

Sneakers and Strategies

1
Episode 2: Google Analytics 4 19:44

3 years ago19:44

19:44

Send us a text In this episode, Nick discusses Google Analytics 4 - Google's latest iteration of the web's most popular analytics platform. Support the show Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.…

Sneakers and Strategies

1
Episode 1: Video Content and Authenticity - an interview with AJ Parker 35:39

3 years ago35:39