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The Marketing Tactic 97% of Businesses Ignore (John Dwyer)
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Most businesses compete on price, but what if there was a better way to attract and retain customers? In this episode of Time to Thrive, host Bethany Meadows sits down with John Dwyer, founder of the Institute of Wow, to uncover a simple yet powerful marketing strategy that 97% of businesses overlook—incentives.
John shares real-world success stories of businesses that boosted sales without slashing prices, including a restaurant that fills its seats every night and a bank that stopped advertising interest rates and still grew by billions.
In this episode, you’ll learn:
✅ Why incentives work better than discounts
✅ How to create offers that make your business stand out
✅ The biggest mistakes businesses make with customer engagement
✅ How to collect and use customer data to increase loyalty
If you're tired of price wars and want a smarter way to market your business, this episode is a must-listen.
🔗 Learn more about John Dwyer and the Institute of Wow at instituteofwow.com.
🎧 Tune in now and discover the marketing tactic that could transform your business.
Other websites to explore:
- Vacations Incentive - https://vacationsincentive.com
- Facebook Contest Formula - https://fbcontestformula.com
- https://aigenietrades.com (targeted at trades)
- https://aigeniephone.com (All industries)
00:00 Introduction and Guest Welcome
00:39 Icebreaker Question
01:43 Understanding the Wow Factor
03:30 Importance of Data Collection
11:02 Effective Loyalty Programs
16:16 Digital Marketing Strategies
23:21 Transition to Small Business Sector
24:12 The Power of Storytelling
25:10 Building Trust and Personal Branding
25:58 Surrounding Yourself with the Right People
26:59 Effective Marketing Tactics
29:44 Case Study: Greater Building Society
33:55 Content Marketing Success
37:45 The Power of Incentives
41:28 Inspiring Others Through Generosity
44:32 Key Takeaways and Conclusion
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.
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