Welcome to The Heavy Hitter Podcast. We talk about what you are interested in. It's real life and current.
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Tactical and practical marketing ideas, strategies and resources for small business owners and entrepreneurs. Bethany Meadows has been the president of Vertical Solutions Media for the past 16 years. Vertical Solutions Media is a full-service marketing agency located in Birmingham, Alabama. They specialize in brand development, content marketing and growth strategies. Get out of survival mode! It's your TIME TO THRIVE! Learn more about free resources, marketing training and strategy coaching ...
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More Than Survival: Thriving Through Trauma (Nick Prefontaine)
34:33
34:33
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34:33What does it take to go from life-threatening trauma to thriving entrepreneur? In this powerful episode of Time to Thrive, host Bethany Meadows sits down with Nick Prefontaine—top motivational speaker, 3x best-selling author, and founder of Common Goal. At just 14 years old, Nick suffered a devastating snowboarding accident and was told he might ne…
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How to Align Your Brand with Red & Blue Customers (Chris Peterson)
41:42
41:42
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41:42In today’s polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their…
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How to Start a Profitable Side Hustle (Nick Loper)
43:42
43:42
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43:42Want to start a side hustle but not sure where to begin? In this episode of Time to Thrive, host Bethany Meadows sits down with Nick Loper, founder of Side Hustle Nation, to share practical strategies for launching and growing a successful side hustle. ✅ Low-risk side hustles you can start while keeping your full-time job ✅ How to validate an idea …
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Mastering the Future of Small Business (Steve Strauss)
44:19
44:19
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44:19In this episode of Time to Thrive, host Bethany Meadows sits down with small business expert and bestselling author Steve Strauss to explore the future of entrepreneurship. From leveraging AI and automation to streamlining operations and securing funding, Steve shares practical strategies for scaling smart and staying ahead in a rapidly evolving ma…
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From Zero to Millions: Building an Affiliate Empire (Matt McWilliams)
42:31
42:31
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42:31From struggling to make payroll to running multi-million-dollar affiliate programs, Matt McWilliams knows what it takes to scale a business through partnerships. In this episode of Time to Thrive, Matt breaks down the power of affiliate marketing and how entrepreneurs can leverage it to grow quickly with minimal risk. Discover how to start your own…
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The Marketing Tactic 97% of Businesses Ignore (John Dwyer)
42:31
42:31
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42:31Most businesses compete on price, but what if there was a better way to attract and retain customers? In this episode of Time to Thrive, host Bethany Meadows sits down with John Dwyer, founder of the Institute of Wow, to uncover a simple yet powerful marketing strategy that 97% of businesses overlook—incentives. John shares real-world success stori…
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AI First Steps for Entrepreneurs (Diana Lee)
39:11
39:11
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39:11AI can feel overwhelming—especially for entrepreneurs who aren’t “tech-savvy.” But what if getting started was easier than you think? In this episode of Time to Thrive, host Bethany Meadows sits down with Diana Lee, founder of Waggle.ai, to break down the first steps to using AI in your business. Diana shares her journey from pharmacist to AI entre…
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The Power of Smart Systems (Kate Erickson)
38:28
38:28
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38:28Are you drowning in daily tasks and struggling to scale your business? It’s time to simplify, systematize and thrive! In this episode of Time to Thrive, host Bethany Meadows welcomes Kate Erickson, the brains behind the systems at Entrepreneurs on Fire. Kate shares her expert insights on how to bring order to business operations, create repeatable …
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How to Create Predictable Profits (Stu McLaren)
46:02
46:02
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46:02Are you ready to transform your business with the power of predictable income? In this episode of Time to Thrive, host Bethany Meadows sits down with Stu McLaren, a leading expert in membership-based business models and the creator of The Tribe Experience. Stu shares his inspiring journey from a service-based entrepreneur to building thriving membe…
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Balancing Logic and Emotion in Leadership (Kim Johnson)
35:19
35:19
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35:19In this insightful episode of Time to Thrive, host Bethany Meadows sits down with Kim Johnson, an executive leadership consultant, master mindset coach, and bestselling author of The Emotional Dilemma of Leadership. Kim shares her expertise on the critical role emotions play in leadership and offers practical strategies for mastering emotional inte…
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Business Differentiation Through Culture (Barry LaBov)
31:57
31:57
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31:57In this episode of the Time to Thrive podcast, host Bethany Meadows chats with Barry LaBov, founder and CEO of LaBov Marketing Communications and Training, about the vital role of corporate culture in creating a competitive advantage. From his unique journey starting in the music industry to building a successful marketing firm, Barry shares how cu…
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Unlock Freedom With A Business That Runs Itself (Adrienne Dorison)
38:12
38:12
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38:12Ever feel like you’re chained to your business? In this episode of Time to Thrive, Adrienne Dorison, co-founder of Run Like Clockwork, reveals how to break free by building a self-sustaining business that thrives without your constant oversight. Adrienne shares her game-changing strategies for identifying your business’s “Queen Bee Role,” delegatin…
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In this episode of Time to Thrive, Bethany Meadows sits down with Ramon Ray, founder of SmartHustle.com and a powerhouse in the world of small business growth. Known for his energetic approach to personal branding and tech-driven strategies, Ramon shares how small business owners can build an authentic personal brand, leverage the right tech tools …
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Building Business Success through Community and Purpose (Pamela Slim)
40:08
40:08
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40:08In this episode of Time to Thrive, host Bethany Meadows interviews renowned author, business coach and entrepreneur Pamela Slim. Known for her bestsellers Escape from Cubicle Nation and The Widest Net, Pamela shares invaluable insights on building a sustainable business by leveraging the power of community, aligning passion with purpose and using c…
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Unlocking Business Growth with a VA (Melissa Smith)
34:51
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34:51In this episode of Time to Thrive, we sit down with Melissa Smith, founder of The PVA and an award-winning virtual assistant consultant. Melissa shares her journey from executive assistant to VA expert and provides actionable advice for business owners looking to streamline their operations and boost productivity. Discover how hiring the right virt…
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The Secret to Content That Converts (Lacy Boggs)
36:08
36:08
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36:08In this episode of Time to Thrive, host Bethany Meadows talks with Lacy Boggs, Director of the Content Direction Agency, about the art of creating content that not only engages but converts. Lacy, an expert in content marketing strategy, shares invaluable insights on how to build a brand-aligned content strategy, target the right audience, and repu…
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Turning Big Ideas Into Reality (Heather Parady)
31:34
31:34
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31:34In this episode of Time to Thrive, host Bethany Meadows is joined by Heather Parady, a creative visionary and fractional COO who helps unconventional leaders turn their big ideas into reality. Heather shares her expertise on overcoming perfectionism, embracing failure as part of the process, and breaking through internal barriers like fear and impo…
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In this episode of Time to Thrive, host Bethany Meadows talks with Melinda Emerson, known as the “Small Biz Lady,” about turning passion into profit. Melinda shares her accidental journey to becoming a top small business expert and offers practical advice for entrepreneurs at every stage. From creating a life plan before a business plan to masterin…
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The Secret for Sustainable Business Operations (Alicia Butler Pierre)
36:25
36:25
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36:25In this episode of Time to Thrive, Bethany Meadows chats with Alicia Butler Pierre, an expert in business infrastructure and founder of Equilibria Inc. Alicia shares her journey from chemical engineering to helping small businesses streamline their operations. She introduces her Kasennu™ Framework, which helps businesses replicate their success for…
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Measuring and Increasing Your Customer's Lifetime Value (Valentin Radu)
40:08
40:08
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40:08I strongly believe that business success is directly predicated on how we treat our customers. In fact, I saw a statistic recently that cited a study showing that companies who lead in customer experience outperform their competitors by around 80%. On today’s show, our guest will share some practical and tactical ways you can grow your small busine…
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Developing a Content Marketing Strategy (Sarah Noel Block)
33:26
33:26
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33:26Content marketing has always been important to a small business marketing strategy. But, today, there are so many more options for content creation and dissemination. And while most small business owners KNOW they should have a content marketing strategy, they often hesitate because of budget and time concerns. Our guest today is the founder of tin…
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Developing a LinkedIn Strategy for Business Growth (Judi Fox)
36:39
36:39
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36:39No longer is LinkedIn merely a place to park your resume or look for a new job. Today, LinkedIn is a thriving social media platform where you can establish yourself as a thought leader, position yourself for opportunities and intentionally build a strategic community to support growth. Our guest today started her career as a Chemical Engineer, obta…
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Success Secrets From the Habits of the Successful (Dr Ruth Gotian)
34:04
34:04
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34:04It’s been said the better you are at something, the easier it looks to others. However, the road to success is usually not an easy or perfect journey. Our guest today studies the habits of the most successful people, in order to learn about their habits and best practices. I’m excited to have her here with us today to hear what she has learned from…
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Success in Business Doesn't Mean Riding a Tornado (Kerry-Ann Powell)
54:21
54:21
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54:21Small business owners tend to play a lot of different roles in their companies. They shoulder the stress and responsibility of the company’s success or failure. For many entrepreneurs, this translates to chaos and uncertainty. Our guest today preaches the gospel that small business owners are vital to our economy, while teaching business owners tha…
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Video Strategy for Small Business (Tony Gnau)
38:30
38:30
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38:30Every business owner KNOWS they need some sort of video strategy, but often feel intimated on where to get started. Today’s guest is going to guide us through how to build a foundational video plan centered around connection, how to layer video into an existing marketing plan, and the secret to harnessing the power of your brand story. Tony Gnau is…
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Rules for Sharing in a Digital World (Bryan Kramer)
44:23
44:23
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44:23From the time we are old enough to understand basic language, we are taught to share. It is ingrained in most of us that this is acceptable and expected behavior in society. The digital age has elevated the concept of sharing to an entirely new level. Forbes once called Bryan Kramer the “Zen Master to Digital Marketers.” On today’s show, we will ex…
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Creating Brand Names That Stick (Alexandra Watkins)
52:31
52:31
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52:31Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today’s episode knows a thing or two about creating buzzworthy brand names. She is the creative genius behind countless brand names with an impressive client list that includes Am…
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In today's episode, we will break down content marketing into its basic parts and demonstrate how every business owner and enterepreneur should have a strategy in place. Our guest is John Egan, a content creator and marketing strategist who believes the world needs more high-quality writing. Founder of Jawhawk Media, has been a content marketing en…
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Uncommon Skills Every Business Owner Needs (Mark Herschberg)
54:46
54:46
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54:46As a business owner, you are the ceiling for your business. This means in order for your business to grow beyond the status quo, you need to build your skills. Things like leadership, communication, negotiation techniques and others. Our guest today is going to help us discover what skills we need and how to elevate them. Mark Herschberg is the aut…
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The Mindset of a SuperMom (LaChelle Adkins)
41:03
41:03
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41:03Our guest today is America’s SuperMom LaChelle Adkins! She and her husband Jerome have been married almost 30 years and have 15 children. She raises her family while also working in ministry, running her coaching business and performing charity work. And now we know how she got the title America’s SuperMom! LaShelle Adkins is passionate about shari…
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Converting LinkedIn prospects to customers (Richard Moore)
49:00
49:00
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49:00Our guest today describes himself as a conversion coach. He specializes in helping coaches and consultants use LinkedIn to convert using their content. Richard Moore has drawn from his corporate sales background and over 17 years of experience to develop elegant and organic strategies for converting prospects to customers on social media. In additi…
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Our guest today is the self-proclaimed world’s number 1 failure. Ben Currier worked in corporate finance and accounting for 15 years and gained experience helping companies in a wide range of industries, including video gaming, jewelry, healthcare, cannabis, real estate and more. Today, as the owner at Excel Exposure, he provides online Excel train…
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Using your personal brand to advance business goals. (Vinnie Potestivo)
42:10
42:10
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42:10Our guest today is Vinnie Potestivo. He began his career as a MTV executive responsible for helping artists and celebrities claim their brand narratives in the original wave of unscripted television. He has worked with Ozzy Osbourne on The Osbournes, Jessica Simpson on The Newlyweds and Ashton Kutcher on Punk’d, just to name a few. Today he uses hi…
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In this episode, our guest is Roy Osing, a former president, CMO and entrepreneur with over 40 years of executive leadership experience. As President of a major data and internet company, his “out of the box” leadership style took the company from its early stage to over a billion in annual sales. He is a blogger, content marketer, and mentor to yo…
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Overcoming an abusive past and embracing a mindset for success. (Alundas Havens)
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28:34
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28:34In this episode, Alundas Havens is a marine corp veteran who has overcome adversity, abuse and neglect to embrace a mission of helping others reset their mindset for success. He is the host of The Winners Paradigm podcast when he shines a light on what successful people do to tackle obstacles and create winning habits. www.thewinnersparadigm.com Di…
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Using strategies, systems and the right mindset to build a healthy business. (Michelle Nedelec)
36:24
36:24
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36:24Michelle Nedelec has over 20 years experience in Executive Coaching, working with a range of clients from solopreneurs to 8 figure companies. Michelle is the co-founder and Creative Director at Awareness Strategies where she provides marketing services using automation and digital solutions. She is the master of using strategy, systems and the righ…
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The importance of thought leadership for entrepreneurs. (Nicky Billou)
43:19
43:19
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43:19In today's episode, our guest Nicky Billou shares the process and mindset of becoming a thought leader and attracting ideal clients. Nicky is an international best-selling author, corporate speaker and co-founder of e-Circle Academy, a mastermind educational program for coaches, consultants, corporate trainers, realtors and other service-based entr…
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The science of pricing and how to stop leaving money on the table! (Per Sjofors)
32:28
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32:28In today’s episode, we will explore the science of pricing and how to stop leaving money on the table. Our guest today is Per Sjofors. Also known as “The Price Whisperer”, Per is a thought leader and author in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker and appears regularly on podca…
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Creating marketing systems that work... and avoiding misfires! (Michael DeLon)
25:53
25:53
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25:53On today’s episode we will learn from Michael about creating marketing systems that actually work, and how to avoid marketing misfires. Michael DeLon is the president of Paperback Expert, a company helping business owners create credibility through publishing books positioning them as experts in their field. He works with business owners to clarify…
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Getting Started on a Content Creation Strategy (Laura Stewart)
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51:15
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51:15Our guest today is Laura Stewart and she shares her top tips and ideas for getting started on a content creation strategy. Laura is the Vice President of Canada’s top real estate firm REC Canada. She spent 8 years helping over 1,200 investors build out their real estate portfolios. Today, as the owner of From the Ground Up Media, she now helps othe…
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Why should a business owner launch a podcast? (Adam Adams)
1:12:57
1:12:57
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1:12:57Our guest today is Adam Adams. After selling his first podcast focused on real estate, Adam launched the Podcast on Podcasting which is ranked as a top show for podcasters. He is also the founder of GrowYourShow.com where their clients are getting ranked in the top 1% on iTunes and other top charts. More than ever marketing strategies are focused o…
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How to have a successful business AND go on vacation without your laptop! (Fabienne Fredrickson)
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42:45
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42:45Our guest today is Fabienne Fredrickson, founder of The Leveraged Business program. Fabienne mentors other women in business how to scale their businesses based on the model she herself used to reach several million in revenues. She is the author of the book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures (and Get…
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3 Essential Frameworks for Growing Thought Leadership (Beate Chelette)
51:20
51:20
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51:20In this episode, our guest Beate Chelette shares her secrets to creating authority in your field, as well as how to create a solid blueprint for success. Beate began her entrepreneurial journey as a broke single mom and immigrant struggling with overwhelming debt. She went on to build and sell her business to Bill Gates for millions of dollars. Tod…
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Telling your small business brand story. (Shannon Peel)
30:33
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30:33In today's episode, our guest Shannon Peel shares how business owners can grow their business through developing a brand story. Shannon is the creative force behind the MarketAPeel Brand. She is passionate about helping professionals define their brand stories and share them with the right audience. She is currently building a media empire where pe…
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Lead generation strategies for small businesses. (Alex Oliveira)
50:17
50:17
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50:17In this episode of the Time to Thrive podcast, our guest Alex Oliveira shares lead generation strategies that help small businesses grow. As a business leader in multiple successful companies, Alex has helped companies advance their brands by executing interactive marketing. From small businesses to Fortune 500 brands like Ford & Allstate, Alex enj…
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Social media strategies that every business owner should be using. (Katie Brinkley)
32:13
32:13
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32:13In this episode of the Time to Thrive podcast, our guest Katie Brinkley shares the social media strategies that every business owner should be using. Katie is the owner and Social Media Strategist at Next Step Social Communications, a social media agency based out of Littleton Colorado. She has been helping small businesses, entrepreneurs, real est…
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Take your business from unremarkable to extraordinary. (Jeremy Slate)
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32:15Our guest in this episode is Jeremy Slate, founder of the Create Your Own Life Podcast, which studies the highest performers in the world. He studied literature at Oxford University, specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and #78 in the iTunes top 100. He was named the #1 Podcast to Listen …
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Building a successful remote team. (Denise Cagan)
31:11
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31:11In this episode, our guest is Denise Cagan, owner of DCA Virtual Business Support. You will hear how to build a remote team from the ground up, while not sacrificing culture or productivity. Denise Cagan started her first company while still working as a QA Manager at Coca-Cola. After a year of doing both, she moved on to becoming a full-time busin…
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Five risks every business owner should know. (Jay Razzouk)
34:48
34:48
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34:48In this episode you will learn how to proactively protect your business while elevating your customer's experience. Our guest is Jay Razzouk, an attorney focused on helping entrepreneurs successfully form and operate their businesses. He represents his clients in contract or business disputes and advises them in matters such as contract negotiation…
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Strategies for doing more in less time. (Blaine Oelkers)
37:13
37:13
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37:13In today's episode you will learn how to create habits in 21 seconds so you can get more done in less time. Our guest today is Blaine Oelkers. He describes himself as America’s only Chief Results Officer®. That’s because he loves to help people get results by sharing the habits which bring success and results. He is a leading authority in Personal …
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