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This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe. I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, a ...
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/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
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A bi-weekly interview series showcasing latinx professionals sharing the tips and tricks that helped them turn their dreams into reality. This podcast provides inspiration, support, and actionable advice that can help you too, achieve your goals.
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Email Marketing and Follow-up with Ricardo Bueno
42:52
42:52
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42:52
What are you doing to connect with your consumer? Ricardo Bueno joins us at the Media Pouch studio in Austin to explore how top agents are going beyond the listing to dominate their markets and turn every transaction into a long-term relationship. During our conversation Ricardo and Chris dive into: Building your know, like, and trust factor Levera…
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A Hot Start in a Cold Market with Stacy Zellner
30:18
30:18
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30:18
“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.” Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate. Before moving to real estate in 2021, Stacy was a director of marketin…
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Attracting Your Niche with Theresa Bastian and Stacy Zellner
38:18
38:18
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38:18
Theresa Bastian and Stacy Zellner from Let’s Move Austin join us live in person at the Media Pouch studio to share some of the ways they are attracting their ideal clients. Including step-by-step instructions for an easily duplicatable event that got them around 300 new contacts last year. During our discussion, we also dive into: Planning for your…
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Mini Moment: Pocket Listings with Theresa Bastian
13:29
13:29
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In this special bonus episode, Theresa Bastian weighs in on one of today’s hot-button issues. Are private listings really a good idea? Check out more from our conversation with Theresa in her full episode: https://youtu.be/4IFQTUZtStoBy Real Geeks
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Struggling to Convert Leads? Your Follow-Up Strategy Might Be to Blame with Ricardo Bueno
36:07
36:07
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36:07
"Leads are not going to chase you" You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively. In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to focus on follow-up rather than just …
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How to Engage and Convert Followers with Brian Icenhower
41:10
41:10
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41:10
"We all get a microphone, but there's a responsibility." If you’re not getting a lot of traction from your social media, you might be over-posting. Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business, Brian knows that differentiation is crucial for agents to stand out in a crowd…
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A New Agent’s Guide Post-NAR Settlement with Nora
34:58
34:58
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What does success look like on social media? At the 2024 Real Growth Summit we sat down with Nora, a second generation real estate agent who was born into the industry. Nora has been in the game for less than a year but has already built a name for herself through social media. During our chat Nora shares: Misconceptions she had about being a realt…
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The Golden Handoff with Nick Krautter - Part Two
23:45
23:45
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In Part One of our conversation with Nick Krautter, author of The Golden Handoff, we discussed how to identify agents who are winding down their businesses and how to approach them about adopting their database. Throughout Part Two of our discussion we explore: The difference between a one-off referral and a golden handoff referral How long the ret…
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The Golden Handoff with Nick Krautter - Part One
34:53
34:53
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“What are your plans for your business when you’re done selling?” is not a question a lot of agents think about before they decide to retire, nor the value of their database. Nick Krautter, author of The Golden Handoff, joins us to share his process for adopting clients from agents who are winding down their businesses or changing markets. During t…
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The Keeping It Real podcast has evolved into /RealEstate
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The Keeping It Real podcast has evolved. Welcome to /RealEstate – the podcast for ambitious agents who leverage technology to grow their business. We’re still bringing you insights from top industry leaders and experts—just with a fresh new format and a bold new look. If you are already subscribed to Keeping It Real you don’t need to subscribe to a…
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074: Español - Cruzando Fronteras: La Trayectoria de la Dra. Alejandra Bueno en la Medicina
51:00
51:00
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51:00
¡Conoce a la Dra. Alejandra Bueno! En este emocionante episodio tuvimos el honor de entrevistar a la Dra. Alejandra Bueno, una destacada cardióloga pediátrica. La Dra. Bueno comparte con nosotros su inspiradora travesía desde sus estudios de medicina en México hasta su práctica en los Estados Unidos. Nos habla de los desafíos que enfrentó durante e…
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073: Español - Bibliotequeando, con Ricardo Lugo
1:46:01
1:46:01
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1:46:01
En este episodio tuvimos el honor de entrevistar a Ricardo Lugo, el apasionado anfitrión del podcast Bibliotequeando. Ricardo nos lleva en un viaje personal fascinante, desde su vida en Venezuela hasta su emocionante proceso de adaptación y éxito en los Estados Unidos. A lo largo de nuestra conversación, Ricardo comparte su inspiradora experiencia …
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Workflows and Automation in Real Estate w/ Chuck Richards
53:42
53:42
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53:42
On this episode of Keeping It Real, we sit down with Chuck Richards, Senior Product Manager at Real Geeks, to discuss what role automation plays in real estate. During our conversation, we explore: The basics of automation The difference between automation and workflows Creative ways to utilize automation - Best practices for workflows The future o…
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Rebroadcast Ep 052: Latinx's Role in Protecting Democracy in the U.S. with Dr. Luis Martinez-Fernandez
47:09
47:09
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This is a rebroadcast of one of our favorite episodes. Enjoy while we work on season 9! Meet Dr. Luis Martinez-Fernandez, a professor of history who experienced life events that demonstrated the fragility of democracy itself, and who now is committed to protecting it. Dr. Martinez-Fernandez was born in Cuba and two years later, his family migrated …
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Navigating NAR Objections w/ Dale Archdekin
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36:06
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On this episode of Keeping It Real, Dale Archdekin is back to help you prepare for and manage some of the new objections you might encounter related to the NAR settlement. Despite the uncertainty around the NAR settlement, don’t wait until everything is in stone to start implementing some of the upcoming changes. Dale shares some of his master obje…
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Rebroadcast Ep 035: How a Career in Finance Enabled the Rise of a Comedian, with Francisco Ramos.
1:10:58
1:10:58
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This is a rebroadcast of one of our favorite episodes. Enjoy while we work on season 9! Meet Francisco Ramos, a comedian and actor whose previous career in finance allowed him to upend his life and pursue his dream of becoming a comedian. Francisco grew up in Venezuela, and moved to the U.S. with his family when he was 12. He learned English by him…
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Roadmap to Crushing It in Real Estate w/ Theresa Bastian
44:54
44:54
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44:54
Last year, Theresa Bastian had her best year in her entire 25-year real estate career. On this episode of Keeping It Real, she joins us to share what she attributes to that success and some of the major lessons she’s learned along the way. Theresa talks to us about the importance of: Approaching your business like a professional in any other field …
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Rebroadcast Ep 037: Studying Humanities Can Also Lead to Stable Careers, with Dr. Jose Luis Torres.
56:41
56:41
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This is a rebroadcast of one of our favorite episodes. Enjoy while we work on season 9! Meet Dr. Jose Luis Torres, a writer and Professor Emeritus of English at SUNY Plattsburgh, who explains how studying humanities can also lead to stable careers. Dr. Torres… also known by his pen name J.L. Torres, is a Puerto Rican author and scholar born in Puer…
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Clarity, Confidence, and Control w/ Dr. Benjamin Ritter
45:49
45:49
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We sit down with Dr. Benjamin Ritter for a special mindset-focused episode of Keeping It Real to provide coaching many agents don’t usually get. Dr. Benjamin Ritter is an international leadership and career coach, Sr. Talent Management Consultant, Top Career Development and Executive Coaching Voice on LinkedIn, international speaker, values-geek, o…
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Working Towards a Career in Real Estate w/ Aymen Alobaidi
40:01
40:01
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40:01
On this episode of Keeping It Real, we sit down in person with Aymen Alobaidi at Pouch 6 Studios in Austin. Aymen has been laser-focused on becoming a real estate agent since he was 14, strategically choosing jobs in sales and hospitality in order to accumulate skills in preparation for his career in real estate. Now he’s in his second year in real…
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Is The Proposed NAR Settlement an Attack on The American Dream?
40:51
40:51
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40:51
On this episode of Keeping It Real, Theresa Bastian is back with us in person at Pouch 6 Studios in Austin. Theresa shares her takeaways from the proposed NAR settlement, including: NAR as a lobbying group Corporate home ownership How the NAR settlement could make it harder for individuals to get into homes Tough conversations we need to be ready f…
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Rebroadcast Ep 029: About the Funding Gap in Venture Capital and Ways to Address it, with Juliana Garaizar
48:38
48:38
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48:38
This is a rebroadcast of one of our favorite episodes. Enjoy while we work on season 9! Meet Juliana Garaizar, an experienced investor whose career has evolved into one focused on supporting inventors from minority groups, including women. Juliana has lived in multiple countries. She was born in Bilbao, Spain, and lived in France where she obtained…
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How NAR Locked in Higher Compensation for High Value Agents
1:01:48
1:01:48
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The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to turn this into a major win. If you can provide value an…
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Hola hola everyone... We just wanted to let you know we will be on a break for at least a few weeks. While we take this time off, please tune to listen to rebroadcasts of past episodes you may have not heard before. In the meantime, we will be working hard on the next season of Latinx Can Podcast, which will drop just in time to celebrate Latin Her…
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Leveraging Tech to Scale w/ Darren Woodard
44:51
44:51
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In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads. From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it …
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071: How to Start Therapy with Dulce Orozco, LMHC.
51:47
51:47
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Meet Dulce Orozco the Latina immigrant therapists who invites us to look at therapy as a preventive tool to take care of ourselves or to help us level up to the next challenge. Dulce is a resilient licensed mental health counselor who embarked on an arduous path from Venezuela to the U.S. As an international student, Dulce faced challenges, triumph…
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The Biggest Concerns in the Real Estate Industry Today w/ D.J. Paris
1:04:56
1:04:56
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1:04:56
For this very special episode of Keeping It Real we are joined by Chicago based broker and podcast host D.J. Paris. On D.J.’s podcast, also named Keeping It Real, he sits down and talks to real estate experts to share what is really working for them in their business and the state of industry. In this episode, we dive into some of the hot button is…
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070: Cultura & Cash: Empowering Finance with Giovanna "Gigi" González
54:43
54:43
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54:43
Meet Giovanna “Gigi” Gonzalez, a financial educator and author of Cultura & Cash, a practical and jargon-free money guide to help first gen Latinx tackle their finances. Giovanna is a Mexican-American financial professional turned influencer and financial educator for first gen individuals looking to take control of their finances. She is a trailbl…
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Why Your Google Business Profile Matters w/ Scott Vancea
46:18
46:18
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In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize. Scott dives into: The key elements to optimize your Google Business Profile Why your Google Business Profile important How to avoid common mistakes Ways to differentiate you…
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069: From Surviving to Thriving and doing it "A La Latina", with Claudia Romo Edelman.
46:34
46:34
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Meet Claudia Romo Edelman, founder and CEO of the We Are All Human Foundation, an organization that aims to advance the agenda of DEI for Latinos around the world. Claudia shares her story of growing up in Mexico City thinking she could do the impossible because she was stronger than death. She talks about her early career in communications and how…
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