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Scott Allen Creative

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We believe in human connection. Our goal is to give back to the community by offering a place to share powerful stories and inspiration from the nonprofits we are so honored to work with. Join the conversation as we talk all things marketing, design, nonprofit innovation, and strategic development. We hope to inspire you to help propel your mission forward. Your passion is our inspiration.
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The Psychology Podcast

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In each episode, we talk with inspiring scientists, thinkers, and other self-actualized individuals who will give you a greater understanding of yourself, others, and the world we live in. Scott Barry Kaufman explores the depths of human potential and tries to get a glimpse into human possibility in every episode.
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Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.
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Talking Shot is a relaxed look at the world of Photography and Filmmaking with lots of special guests and a variety of topics. We are frequently joined by special guests, who provide an even wider range of topics. Check out our podcast library and find out a bit more about the hosts at http://www.talkingshot.co.uk
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Your life is a message God is preaching to the world. The Kindling FIre podcast interviews people who are walking out their God-given message. The show focuses on personal stories that demonstrate that message. Troy interviews people like John Eldredge, Jon Tyson, Jamie Winship, Brian Brennt, Andy Byrd, Ken Helser, Jordan Raynor, Dan Baumann, Justin Camp, Stephen Mansfield, Amy Ward, Darren Wilson, Matt Tommey, Allen Arnold, Morgan Synder, Micheal Thompson, Jim Ramos, Scott the Painter, Pedr ...
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This week, Scott welcomes Dr. Adam Galinsky, Professor at Columbia Business School and author of Inspire: The Universal Path for Leading Yourself and Others. Together, they explore what makes a truly inspiring leader—and how anyone, regardless of title or position, can develop the qualities to lead with vision, courage, and impact. Dr. Galinsky sha…
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Ep 5. In this heartfelt episode, Jeff reflects on his journey of discovering and partnering with Senior Neighbors, a Grand Rapids nonprofit committed to serving older adults. What began as a casual hallway conversation with then-Executive Director, Bob Barnes, evolved into a transformative collaboration centered around one powerful insight: as peop…
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This week, Scott welcomes Dr. Zorana Ivcevic Pringle, senior research scientist at the Yale Center for Emotional Intelligence and Director of the Creativity and Emotions Lab. They dive into Dr. Pringle’s new book, The Creativity Choice: The Science of Making Decisions to Turn Ideas Into Action, which offers research-backed guidance on transforming …
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This week, Scott sits down with Sahil Bloom—investor, creator, and New York Times bestselling author of The Five Types of Wealth: A Transformative Guide to Design Your Dream Life. Sahil shares his powerful philosophy that the most meaningful transformations in life come not from finding the right answers, but from asking the right questions. Togeth…
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Ep 4. In this uplifting podcast episode, Jeff celebrates the powerful creative partnership his team at Scott Allen Creative had with Mary Buikema, former Executive Director of Habitat for Humanity of Kent County. From the deeply moving “I See a Castle” Annual Report, inspired by the words of a young girl seeing her Habitat home for the first time, …
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This week, Scott is joined by the multitalented Mayim Bialik and Jonathan Cohen. You might know Mayim as the star of Blossom and The Big Bang Theory, or as the former host of Jeopardy!, but she’s also a neuroscientist with a PhD from UCLA and the creator of the popular mental health podcast Mayim Bialik’s Breakdown. Jonathan Cohen, her co-host and …
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In a special role-reversal episode of The Psychology Podcast, Dr. Scott Barry Kaufman is interviewed by renowned social psychologist Dr. Jonathan Haidt to discuss Scott’s brand-new book, Rise Above: Overcome a Victim Mindset, Empower Yourself, and Realize Your Full Potential. This powerful conversation explores how modern culture can reinforce limi…
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Ep 3. In this episode, Jeff shares the powerful story of Rev. Dr. Judy, who answered God’s calling to leave a life of wealth and comfort to serve the vulnerable in the Kibera slums. What began as a small act of compassion for four women in need, has now blossomed into Home Care Spiritual Fellowship, a ministry serving thousands through education, j…
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This week Scott is joined by Robert Biswas-Diener and Christian van Nieuwerburgh, pioneers in positive psychology coaching and co-authors of the new book Radical Listening: The Art of True Connection. Together, they share powerful insights on how to deepen our conversations and relationships through the transformative practice of radical listening.…
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In this special episode, Scott welcomes the legendary Dr. Howard Gardner, a developmental psychologist and professor at Harvard’s Graduate School of Education. Best known for his groundbreaking Theory of Multiple Intelligences, Dr. Gardner’s 1983 book Frames of Mind challenged the traditional view of intelligence as a singular ability measured by I…
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First Episode of 2025: “Tell of all His wondrous works.” — Psalm 105:2In this special episode, I’m sharing personal testimonies of God’s faithfulness to encourage and strengthen your walk with Him.Here’s what I’ll be talking about:* The Miracle of Caleb Would Go — Three Years In: A reflection on God’s hand in this ongoing journey.* Marriage and Mis…
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Ep 2. In this inspiring episode, we sit down with Jeff Johnson, President of International Needs USA, to explore the humble beginnings of this global nonprofit. From what started as a single $5 gift, to a recent vision to raise $1 million to reach 1 million, Jeff shares how small gifts can create lasting impact when led by faith. Learn more about t…
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This week, Scott is joined by Dr. Richard Wiseman, a psychologist renowned for his work on magic, illusion, deception, luck, and self-development. As the UK's only Professor of the Public Understanding of Psychology at the University of Hertfordshire, Dr. Wiseman has published over 100 academic papers and authored bestselling books such as The Luck…
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This week, Scott is joined by Dr. Diane Hennacy Powell—an integrative medical doctor, neuropsychiatrist, and researcher of extraordinary states of consciousness. Dr. Powell's research explores the neuroscience behind psychic phenomena, telepathy, and the incredible abilities of autistic savants. She is the author of "The ESP Enigma: The Scientific …
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Ep. 1 I always wondered why cups of cold water were important to the One who taught us so much about sacrificial love. He said, “If anyone gives even a cup of cold water to one of these little ones he will be rewarded.” My father exemplified that to me. Every day he would show small acts of thoughtfulness to those around him. I remember him helping…
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In this special episode, Scott is joined by two legendary figures in social psychology: Dr. Elliot Aronson and his son, Dr. Joshua Aronson. At 93, Elliot Aronson remains a towering influence in psychology, known for pioneering the Jigsaw Classroom—a groundbreaking cooperative learning technique that reduces interethnic hostility and enhances learni…
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This week Scott is joined by Barnard College Professor Dr. Tovah Klein. Scott and Dr. Klein discuss her groundbreaking research on child development including the importance of being a safe anchor for your children by providing them safety in their worst moments, accepting them for who they are, and being there for them no matter what. See omnystud…
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Why do great designs stand out? While it may be challenging to pinpoint the exact reason, most people can recognize them instantly. In this episode, we explore the fundamental principles that guide designers in their creative process. Our goal is to provide you with a deeper understanding and practical insights into crafting exceptional designs. Ho…
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Writing is the bridge to people’s hearts. In the latest episode, we discuss "Stein on Writing" by Sol Stein. The book is a masterclass on effective communication and storytelling, offering insights that nonprofits can leverage to improve their messaging. Sol Stein wrote, “Readers don’t want to be told what to think or feel—they want to experience i…
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When it comes to naming or renaming your organization, it’s easy to feel the weight of the decision. A name is often the first impression, a lasting one that will shape how people view your brand. Whether you’re starting fresh or considering a rebrand, two primary approaches can help guide the process. Hosted by Jeff Terpstra and Jayson Brewer thro…
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Hear the story behind the rebrand that Scott Allen Creative did for a nonprofit organization in Arizona that went from Veterans Heritage Project to Imprints of Honor and the lessons we learned from the process. Learn more about Imprints of Honor at https://www.imprintsofhonor.org/ Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creati…
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You may be thinking of rebranding your organization. Rebranding may come in the form of a new name or an entire new visual identity. How do you know if it’s a good time to rebrand? In this episode, we’ll share two reasons why you shouldn’t rebrand and three reasons why you should. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creati…
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When research moves our heart, our goal should be to bring that enlightenment to other people’s hearts in a beautiful way through our marketing efforts. It invites them into that journey of discovery. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watc…
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In the realm of market research, looking to experts can provide invaluable guidance. By understanding what industry leaders are saying, we can align our strategies with broader research and societal attitudes. The greater conversations about our nonprofit's mission may be beneficial in determining a marketing objective. In this episode, we do a cas…
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You can learn a lot by looking at your competition and looking at those who are simply knocking it out of the park (experts) regardless of endeavor or application. How should these two approaches be combined to get the results you are looking for in marketing? In this episode, we discuss why the two different approaches in external research is impo…
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One-on-one interviews are the most effective way to gather the quantitative research you are looking for. This is where you can discover your belief, your hero, or how you can best make an impact in the world. The interviews help provide the understanding of why you’re doing what you’re doing. It gets to the heart of the organization more clearly. …
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One of the first things we do in marketing is look at all the outward demographics - age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what if we asked the question, “How are we alike?” when we begin the ma…
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Before writing a headline or designing anything, we must do the research first. David Ogilvy, a British advertising executive known for his emphasis on creative copy and considered the "Father of Advertising," wrote about the importance of research before any creative is done. In this episode, we discuss the "four knows" of research - the four thin…
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What is the greatest need at your nonprofit? Donor acquisition? Unified message across all departments? New name and brand for the organization? Connecting with a younger generation through social media? Trying to keep the lights on? Saying no to so many things? Focus. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a market…
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You may not be aware of the history of our marketing agency, let alone, where the name Scott Allen even came from in Scott Allen Creative. When people first come across the name, people’s initial reaction is typically, “Who is this Scott Allen!?” or “How did you come up with the name?” Well, if you have ever found yourself wondering how this name c…
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What do you do if you find yourself in "survival mode" as a nonprofit organization? How do you pitch to donors when you are just trying to keep the lights on? This is an incredible challenge that nonprofits face. This question came about when discussing the second step of creating a marketing plan. Hosted by Jeff Terpstra and Jayson Brewer through …
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The Marketing Plan Second Step's discussion got interrupted, so this is the continuation on the topic of prioritizing the needs of your organization. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scott…
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You only have so much energy, time, and budget. So how do you prioritize your marketing initiatives for this year? When your resources are limited, it’s critical to create a tiered list based on what will give you the greatest ROI. In this episode, we discuss the second step in creating a marketing plan. Hosted by Jeff Terpstra and Jayson Brewer th…
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A marketing plan outlines an organization's overall marketing strategy and specific initiatives for a designated period, usually one year. In this episode, we discuss the necessary first step in creating a marketing plan. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is …
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Passion. For nonprofit development and marketing professionals the center of our conversation is often “how can we get and retain more donors?” It’s our job to find answers to those questions. If we seek to be genuine in this quest we discover that passion is a powerful driving force. Passion attracts. Passion inspires. Shared passion unites us. An…
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Being in marketing or development for a nonprofit can be incredibly challenging at times. Pressures can come to you from many directions. These are short clips to share golden nuggets of insights that have been discovered over 40 years of working with nonprofits. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing ag…
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Happy New Year! As we prepare for the new season of the Psychology Podcast, here's one of our favorites to get you through the holidays. This week Scott is joined by happiness researcher and best selling author, Dr. Emma Seppala. Scott and Dr,. Seppala discuss the concept of “sovereign", an emancipation from all the ways you subjugate yourself in y…
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Happy New Year! As we prepare for the new season of the Psychology Podcast, here's one of our favorites to get you through the holidays. This week Scott is joined by sociologist and psychologist, Corey Keyes. Scott and Corey discuss the pervasiveness of languishing in our society today and how to feel alive again. Dr. Keyes explains the 5 psycholog…
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I believe “Dad Guilt” is one of the main reasons for men’s disengagement & passivity in the family as well as sidestepping any type of spiritual leadership at home. Learn how you can overcome it and re-engage in your family.On this podcast, you’ll learn- What 1Cor. 11:4 meant when it warned Men not to pray with their head covered- How King David’s …
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This week Scott is joined by author, speaker and pioneer in the global happiness movement, Karen Guggenheim. Scott and Karen discuss overcoming trauma with happiness, how happiness can be learned by making small daily changes, and how to use compassion to overcome diversity. See omnystudio.com/listener for privacy information.…
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This week Scott is joined by author, businessman and public speaker, Stedman Graham. Scott and Stedman discuss the importance of identity leadership, centering your worth around your own strengths and talents, and self actualization. Stedman's Book--> https://www.amazon.com/Identity-Leadership-Others-First-Yourself/dp/1546083375 Stedman's Website--…
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This week Scott is joined by one of Australia's foremost practitioners of acceptance and commitment therapy, Dr. Russ Harris. Scott and Russ discuss Dr. Harris'' "Happiness Trap” cards, which are designed to invigorate one's mental health with ideas to boost self-esteem and challenge intrusive thoughts among other mental health practices. See omnys…
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This week Scott is joined by best-selling author and former dating coach Mark Manson about what women really want in a man. In addition to writing multiple bestselling books such as “The Subtle Art of Not Giving a Fuck” and “Everything is Fucked”, Mark put a lot of his insights into dating and seduction in his 2011 book “Models: Attract Women throu…
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For this special 10th anniversary episode of The Psychology Podcast, Scott draws on science to answer the age-old question: Do nice guys really finish last? First, Scott pinpoints exactly what women mean when they use terms such as “bad boy” and “nice guy.” Then he discusses the psychology of individuals who are primarily driven by selfish desires,…
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This week Scott is joined by author and professor of psychology at the University of North Carolina, Dr. Kurt Gray. Scott and Dr. Gray discuss why Americans seem so divided at this point in time, the psychology of self-righteous indignation, how we all share harm-based moral minds, and what we can do to find common ground. See omnystudio.com/listen…
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