show episodes
 
Artwork

1
GTM Confessions

Stephanie Cox

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Weekly+
 
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints. Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you real ...
  continue reading
 
Artwork

1
Lead & Live Well

Erin Cox & M. Scott Knox

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly
 
Friends and co-hosts Erin Cox and Scott Knox have a question: how did you get to where you are? In each episode, they’ll sit down with a different leader in the social impact world to learn about their leadership journey. They’ll have wide-ranging discussions, with topics including career transitions, blending work and life, pathways to leadership, experiences with burnout, and when they had to “shake off the ‘shoulds’” to carve their own path forward. Hosted by Erin Cox and M. Scott Knox Ed ...
  continue reading
 
Artwork

1
REAL MARKETERS

Stephanie Cox

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly
 
This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done. Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back.
  continue reading
 
The SnowBrains Podcasts interviews the most intelligent people in the snowsports industry and passes their fascinating knowledge onto you, our listeners. With our listeners, we explore skiing, snowboarding, snowsports, avalanches, technology, climate, snow science, medicine, nutrition, fitness, technique, and cutting edge adventure. The SnowBrains Podcast is hosted by professional freeskier, professional mountain guide, UC Berkeley Molecular Cell Biology graduate, and founder and CEO of Snow ...
  continue reading
 
Artwork
 
Equity is about eliminating difference-based (race, gender, etc.) outcome gaps so that these differences do not predict one's success. Join Tennessee Diversity Consortium Executive Director, Robert Wilson, as we elevate model practices for improving equity within Middle TN.
  continue reading
 
Artwork

1
Need Project Podcast

Need Project Inc.

icon
Unsubscribe
icon
icon
Unsubscribe
icon
Monthly
 
Need Project is a non-profit dedicated to families with special needs children and adults. On our monthly podcast we interview non-profits organizations and professionals who are supporting individuals and families dealing with disabilities.
  continue reading
 
What are you going to be when you grow up? A doctor, an astronaut, an engineer, a footballer? Very few people have ever dreamt that one day they would be an economist. It’s a profession on few young people’s radars, is barely understood and, let’s face it, has an image problem. Most people picture economists, if they think about them at all, as “men in suits who are crunching numbers, talking about interest rates and making money”.This series of podcasts aim to challenge – and change – your ...
  continue reading
 
Loading …
show series
 
In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you fo…
  continue reading
 
Whether or not we’d like to admit it, software has become more commoditized in the last five years than ever before. It’s extremely easy for a competitor to quickly steal your market share by offering only a portion of your functionality at a significantly cheaper cost. Plus, every software company seems to be using convoluted messaging that doesn’…
  continue reading
 
In this GTM Advice episode, Rachel Elsts Downey, Founder and CEO at Share Your Genius, answers a fast round of questions and shares her go-to-market advice with you. Check out how Rachel answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you …
  continue reading
 
It seems like every B2B company has a podcast…but that’s not actually the case. Podcasting is still a blue ocean and only a fraction of podcasts exist compared to blogs. So, how do you know if it makes sense for your company to launch a podcast? What does it entail? How should you think about measuring podcast effectiveness? Should you consider a p…
  continue reading
 
In this GTM Advice episode, Ryan O’Hara, Founder and CEO at Pitchfire, answers a fast round of questions and shares her go-to-market advice with you. Check out how Ryan answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limited resour…
  continue reading
 
When did B2B marketing get so boring? It seems like every company is using the same old tactics with the same messaging structure making it impossible for anyone to stand out. In fact, creativity and marketing and sales tactics are often frowned upon by some companies. Every go-to-market professional seems to have a story about when they were told …
  continue reading
 
In this GTM Advice episode, Kara Smith Brown, CEO at Lead Coverage, answers a fast round of questions and shares her go-to-market advice with you. Check out how Kara answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limited resources…
  continue reading
 
Go-to-market strategy. Everyone talks about its importance. It’s typically a key portion of every all-hands call, board meeting, etc. But what does it take to really craft a go-to-market strategy that can work for your business? Who do you need to get on board with you with GTM strategy? What should your ICP look like? When do you chase “whales”? W…
  continue reading
 
In this GTM Advice episode, Leslie Greenwood, Co-founder at Wednesday Women, answers a fast round of questions and shares her go-to-market advice with you. Check out how Leslie answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limite…
  continue reading
 
What does it take to build an engaged community? It seems simple enough initially. Bring people together with similar interests and provide them with a way to engage with each other. If only it were that simple. In fact, community creation and long-term management are far from simple. It’s highly complex and takes significantly more resources than …
  continue reading
 
In this GTM Advice episode, Sam Smith, Technical Advisor at Neighbor Serve, answers a fast round of questions and shares her go-to-market advice with you. Check out how Sam answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limited re…
  continue reading
 
One of the functional areas that have to balance the needs of the entire go-to-market team the most is product. They are constantly trying to achieve their product vision while dealing with countless requests from sales, customer success, the CEO, and more. It’s almost impossible for them to make everyone happy. That’s why we’re talking with Sam Sm…
  continue reading
 
In this GTM Advice episode, Lindsay Tjepkema, Founder at Human Brands Win, answers a fast round of questions and shares her go-to-market advice with you. Check out how Lindsay answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limited…
  continue reading
 
Season 5, Episode 84 Hilary Eisen is the Policy Director for the Winter Wildlands Alliance and is a passionate backcountry skier and ice climber. In her role at Winter Wildlands Alliance, she leads the organization's policy work, focusing on the protection of wild winter landscapes while advocating for quality human-powered snowsports experiences. …
  continue reading
 
Every marketer knows the importance of building and investing in a brand, but that’s not usually the case for the rest of the company. Many CEOs, board members, and VCs, often challenge marketing leaders about investing in building a brand especially when the company is first starting. They prefer that all marketing activity be focused on demand ge…
  continue reading
 
In this GTM Advice episode, Connie Glover, GTM Strategist and Master Storyteller at CMarie Marketing Studio, answers a fast round of questions and shares her go-to-market advice with you. Check out how Connie answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focu…
  continue reading
 
Season 5, Episode 83 This week, the Manging Editor of the Farmers' Almanac, Sandi Duncan, sat down with SnowBrains CEO & Founder Miles Clark to talk about all things long-range winter weather forecasting. The Farmers' Almanac releases a yearly winter weather prediction every August that signals the looming start of the ski season in North America. …
  continue reading
 
How did we get there? Marketing has gone from being responsible for building brand awareness to now being responsible for almost every interaction from when a prospect first hears about your brand until they are a qualified opportunity and passed along to the sales team. More responsibilities with higher expectations, but rarely a significant incre…
  continue reading
 
In this GTM Advice episode, Jack Wilson, EVP of North America at amplify5, answers a fast round of questions and shares her go-to-market advice with you. Check out how Jack answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge? Where would you focus your efforts if you had limited re…
  continue reading
 
How do you balance a changing buying process, countless technologies to use, unrealistic expectations, and an extremely crowded market? That’s the challenge facing Chief Revenue Officers (CROs). Not to mention that there seems to be significant debate about what the role of CRO actually entails and where CROs should focus their attention. That’s wh…
  continue reading
 
In this GTM Advice episode, Maureen West, VP of Marketing at Brillion, answers a fast round of questions and shares her go-to-market advice with you. Check out how Maureen answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge? Where would you focus your efforts if you had…
  continue reading
 
Andrew McLean is a legendary ski mountaineer, author, inventor, and Big Mountain Scientist. In 2017, Powder Magazine voted Andrew as one of the "48 Most Influential Skiers of All Time." Andrew is one of the best ski mountaineers on the planet, having skied first descents on every continent and has been featured in a myriad of ski movies, including …
  continue reading
 
Economics is about more than models and markets, it’s a way of understanding how the world works and making better decisions about the future. In this episode, we meet Soumaya Keynes, Economics Columnist at the Financial Times. Soumaya shows how economics isn’t just a subject, but a powerful tool for asking better questions about the world. Soumaya…
  continue reading
 
Product marketing is one of the most misunderstood roles in SaaS. Most companies avoid hiring the role until they’ve achieved millions in ARR. There is an ongoing debate on where product marketing should lie with the most common answers being product or marketing. Product marketers are often seen as the creators of countless slide decks and old-sch…
  continue reading
 
In this GTM Advice episode, Kate VanLue, VP of Revenue at AudiencePlus, answers a fast round of questions and shares her go-to-market advice with you. Check out how Kate answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge? Where would you focus your efforts if you had l…
  continue reading
 
Season 5, Episode 82 Jeremy recently became the CEO of the X Games and has been tasked with revolutionizing the company to create the first action-sports league. He is a former World Cup Freestyle Mogul skier who saw a number of World Cup wins and two appearances in the Olympics. At the same time, he attended the University of Colorado Boulder and …
  continue reading
 
What if studying economics could be the key to understanding the world? Economics isn’t just about money or markets; it’s about solving real-world challenges, from government policies to everyday financial decisions. In this episode, Fiona Cox, an economist with a PhD and manager at KPMG’s economics team, shares how she lobbied to get economics on …
  continue reading
 
Working at a start-up is challenging…no matter the role. It’s kinda like flying in a plane while the plane is still actively being built. Definitely not for the faint of heart. And the pressure is even higher for sales in a start-up because the company literally lives or dies based on revenue. So, what does it take to be successful in a sales role …
  continue reading
 
In this GTM Advice episode, Wes Bush, Founder and CEO of ProductLed, answers a fast round of questions and shares his go-to-market advice with you. Check out how Wes answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge? Where would you focus your efforts if you had limit…
  continue reading
 
Season 5, Episode 81 Sam Anthamatten is a fully certified IFMGA Mountain Guide and one of the very best freeskiers on Earth. Sam competed on the Freeride World Tour, where he finished 2nd overall in his first season. Sam is very adept in big, steep, technical skiing, but he can do it all in the freeride style. Sam paired up with Jeremy Heights to c…
  continue reading
 
Curious about how economics shapes the world around you? It’s not all about GDP and inflation. In this episode, we sit down with Tuli Saha and Swasti Gupta from the Bank of England to explore the many different paths within economics and how there’s a niche for everyone—whether you love data, policy, social issues, or global markets. Tuli Saha is a…
  continue reading
 
Countless new software companies are launching every single day, making the market more commoditized than ever before. It’s more expensive than ever to acquire new customers using a traditional sales-led motion. And customers expect the ease of a Netflix-like experience. So, what’s the answer? Enter product-led growth (PLG). Using a product-led str…
  continue reading
 
Season 5, Episode 80 Anna DeMonte is a ski mountaineering athlete who in June 2024 captured the Women's Ski Fastest Known Time (FKT) on 15,766' Mont Blanc in Chamonix, France. 9,000' vertical backcountry days are normal for her and recently she has been average over 25,000' of human-powered vertical a week. The craziest part - she's only really bee…
  continue reading
 
Why do so many students overlook it as a subject and career path? And what can we do to change that? In this episode, we’re joined by Thando Mafa and Annur Chaudhary, two passionate Discover Economics Student Ambassadors, who are on a mission to inspire more young people to see the value of economics. Originally from Botswana and Bangladesh, they s…
  continue reading
 
Blog posts. Ebooks. Webinars. Podcasts. And the list goes on and on. There are so many different ways to create content today and distribute it. Oftentimes, we tend to think of content marketing success as hitting the publish button on a new piece of content. The reality is that content marketing isn’t about publishing new content all the time. It’…
  continue reading
 
Season 5, Episode 79 Erin Sprague became Protect Our Winters' (POW's) CEO at the beginning of 2024. Since then, she has spearheaded the organization and movement of outdoor recreationists fighting climate change. POW's mission is to "depoliticize the climate discussion and bring together those from all backgrounds to advocate for the outdoor spaces…
  continue reading
 
Think economics is just for those who love maths and follow the traditional university route? It’s time to think again. In this episode, we chat with Arywen Morris and Susannah East, two degree apprentices working in economics. They share their journeys, from overcoming a fear of maths to choosing apprenticeships over university, challenging common…
  continue reading
 
Product market fit. Account-based marketing (ABM). Ideal Customer Profile. Target Accounts. These are the most critical and talked about topics for go-to-market leaders. And they’re also most misunderstood and oftentimes poorly executed. That’s why we’re talking with Mason Cobsy, CEO of Scrappy ABM. Mason has built scrappy marketing programs that d…
  continue reading
 
In this episode of Lead and Live Well, hosts Erin Cox and Scott Knox dive into a rich conversation with the executive director of the Community Foundation for Metro West. From launching his career at City Year to navigating corporate giving at Target, his story is a masterclass in blending intention with serendipity. Discover how he transformed cha…
  continue reading
 
Economics is more than numbers and theories - it’s about the questions we ask and the stories we tell. In this episode, Karen Ward shares her journey into economics, proving that a passion for understanding the world can open doors you never expected. Karen is the Managing Director and Chief Market Strategist for EMEA at J.P. Morgan Asset Managemen…
  continue reading
 
Season 5, Episode 78 Kai Jones has been in Teton Gravity Research films since he was 11 years old. He went pro at 12, signing with Red Bull, one of the most sought-after athlete sponsors in the world. He is now a mere 18 years old yet is one of the most famous freeskiers on the planet. He just released his first-ever documentary, Falling Into Place…
  continue reading
 
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints. Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the e…
  continue reading
 
Season 5, Episode 77 After spending over two decades in the non-profit and start-up spaces, Stephanie Cox took over as CEO of the National Ski Patrol with the goal of modernizing and advancing the organization. She has been focused on revitalizing the operations, recruitment, training, and inclusiveness of the National Ski Patrol while shifting the…
  continue reading
 
What if you could shape the future of economics without a traditional university degree? Apprenticeships are unlocking new pathways for the next generation of economists. In this episode, we sit down with a dynamic group from the Health Foundation’s REAL Centre (Research and Economic Analysis for the Long-Term), which provides independent research …
  continue reading
 
Season 5, Episode 76 Ted Ligety is one of the most iconic figures in US Alpine Skiing. He's a two-time Olympic Gold Medalist as well as a five-time World Cup Overall Giant Slalom Champion. Ted dominated the World Cup between 2004-2018 with 25 World Cup wins and 52 podiums across five disciplines. This past October, Ted joined DPS Skis as the Head o…
  continue reading
 
From public policy to the price of your morning coffee, economics is everywhere—but who gets to shape it? In this episode, we’re joined by Stephanie Flanders, one of the most influential voices in economic journalism, to explore the many ways economics shapes the world—and how we can make the field more diverse and inclusive. Stephanie Flanders is …
  continue reading
 
Think economics is just about banks, budgets, and boring number crunching? Think again. In this episode, we’re chatting with Max Wood, an economics graduate who’s taken his degree in a completely different direction—into the world of content creation. Max studied economics at Bristol University, spending time in Paris and Shanghai before working wi…
  continue reading
 
The mission of Labeled and Loved is to embrace and strengthen families with disabilities by providing connective experiences and educational resources for the primary caretaker igniting personal growth and systemic change within the community. We discuss the mission and programs of Labeled and Loved with Kati Moser, the Colorado Springs chapter pre…
  continue reading
 
Loading …

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play